The supply chain management of shopper marketing as viewed through a service ecosystem lens

2014 ◽  
Vol 44 (1/2) ◽  
pp. 23-38 ◽  
Author(s):  
Daniel John Flint ◽  
Robert F. Lusch ◽  
Stephen L. Vargo
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Service Dominant Logic ◽  
Chain Management ◽  
Content Type ◽  
Dominant Logic ◽  
Shopper Marketing ◽  
Resource Density ◽  
Service Ecosystem ◽  
New Research

Purpose – The purpose of this paper is to examine shopper marketing through service-dominant logic and service ecosystem lenses. In doing so, the authors reveal challenges and opportunities for supply chain management. Design/methodology/approach – The work is conceptual, drawing on contemporary service-dominant logic thinking. Findings – Examination of shopper marketing reveals that it is currently stuck in goods-dominant logic and micro-level ways of thinking. By taking a macro service ecosystem view, all actors, including shoppers, are seen as resource integrators seeking resource density. The macro view highlights a significant amount of goods and information flow and variance now being added throughout shopper marketing systems. Research limitations/implications – A guiding framework with appropriate terms defined offers new research directions and new ways practitioners can approach challenges in the industry. Research programs are suggested in the areas of facilitating resource density, examining the extent of ecosystems, measurement, mapping of resources, and creating shopper marketing innovations. Practical implications – This study provides an alternative way of looking at problems that arise in supply chain management planning and execution of shopper marketing initiatives. Originality/value – Few scholastic articles address shopper marketing even within marketing and essentially none do so in supply chain management despite it having significantly disrupted supply chains since 2004. This article offers an overview of shopper marketing and helps supply chain managers identify quickly how they can add value and supply chain management researchers begin to address the challenges.

Service-dominant logic and supply chain management: are we there yet?

2014 ◽  
Vol 44 (1/2) ◽  
pp. 113-131 ◽  
Author(s):  
C. Michael Wittmann ◽  
David R Nowicki ◽  
Terry L Pohlen ◽  
Wesley S Randall
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Online Survey ◽  
Methodological Approach ◽  
Theory And Practice ◽  
Service Dominant Logic ◽  
Chain Management ◽  
Content Type ◽  
Supply Chain Strategy ◽  
Dominant Logic

Purpose – Research suggests that service-dominant logic (SDL) is well suited to support supply chain management (SCM) research and practice. Qualitative research has shown that SDL is particularly consistent with an outcome-based supply chain strategy known as performance-based logistics (PBL). The purpose of this paper is to extend theory and practice by exploring the degree to which SDL is utilized in practice. Specifically, PBL is examined for consistency with the underlying fundamental premises (FPs) of SDL. In doing so, this paper answers the positive question, “what exists”, at the intersection of SDL and SCM. Design/methodology/approach – This study employs a mixed methodological approach. First, the FPs of SDL are operationalized using the language of PBL. The PBL FPs are tested quantitatively through an online survey of 52 supply chain PBL experts. A qualitative analysis is conducted using comments associated with each premise. Findings – The survey results suggest that PBL is consistent with SDL. These results indicate that PBL is a supply chain context of SDL. Originality/value – This is one of the first works to examine the degree to which SDL concepts are being utilized in practice.

Service-dominant logic and supply chain management: a systematic literature review

2017 ◽  
Vol 32 (8) ◽  
pp. 1109-1124 ◽  
Author(s):  
Ceren Altuntas Vural
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Resource Sharing ◽  
Service Dominant Logic ◽  
Chain Management ◽  
Content Type ◽  
Research Opportunities ◽  
Dominant Logic

Purpose This study aims to contribute to the scholarly fields of supply chain management (SCM) and service-dominant logic (SDL) by conducting a systematic literature review on business-to-business (B2B) marketing and SCM studies. Design/methodology/approach After the collection and refinement of 127 articles on SDL and SCM interface, descriptive and thematic analyses were applied to discover the current situation and the existing research streams in the literature. Findings The SDL-SCM literature focuses on five main research streams which are value co-creation and value-in-use, integration and relationship management, resource sharing, servitization and service supply chains. Each of them are explored in depth, and future research opportunities are proposed. Research limitations/implications The research is limited with the selected articles. Future scholarly attention to the intersection between SDL and SCM will enhance the knowledge on these fields. Originality/value The study contributes to both of these fields by summarizing the existing scholarly research and proposing research opportunities for scholars. It is one of the first efforts to systematically review the interface between SCM and SDL.

