Automated data-driven profiling: threats for group privacy

2019 ◽  
Vol 28 (2) ◽  
pp. 183-197 ◽  
Author(s):  
Paola Mavriki ◽  
Maria Karyda
Keyword(s):  
Big Data ◽  
Data Privacy ◽  
Big Data Analytics ◽  
User Profiling ◽  
Data Driven ◽  
Extensive Literature ◽  
Content Type ◽  
Privacy Threats ◽  
Individual Privacy ◽  
Privacy Risks

Purpose User profiling with big data raises significant issues regarding privacy. Privacy studies typically focus on individual privacy; however, in the era of big data analytics, users are also targeted as members of specific groups, thus challenging their collective privacy with unidentified implications. Overall, this paper aims to argue that in the age of big data, there is a need to consider the collective aspects of privacy as well and to develop new ways of calculating privacy risks and identify privacy threats that emerge. Design/methodology/approach Focusing on a collective level, the authors conducted an extensive literature review related to information privacy and concepts of social identity. They also examined numerous automated data-driven profiling techniques analyzing at the same time the involved privacy issues for groups. Findings This paper identifies privacy threats for collective entities that stem from data-driven profiling, and it argues that privacy-preserving mechanisms are required to protect the privacy interests of groups as entities, independently of the interests of their individual members. Moreover, this paper concludes that collective privacy threats may be different from threats for individuals when they are not members of a group. Originality/value Although research evidence indicates that in the age of big data privacy as a collective issue is becoming increasingly important, the pluralist character of privacy has not yet been adequately explored. This paper contributes to filling this gap and provides new insights with regard to threats for group privacy and their impact on collective entities and society.

The marketing organization’s journey to become data-driven

2019 ◽  
Vol 13 (2) ◽  
pp. 162-178 ◽  
Author(s):  
Devon S. Johnson ◽  
Laurent Muzellec ◽  
Debika Sihi ◽  
Debra Zahay
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Data Driven ◽  
Dynamic Learning ◽  
Marketing Practice ◽  
Content Type ◽  
Marketing Function ◽  
The Usa ◽  
Research Questions

Purpose This paper aims to improve understanding of data-driven marketing by examining the experiences of managers implementing big data analytics in the marketing function. Through a series of research questions, this exploratory study seeks to define what big data analytics means in marketing practice. It also seeks to uncover the challenges and identifiable stages of big data analytics implementation. Design/methodology/approach A total of 15 open-ended in-depth interviews were conducted with marketing and analytics executives in a variety of industries in Ireland and the USA. Interview transcripts were subjected to open coding and axial coding to address the research questions. Findings The study reveals that managers consider marketing big data analytics to be a series of tools and capabilities used to inform product innovation and marketing strategy-making processes and to defend the brand against emerging risks. Additionally, the study reveals that big data analytics implementation is championed at different organizational levels using different types of dynamic learning capabilities, contingent on the champion’s stature within the organization. Originality/value From the qualitative analysis, it is proposed that marketing departments undergo five stages of big data analytics implementation: sprouting, recognition, commitment, culture shift and data-driven marketing. Each stage identifies the key characteristics and potential pitfalls to be avoided and provides advice to marketing managers on how to implement big data analytics.

Librarian’s perspective for the implementation of big data analytics in libraries on the bases of lean-startup model

2019 ◽  
Vol 36 (1) ◽  
pp. 21-37
Author(s):  
Khurshid Ahmad ◽  
Zheng JianMing ◽  
Muhammad Rafi
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Data Privacy ◽  
Core Competencies ◽  
Big Data Analytics ◽  
Data Availability ◽  
Digital Data ◽  
Data Organization ◽  
Content Type ◽  
Lean Startup

