University business idea incubation and stakeholders' engagement: closing the gap between theory and practice

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giustina Secundo ◽  
Gioconda Mele ◽  
Giuseppina Passiante ◽  
Francesco Albergo
Keyword(s):  
Idea Generation ◽  
Educational Background ◽  
Theory And Practice ◽  
Opportunity Identification ◽  
Case Study Methodology ◽  
Knowledge Process ◽  
Content Type ◽  
Depth Analysis ◽  
Study Methodology

PurposeThe paper aims to contributes on the debates about University Idea Incubation by investigating the role and the engagement of different University's stakeholders in the process of opportunity recognition in an entrepreneurship education program targeted at students with an interdisciplinary background.Design/methodology/approachThrough a longitudinal case study methodology, the Contamination Lab at University of Salento (Lecce, Italy), the learning approaches and the knowledge process to create an entrepreneurial awareness, mindset and capability in students with different educational background are presented.FindingsThe findings demonstrates the crucial role of stakeholders' engagement for business idea presentation, open innovation challenge, contamination workshop on specialized topics, enterprise projects are important vehicle for effective students' business ideas and innovative projects development in a multidisciplinary environment. The close interaction among students, academia, companies and institutions creates a favourable environment that enables opportunity identification, idea generation through a deep contamination of knowledge, skills and experiences.Research limitations/implicationsLimitations include the need to generalise the results even if this limitation is typical of the case study methodology. Other research is necessary for an in-depth analysis in deep of the other Contamination Lab in Italy and to derive the “invariance traits” of this environment according to the features of the local entrepreneurial ecosystems.Practical implicationsImplications for practices include recommendations for designing innovative programs where the interactions between University-Institutions-Industry are realized.Originality/valueA conceptual framework is proposed by defining all the entrepreneurial knowledge process and knowledge creation within the Contamination Lab, highlighting the contribution of the stakeholders in each phase and learning initiative of the program.

Dual branding: a case study of Wyndham

2018 ◽  
Vol 1 (3) ◽  
pp. 240-257 ◽  
Author(s):  
Giulio Ronzoni ◽  
Edwin Torres ◽  
Juhee Kang
Keyword(s):  
Design Methodology ◽  
Financial Economic ◽  
Theory And Practice ◽  
Case Study Methodology ◽  
Content Type ◽  
Body Of Knowledge ◽  
Study Methodology ◽  
Depth Interviews ◽  
Analysis Choice

Purpose The purpose of this paper is to analyze the theory and implementation of dual branding. The authors explore whether dual branding is a positive choice for two hotel brands belonging to the same firm and operating under the same roof, in this case, a Wyndham and a Wyndham Garden branded property. Design/methodology/approach A case study methodology was employed. In-depth interviews were conducted with managers regarding their decisions and implementation of a dual branding strategy. Findings The authors reveal the organizational, operational, technical, marketing, financial, economic and technological challenges experienced before, during and after the dual branding transition. Moreover, they reveal the results of the implementation and its consequences to the hotel and its customers. A conceptual model is presented with the goal of assisting and facilitating the investigation, analysis, choice and implementation of dual branding by hoteliers. Originality/value The present research expands the existing body of knowledge, bridges the theory and practice of branding in the lodging sector, advances dual branding theory and provides insightful implications for scholars and managers alike.

Cooperative behaviour and place branding: a longitudinal case study in Italy

2016 ◽  
Vol 19 (2) ◽  
pp. 156-172 ◽  
Author(s):  
Chiara Rinaldi ◽  
Alessio Cavicchi
Keyword(s):  
Geographical Area ◽  
Place Branding ◽  
Cooperative Behaviour ◽  
Longitudinal Case Study ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
As Relationship

