Role of reality TV as a consumer-socialization agent of teenagers in a developing country

2015 ◽  
Vol 10 (3) ◽  
pp. 598-618 ◽  
Author(s):  
Md Ridhwanul Haq ◽  
Syed H Rahman
Keyword(s):  
Developing Country ◽  
Structural Equation ◽  
Reality Television ◽  
Peer Group ◽  
Developed Countries ◽  
Consumer Socialization ◽  
Content Type ◽  
Social Structural ◽  
Structural Variables

Purpose – The purpose of this paper is to identify how reality television (RTV) influences the socialization of teenage consumers in a developing country. While the influence of television on consumer behaviour has been researched extensively in developed countries, the effect of RTV on consumer socialization has not, particularly in the context of developing countries. Design/methodology/approach – A combination of qualitative and quantitative research methods was used to develop the theoretical model, constructs and measurement variables. The data were then analysed, and the hypotheses tested and confirmed using structural equation modelling. Findings – RTV has a positive influence on the socialization of teenage consumers in a developing country. Teenagers’ consumption-related cognition, attitude and values are strongly affected by RTV. Furthermore, their consumption-related attitude is affected by consumption-related cognition and values. Social structural variables (parental control, peer-group influences, gender differences and social class differences) have an effect on teenagers’ RTV involvement and consumer-socialization process. Originality/value – Current consumer-socialization literature identifies the role of TV in consumer socialization. However, there is very little extant literature about the role of RTV in consumer socialization, particularly from a developing-country perspective. Furthermore, in the present literature, consumption-related cognition, attitudes and values are considered outcomes of consumer socialization; however, this has not been empirically tested regarding teenagers’ involvement in RTV and its consumer-socialization outcomes. This research considers the involvement of teenagers with RTV, and the influences of various social structural variables from a developing-country perspective.

Specific HR practices and employee commitment: the mediating role of job satisfaction

2019 ◽  
Vol 41 (3) ◽  
pp. 420-435 ◽  
Author(s):  
Arshad Mahmood ◽  
Muhammad Naseer Akhtar ◽  
Usman Talat ◽  
Chuanmin Shuai ◽  
James C. Hyatt
Keyword(s):  
Job Satisfaction ◽  
Developing Country ◽  
Structural Equation ◽  
Employee Commitment ◽  
Developed Countries ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Hr Practices

PurposeThe purpose of this paper is to increase understanding of the influence mechanisms of specific HR practices variables – salary, job stability and job enrichment – upon employee commitment, through the mediating role of job satisfaction, in a developing country context. Crucially, these indicate employee commitment.Design/methodology/approachThe study analyzed three specific HR practices with a sample of 263 employees in the banking industry of Pakistan. A structural equation modeling methodology is adopted.FindingsThe findings indicate that remuneration strategies were positively related to job satisfaction and employee commitment. Regarding the intervening impact of job satisfaction, this study found that it mediates only for non-monetary strategies between job satisfaction and employee commitment.Research limitations/implicationsA key limitation is that this is a cross-sectional study, perhaps not generalizable over longitudinal approaches. Another limit is posed by the developing country context of this study, perhaps not applicable to some developed countries.Practical implicationsFrom an HR perspective, managing salary structure is an ongoing issue. The proposed model suggests the use of specific practices about satisfaction and commitment as intermediate steps to manage employee commitment.Originality/valueThe research offers a unique understanding from the developing country context of Pakistan. This provides a novel study conducted to examine employee commitment using the high-performance work practices model.

Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gurmeet Singh ◽  
Asheefa Shaheen Aiyub ◽  
Tuma Greig ◽  
Samantha Naidu ◽  
Aarti Sewak ◽  
...  
Keyword(s):  
Developing Country ◽  
Structural Equation ◽  
Time Pressure ◽  
Developed Countries ◽  
Customer Behavior ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Content Type ◽  
Goods And Services ◽  
Global Pandemic

PurposeThis paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic.Design/methodology/approachA self-administered questionnaire was distributed to 357 participants in Fiji, and structural equation modeling to analyze the collected data.FindingsResults indicate that expected personal outcomes is positively associated with customers' attitudes while expected community-related outcomes negatively impact customers' attitudes. Factors such as attitude, subjective norms, scarcity, time pressure and perceived competition were found to positively influence customers' panic buying intention. Furthermore, scarcity and time pressure were confirmed to positively influence perceived competitiveness while perceived social detection risk negatively influences customer's panic buying intention.Practical implicationsThe findings highlight the need for better measures to ensure that every customer has access to goods and services and is not deprived of such necessities in times of a crisis. These results will assist store managers and policymakers in introducing better management, social policies and resource utilization mechanisms to mitigate panic buying during the pandemic.Originality/valueThis study's findings contribute to the literature on customer's panic buying behavior during a global pandemic. Research in this area remain scarce, inconsistent and inconclusive. Novel insights are generated as this study is the first to combine the theory of planned behavior, privacy calculus theory and protection motivation theory. Applying these theories allows new relationships to be tested to better understand customer behavior during a global pandemic. With most studies on customer behavior during crises and disasters in developed countries, this study generates new insights by exploring customer behavior in a developing country.

