Rival team effects in cause-related sports marketing

2019 ◽  
Vol 21 (1) ◽  
pp. 23-45
Author(s):  
Bridget Satinover Nichols ◽  
Joe Cobbs ◽  
B. David Tyler
Keyword(s):  
Design Methodology ◽  
Sports Marketing ◽  
Due Diligence ◽  
Potential Influence ◽  
Content Type ◽  
Cause Related Marketing ◽  
Conditional Effects ◽  
Sports Team ◽  
Practical Implications ◽  
Significant Moderator

Purpose The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the perils of featuring a specific team in league-wide activations of cause-related marketing. Design/methodology/approach The research comprises three experiments. Study 1 employs CRSM advertising to test fans’ responses when rival or hometown team imagery is featured by Major League Baseball (MLB). Studies 2 and 3 utilize a press release to activate a cause partnership in MLB and the National Basketball Association (NBA) and assess the potential influence of team involvement and schadenfreude toward the rival team. Findings Contrary to previous research, results demonstrate that rival team presence in league-wide activation can reduce intentions to support the cause effort across both leagues, but not in all circumstances. The influence of rival team exposure on perceived sincerity is moderated by team involvement with the cause in MLB, but not the NBA. However, sincerity consistently enhances cause support across all studies. While conditional effects of schadenfreude are noted, it is not a significant moderator of cause support. Research limitations/implications This research exposes the nuance of league-wide CRSM activations. Specifically, the rival team effect on perceived sincerity seems to be league dependent, and subject to team involvement with the cause. Moreover, these results are limited to the leagues studied. Practical implications League administrators and their cause-related partners should exercise due diligence when promoting their affiliation using specific teams and levels of involvement with the cause. Originality/value These studies produce results that differ from the limited prior research within the domain of league-wide CRSM, and therefore advance the conversation regarding how best to activate such campaigns.

Avoid M&A assimilation heartburn: an actionable model for cultural due diligence and integration

2019 ◽  
Vol 47 (4) ◽  
pp. 20-25 ◽  
Author(s):  
Tim Galpin
Keyword(s):  
Design Methodology ◽  
Medium Size ◽  
Due Diligence ◽  
Cultural Comparison ◽  
Integration Model ◽  
Content Type ◽  
Practical Implications

Purpose This paper offers an approach to deal with the value destruction caused when culturally incompatible organizations merge. Design/methodology/approach A field-tested Cultural Comparison and Integration Model is demonstrated. 10; Findings The model illustrates how managers can compare and integrate cultures of combining firms using “cultural levers”. Practical implications A case example of the model in practice is included. Originality/value The model has been tested in a large and medium size organizations in a variety of industries and nationalities.

scholarly journals Headwinds in sports sponsoring

2019 ◽  
Vol 20 (3) ◽  
pp. 538-552
Author(s):  
Pytrik Schafraad ◽  
Joost W.M. Verhoeven
Keyword(s):  
Design Methodology ◽  
Response Strategy ◽  
Integral Approach ◽  
Content Type ◽  
Sports Teams ◽  
Response Strategies ◽  
Crisis Situation ◽  
Sports Team ◽  
Factor Design ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the effects of a crisis situation in a sports team on the credibility of their sponsor and how the sponsor’s use of various crises response strategies may repair the damage done to their credibility. Design/methodology/approach A scenario experiment was conducted with a 2 (pre-/post-crisis) × 4 (sponsor response strategy: denial/distancing/rebuild/no response) mixed factor design. Respondents (n=191) were recruited from a research panel. Findings The results confirmed the existence of a spill-over effect: the sponsor’s credibility dropped as a result of the crisis. More interestingly, the effects of the crisis on sponsor credibility were moderated by the response strategy of the sponsor: the harm that the crisis did to the sponsor credibility was aggravated by a denial strategy, but somewhat weakened by a diminishing strategy. A rebuild response unexpectedly improved the credibility of the sponsor. Practical implications While partnerships in sports can be risky, because crises can be contagious, such partners can also help one another to protect their credibility. Therefore, this study advocates an integral approach of crisis communication. Sponsors may improve their credibility when they frame their contribution to the solution to the problems as an authentic effort to do good. Originality/value Starting from an issue arena perspective, this contribution shows how crises in sports teams also affect sponsors and how sponsors can contribute to the restoration of the damaged credibility with suitable responses to the crisis situation.