Purpose This paper aims to understand the motivations driving cooperative behaviour between heterogeneous stakeholders in place-branding activities, focusing on contract-based and relation-based cooperation constructs. Design/methodology/approach The longitudinal case study method is used to help understanding how the investigated network has evolved over four years from an attempt to build a regional umbrella-brand to a network contract between 13 enterprises. Findings The findings suggest that the relationships of trust and shared values among stakeholders are essential to foster cooperation, but also that contract-based governance complements a relation-based governance, enhancing the performance of the alliance. Research limitations/implications The main limitation is related to the case study methodology, as results are strongly dependent on the specific characteristics of the stakeholders and the geographical area analysed. Social implications The role of stakeholders in building a place brand is increasingly important. When analysing cooperative behaviour drivers, more attention should be paid to such intangible assets as social, human, relational and organisational capital. Originality/value This longitudinal case study emphasises that for success in place-branding activities, contract-based cooperation can be particularly useful at the beginning of a network alliance, while relation-based cooperation ensures the strength and continuity of the partnership but it takes time to develop. Responsible leaders, working as relationship facilitators/enablers, are important to keep network members engaged, by creating trust and favouring mutual beneficial relationships between stakeholders.

University social responsibility and empathy in organizations during COVID-19 pandemic in Brazil

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mariane Lemos Lourenço ◽  
Mara Rosalia Ribeiro Silva ◽  
Rafael Santana Galvão Oliveira
Keyword(s):  
Social Responsibility ◽  
Secondary Data ◽  
The Elderly ◽  
Online Classes ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
Psychological Assistance ◽  
The Relationship

Purpose The purpose of this paper is to analyze the relationship between empathy and social responsibility (SR) practices in a university organization in Brazil during the COVID-19 pandemic in 2020. Design/methodology/approach The research was qualitative, using case study methodology. The case study was about the Brazilian organization Ânima Educação, which is the greatest among the five largest publicly traded education companies in Brazil. Secondary data collection and content analysis was carried out. Findings As emotional response toward the problems caused by the pandemic, the company's leadership adopted an empathic behavior, allowing traces of its empathic culture to emerge. Empathy was expressed through the implementation of SR practices aimed at workers (policy of not firing in the first two months of the pandemic), at students (provision of technological apparatus, online classes, physical/psychological assistance and negotiation of late fees) and at the society (assistance to the elderly). Originality/value It was concluded that empathy can be taken as the emotional motivator for companies to engage in SR practices, especially in extreme circumstances in society, as the economic and health challenges that the world is experiencing with the COVID-19 pandemic nowadays. SR practices, in turn, can foster even more empathy in organizations, mobilizing leaders and their respective groups in the creation and implementation of new practices, thus demonstrating that the relationship between empathy and SR practices is a “two-way street.”

Knowledge acquisition via internet-enabled platforms

2019 ◽  
Vol 36 (1) ◽  
pp. 74-107 ◽  
Author(s):  
Charmaine Glavas ◽  
Shane Mathews ◽  
Rebekah Russell-Bennett
Keyword(s):  
Knowledge Acquisition ◽  
International Business ◽  
Evidence Base ◽  
Business Environment ◽  
Case Study Methodology ◽  
Content Type ◽  
Multiple Case ◽  
Study Methodology ◽  
Flow Of Information

Purpose Technology has profoundly transformed the international business environment, particularly regarding the flow of information and the way in which knowledge is acquired and shared. Yet, the extent of this transformation is still underappreciated. The purpose of this paper is to examine how small and medium-sized enterprise (SME) owner/founders acquire and utilize knowledge for internationalization via internet-enabled platforms. Design/methodology/approach The empirical analysis draws on multiple case study methodology to examine 13 Australian SME owner/founders and the knowledge they acquire from utilization of internet-enabled platforms. Findings The analysis reveals four differing types of internet-enabled experiences: “technical internet-enabled experiences,” “operational internet-enabled experiences,” “functional internet-enabled experiences,” and “immersive internet-enabled experiences.” The findings indicate that internet-enabled experiences can generate both explicit and tacit forms of knowledge for the pre, early and later phases of internationalization. Practical implications The findings provide a structured approach by allowing SMEs to “plot” themselves against the classification of internet-enabled experiences to denote their level of technological involvement, and for discerning the types of knowledge that can be acquired. The findings are particularly helpful for owner/founders, highlighting that internet-enabled platforms are affecting the ways in which knowledge can be acquired and applied to international businesses processes. Originality/value The findings extend the conventional notion of knowledge acquisition for international business by highlighting how information and knowledge can be acquired via internet-enabled platforms. The findings lay the necessary groundwork for building an evidence base and theoretically extending the concept of knowledge acquisition via internet-enabled platforms.