scholarly journals Innovation culture in small Tunisian ICT firms

2014 ◽  
Vol 21 (1) ◽  
pp. 132-151 ◽  
Author(s):  
Sana El Harbi ◽  
Alistair R. Anderson ◽  
Meriam Amamou
Keyword(s):  
Developing Country ◽  
Developed Countries ◽  
Competitive Advantages ◽  
Content Type ◽  
Regional Institutions ◽  
Study Approach ◽  
Innovation Culture ◽  
Catching Up ◽  
Innovative Culture

Purpose – The research aims to ask whether, in the absence of overarching innovative conditions, a small firm can have an innovative culture and what its scale and scope is. Design/methodology/approach – The study employs four exploratory case studies. This methodological choice is justified in that a case study approach allows the use of the existing literature without inhibiting the detection of any unique characteristics in the Tunisian context. This context of a developing economy is likely to be different from established economies. Findings – The study finds evidence of a learning environment within the firms and a good fit with the concepts of an innovative culture. Internal knowledge sharing is evident for all companies. However, this culture faces inwards, so that the paucity of linkages and weak socialisation combines with institutional thinness to isolate the firms. Local competitive advantages are not amplified but rather are dampened by the relative absence of interaction. Research limitations/implications – Most research about innovation in the ICT sector is conducted in the context of developed countries. This paper shows the specificities and uniqueness of innovation culture in the context of a developing country. Practical implications – The findings imply that despite recent improvements, Tunisia lacks many of the regional “institutions” that produce the synergic benefits of an innovative milieu. Originality/value – The context of a developing country is novel. The value of the findings may, however, be extended to other similar countries. This is important given the role of ICT in “catching up”.

Impact of wise leadership, workplace friendships on open innovation in family firms: a developing country perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amir A. Abdulmuhsin ◽  
Ali Tarhini
Keyword(s):  
Developing Country ◽  
Open Innovation ◽  
Structural Equation ◽  
Online Survey ◽  
Family Firms ◽  
Hybrid Approach ◽  
Top Management Teams ◽  
Content Type ◽  
Workplace Friendships

PurposeThis study draws upon the hybrid approach of the resource-based view and social capital theory, and aims to develop and empirically validate a model that examines the relationship amongst wise leadership, workplace friendships and open innovation (OI) in family firms (FFs).Design/methodology/approachAn online survey was conducted to collect data from a sample of 381 firms from a developing country. Additionally, this study used AMOS software and structural equation model to empirically test the proposed hypotheses of the theoretical model.FindingsFindings show that wise leadership has a significant, positive indirect effect on stimulating OI in FFs via its influence on building workplace friendships and overcoming knowledge–strategic and collaboration–organisational challenges.Practical implicationsTo improve OI, top management teams of family businesses should encourage wise, intelligent, well-informed and strong leaders who drive change. Moreover, they should establish small group, “smart-world” networks for specialised innovation to facilitate friendship based on trust and competence, and develop the coordinating role of family leaders in these networks.Originality/valueThis study complements and advances previous research on OI in many ways. Firstly, the current study proposes a conceptual model that demonstrates the interrelationships amongst the main variables in Iraqi FFs. Secondly, this research explores the crucial mediating role of workplace friendship, which capitalises on the principles of friendship in the context of the acquisition, accumulation and exchange of knowledge, thereby overcoming the challenges associated with innovation.

