Pedigree Growth Strategy (A)

2017 ◽  
pp. 1-14
Author(s):  
Tim Calkins ◽  
Ann Deming
Keyword(s):  
Growth Strategy ◽  
Business Growth ◽  
Cause Marketing ◽  
Brand Building ◽  
Dog Food ◽  
The Common ◽  
Food Manufacturer

Julie Smith, brand manager for dog food manufacturer Pedigree, has to determine how best to jump-start growth in the slumping business. The (A) case centers on the debate over which type of strategy to pursue, brand building versus in-store activity, while the (B) case focuses on the concept of cause marketing as a growth strategy.The case examines the common challenge of building a very well-established business, and can be used to teach established business growth strategy, advertising, and cause marketing.

scholarly journals The Effects of Patents on the Relationship between R&D Activities and Business Management Performance: Focus on South Korean Venture Companies

2021 ◽  
Vol 7 (4) ◽  
pp. 210
Author(s):  
Seunghoo Jin ◽  
Daeyu Kim
Keyword(s):  
New Technology ◽  
Business Management ◽  
Moderating Effect ◽  
Growth Strategy ◽  
Business Growth ◽  
Management Performance ◽  
Positive Role ◽  
South Korean ◽  
Operating Profit ◽  
Innovation Activities

Today, innovation is achieved by challenging the existing paradigm through cross-field collaboration, and R&D innovation plays a particularly crucial role. This study analyzed the effects of R&D innovation activities on business management performance in South Korea and examined the role that patents play in various R&D innovation activities. Panel regression and moderating effect analyses were conducted on small- and medium-sized venture enterprises that undertook new technology projects over five years (2015–2019). The results showed that R&D innovation activities had a significantly positive effect on both revenue, an indicator of business growth, and operating profit, an indicator of profitability. This implies that such activities play a positive role in management activities. Thus, enterprises should consider R&D innovation activities from a business growth strategy perspective. Additionally, the analysis showed that a firm’s capacity to hold patents on R&D innovation activities has a positive moderating effect on business management performance. This study is significant, as it reveals the cause-and-effect relationship between R&D innovation actives and business management performance as well as the role of various types of innovation. The results could help enterprises to seamlessly implement innovation activities in the future.

Logistics Management and Risk Management

2018 ◽  
pp. 100-120
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Risk Management ◽  
Supply Chain ◽  
Growth Strategy ◽  
Logistics Management ◽  
Sustainable Competitive Advantage ◽  
Business Growth ◽  
Chain Management ◽  
Reduced Costs ◽  
Global Operations ◽  
And Storage

Logistics management is an important part of supply chain management and deals with the movement and storage of products and services in order to meet customer demands. Risk management is the business growth strategy that can help executives handle any crisis within company toward achieving improved business planning, reduced costs, and enhanced organizational reliability. The chapter argues that applying logistics management and risk management has the potential to enhance operational performance and gain sustainable competitive advantage in global operations.

Data Mining in Franchising

2011 ◽  
pp. 927-935 ◽  
Author(s):  
Ye-Sho Chen ◽  
Grace Hua ◽  
Bob Justis
Keyword(s):  
Data Mining ◽  
Business Model ◽  
Family Relationship ◽  
Growth Strategy ◽  
High Rate ◽  
Business Growth ◽  
New Business ◽  
Bill Gates ◽  
Real Essence ◽  
Franchise Organizations