Facilities management in Malaysia

Facilities ◽  
2014 ◽  
Vol 32 (9/10) ◽  
pp. 490-508 ◽  
Author(s):  
Nik Elyna Myeda ◽  
Michael Pitt
Keyword(s):  
Facilities Management ◽  
Key Factors ◽  
Case Study Methodology ◽  
Content Type ◽  
Participation Constraint ◽  
Study Methodology ◽  
Research Gap ◽  
Preliminary Study ◽  
Method Approach

Purpose – The purpose of this paper is to understand the facilities management (FM) industry in Malaysia, looking at the development and focus in the industry in contrast with other countries where the FM industry is mature. The paper also focuses on the development hierarchy and initiatives taken by the Malaysian Government regarding public service in FM. Design/methodology/approach – The study adopts a mixed method approach. The first method used is an FM literature review; this is followed by a survey of Malaysian FM practitioners, which also acts as a preliminary study for this research. Findings – The paper proposes a set of elements in understanding FM development in Malaysia. These are categorised into seven key factors: level of growth, practice, service, profession, opportunities, demands and challenges. Research limitations/implications – The preliminary survey was carried out to ascertain the research gap and viability of the study. Although there was a participation constraint, it is believed that the responses have contributed significantly in indicating the way forward for this research. Practical implications – There is a lack of FM studies in the Malaysian context, which limits the knowledge and exploration of the research scope. This study gives more opportunities for future researchers to embark on research in this area. Originality/value – The paper gives comprehensive key factors defining development or progress of the FM industry in Malaysia. A further study exploring the element of FM service performance will be conducted based on a case study methodology.

scholarly journals An analysis of a structured benchmarking project

2019 ◽  
Vol 26 (5) ◽  
pp. 1431-1450 ◽  
Author(s):  
Ahmad Abdullah Al Nuseirat ◽  
Zeyad Mohammad El Kahlout ◽  
Ahmed Abbas ◽  
Dotun Adebanjo ◽  
Prattana Punnakitikashem ◽  
...  
Keyword(s):  
Design Methodology ◽  
Academic Research ◽  
Case Study Methodology ◽  
Content Type ◽  
External Stakeholders ◽  
Study Methodology ◽  
Project Data ◽  
First Time ◽  
Practical Implications

Purpose The purpose of this paper is to investigate a benchmarking project carried out by the Dubai Electricity and Water Authority (DEWA) as part of a structured benchmarking initiative. The project was based on the TRADE benchmarking methodology and this paper examines the tools, activities and outcomes that relate to each stage of the adopted methodology. Design/methodology/approach This study is based on case study methodology. Data were collected from various sources including analysis of project reports written by DEWA’s benchmarking team reporting on their activities during the project. Data were also collected from four project presentations given at different stages of the project. In addition, the research team held three meetings with the DEWA benchmarking team at different stages of the benchmarking project. Findings The results show the key challenges and successes faced during each stage of the benchmarking project. It indicates the actions taken to overcome the challenges and the role played by internal and external stakeholders in facilitating the success of the benchmarking project. Practical implications The study presents information that would guide organisations that wish to carry out a benchmarking project – and particularly those implementing benchmarking for the first time. The study provides a summary of the key lessons learnt by DEWA’s benchmarking team as a guide for other organisations. Originality/value Academic research has not adequately examined and analysed the stage-by-stage elements of a benchmarking project from the perspective of the implementing organisation. This study addresses this gap by detailing and analysing the experiences of a benchmarking project by tracking the stage-by-stage activities of the benchmarking team.