Technology readiness of teenagers: a consumer socialization perspective

2018 ◽  
Vol 32 (5) ◽  
pp. 592-604 ◽  
Author(s):  
Anubhav Mishra ◽  
Satish S. Maheswarappa ◽  
Charles L. Colby
Keyword(s):  
Digital Media ◽  
Structural Equation ◽  
Emerging Market ◽  
Developed Countries ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Consumer Socialization ◽  
Content Type ◽  
Self Construal ◽  
Parent Child

Purpose The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies among teenagers. Design/methodology/approach The conceptual model was empirically tested using survey data from 381 teenagers. The data were analyzed using structural equation modeling. Findings Parent–child communication, peers, media and self-construal have varying influence on technology readiness of teenagers. The effects of parent–child interactions are mediated by self-construal, which reaffirms the importance of identity during adolescence. Research limitations/implications The culture-specific characteristics are critical antecedents to teenagers’ TRI. Moreover, the TRI 2.0 scale needs minor refinement to address culturally diverse marketplace where people are less familiar with the technical terms used in developed countries and display low levels of technology awareness. Practical implications Marketers need to tailor their communication strategies to have a strong presence on digital media to engage with teenagers. Firms should utilize media for providing information and develop content that should resonate with teens and potentially enhances their online impression to increase the adoption of technology. Originality/value This is the first study to investigate the antecedents of technology readiness of teenagers in an emerging market. The study uses a multidisciplinary approach to examine culture-dependent factors using theories from marketing literature (consumer socialization theory) and developmental psychology (self-construal).

Role of innovativeness and self-efficacy in tourism m-learning

2017 ◽  
Vol 72 (3) ◽  
pp. 344-355 ◽  
Author(s):  
Johra Kayeser Fatima ◽  
Parvez Ghandforoush ◽  
Mahmood Khan ◽  
Rita Di Masico
Keyword(s):  
Technology Acceptance ◽  
Developing Country ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Intention To Adopt ◽  
Tourism Education

Purpose This study aims to explore the opportunity offered through mobile learning (m-learning) to tourism education in the developing country context. To achieve this aim, the antecedent impact of self-efficacy and the moderator role of innovativeness on the attitude and intention to adopt m-learning have been investigated using the technology acceptance model (TAM). Design/methodology/approach A survey of 176 participants from three prominent tourism education institutes in Dhaka, Bangladesh, has been conducted. Partial least squares-based structural equation modeling (PLS-SEM) has been used to analyze the data. Findings While the findings confirmed the antecedent effect of self-efficacy on the intention to adopt m-learning, the moderating effect of innovativeness was not found to be as significant for the attitude-intention link. Research limitations/implications Data have been collected only from one country and from current tourism students. Future studies on several developing countries with different potential users would bring more in-depth insights. Practical implications Tourism education institutes need to focus on students’ self-efficacy to build a positive attitude and behavioral intention toward m-learning when launching mobile-based education services. Originality/value The study provides theoretical underpinnings enabling tourism educators to better understand tourism students’ behavioral intention to use m-learning, in particular in the developing country context. By applying TAM to tourism education to examine the effects of students’ self-efficacy and innovativeness, a better explanation of the adoption of m-learning in tourism education is provided.

An empirical study on entrepreneurial bricolage behavior for sustainable enterprise performance of startups

2019 ◽  
Vol 12 (1) ◽  
pp. 34-57 ◽  
Author(s):  
Brijesh Sivathanu ◽  
Rajasshrie Pillai
Keyword(s):  
Developing Country ◽  
Structural Equation ◽  
Cross Sectional Study ◽  
Equation Modeling ◽  
Enterprise Performance ◽  
Cross Sectional ◽  
Content Type ◽  
New Business ◽  
Entrepreneurial Bricolage

Purpose This paper aims to study is to empirically investigate the role of entrepreneurial orientation (EOR), entrepreneurial bricolage (EBR), technology orientation (TOR), sustainability orientation (SOR) and Trust (TUR) in the sustainable enterprise performance (SEP) of tech startups in India. It uses a framework grounded in the EBR theory, upper echelon theory and resource-based view theory. Design/methodology/approach A primary survey was conducted using a structured questionnaire amongst 285 sample respondents from 425 tech startups and the data were analyzed using the partial least squares-structural equation modeling technique. Findings The findings suggest that EOR and TOR significantly influence SEP. SOR and TUR do not significantly affect the SEP. EBR plays a significant mediating role between TOR and EOR and SEP in the context of Indian technology-based startups. Research limitations/implications This cross-sectional study has a geographic limitation as it was conducted in Mumbai, Bangalore and Pune and their suburbs. As this study was carried out in the context of tech startups in a developing country such as India, caution needs to be exercised while generalizing the findings of this study to other regions, countries and cultural contexts. Practical implications This study highlights the significance of TOR and EOR in the long-term SEP to the budding entrepreneurs who have strong EOR and deploy EBR strategy to start their new business ventures. It also infers that few of the reasons for the failure of tech startups are because of the lack of attention to TUR and SOR. Originality/value This study has a novel contribution as it empirically validates the role of multiple constructs such as EOR, TOR, TUR, SOR and EBR toward SEP in a resource-constrained startup environment in the context of a developing country such as India.

