Festival attachment: antecedents and effects on place attachment and place loyalty

2019 ◽  
Vol 10 (1) ◽  
pp. 17-33 ◽  
Author(s):  
Sheng-Hshiung Tsaur ◽  
Yao-Chin Wang ◽  
Chyong-Ru Liu ◽  
Wen-Shiung Huang

PurposeThe purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty.Design/methodology/approachThrough on-site survey with convenience sampling, 465 visitors were surveyed at the Pingxi Sky Lantern Festival, which is one of the most famous Taiwanese festivals. Structural equation modeling is used to examine the proposed research model.FindingsEmpirical results of this study reveal that “hedonism” is the most important antecedent for improving festival attachment, followed by novelty seeking, attractions and cultural exploration. Festival attachment exerts positive effects on place attachment, which then increases place loyalty. Moreover, place attachment partially mediates the relationship between festival attachment and place loyalty.Originality/valueBy hosting festivals, festival managers can induce festival attachment in visitors and then transfer the attachment with festivals into the host place. The findings of this study demonstrate the major role of festivals in promoting local tourism.

2021 ◽  
Vol 13 (15) ◽  
pp. 8123
Author(s):  
Delei Yang ◽  
Jun Zhu ◽  
Qingbin Cui ◽  
Qinghua He ◽  
Xian Zheng

Megaproject citizenship behavior (MCB) has been confirmed to a play vital role on megaproject performance. Although current research has argued that institution elements have had an impact on MCB diffusion, limited studies have empirically investigated the distinct effectiveness of various institution elements on driving MCB’s widespread diffusion in construction megaprojects. Based on institution theory, this study proposes a theoretical model comprising institutional elements (i.e., normative and mimetic isomorphism), owner’s support, relationship-based trust, and their effect or impact on MCB’s diffusion. Based on 171 industrial questionnaires collected from managers of contractors and designers in megaprojects. Partial least squares structural equation modeling (PLS-SEM) was used to validate the established model. The results indicated that both normative and mimetic isomorphism have positive effects on facilitating MCB diffusion, and owner’s support has shown partial mediation in promoting MCB diffusion through normative isomorphism, as well as full mediation in the promoting of MCB diffusion through mimetic isomorphism. Meanwhile, relationship-based trust exerts a positive moderating effect on the relationship between mimetic isomorphism and MCB. This study extends current literature on driving MCB diffusion from the perspective of institutional theory, contributing by providing four implications for megaprojects managers to “buy in” more extensive MCB.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Boadi Nyamekye ◽  
Diyawu Rahman Adam ◽  
Henry Boateng ◽  
John Paul Kosiba

PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Okki Trinanda ◽  
Astri Yuza Sari ◽  
Efni Cerya ◽  
Tri Rachmat Riski

Purpose Selfie tourism is a fast-growing phenomenon. Given the convenience of photo-snapping and photo-sharing on social media, selfie tourism is seen as an emerging trend among travelers. This phenomenon gave consequence toward travelers’ behavior, especially on how it can affect their memorable tourism experience and place attachment. This paper aims to examine the relationship between selfie tourism, memorable tourism experience, hedonic well-being and travelers’ place attachment. Design/methodology/approach A self-administered survey method is used. This research was carried out during the COVID-19 pandemic, consequently, the data were collected via Google Form (online). The respondents are tourists who have visited various tourism destinations in West Sumatera, Indonesia. To test the hypotheses of this study, questionnaires are distributed to 450 respondents. The proposed model was tested using structural equation modeling. Findings The results of this study shows that selfie tourism has a positive and significant relationship toward both memorable tourism experience and hedonic well-being. In addition, memorable tourism experience and hedonic well-being also have a significant relationship with place attachment. Research limitations/implications The limitation of this study lies in the limited reference to the relationship between selfie tourism and memorable tourism experience and hedonic well-being, because this is the first study to examine the relationship of these variables. This study also has not tested the direct relationship between selfie tourism and place attachment and has not considered eudaemonic well-being as an antecedent of place attachment. Further research will discuss the direct effect of selfie tourism and eudaemonic experience on place attachment, as well as the moderating effect of memorable tourism and hedonic well-being. Practical implications This study shows the benefits obtained by tourism managers in preparing selfie facilities, as well as the ability to create meaningful experiences. It provides tourism practitioners with an understanding that tourist place attachment can be improved by both memorable tourism experience and hedonic well-being. Furthermore, both memorable tourism experience and hedonic well-being can be affected by selfie tourism. This understanding can enhance the tourism providers’ strategy to improve services that fit the characteristics of today’s tourists. Therefore, selfie tourism, memorable tourism experience and hedonic well-being can support tourism sustainability, especially in creating place attachments. Originality/value To the authors’ knowledge, this is one of the first studies that investigated the relationship between selfie tourism, memorable tourism experience and place attachment. From a market-specific context, this is also the first study that investigated the antecedents of place attachment on West Sumatera’s tourism.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Geetha Jose ◽  
Nimmi P. M. ◽  
Sebastian Rupert Mampilly

