scholarly journals Headwinds in sports sponsoring

2019 ◽  
Vol 20 (3) ◽  
pp. 538-552
Author(s):  
Pytrik Schafraad ◽  
Joost W.M. Verhoeven
Keyword(s):  
Design Methodology ◽  
Response Strategy ◽  
Integral Approach ◽  
Content Type ◽  
Sports Teams ◽  
Response Strategies ◽  
Crisis Situation ◽  
Sports Team ◽  
Factor Design ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the effects of a crisis situation in a sports team on the credibility of their sponsor and how the sponsor’s use of various crises response strategies may repair the damage done to their credibility. Design/methodology/approach A scenario experiment was conducted with a 2 (pre-/post-crisis) × 4 (sponsor response strategy: denial/distancing/rebuild/no response) mixed factor design. Respondents (n=191) were recruited from a research panel. Findings The results confirmed the existence of a spill-over effect: the sponsor’s credibility dropped as a result of the crisis. More interestingly, the effects of the crisis on sponsor credibility were moderated by the response strategy of the sponsor: the harm that the crisis did to the sponsor credibility was aggravated by a denial strategy, but somewhat weakened by a diminishing strategy. A rebuild response unexpectedly improved the credibility of the sponsor. Practical implications While partnerships in sports can be risky, because crises can be contagious, such partners can also help one another to protect their credibility. Therefore, this study advocates an integral approach of crisis communication. Sponsors may improve their credibility when they frame their contribution to the solution to the problems as an authentic effort to do good. Originality/value Starting from an issue arena perspective, this contribution shows how crises in sports teams also affect sponsors and how sponsors can contribute to the restoration of the damaged credibility with suitable responses to the crisis situation.

Mired in deception: escalating an environmental disaster in Colombia

2018 ◽  
Vol 39 (2) ◽  
pp. 39-46 ◽  
Author(s):  
Orlando E. Contreras-Pacheco ◽  
Cyrlene Claasen
Keyword(s):  
Environmental Impacts ◽  
Design Methodology ◽  
Crisis Response ◽  
Environmental Damage ◽  
Organizational Crisis ◽  
Environmental Disaster ◽  
Content Type ◽  
Response Strategies ◽  
The Subject ◽  
Practical Implications

Purpose This paper aims to analyze concealment and deception in self-defeating organizational crisis response strategies and the possible consequences of their adoption on a company’s reputation. It represents an example of where every guideline to address stakeholders after a crisis was dismissed. Design/methodology/approach This paper investigates a major environmental incident that took place in Colombia in 2013 and studies how the responsible company responded to the incident through the examination of company reports, media statements and national and international newspaper articles. Findings The analysis shows that in addition to environmental damage, the company’s reputation was affected by the way the company responded during this crisis. Research limitations/implications The outcomes highlight the importance of the manner in which a crisis response is managed, as these types of mistakes often aggravate reputational damage. Practical implications This paper is an invitation for companies to be quick, consistent and transparent with their responses when facing their stakeholders in moments of crisis. Not doing so may aggravate not only social but also economic and environmental impacts. Originality/value Contrary to other contributions on the subject, this study implies that a misleading crisis response, including concealment and deception, can be an even greater challenge to a company’s reputation than the crisis itself.

Corporate brand integrity during a crisis

2020 ◽  
Vol 36 (9) ◽  
pp. 45-47
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Crisis Response ◽  
Corporate Brand ◽  
Potential Harm ◽  
Content Type ◽  
Response Strategies ◽  
Stakeholder Groups ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A crisis can trigger perceptions of corporate brand integrity among different stakeholder groups. However, firms that act swiftly by adopting crisis response strategies appropriate to the context can help mitigate the potential harm to trust and commitment. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Learning as strategy

2017 ◽  
Vol 33 (9) ◽  
pp. 1-3
Keyword(s):  
North America ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
Sports Teams ◽  
General Managers ◽  
Pertinent Information ◽  
Summer Schools ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings For a sports fan, one of the most enjoyable and yet frustrating pastimes is to look over the thoughts and comments on decisions made by sports teams. Everyone has an opinion, right? Take the NBA draft in June in North America. Before the draft, trades are made and rumors swirl around which pick will go where, and on draft night, decisions are made by general managers and coaches which make 60 young men very happy – and rich – indeed, while dozens of others are left heartbroken that their dream of the NBA could be over. Then there are more trades and more decisions as summer schools progress and others are drafted in or out. And all the while, the TV, radio, newspaper, and online pundits have a field day dissecting and trying to make sense of all the decisions that are made. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Rival team effects in cause-related sports marketing