Purpose This study aims to propose a model based on philosophical thoughts of Dr S.R Ranganathan and the lean-startup method for the execution of big data analytics (BDA) in libraries. The research paves a way to understand the role and required competencies of Library and Information Science (LIS) professionals for the implementation of BDA in libraries. Design/methodology/approach In the BDA analytics context, a session with a proposed model was presented to the audience to get the response of librarians about the required competencies and skills. The research tool was developed based on the literature review to know the role of LIS professionals and their required competencies/skills for BDA. The questionnaire was distributed in the BDA session to collect the responses of the participating audience on the variables that focused on the role and core competencies of LIS professionals in BDA. In the analysis of results, the independent t-test was applied to know the mean value of the overall response rate. Findings The findings show that perceptions of LIS professionals in the understanding of BDA ranked high in data privacy, data availability, data organization and data literacy. Digital data curation, policies supervision and providing the data consultancy also showed a significant relationship among these variables. Besides, the correlation between the required skills for BDA, metadata skills, data ethics, data acquisition, data cleaning, data organization, data analysis, digital curation, data clustering, data protection rules and digital visualization also showed a beneficial relationship. Originality/value This study also helps to understand the perspective of LIS professionals for the implementation of BDA in libraries and to fill the literature gap in the respective.

Analysis of barriers intensity for investment in big data analytics for sustainable manufacturing operations in post-COVID-19 pandemic era

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Narender Kumar ◽  
Girish Kumar ◽  
Rajesh Kr Singh
Keyword(s):  
Factor Analysis ◽  
Big Data ◽  
Data Management ◽  
Data Analytics ◽  
Sustainable Manufacturing ◽  
Big Data Analytics ◽  
Extensive Literature ◽  
Content Type ◽  
Manufacturing Operations ◽  
Organizational Barriers

PurposeThe study presents various barriers to adopt big data analytics (BDA) for sustainable manufacturing operations (SMOs) post-coronavirus disease (COVID-19) pandemics. In this study, 17 barriers are identified through extensive literature review and experts’ opinions for investing in BDA implementation. A questionnaire-based survey is conducted to collect responses from experts. The identified barriers are grouped into three categories with the help of factor analysis. These are organizational barriers, data management barriers and human barriers. For the quantification of barriers, the graph theory matrix approach (GTMA) is applied.Design/methodology/approachThe study presents various barriers to adopt BDA for the SMOs post-COVID-19 pandemic. In this study, 17 barriers are identified through extensive literature review and experts’ opinions for investing in BDA implementation. A questionnaire-based survey is conducted to collect responses from experts. The identified barriers are grouped into three categories with the help of factor analysis. These are organizational barriers, data management barriers and human barriers. For the quantification of barriers, the GTMA is applied.FindingsThe study identifies barriers to investment in BDA implementation. It categorizes the barriers based on factor analysis and computes the intensity for each category of a barrier for BDA investment for SMOs. It is observed that the organizational barriers have the highest intensity whereas the human barriers have the smallest intensity.Practical implicationsThis study may help organizations to take strategic decisions for investing in BDA applications for achieving one of the sustainable development goals. Organizations should prioritize their efforts first to counter the barriers under the category of organizational barriers followed by barriers in data management and human barriers.Originality/valueThe novelty of this paper is that barriers to BDA investment for SMOs in the context of Indian manufacturing organizations have been analyzed. The findings of the study will assist the professionals and practitioners in formulating policies based on the actual nature and intensity of the barriers.

Let’s stop trying to be “sexy” – preparing managers for the (big) data-driven business era

2017 ◽  
Vol 23 (3) ◽  
pp. 598-622 ◽  
Author(s):  
Kevin Daniel André Carillo
Keyword(s):  
Big Data ◽  
Business Education ◽  
Data Analytics ◽  
Data Science ◽  
Business Schools ◽  
Big Data Analytics ◽  
Data Driven ◽  
Business World ◽  
Content Type ◽  
Educational Challenges