Purpose This study seeks to evaluate the role of HRM practices in enhancing Employee Engagement, particularly at varying levels of perceived psychological safety. Design/Methodology/Approach Data collected through a questionnaire survey of 151 nurses are analyzed with warp-PLS structural equation modeling. Findings Perceived HRM practices lead to higher engagement levels. Psychological safety moderates the relationship between HRM practices and employee engagement inversely. Originality/value An un-preceded study examining the moderating role of Psychological safety on the instrumentality of HRM practices on engagement particularly among experienced medical care providers. Results suggest to provide customized HRM practices to experienced nurses in order to enhance their engagement levels.


2020 ◽  
Vol 123 (1) ◽  
pp. 337-354
Author(s):  
Fahimeh Khatami ◽  
Alberto Ferraris ◽  
Paola De Bernardi ◽  
Valter Cantino

PurposeThis paper empirically tests the relationship between food heritage, familiness, and clan culture, thus, highlighting the pivotal role of familiness in building robustly competitive food firms based on clan culture and food heritage.Design/methodology/approachThe methodological approach adopted is based on a quantitative analysis with data from one eco-tourist city in Iran (Torqabeh). In this regard, we developed a structured questionnaire surveying 98 small- and medium-sized enterprises (SMEs) operating in the food industry. We then used partial least squares structural equation modeling (PLS-SEM) to carry out the analysis.FindingsThe results indicate the significant positive relationship between food heritage and clan culture, and highlight the role of familiness as a strong mediator, which is also associated with a strong relationship between food heritage and clan culture.Research limitations/implicationsIn the present study, the main limitation was linked to the small sample size and data collection, which took place in only a single city; however, further research could overcome this limitation by investigating SMEs from a heterogeneous geographical context.Originality/valueThe value of this research relates to studies that have examined food heritage as a possible antecedent of familiness. Moreover, the novelty of this research is to study the concept of familiness in improving resource-based views and organizational theories.


2019 ◽  
Vol 23 (1) ◽  
pp. 67-89 ◽  
Author(s):  
Muhammad Mustafa Raziq ◽  
Cristina Doritta Rodrigues ◽  
Felipe Mendes Borini ◽  
Omer Farooq Malik ◽  
Abubakr Saeed

Purpose Multinational enterprises (MNEs) encourage their subsidiaries to develop and transfer their unique knowledge and expertise back to the MNE as it is critical for the development of the MNE as a whole. However, what underlies the subsidiary ability to create such specialized knowledge that can be transferred to the MNE is less clear. The purpose of this paper is to examine the influence of MNE entrepreneurial strategy, subsidiary initiatives and expatriation on reverse knowledge transfers in a cross-country comparative context. Design/methodology/approach Data are gathered through surveys from 429 foreign subsidiaries operating in New Zealand and 164 subsidiaries in Brazil, and these are analyzed using variance-based structural equation modeling. Findings Subsidiary initiatives partially mediate the relationship between MNE entrepreneurial strategy and reverse knowledge transfers in case of subsidiaries operating in Brazil, but they fully mediate in case of New Zealand. Furthermore, expatriation, in case of the latter, has a negative interaction in the relationship between subsidiary initiative and reverse knowledge transfers, but, in case of the former, it has no moderating role. Overall, the results suggest that the influence of MNE entrepreneurial strategy and expatriation on reverse knowledge transfers can be explained by contingencies such as the subsidiary host economy and the heterogenous HQ–subsidiary relationships. Originality/value The paper contributes to literature by identifying some contingencies with regard to the occurrence of reverse knowledge transfers. It addresses some research calls with regard to examining reverse knowledge transfers and the role of expatriation across different empirical contexts.