2019 ◽  
Vol 21 (1) ◽  
pp. 23-45
Author(s):  
Bridget Satinover Nichols ◽  
Joe Cobbs ◽  
B. David Tyler
Keyword(s):  
Design Methodology ◽  
Sports Marketing ◽  
Due Diligence ◽  
Potential Influence ◽  
Content Type ◽  
Cause Related Marketing ◽  
Conditional Effects ◽  
Sports Team ◽  
Practical Implications ◽  
Significant Moderator

Purpose The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the perils of featuring a specific team in league-wide activations of cause-related marketing. Design/methodology/approach The research comprises three experiments. Study 1 employs CRSM advertising to test fans’ responses when rival or hometown team imagery is featured by Major League Baseball (MLB). Studies 2 and 3 utilize a press release to activate a cause partnership in MLB and the National Basketball Association (NBA) and assess the potential influence of team involvement and schadenfreude toward the rival team. Findings Contrary to previous research, results demonstrate that rival team presence in league-wide activation can reduce intentions to support the cause effort across both leagues, but not in all circumstances. The influence of rival team exposure on perceived sincerity is moderated by team involvement with the cause in MLB, but not the NBA. However, sincerity consistently enhances cause support across all studies. While conditional effects of schadenfreude are noted, it is not a significant moderator of cause support. Research limitations/implications This research exposes the nuance of league-wide CRSM activations. Specifically, the rival team effect on perceived sincerity seems to be league dependent, and subject to team involvement with the cause. Moreover, these results are limited to the leagues studied. Practical implications League administrators and their cause-related partners should exercise due diligence when promoting their affiliation using specific teams and levels of involvement with the cause. Originality/value These studies produce results that differ from the limited prior research within the domain of league-wide CRSM, and therefore advance the conversation regarding how best to activate such campaigns.

Online help in times of crisis

2014 ◽  
Vol 30 (6) ◽  
pp. 5-7
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Crisis Response ◽  
Cutting Edge ◽  
Online Help ◽  
Content Type ◽  
Response Strategies ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context. Findings – The analyzed organizations apply different online dialogue strategies according to crisis types and in combination with specific crisis response strategies. Most of the organizations investigated carry on those dialogue strategies suitable to develop consensus (concertative), guide conversations on specific topics or issues (framing) and find solutions to the crisis collectively (transformative). Concertative strategies were often associated with informative crisis response strategies, framing strategies with denial and justification crisis response strategies and transformative strategies with corrective actions. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to digest format.

Addressing supplier sustainability misconducts: response strategies to nonmarket stakeholder contentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sara Hajmohammad ◽  
Anton Shevchenko ◽  
Stephan Vachon
Keyword(s):  
Design Methodology ◽  
Response Strategy ◽  
Stakeholder Salience ◽  
Target Firm ◽  
Firm Reputation ◽  
Media Campaigns ◽  
Environmental Practices ◽  
Causal Factors ◽  
Content Type ◽  
Response Strategies

PurposeFirms are increasingly accountable for their suppliers' social and environmental practices. Nonmarket stakeholders nowadays do not hesitate to confront buying firms for their suppliers' misconducts by mobilizing demonstrations, social media campaigns and boycotts. This paper aims to develop a typology of response strategies by targeted firms when they face such contentions and to empirically investigate why these strategies vary among those firms.Design/methodology/approachDrawing on social movement and stakeholder salience theories, the authors develop a set of hypotheses linking their typology of four response strategies to three key contextual factors – nonmarket stakeholder salience, nonmarket stakeholder ideology and the target firm reputation – and examine them using a vignette-based experiment methodology.FindingsThe results suggest that nonmarket stakeholder salience significantly impacts the nature of response (reject or concede), whereas the nonmarket stakeholder ideology is significantly related to the intensity of response (trivial or vigorous). Interestingly, the firms' reputation was found to have no significant effect on their response strategy when they faced stakeholder contentions.Originality/valueThis paper adds both theoretical and methodological value to the existing literature. Theoretically, the study develops and tests a comprehensive typology of response strategies to nonmarket stakeholder contentions. Methodologically, this study is original in leveraging a vignette-based experiment that allows establishing causal factors of response strategies following a supplier sustainability misconduct.

