The Development of Servitization Concept in the Era of Industry 4.0 Through SCM Perspective

Author(s):  
Tunca Tabaklar ◽  
Cansu Yildirim

The transition from goods-dominant logic to service-dominant logic has captured the attention of industries for decades now. Servitization is one of the concepts that enable organizations to make this transition by providing services along with their products and has become an important competitive strategy for organizations to survive in their ecosystems. Thus, in this chapter, the objective is to increase the understanding of servitization concept in the era of Industry 4.0 from supply chain management perspective. The content analysis methodology is used to examine articles that bring together servitization and supply chain management and to find out where servitization stands with regards to Industry 4.0 applications. The findings show Industry 4.0 applications during servitization operations are yet to develop, and accordingly, the chapter concludes with further research directions in relations to servitization and Industry 4.0 applications in the frame of supply chain management.

Author(s):  
Tunca Tabaklar ◽  
Cansu Yildirim

The transition from goods-dominant logic to service-dominant logic has captured the attention of industries for decades now. Servitization is one of the concepts that enable organizations to make this transition by providing services along with their products and has become an important competitive strategy for organizations to survive in their ecosystems. Thus, in this chapter, the objective is to increase the understanding of servitization concept in the era of Industry 4.0 from supply chain management perspective. The content analysis methodology is used to examine articles that bring together servitization and supply chain management and to find out where servitization stands with regards to Industry 4.0 applications. The findings show Industry 4.0 applications during servitization operations are yet to develop, and accordingly, the chapter concludes with further research directions in relations to servitization and Industry 4.0 applications in the frame of supply chain management.


Author(s):  
Daniel John Flint ◽  
Robert F. Lusch ◽  
Stephen L. Vargo

Purpose – The purpose of this paper is to examine shopper marketing through service-dominant logic and service ecosystem lenses. In doing so, the authors reveal challenges and opportunities for supply chain management. Design/methodology/approach – The work is conceptual, drawing on contemporary service-dominant logic thinking. Findings – Examination of shopper marketing reveals that it is currently stuck in goods-dominant logic and micro-level ways of thinking. By taking a macro service ecosystem view, all actors, including shoppers, are seen as resource integrators seeking resource density. The macro view highlights a significant amount of goods and information flow and variance now being added throughout shopper marketing systems. Research limitations/implications – A guiding framework with appropriate terms defined offers new research directions and new ways practitioners can approach challenges in the industry. Research programs are suggested in the areas of facilitating resource density, examining the extent of ecosystems, measurement, mapping of resources, and creating shopper marketing innovations. Practical implications – This study provides an alternative way of looking at problems that arise in supply chain management planning and execution of shopper marketing initiatives. Originality/value – Few scholastic articles address shopper marketing even within marketing and essentially none do so in supply chain management despite it having significantly disrupted supply chains since 2004. This article offers an overview of shopper marketing and helps supply chain managers identify quickly how they can add value and supply chain management researchers begin to address the challenges.


Author(s):  
C. Michael Wittmann ◽  
David R Nowicki ◽  
Terry L Pohlen ◽  
Wesley S Randall

Purpose – Research suggests that service-dominant logic (SDL) is well suited to support supply chain management (SCM) research and practice. Qualitative research has shown that SDL is particularly consistent with an outcome-based supply chain strategy known as performance-based logistics (PBL). The purpose of this paper is to extend theory and practice by exploring the degree to which SDL is utilized in practice. Specifically, PBL is examined for consistency with the underlying fundamental premises (FPs) of SDL. In doing so, this paper answers the positive question, “what exists”, at the intersection of SDL and SCM. Design/methodology/approach – This study employs a mixed methodological approach. First, the FPs of SDL are operationalized using the language of PBL. The PBL FPs are tested quantitatively through an online survey of 52 supply chain PBL experts. A qualitative analysis is conducted using comments associated with each premise. Findings – The survey results suggest that PBL is consistent with SDL. These results indicate that PBL is a supply chain context of SDL. Originality/value – This is one of the first works to examine the degree to which SDL concepts are being utilized in practice.


Author(s):  
Razli Che Razak ◽  
Nor Zawani Ibrahim

Evidence that green supply chain management is one of the best practices contributing to economic and environmental performance has been acknowledged in the literature. The purpose of this study is to review 100 articles on green supply chain management practices from the year 2000 until the year 2019. A content analysis methodology was employed to classify the articles. Approximately 100 articles on green supply chain management practices were analysed using SPSS 22 to determine the frequency and percentage in the year of study, dimensions of green supply chain management practices, geographical area, and types of methodology. The results show that numerous articles were published in the year 2015, green purchasing is the most common dimension discussed by researchers, the highest publication is in Asia, and the most common research method is empirical (survey/cross-sectional) approach. Supply Chain Management is the top journal publishing articles on green supply chain management practices. The originality of this paper is to systematically review 100 articles on green supply chain management practices using content analysis methodology, which has been overlooked by previous researches. Future studies may analyse types of theory, objectives, and the findings of different articles to get a better picture of green supply chain management practices trend.


2017 ◽  
Vol 32 (8) ◽  
pp. 1109-1124 ◽  
Author(s):  
Ceren Altuntas Vural

Purpose This study aims to contribute to the scholarly fields of supply chain management (SCM) and service-dominant logic (SDL) by conducting a systematic literature review on business-to-business (B2B) marketing and SCM studies. Design/methodology/approach After the collection and refinement of 127 articles on SDL and SCM interface, descriptive and thematic analyses were applied to discover the current situation and the existing research streams in the literature. Findings The SDL-SCM literature focuses on five main research streams which are value co-creation and value-in-use, integration and relationship management, resource sharing, servitization and service supply chains. Each of them are explored in depth, and future research opportunities are proposed. Research limitations/implications The research is limited with the selected articles. Future scholarly attention to the intersection between SDL and SCM will enhance the knowledge on these fields. Originality/value The study contributes to both of these fields by summarizing the existing scholarly research and proposing research opportunities for scholars. It is one of the first efforts to systematically review the interface between SCM and SDL.


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