2017 ◽  
Vol 18 (7) ◽  
pp. 1291-1310 ◽  
Author(s):  
Arpita Chakraborty ◽  
Manvendra Pratap Singh ◽  
Mousumi Roy

Purpose The purpose of this paper is to examine the role of university in shaping pro-environmental behaviour in students. Design/methodology/approach The paper used goal-framing theory to investigate the relationship between goals and pro-environmental behaviour by comparing the responses of entry- and exit-level students. Structural equation modeling, one-way analysis of variance and other standard statistical analysis have been used to analyse the data collected through questionnaire survey in a central university offering technical education in India. Findings Pro-environmental intention in students increases with a strong normative goal. The direct and indirect effects indicate hedonic goal and gain goal via normative goal leads to better pro-environmental behaviour. Higher values for normative goal in exit-level students substantiates the role of university. Practical implications The paper provides scope to improvise and incorporate environmental practices into the habits of the students by aligning their goals and university dimensions including curriculum, campus operations, research and outreach activities. Originality/value The results make an important contribution in establishing a sustained green culture by offering a new university paradigm.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Aamir Saeed ◽  
Yuanyuan Jiao ◽  
Muhammad Mohsin Zahid ◽  
Humaira Tabassum ◽  
Shazia Nauman

PurposeThe aim of the current study is to empirically assess the effects of organizational flexibility on project portfolio (PP) performance, with the mediating role of innovation and moderating effects of environmental dynamism (ED) and absorptive capability (AC).Design/methodology/approachData were collected from 173 manufacturing firms and analyzed using structural equation modeling (SEM) with the help of a partial least squares (PLS) approach.FindingsResults show that innovation partially mediates the relationship between organizational flexibility and PP performance. Furthermore, the moderating effect of ED between organizational flexibility and innovation was analyzed. Additionally, AC also observed as a moderator between innovation and PP performance.Originality/valueBased on the resource-based view, this study contributes to the literature by addressing the roles of innovation, ED and AC in the relationship between organizational flexibility and PP performance. Implications for managers also discussed in the end; for example, to be more competitive, they should incorporate flexibility into the firm to encourage innovation. It also emphasizes to select new innovative opportunities that correspondingly have effects on the PP performance.


Kybernetes ◽  
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Omer Cinar ◽  
Serkan Altuntas ◽  
Mehmet Asif Alan

Purpose The purpose of this study is to determine the relationships between technology transfer, innovation and firm performance. Design/methodology/approach The relationship between technology transfer, innovation and firm performance is examined by using data obtained from 252 Turkish export firms, which are among the top 1,000 firms in terms of export volume in Turkey. To examine these relationships, a theoretical framework is empirically tested using structural equation modeling and tested via an empirical study of Turkish export companies. Findings The results of this study can benefit policymakers in government at the national level and company decision-makers at the firm level. Furthermore, an understanding of the relationship between technology transfer, innovation and firm performance may help firms to make correct technology transfer decisions and focus on the correct type of innovation to increase firm performance in practice. The findings indicate the positive effects of technology transfer on innovation and firm performance. In addition, innovation mediates the relationship between technology transfer and firm performance in Turkish export companies. This study suggests that decision-makers should transfer the right technology because well-realized technology transfers lead to the improvement of corporate innovation capacities and improvement of firm performances for export companies. Originality/value There is no study that fully examined the relationship between technology transfer, innovation and firm performance. The proposed literature-based theoretical framework in this study is novel for Turkish export companies.


2017 ◽  
Vol 35 (1) ◽  
pp. 62-80 ◽  
Author(s):  
Riza Casidy ◽  
Michael Lwin ◽  
Ian Phau

Purpose The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market. Design/methodology/approach In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses. Findings The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy. Originality/value This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.


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