Purpose The purpose of this paper is to analyze the inadequacies of current business education in the tackling of the educational challenges inherent to the advent of a data-driven business world. It presents an analysis of the implications of digitization and more specifically big data analytics (BDA) and data science (DS) on organizations with a special emphasis on decision-making processes and the function of managers. It argues that business schools and other educational institutions have well responded to the need to train future data scientists but have rather disregarded the question of effectively preparing future managers for the new data-driven business era. Design/methodology/approach The approach involves analysis and review of the literature. Findings The development of analytics skills shall not pertain to data scientists only, it must rather become an organizational cultural component shared among all employees and more specifically among decision makers: managers. In the data-driven business era, managers turn into manager-scientists who shall possess skills at the crossroad of data management, analytical/modeling techniques and tools, and business. However, the multidisciplinary nature of big data analytics and data science (BDADS) seems to collide with the dominant “functional silo design” that characterizes business schools. The scope and breadth of the radical digitally enabled change, the author are facing, may necessitate a global questioning about the nature and structure of business education. Research limitations/implications For the sake of transparency and clarity, academia and the industry must join forces to standardize the meaning of the terms surrounding big data. BDA/DS training programs, courses, and curricula shall be organized in such a way that students shall interact with an array of specialists providing them a broad enough picture of the big data landscape. The multidisciplinary nature of analytics and DS necessitates to revisit pedagogical models by developing experiential learning and implementing a spiral-shaped pedagogical approach. The attention of scholars is needed as there exists an array of unexplored research territories. This investigation will help bridge the gap between education and the industry. Practical implications The findings will help practitioners understand the educational challenges triggered by the advent of the data-driven business era. The implications will also help develop effective trainings and pedagogical strategies that are better suited to prepare future professionals for the new data-driven business world. Originality/value By demonstrating how the advent of a data-driven business era is impacting the function and role of managers, the paper initiates a debate revolving around the question about how business schools and higher education shall evolve to better tackle the educational challenges associated with BDADS training. Elements of response and recommendations are then provided.

Dave Snowden on KM and big data/analytics: interview with David J. Pauleen

2017 ◽  
Vol 21 (1) ◽  
pp. 12-17 ◽  
Author(s):  
David J. Pauleen
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Theory And Practice ◽  
Content Type ◽  
Face To Face ◽  
The Relationship ◽  
A Company ◽  
Practical Implications ◽  
Scientific Officer

Purpose Dave Snowden has been an important voice in knowledge management over the years. As the founder and chief scientific officer of Cognitive Edge, a company focused on the development of the theory and practice of social complexity, he offers informative views on the relationship between big data/analytics and KM. Design/methodology/approach A face-to-face interview was held with Dave Snowden in May 2015 in Auckland, New Zealand. Findings According to Snowden, analytics in the form of algorithms are imperfect and can only to a small extent capture the reasoning and analytical capabilities of people. For this reason, while big data/analytics can be useful, they are limited and must be used in conjunction with human knowledge and reasoning. Practical implications Snowden offers his views on big data/analytics and how they can be used effectively in real world situations in combination with human reasoning and input, for example in fields from resource management to individual health care. Originality/value Snowden is an innovative thinker. He combines knowledge and experience from many fields and offers original views and understanding of big data/analytics, knowledge and management.

Strategic issues of big data analytics applications for managing health-care sector: a systematic literature review and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rajesh Kumar Singh ◽  
Saurabh Agrawal ◽  
Abhishek Sahu ◽  
Yigit Kazancoglu
Keyword(s):  
Health Care ◽  
Big Data ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Health Care Sector ◽  
Future Research ◽  
Research Gaps ◽  
Content Type

PurposeThe proposed article is aimed at exploring the opportunities, challenges and possible outcomes of incorporating big data analytics (BDA) into health-care sector. The purpose of this study is to find the research gaps in the literature and to investigate the scope of incorporating new strategies in the health-care sector for increasing the efficiency of the system.Design/methodology/approachFora state-of-the-art literature review, a systematic literature review has been carried out to find out research gaps in the field of healthcare using big data (BD) applications. A detailed research methodology including material collection, descriptive analysis and categorization is utilized to carry out the literature review.FindingsBD analysis is rapidly being adopted in health-care sector for utilizing precious information available in terms of BD. However, it puts forth certain challenges that need to be focused upon. The article identifies and explains the challenges thoroughly.Research limitations/implicationsThe proposed study will provide useful guidance to the health-care sector professionals for managing health-care system. It will help academicians and physicians for evaluating, improving and benchmarking the health-care strategies through BDA in the health-care sector. One of the limitations of the study is that it is based on literature review and more in-depth studies may be carried out for the generalization of results.Originality/valueThere are certain effective tools available in the market today that are currently being used by both small and large businesses and corporations. One of them is BD, which may be very useful for health-care sector. A comprehensive literature review is carried out for research papers published between 1974 and 2021.