The Development of Servitization Concept in the Era of Industry 4.0 Through SCM Perspective

2021 ◽  
pp. 336-358
Author(s):  
Tunca Tabaklar ◽  
Cansu Yildirim
Keyword(s):  
Content Analysis ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Industry 4.0 ◽  
Service Dominant Logic ◽  
Research Directions ◽  
Chain Management ◽  
Dominant Logic ◽  
Analysis Methodology ◽  
Management Perspective

The transition from goods-dominant logic to service-dominant logic has captured the attention of industries for decades now. Servitization is one of the concepts that enable organizations to make this transition by providing services along with their products and has become an important competitive strategy for organizations to survive in their ecosystems. Thus, in this chapter, the objective is to increase the understanding of servitization concept in the era of Industry 4.0 from supply chain management perspective. The content analysis methodology is used to examine articles that bring together servitization and supply chain management and to find out where servitization stands with regards to Industry 4.0 applications. The findings show Industry 4.0 applications during servitization operations are yet to develop, and accordingly, the chapter concludes with further research directions in relations to servitization and Industry 4.0 applications in the frame of supply chain management.

Social sustainability in supply chains: a review

2019 ◽  
Vol 16 (8) ◽  
pp. 1125-1148
Author(s):  
Patricio Javier Chiesa ◽  
Wojciech Przychodzen
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Supply Chains ◽  
Social Sustainability ◽  
Research Field ◽  
Sustainable Supply Chain ◽  
Chain Management ◽  
Content Type ◽  
Sustainable Supply Chain Management ◽  
New Research

Purpose The purpose of this study is to review the development of the socially sustainable supply chain management field. Design/methodology/approach The 112 most cited papers in the field until 2017 are analysed using a state-of-the-art structured literature review model borrowed from the accounting field. Findings This study highlights the increasing number of publications across the years, the diversity of journals and the type of authors addressing the topic. It reveals that qualitative studies focused on large companies in the garment, food and electronics sectors and on private regulations capture most of the attention, with Asia, Europe and North America being the most scrutinised locations. Drivers and barriers for socially sustainable supply chain management are summarised, clustered and confronted. This study also evaluates how the sustainability and corporate social responsibility concepts are used in the above field and analyses the existing definitions of social sustainability. Research limitations/implications This study incites researchers to broaden their studies to diverse sectors and locations, addressing different levels of supply chains with quantitative techniques and clearer conceptual foundations. Practical implications This study incites practitioners to further contribute to this scholars-dominated research field, offering their practical insights and perspectives. Originality/value This study offers original insights and critiques of the literature, highlighting its gaps and proposing new research avenues for the future.

The Development of Servitization Concept in the Era of Industry 4.0 Through SCM Perspective

2020 ◽  
pp. 593-615 ◽  
Author(s):  
Tunca Tabaklar ◽  
Cansu Yildirim
Keyword(s):  
Content Analysis ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Industry 4.0 ◽  
Service Dominant Logic ◽  
Research Directions ◽  
Chain Management ◽  
Dominant Logic ◽  
Analysis Methodology ◽  
Management Perspective

The transition from goods-dominant logic to service-dominant logic has captured the attention of industries for decades now. Servitization is one of the concepts that enable organizations to make this transition by providing services along with their products and has become an important competitive strategy for organizations to survive in their ecosystems. Thus, in this chapter, the objective is to increase the understanding of servitization concept in the era of Industry 4.0 from supply chain management perspective. The content analysis methodology is used to examine articles that bring together servitization and supply chain management and to find out where servitization stands with regards to Industry 4.0 applications. The findings show Industry 4.0 applications during servitization operations are yet to develop, and accordingly, the chapter concludes with further research directions in relations to servitization and Industry 4.0 applications in the frame of supply chain management.

Using critical realism and abduction to navigate theory and data in operations and supply chain management research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Eriksson ◽  
Annika Engström
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Critical Realism ◽  
Research Process ◽  
Research Area ◽  
Research Directions ◽  
Chain Management ◽  
Content Type ◽  
New Research ◽  
Selection Of

Purpose Operations and supply chain management (OSCM) is a theoretically and philosophically fragmented field. Researchers must consider how they use theory and explain empirical phenomena. This paper aims to use critical realism to introduce more coherence into this fragmented field. Design/methodology/approach This paper draws on existing critical realism and abduction literature and this study uses a research process from two PhD projects to investigate critical realism’s role in OSCM research. This paper uses a narrative approach to collect data over a long timeframe, capturing data not commonly used in OSCM research. Findings Research that struggles to bridge the gap between theory and data benefits from critical realism, which provides a philosophy and associated methods to identify a suitable theory and guide researchers when they encounter obstacles. While clear steps often outline established methods, researchers are sometimes unable to identify when their research process has reached an obstacle. This paper argues that such obstacles can be treated as “crossroads” offering new research opportunities when correctly evaluated and addressed. Research limitations/implications Importantly, researchers should be able to reflect upon their own research processes, enabling a better understanding of these processes and the discovery of new research directions. Researchers can use critical realism, abduction and systematic combining to bridge the divide between theory and data in OSCM. Originality/value This paper contributes to the field’s discussion regarding the roles of critical realism and abduction, synthesizing multiple academic sources, highlighting critical realism’s importance and providing a novel means of addressing difficulties in navigating an eclectic research area. This paper offers a philosophical alternate to the field, which is often instead considered from a positivistic standpoint. The paper is valuable to researchers in the OSCM field, who can use the research to improve their selection of data and theories, as well as their understanding of their own research processes.

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