Franchising has been a popular approach given the high rate of business failures (Justis & Judd, 2002; Thomas & Seid, 2000). Its popularity continues to increase, as we witness an emergence of a new business model, Netchising, which is the combination power of the Internet for global demand-andsupply processes and the international franchising arrangement for local responsiveness (Chen, Justis, & Yang, 2004). For example, Entrepreneur magazine—well known for its Franchise 500 listing—in 2001 included Tech Businesses into its Franchise Zone that contains Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 40 companies are on its list. Netchising is an effective global e-business growth strategy (Chen, Chen, & Wu, 2006), since it can “offer potentially huge benefits over traditional exporting or foreign direct investment approaches to globalization” and is “a powerful concept with potentially broad applications” (Davenport, 2000, p. 52). In his best seller, Business @ the Speed of Thought, Bill Gates (1999) wrote, “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other” (p. 6). Gates’ point is quite true when one talks about data mining in franchise organizations. Despite its popularity as a global e-business growth strategy, there is no guarantee that the franchising business model will render continuous success in the hypercompetitive environment. This can be evidenced from the constant up-and-down ranking of the Franchise 500. Thus, to see how data mining can be “meaningfully” used in franchise organizations, one needs to know how franchising really works. In the next section, we show that (1) building up a good “family” relationship between the franchisor and the franchisee is the real essence of franchising, and (2) proven working knowledge is the foundation of the “family” relationship. We then discuss in the following three sections the process of how to make data mining “meaningful” in franchising. Finally, future trends of data mining in Netchising are briefly described.

Franchising as a Small Business Growth Strategy

2004 ◽  
Vol 22 (6) ◽  
pp. 539-559 ◽  
Author(s):  
John Stanworth ◽  
Celia Stanworth ◽  
Anna Watson ◽  
David Purdy ◽  
Simon Healeas
Keyword(s):  
Small Business ◽  
Growth Strategy ◽  
Business Growth ◽  
Small Business Growth

Strategies for growth of a family business operating in the Macedonian wine industry

2016 ◽  
Vol 6 (4) ◽  
pp. 1-26
Author(s):  
Jadranka Mrshikj ◽  
Jaka Vadnjal
Keyword(s):  
Developing Country ◽  
Weather Conditions ◽  
Subject Area ◽  
Growth Strategy ◽  
Wine Industry ◽  
New Venture ◽  
Content Type ◽  
Brand Building ◽  
Hands On ◽  
Entrepreneurial Management

Subject area Entrepreneurial management. Study level/applicability The case is intended to be used by graduate students of Management and Entrepreneurship in the courses of Strategic Management and Entrepreneurial Management. Case overview One of the first private wineries in Republic of Macedonia, a developing country which entered market economy in the end of 1990s, has successfully been using the advantages of good soil and weather conditions to provide opportunity for excellent wine making. After almost 20 years of blazing a successful entrepreneurial trail built on innovation, strict quality control, brand building and close family hands-on management, the market soon became too small; thus, internationalization was the next logical step. This case provides local and global data on the wine industry, the Mac Wine facts and figures and financial data to help answer the questions about its future management and marketing strategies and the ownership transition. Expected learning outcomes This case has been documented to help students to understand the concept and applicability of the growth strategy of a new venture in the developing country. The students will understand how this growth was realized by answering the following questions: What are the factors that contributed to the growth of this venture? Evaluate the Mac Wine decision to build a brand based on production of high-quality wines. Is Mac Wine’s marketing strategy adequate? Is the family-owned business more of a strength or a weakness at the time being? And in the future? Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

Corporate brand building in different stages of small business growth

2010 ◽  
Vol 18 (2) ◽  
pp. 115-133 ◽  
Author(s):  
Mari Juntunen ◽  
Saila Saraniemi ◽  
Milla Halttu ◽  
Jaana Tähtinen
Keyword(s):  
Small Business ◽  
Business Growth ◽  
Corporate Brand ◽  
Brand Building ◽  
Small Business Growth

Data Mining in Franchising

2011 ◽  
pp. 809-819
Author(s):  
Ye-Sho Chen ◽  
Grace Hua ◽  
Bob Justis
Keyword(s):  
Data Mining ◽  
Business Model ◽  
Family Relationship ◽  
Growth Strategy ◽  
High Rate ◽  
Business Growth ◽  
New Business ◽  
Bill Gates ◽  
Real Essence ◽  
Franchise Organizations