Big data-driven supply chain and performance: a resource-based view

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shampy Kamboj ◽  
Shruti Rana
Keyword(s):  
Big Data ◽  
Supply Chain ◽  
Small And Medium Enterprises ◽  
Data Driven ◽  
Equation Modeling ◽  
Firm Age ◽  
Content Type ◽  
Sustainable Performance ◽  
Medium Enterprises

PurposeThe main objective of this paper is to study the role of supply chain performance (SCP) as a mediator between big data-driven supply chain (BDDSC) and firm sustainable performance. In addition, the role of firm age as a moderator between BDDSC and SCP as well as between SCP and firm sustainable performance has also been explored.Design/methodology/approachThe 200 managers of medium or senior level positions in micro, small and medium enterprises (MSMEs) located at Delhi-NCR have been contacted. Further, collected data have been confirmed with confirmatory factor analysis (CFA). In this paper, structure equation modeling (SEM) has been employed to empirically check the proposed hypotheses and their relationships.FindingsThe findings confirmed that SCP mediates the link between BDDSC and firm sustainable performance. Additionally, firm age moderates the association between BDDSC and SCP as well as between SCP and firm sustainable performance.Research limitations/implicationsThe role of SCP and firm age between BDDSC and sustainable performance have been examined in the context of MSMEs in Delhi-NCR and thereby limit the generalization of results to other industries and country contexts.Originality/valueThe present study adds to the existing literature via recognizing the blackbox using SCP and firm age to comprehend BDDSC and firm sustainable performance relationship.

The role of big data analytics capabilities in bolstering supply chain resilience and firm performance: a dynamic capability view

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamad Bahrami ◽  
Sajjad Shokouhyar
Keyword(s):  
Risk Management ◽  
Big Data ◽  
Supply Chain ◽  
Firm Performance ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Content Type ◽  
Supply Chain Resilience ◽  
Management Culture

PurposeBig data analytics capability (BDAC) can affect firm performance in several ways. The purpose of this paper is to understand how BDA capabilities affect firm performance through supply chain resilience in the presence of the risk management culture.Design/methodology/approachThe study adopted a cross-sectional approach to collect survey-based responses to examine the hypotheses. 167 responses were collected and analyzed using partial least squares in SmartPLS3. The respondents were generally senior IT executives with education and experience in data and business analytics.FindingsThe results show that BDA capabilities increase supply chain resilience as a mediator by enhancing innovative capabilities and information quality, ultimately leading to improved firm performance. In addition, the relationship between supply chain resilience and firm performance is influenced by risk management culture as a moderator.Originality/valueThe present study contributes to the relevant literature by demonstrating the mediating role of supply chain resilience between the BDA capabilities relationship and firm performance. In this context, some theoretical and managerial implications are proposed and discussed.

Big data-driven strategic orientation in international marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shahriar Akter ◽  
Md Afnan Hossain ◽  
Qiang (Steven) Lu ◽  
S.M. Riad Shams
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Systematic Literature Review ◽  
International Marketing ◽  
Strategic Orientation ◽  
Data Driven ◽  
Future Research ◽  
Content Type ◽  
Strategic Orientations ◽  
Marketing Activities

PurposeBig data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international marketing is yet to be formed conceptually. Thus, the purpose of this study is to systematically review and propose a holistic framework on big data-based strategic orientation for firms in international markets to attain a sustained firm performance.Design/methodology/approachThe study employed a systematic literature review to synthesize research rigorously. Initially, 2,242 articles were identified from the selective databases, and 45 papers were finally reported as most relevant to propose an integrative conceptual framework.FindingsThe findings of the systematic literature review revealed data-evolving, and data-driven strategic orientations are essential for performing international marketing activities that contain three primary orientations such as (1) international digital platform orientation, (2) international market orientation and (3) international innovation and entrepreneurial orientation. Eleven distinct sub-dimensions reflect these three primary orientations. These strategic orientations of international firms may lead to advanced analytics orientation to attain sustained firm performance by generating and capturing value from the marketplace.Research limitations/implicationsThe study minimizes the literature gap by forming knowledge on big data-based strategic orientation and framing a multidimensional framework for guiding managers in the context of strategic orientation for international business and international marketing activities. The current study was conducted by following only a systematic literature review exclusively in firms' overall big data-based strategic orientation concept in international marketing. Future research may extend the domain by introducing firms' category wise systematic literature review.Originality/valueThe study has proposed a holistic conceptual framework for big data-driven strategic orientation in international marketing literature through a systematic review for the first time. It has also illuminated a future research agenda that raises questions for the scholars to develop or extend theory in this area or other related disciplines.

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