Entrepreneurial alertness and social entrepreneurial venture creation: the mediating role of personal initiative

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Isa Nsereko ◽  
Juma Wasswa Balunywa ◽  
Lawrence Musiitwa Kyazze ◽  
Hamidah Babirye Nsereko ◽  
Jamidah Nakato
Keyword(s):  
Developing Country ◽  
Structural Equation ◽  
Equation Modeling ◽  
Venture Creation ◽  
Content Type ◽  
Mediating Role ◽  
Entrepreneurial Alertness ◽  
Personal Initiative ◽  
The Relationship

Purpose The purpose of this study is to examine the relationship between entrepreneurial alertness, personal initiative and social entrepreneurial venture creation and to examine the mediating role of personal initiative in the relationship between entrepreneurial alertness and social entrepreneurial venture creation among social ventures in Uganda. Design/methodology/approach The study adopts a quantitative approach where hypotheses were statistically tested using structural equation modeling based on survey data (n = 243) from community-based organization owner-managers in Uganda. Findings Results show that both entrepreneurial alertness and social personal initiative are positively and significantly associated with social entrepreneurial venture creation. Results further indicate that personal initiative partially mediates the relationship between entrepreneurial alertness and social entrepreneurial venture creation. Originality/value To the authors’ knowledge, this study provides a shred of initial empirical evidence on the relationship between entrepreneurial alertness, entrepreneurial personal initiative and social entrepreneurial venture creation using evidence from Uganda, a developing country. Mostly, this study provides initial evidence of the mediating role of personal initiative in the relationship between entrepreneurial alertness and social entrepreneurial venture creation in an under-researched developing country – Uganda.

Strategic IT-business alignment and organizational agility: from a developing country perspective

2018 ◽  
Vol 12 (4) ◽  
pp. 422-440 ◽  
Author(s):  
Sukanya Panda ◽  
Santanu Kumar Rath
Keyword(s):  
Developing Country ◽  
Business Process ◽  
Structural Equation ◽  
Empirical Support ◽  
Developed Countries ◽  
Equation Modeling ◽  
Matched Pair ◽  
Organizational Agility ◽  
Content Type ◽  
Business Alignment

Purpose This study aims to test a model in which the effect of strategic information technology (IT)-business alignment on organizational agility is examined by the moderating influence of environmental uncertainty. Design/methodology/approach This research utilizes a matched-pair survey data collected from 300 IT and business executives working in various privately owned Indian financial enterprises, and structural equation modeling is used to examine the alignment–agility linkage. Findings The analysis demonstrates the positive effect of alignment on agility (studied as business process and market responsive agilities), and alignment is more effective on business process agility than market responsive agility. However, the moderation analysis reveals that in a highly uncertain environment, alignment has more effect on market responsive agility but not on business process agility. Originality/value Although previous studies (mostly conducted in the context of developed countries) have reported about the positive IT-business alignment and organizational agility linkage, the literature is silent regarding the influence of external contingent factors on this relationship from a developing country perspective. The authors have conceptualized alignment on the basis of strategic alignment maturity model and meticulously examined its relationship with both categories of agility. This research extends the alignment-agility theory and provides empirical support for this unique association from a developing country (i.e. India) perspective, and thereby, greatly contributes to the alignment literature.

scholarly journals The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce

2018 ◽  
Vol 30 (4) ◽  
pp. 1112-1134 ◽  
Author(s):  
Nguyen Huu Khoi ◽  
Ho Huy Tuu ◽  
Svein Ottar Olsen
Keyword(s):  
Developing Country ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Mobile Commerce ◽  
Subjective Norms ◽  
Content Type ◽  
Intention To Adopt ◽  
Online Purchases ◽  
Perceived Values

Purpose The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding of consumers’ intention to adopt mobile commerce (MC) in the context of a developing country, Vietnam. Design/methodology/approach Based on self-administered survey data of 382 Vietnamese consumers, a structural equation modelling approach with latent constructs is used to test the hypotheses. Findings Perceived values explain consumer attitudes, subjective norms and behavioural intentions in the MC context. In particular, they help to increase the explained variance of the intention to adopt MC by about 9.58 per cent compared with the TPB. Finally, a cross-effect on consumer attitudes from subjective norms is also found. Research limitations/implications Future studies would benefit from investigating other variables (e.g. innovativeness or trust) and using actual behaviour (e.g. online purchases). Practical implications Business managers should pay attention to different forms of consumer values to understand how and why consumers adopt MC in a developing country. Originality/value This study fills the gap in the literature by simultaneously investigating the role of utilitarian, hedonic and social value in a TPB model in the MC context.

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