Exploring the effective restaurant CrM ad

2016 ◽  
Vol 28 (11) ◽  
pp. 2473-2492 ◽  
Author(s):  
Sung-Bum Kim ◽  
Kathleen Jeehyae Kim ◽  
Dae-Young Kim
Keyword(s):  
Experimental Study ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Restaurant Industry ◽  
Content Type ◽  
Cause Related Marketing ◽  
The Impact ◽  
Social Causes ◽  
Practical Implications ◽  
Marketing Messages

Purpose This experimental study aims to examine the effectiveness of cause-related marketing messages that incorporate both text and visuals, as compared to messages comprised solely of text, on the attitudes and behavioral intentions of restaurant customers, and to see if the impact varies across four categories of social causes (health, animal welfare, human services and the environment). Design/methodology/approach This experimental study uses a 2 (type of message) × 4 (cause category) between-subjects design. Findings Restaurant messages that combine text and visuals are more effective than restaurant messages with only text in engendering positive attitudinal and behavioral responses. This paper also found interaction effects between advertisement type and cause category on individuals’ responses (i.e. attitudes and behavioral intentions). Practical implications The messaging strategies suggested by this research will allow the restaurant industry to capitalize on the value of cause-related marketing initiatives. Originality/value This research contributes to the hospitality literature by expanding the realm of research on effective cause-related marketing initiatives.

An analysis of the obligations of gambling entities under the FATF's 2003 anti‐money laundering recommendations

2006 ◽  
Vol 9 (1) ◽  
pp. 7-18 ◽  
Author(s):  
Jackie Johnson
Keyword(s):  
Money Laundering ◽  
Design Methodology ◽  
Due Diligence ◽  
Content Type ◽  
Suspicious Transaction ◽  
Financial Action Task ◽  
Customer Due Diligence ◽  
Business Sectors ◽  
Practical Implications ◽  
Consultation Paper

PurposeTo highlight the compliance issues which face gambling entities with the implementation of the Financial Action Task Force's (FATF's) 2003 Forty RecommendationsDesign/methodology/approachTo determine the gambling sector's attitudes towards the FATF's new anti‐money recommendations their responses to an earlier FATF consultation paper are analysed. Interested parties were asked to provide feedback on a number of options proposed by the FATF. Twenty six of the 145 respondents provided feedback on issues relating to the gambling sector. It is these responses that form the bases of the analysis in this paper.FindingsThe preferences of the gambling sector were not taken on board by the FATF. The increased customer due diligence (CDD), suspicious transaction reporting and the identification of politically exposed persons will be a burden on casino operators, the only gambling sector to be specifically identified in the new recommendations. Non‐compliance could be a serious issue.Research limitations/implicationsThe small number of responses from the gambling sector does place limitations on the ability to generalise the outcomes to the global gambling industry, though five of the respondents were gambling organisations.Practical implicationsFor regulators, the possibility of non‐compliance by the gambling sector should be addressed as should the likelihood of pressure for reduced CDD procedures.Originality/valueThe FATF's updated 2003 Forty Recommendations impose considerable compliance costs on the financial sector. A number of other business sectors are also caught within the scope of these new recommendations. This paper addresses anti‐money laundering compliance issues for the gambling sector, an area not previously explored.

scholarly journals Psychological barriers in the cryptocurrency market

2019 ◽  
Vol 12 (2) ◽  
pp. 151-169
Author(s):  
Vítor Fonseca ◽  
Luís Pacheco ◽  
Júlio Lobão
Keyword(s):  
Design Methodology ◽  
Content Type ◽  
Psychological Barriers ◽  
Behavioral Biases ◽  
Conditional Effects ◽  
Uniformity Test ◽  
First Time ◽  
High Share ◽  
Practical Implications