AWB turns crisis into a scandal

2014 ◽  
Vol 22 (7) ◽  
pp. 18-20 ◽  
Author(s):  
David Pollitt
Keyword(s):  
Design Methodology ◽  
Crisis Response ◽  
Response Strategy ◽  
Reputation Management ◽  
Compound A ◽  
Content Type ◽  
Corporate Scandals ◽  
Cover Up ◽  
Practical Implications ◽  
Insight Into

Purpose – The purpose of this paper is to highlight the circumstances in which a crisis-response strategy can compound a crisis. The paper focuses on AWB Ltd, Australia, where the organizational damage of a “cover-up” caused additional damage to the company. Design/methodology/approach – It provides an insight into the application of theories and research on crisis and reputation management and the specific challenges and risks of corporate scandals. Findings – It demonstrates that corporate scandals can easily descend into a secondary or “double crisis” if incorrectly managed, or even mismanaged. Practical implications – Examines the initial failed response strategy and the more appropriate response eventually undertaken by the company. Originality/value – Offers the additional insights of the author, as a former member of the management team at the company.

Assessing the effectiveness of sponsorship messaging

2018 ◽  
Vol 19 (1) ◽  
pp. 25-40 ◽  
Author(s):  
Manuel Alonso Dos Santos ◽  
Ferran Calabuig Moreno
Keyword(s):  
Pilot Study ◽  
Design Methodology ◽  
Performance Indicator ◽  
Reaction Times ◽  
Content Type ◽  
Sports Teams ◽  
Actual Effectiveness ◽  
Sporting Activities ◽  
Practical Implications ◽  
A Performance

Purpose The purpose of this paper is to represent a pilot study which aims to explore the attention to sponsorship variable by assessing the level of congruence linked to both the sponsor and the sponsored entity (sponsee). Design/methodology/approach This research performed an experiment involving three different sporting activities where the level of congruence was perceived in a different way according to the different attributes of sponsorship message. Electroencephalograms were employed in order to measure reaction times when recognizing and identifying the level of congruence of sponsorship messages. The rate of successful understanding and identification of these sponsorship messages was also measured with this tool. Findings Incongruent, misfit messages are processed and encoded with a higher level of attention as opposed to the information which is reliable and consistent with prior expectations (congruent pairings). This means that subjects find fit, congruent messages more difficult to identify; in this case the information is poorly encoded and often misunderstood. In relation to attention congruity, this research found no differences across the different sporting activities which were examined. Practical implications This research proves that neuroscientific methods can be useful to assess the performance of sponsorship as an alternative to traditional techniques. In addition, this research contributes to the existing debate in the literature regarding the disagreeing results on the actual effectiveness of sponsoring congruent perceived events involving congruent perceived sports teams. Originality/value This paper is pioneering in the measurement of sponsorship performance through the use of electroencephalograms. Also, the level of attention is considered as a performance indicator.

Internal crisis communication

2016 ◽  
Vol 21 (1) ◽  
pp. 89-102 ◽  
Author(s):  
Julia Matilda Strandberg ◽  
Orla Vigsø
Keyword(s):  
Crisis Communication ◽  
Design Methodology ◽  
Shared Responsibility ◽  
Content Type ◽  
Crisis Situation ◽  
Unit Management ◽  
External Stakeholders ◽  
Sensemaking Process ◽  
Practical Implications

Purpose – The purpose of this paper is to contribute to the study of internal crisis communication, not only the communication from the management to the employees, but also the employees’ communication with each other, in order to highlight the role of communication in the employees’ sensemaking during a crisis situation. Design/methodology/approach – The study was conducted as interviews with both managers and employees at a municipality in the Stockholm region, where a former employee had just been accused of embezzling approx. 25 million SEK. The interviews were analysed with particular interest to descriptions of how information was communicated, and how the sensemaking process developed. Findings – The crisis communication was successful when it came to informing external stakeholders and media. But the management and the employees had different views on the communication. The employees felt that management did not present all the information they needed, which made their sensemaking based on assumptions and rumours, and on the culture in the unit. Management interpreted that the crisis was not due to a culture problem, while the employees felt that there was a shared responsibility. Blaming the former employee was perceived as a way of dodging the cultural problems. Practical implications – Conclusions can be generalized into three points: first, differences between external and internal crisis communication need to be taken into account. Second, a crisis can strengthen existing patterns within a dysfunctional culture. Third, do not use single employees as scapegoats, putting all blame on them. Originality/value – The study shows the significance of culture and rumour as components of sensemaking in a crisis situation. The results should be applicable to most kinds of organizations, commercial or not.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

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