Rural Entrepreneurship and Innovation in the Digital Era - Advances in E-Business Research
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Published By IGI Global

9781799849421, 9781799857655

Author(s):  
Pranav D. Desai

This chapter proposes a new model that promotes and develops an entrepreneurial ecosystem in universities based in rural setup. The entrepreneurial universities could accomplish the status as an innovative environment center by collaborating with new businesses. Universities in rural areas can introduce business training, college business hatcheries, and college endeavor government-common society cooperation that enabled entrepreneurial behaviors. The target of a business college filling in as a pioneering entrepreneurial eco-system development center is to animate financial advancement, produce work, and make imaginative innovation-based endeavors or acting as an administration organization. While these services can be provided through a university, a university in a rural set up has an opportunity to act as a center for the economic development in rural areas. Attention is set on the need to create solid coordinated effort among key partners for making progress in building a viable enterprising system.


Author(s):  
Khushboo Deepakkumar Bhatt ◽  
Manali Pinank Vin

This chapter proposes the concept of the Grameen Bank initiated by Muhammad Yunus as a prototype for promoting rural entrepreneurship within the under-developed rural community governed by the digital portal. There are many factors that were considered important for the shift from microfinance to financial inclusion when proposing the model. One of the key factors is what is happening with data in general and our ability through digitization to have a more comprehensive understanding of the needs of the poor community. The Grameen model is considered as an advanced empathetic financial service that is appropriate for the needy poor women located in rural locations. By analyzing prior literature on Grameen model, in this chapter, an advancement to the existing Grameen model is proposed.


Author(s):  
Saliya Nugawela ◽  
Darshana Sedera

Compared to the supply chain management of other business domains, agricultural supply chain management is affected with issues such as diversity of production and demand, the bulkiness of produce, perishability, seasonality, harvest uncertainty, and climate complexity. These issues are more prominent in rural agricultural sector. Availability of mature supply chain management processes and systems can enhance the productivity of rural agricultural communities. This chapter proposes a five-stage capability maturity model for the implementation and maintenance of supply chain management processes in farm management information systems. The capability maturity model is a valuable aid to determine the digitized supply chain process' ability to consistently and continuously achieve improvement and organizational objectives. The model is proposed based on the findings of the analysis of 121 supply chain management software in the farming sector, the Capability Maturity Model by the Software Engineering Institute, and the Supply Chain Process Management Maturity Model.


Author(s):  
Pranav D. Desai

The adoption of information communication technologies (ICT) in rural regions of Gujarat by the Gujarat Cooperative Milk Marketing Federation Limited (GCMMFL) can be considered as an iconic practice in the dairy industry in India. It is typically assumed that the efforts associated with the investment of ICT in rural area are not as effective as expected, though in the case of Amul, it was proved otherwise. Amul is a dairy farming company that produces a variety of milk products and GCMMF takes responsibility of distributing and marketing of the products of it. Amul has been a forerunner of rural India's adoption of ICT in dairy industry. This chapter shares the success story of Amul and how they utilized ICT in the dairy industry. The application of IT enabled Amul to get better control for the accumulated milk from scattered suppliers. The Amul case is a prime example for the enabling role of the technology for innovation.


Author(s):  
José Luís Braga ◽  
Marta Dionísio

This chapter attempts to explain the main strategies adopted by the hosts of manor houses when they engage in lodging activities. The present research draws on 53 non-structured interviews made to owners/hosts of housing tourism facilities (HT). The methodological approach used is classic grounded theory (CGT). CGT encompasses a set of strict research procedures leading to concepts which explain what is going on in the HT substantive area. Within this context, the authors reveal a theoretical code, designated as ‘amplifying casual looping', which the authors believe has the merit of effectively conceptualizing the substantive codes generated by us. This causal model broadens in both directions: positive (virtuous circle) and negative (vicious circle).


Author(s):  
Suchit Ahuja ◽  
Yolande E. Chan

Unless there are systemic investments in digitization of rural economies, rural entrepreneurs will suffer, and digital innovation activity will remain modest. Nonetheless, the authors do find examples of digital innovation practiced by firms in rural economies. These firms successfully fostered growth and revitalization due to co-evolution of business and digital strategies, investments in technology, and digitization of business processes. In this chapter, using three such small, rural firms in Ontario, Canada, the co-evolution of business and digital technology strategies and related performance impacts are described by using the lens of “digital ecodynamics,” which is defined as the holistic confluence among environmental factors, capabilities, and digital technologies—and their fused dynamic interactions unfolding as an ecosystem. The focus on the development of resources and capabilities that are critical for the survival of the firms and the local ecosystem centered around a business incubator that supports and sustains them.


Author(s):  
Sachithra Lokuge

Even though rural entrepreneurship and rural innovation have been studied for decades, the advent of social media, mobile, analytics, cloud computing, and internet of things—also referred to as digital technologies—has provided new opportunities and challenges for this vast discipline. As a result of the advent of digital technologies, we see new business models, new processes, products, and services emerging in the market. Such opportunities challenge the orthodox view of IT use and innovation, opening new avenues for researches, and challenges the existing theoretical understanding. This chapter is an attempt to understand the existing literature on rural innovation and entrepreneurship in information systems discipline and to identify opportunities for rural entrepreneurship and innovation in the digital era.


Author(s):  
Faraha Nawaz

The purpose of this chapter is to analyze some positive life changes happened through micro-finance-driven entrepreneurship development among a sample of marginalized women in Bangladesh. The chapter is based on both primary and secondary data collected from two villages in Rajshahi district in Bangladesh. The author argues that when poverty is reduced, women are better able to meet their practical gender needs; however, they are not empowered unless they are also able to meet their strategic gender needs. The author also argues in this chapter that although entrepreneurship development empowers women, it cannot bring empowerment to all women equally at all levels. In the concluding remarks, the author contends that although many women are empowered at the household level, very few are empowered at the community level.


Author(s):  
Michael Cook ◽  
Sophia Duan ◽  
Branka Krivokapic-Skoko

This study explores the benefits, disadvantages, and barriers for the internationalization of regional small and medium-sized enterprises (SMEs) through the adoption of electronic commerce (e-commerce). Interviews were conducted with directors of ten Australian regional SMEs for exploring their use of e-commerce in the internationalization process. This led to the identification and validation of benefits, disadvantages, and barriers for the internationalization of regional SMEs with the use of e-commerce. A better understanding of these benefits, disadvantages, and barriers would help e-commerce stakeholders develop appropriate strategies and policies for driving the adoption of e-commerce for the internationalization of regional SMEs.


Author(s):  
Ruchi Khandelwal ◽  
Ruchi Jain ◽  
Deepa Kapoor

Innovation and entrepreneurship are intertwined as entrepreneurs seek opportunities and innovations are the instruments that make them successful. Entrepreneurship and innovation are not constricted to the initial stages of a new venture alone and these are invincible processes that can lead to growth and sustainability of business in the dynamic environment. Rural entrepreneurship can be regarded as risk-taking behavior appropriate to opportunity, as well as to mobilize human, material, and financial resources in order to fulfill innovative projects in rural areas. There are multifaceted issues associated with the growth of rural entrepreneurs which need intervention by various political, economic, and social organizations. This chapter attempts to highlight specific contextual factors for rural entrepreneurship and innovation.


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