Purpose The purpose of this paper is to study the existence of psychological barriers in cryptocurrencies. Design/methodology/approach To detect psychological barriers, the authors perform a uniformity test, a barrier hump test, a barrier proximity test and conditional effects test to a sample comprised by the daily closing quotes of six of the most liquid cryptocurrencies. Findings The results evidence the existence of psychological barriers in four of the cryptocurrencies under scrutiny, namely, Bitcoin, Dash, NEM and Ripple. Practical implications The fact that the cryptocurrency market has a high share of unexperienced investors and presents several cases of psychological barriers is consistent with the hypothesis that that class of investors is particularly prone to the behavioral biases which cause psychological barriers. Originality/value This paper studies, for the first time, the existence of psychological barriers in the market of cryptocurrencies.

Status and sustainability

2019 ◽  
Vol 23 (4) ◽  
pp. 537-550 ◽  
Author(s):  
Hadeer Hammad ◽  
Viola Muster ◽  
Noha M. El-Bassiouny ◽  
Martina Schaefer
Keyword(s):  
Design Methodology ◽  
Middle Eastern ◽  
Sustainable Consumption ◽  
Industrialized Countries ◽  
Potential Influence ◽  
Content Type ◽  
Newly Industrialized Countries ◽  
Starting Point ◽  
The Relationship ◽  
Practical Implications

Purpose Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested in examining positive relationships between these forms of consumption. The purpose of this paper is to conceptualize the synergies and contradictions between sustainable and luxury consumption and proposing whether and how conspicuous motives can foster a shift towards sustainable consumption in newly industrialized countries in general and Egypt in particular. Design/methodology/approach This paper is a conceptual note, intended as a starting point and acting as an eye-opener regarding the values inherent in both conspicuous and sustainable consumption and the potential influence that conspicuous motivations could have on the latter. Findings The paper discusses the possibilities for and limitations of conspicuous motives to foster sustainable consumption in newly industrialized countries in the Middle East. The adoption of westernized lifestyles, spreading in Middle Eastern countries, can represent a venue for motivating sustainable consumption behaviours as a means of status distinction. On the other hand, the trickle-down effect and the preconditions of visibility and exclusiveness pose risks on promoting sustainable consumption by addressing conspicuous motives. Practical implications The paper suggests that the synergistic interplay between conspicuous and sustainable consumption, as well as barriers and motivations underpinning both constructs, needs to be empirically researched, while factoring in the cultural specifics of the countries under study, as cultural nuances can influence the dynamics of interaction between conspicuous and sustainable behaviours. Originality/value Given the salience of the relationship between luxury and sustainable consumption and the focus of most studies on early-industrialized countries, insights regarding the possible influences of conspicuous motives on sustainable consumption in newly industrialized countries are warranted. With the scarcity of research examining the ambiguous relationship between conspicuous and sustainable consumption in newly industrialized countries, this paper contributes by providing insights about the conditions that can help conspicuous motives promote sustainable consumption in newly industrialized countries.

Improving travellers' trust in restaurant review sites

2019 ◽  
Vol 74 (4) ◽  
pp. 830-840 ◽  
Author(s):  
Rafael Anaya-Sánchez ◽  
Sebastian Molinillo ◽  
Rocío Aguilar-Illescas ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Information Quality ◽  
Source Credibility ◽  
Research Model ◽  
Content Type ◽  
Equation Modelling ◽  
Antecedents And Consequences ◽  
Practical Implications ◽  
Significant Moderator

Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM). Findings Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator. Research limitations/implications This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips. Practical implications Strategies are suggested for review sites, restaurants and destination managers. Originality/value This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

Holding ABS is still tricky: the EU securitisation regulation and its UK equivalent