Franchising has been a popular approach given the high rate of business failures (Justis & Judd, 2002; Thomas & Seid, 2000). Its popularity continues to increase, as we witness an emergence of a new business model, Netchising, which is the combination power of the Internet for global demand-andsupply processes and the international franchising arrangement for local responsiveness (Chen, Justis, & Yang, 2004). For example, Entrepreneur magazine—well known for its Franchise 500 listing—in 2001 included Tech Businesses into its Franchise Zone that contains Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 40 companies are on its list. Netchising is an effective global e-business growth strategy (Chen, Chen, & Wu, 2006), since it can “offer potentially huge benefits over traditional exporting or foreign direct investment approaches to globalization” and is “a powerful concept with potentially broad applications” (Davenport, 2000, p. 52). In his best seller, Business @ the Speed of Thought, Bill Gates (1999) wrote, “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other” (p. 6). Gates’ point is quite true when one talks about data mining in franchise organizations. Despite its popularity as a global e-business growth strategy, there is no guarantee that the franchising business model will render continuous success in the hypercompetitive environment. This can be evidenced from the constant up-and-down ranking of the Franchise 500. Thus, to see how data mining can be “meaningfully” used in franchise organizations, one needs to know how franchising really works. In the next section, we show that (1) building up a good “family” relationship between the franchisor and the franchisee is the real essence of franchising, and (2) proven working knowledge is the foundation of the “family” relationship. We then discuss in the following three sections the process of how to make data mining “meaningful” in franchising. Finally, future trends of data mining in Netchising are briefly described.

From Lean Towards Frugal Product Development

2021 ◽  
pp. 217-234
Author(s):  
Caglar Ucler ◽  
Ravi Kumar Gupta
Keyword(s):  
Product Development ◽  
Rural Areas ◽  
New Products ◽  
Growth Strategy ◽  
Product Configuration ◽  
Lean Management ◽  
Frugal Innovation ◽  
The Common ◽  
Diffusion Rates ◽  
Distinguishing Features

Frugal innovation is considered as a disruptive growth strategy for businesses that focuses on the utilization of limited resources of rural areas. Similarly, lean management targets to develop new products in accordance with the customer requirements while managing the wastage. The purpose of this chapter is to highlight a pathway to frugal product development through lean management experiences. This is particularly of interest to developing territories and rural areas due to their innate characteristics. The analysis highlighted that innovation ideas have high diffusion rates if the product configuration is properly conducted. Despite the common objectives of lean and frugal development, this chapter investigates distinguishing features and conducts a comparison of both methodologies in order to provide specific guidance for companies that follow lean management to capture the benefits of frugal product development.

Data Mining in Franchise Organizations

2005 ◽  
pp. 714-722 ◽  
Author(s):  
Ye-Sho Chen ◽  
Bin Zhang ◽  
Bob Justis
Keyword(s):  
Direct Investment ◽  
Global Economy ◽  
Growth Strategy ◽  
High Rate ◽  
The Internet ◽  
Business Growth ◽  
Demand And Supply ◽  
Business Failures ◽  
Global Demand ◽  
Business Approach

Franchising has been a popular business approach given the high rate of business failures (Justis & Judd, 2002; Thomas & Seid, 2000), and its popularity continues to increase in today’s e-business-centered global economy. For example, Entrepreneur magazine¾well known for its Franchise 500 listing¾in early 2001 included a category called Tech Businesses into its Franchise Zone which contains subcategories of Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 35 companies are on the list of Entrepreneur.com. Netchising, combing the power of the Internet for global demand-and-supply processes and international franchising arrangements for local responsiveness, seems to rise as an effective global e-business growth strategy (Beck & Morrison, 2000; Morrison, Beck & Bouquet, 2000). The Netchising business model “offers potentially huge benefits over traditional exporting or foreign direct investment approaches to globalization” and is “a powerful concept with potentially broad applications” (Davenport, 2000, p. 52).

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