Haute cuisine and country of origin

2019 ◽  
Vol 122 (1) ◽  
pp. 136-150 ◽  
Author(s):  
Angelo Presenza ◽  
Antonio Messeni Petruzzelli
Keyword(s):  
Single Case ◽  
Relative Effectiveness ◽  
Country Of Origin ◽  
Competitive Strategies ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
Practical Implications

Purpose The purpose of this paper is to shed new light on the role of country of origin (COO) for the competitiveness of luxury restaurants. The main goal is to understand how an haute cuisine (HC) chef can develop a personal cooking style and language based on the exploitation of COO in such a highly institutionalized field. Design/methodology/approach A single case study methodology is applied based on the analysis of the Italian HC chef Niko Romito. Findings Findings of this paper highlight the existence of pervasive use of strategies based on the search, recombination and codification of procedure that take direct inspiration by national and regional traditional gastronomic resources and recipes. Research limitations/implications Research implications refer to the interpretation of how a chef can work by formulating and developing competitive strategies through the recombination, reinterpretation and codification of local and typical gastronomic resources and cooking recipes. Practical implications The paper provides managerial insights into the relative effectiveness to use COO as a strategic resource for HC restaurants. Originality/value A model is presented and the three gears that form the COO chain of chef Romito are explained. This model will help academics and practitioners to better understand the ways need to be followed to improve firms’ competitiveness fostering COO.

Information seeking behaviour of traditional leaders in the Shai Osudoku District of Ghana

2015 ◽  
Vol 64 (8/9) ◽  
pp. 614-628 ◽  
Author(s):  
DONUS WORLANYO BUADI ◽  
PATIENCE EMEFA DZANDZA
Keyword(s):  
Information Seeking ◽  
Information Dissemination ◽  
Case Study Methodology ◽  
Content Type ◽  
Traditional Leaders ◽  
Information Seeking Behaviour ◽  
Personal Use ◽  
Study Methodology ◽  
Practical Implications

Purpose – This paper aims to investigate the information-seeking behaviour of traditional leaders in the Shai Osudoku District of Ghana. Design/methodology/approach – The case study methodology was used. An interview schedule was designed to elicit information from 12 chiefs from the Shai Traditional Council. Findings – The findings of the study showed that traditional leaders sought information on issues that bordered on their community as well as information for their personal use. It also showed that they usually used informal sources such as the traditional council and their subjects but also exhibited similar information-seeking behaviour to that of professionals. They also used information dissemination or transfer methods that were in line with the oral culture of their traditional society. They had challenges in the use of information technology due to their low educational level, as well as challenges in having access to formal sources due to unavailability. Practical implications – The study brought to light the challenges traditional leaders encountered in executing their roles. It was therefore recommended that government agencies collaborate with them to enhance their work. Originality/value – Several studies have been conducted on information-seeking behaviour of different categories of people within different contexts. However, few studies have been conducted on the information-seeking behaviour of traditional leaders. This study thus sought to serve as a foundation research on the information-seeking behaviour of traditional leaders, with Shai Osudoku District of Ghana as the study area.

scholarly journals Xenic insurance company: ethical dilemma of an employee

2019 ◽  
Vol 13 (2) ◽  
pp. 24-29
Author(s):  
Naval Garg
Keyword(s):  
Health Policy ◽  
Ethical Dilemma ◽  
Design Methodology ◽  
Original Work ◽  
Insurance Company ◽  
Case Study Methodology ◽  
Content Type ◽  
Group Health ◽  
Study Methodology

Purpose This paper aims to depict the ethical dilemma of an employee in an insurance company who analyzed the group health policy of a major private telecommunication company. He noticed striking discrepancies and reported the findings to his superior. Design/methodology/approach Case study methodology is used for this study. Findings This paper reported the ethical dilemma faced by the employee. Originality/value This is an original work to the best of the author’s knowledge.

Interrogating place brand – a case of two cities

2020 ◽  
Vol 23 (4) ◽  
pp. 907-932
Author(s):  
Sanya Ojo
Keyword(s):  
Nation Branding ◽  
City Branding ◽  
Case Study Methodology ◽  
Content Type ◽  
City Brand ◽  
Two Cities ◽  
Reverse Relationship ◽  
Study Methodology ◽  
Place Brand

Purpose This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand. Design/methodology/approach Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. Findings Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors. Practical implications It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand. Originality/value The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.

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