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Christian Parker ◽  
Arun Srivastava ◽  
Paul Severs ◽  
Cameron Saylor
Keyword(s):  
Institutional Investors ◽  
Design Methodology ◽  
Due Diligence ◽  
Content Type ◽  
Fund Managers ◽  
Asset Class ◽  
Practical Implications ◽  
Risk Retention ◽  
The Eu

Purpose To highlight that the risk retention rules associated with the holding of securitization investments, commonly thought to apply only to the sponsors and manufacturers of securitisations, also affect EU institutional investors and potentially impact non-EU fund managers that invest in these assets. Design/methodology/approach To address which classes of investor are affected and then to provide an overview of the obligations on affected investors that do invest in securitization investments. Findings There is much that is straightforward about the relevant obligations but there are a number of quirks that have not necessarily been fully appreciated by the market: these include the applicability to investors on a “look through” basis that may, inter alia, affect US credit fund managers with EU institutional investors. Practical implications EU institutional investors that do invest in this asset class should be considering the need to take practical steps to prepare written due diligence materials; non-EU credit managers that run e.g. ABS funds offered into the EU or in which there may be EU institutional investors should consider if they may have any obligations under the EU Securitization Regulation. Originality/value The aspects of the Securitization Regulation that affect institutional investors and regular fund managers have not been addressed as thoroughly as they have by the main securitization sector (banks, CLO managers and similar). This article seeks to remedy that and should prove of value to compliance, legal and other professionals at those types of institution.

Navigating the human landscape in cross-border mergers and acquisitions

2016 ◽  
Vol 32 (9) ◽  
pp. 11-14
Author(s):  
Gordon D. Ray
Keyword(s):  
Mergers And Acquisitions ◽  
Design Methodology ◽  
Due Diligence ◽  
Open Communication ◽  
Content Type ◽  
Cross Border ◽  
Implementation Stages ◽  
Pertinent Information ◽  
Human Landscape ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Developing individual relationships to drive multilateral, open communication, has the greatest power to connect all levels of an organization to a unifying strategy. This should be a primary consideration in both the due diligence and implementation stages of a cross-border merger/acquisition to ensure a successful transition. The organization considering/executing the merger/acquisition should look inward first, to its own practices, to make necessary adjustments and establish a foundation for integration. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

AML compliance for foreign correspondent accounts: a primer on beneficial ownership requirements and other challenges

2014 ◽  
Vol 15 (1) ◽  
pp. 4-16 ◽  
Author(s):  
Christina N. Davilas
Keyword(s):  
Design Methodology ◽  
Cost Effective ◽  
Due Diligence ◽  
Content Type ◽  
Legal Professionals ◽  
Beneficial Ownership ◽  
Practical Reality ◽  
Practical Guidance ◽  
Foreign Correspondent ◽  
Practical Implications

Purpose – To educate on AML legal requirements and issues relative to foreign correspondent accounts, and give practical advice on relatively low-burdensome measures firms can take to help them achieve compliance in this challenging area. Design/methodology/approach – Summarizes AML requirements relevant to foreign correspondent accounts, discusses two related FINRA settlements involving the alleged failure to obtain and verify beneficial ownership information, reviews ongoing regulatory and legislative initiatives (including a FinCEN initiative to require firms to identify beneficial owners and verify their identities), and suggests certain due diligence procedures firms can use to screen foreign correspondent accounts. Findings – One of the fundamental risks that firms face when dealing with foreign correspondent accounts is not knowing their customers' customers. While the current regulatory framework does not, in most cases, explicitly require firms to obtain beneficial ownership information, the practical reality seems to be that obtaining and verifying such information, where possible, could pay substantial dividends in terms of risk assessment and avoidance. Practical implications – In some cases, a variety of cost-effective screening measures can be sufficient for a firm to identify concrete risks so that it may take steps to reduce its own regulatory exposure. Firms should not discount the simple for the elaborate, and should take advantage of the several, cost-effective AML tools and resources that are readily available. Originality/value – Practical guidance for AML officers and other compliance and legal professionals by an experienced financial institutions lawyer.

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