Assessing the effectiveness of sponsorship messaging

2018 ◽  
Vol 19 (1) ◽  
pp. 25-40 ◽  
Author(s):  
Manuel Alonso Dos Santos ◽  
Ferran Calabuig Moreno
Keyword(s):  
Pilot Study ◽  
Design Methodology ◽  
Performance Indicator ◽  
Reaction Times ◽  
Content Type ◽  
Sports Teams ◽  
Actual Effectiveness ◽  
Sporting Activities ◽  
Practical Implications ◽  
A Performance

Purpose The purpose of this paper is to represent a pilot study which aims to explore the attention to sponsorship variable by assessing the level of congruence linked to both the sponsor and the sponsored entity (sponsee). Design/methodology/approach This research performed an experiment involving three different sporting activities where the level of congruence was perceived in a different way according to the different attributes of sponsorship message. Electroencephalograms were employed in order to measure reaction times when recognizing and identifying the level of congruence of sponsorship messages. The rate of successful understanding and identification of these sponsorship messages was also measured with this tool. Findings Incongruent, misfit messages are processed and encoded with a higher level of attention as opposed to the information which is reliable and consistent with prior expectations (congruent pairings). This means that subjects find fit, congruent messages more difficult to identify; in this case the information is poorly encoded and often misunderstood. In relation to attention congruity, this research found no differences across the different sporting activities which were examined. Practical implications This research proves that neuroscientific methods can be useful to assess the performance of sponsorship as an alternative to traditional techniques. In addition, this research contributes to the existing debate in the literature regarding the disagreeing results on the actual effectiveness of sponsoring congruent perceived events involving congruent perceived sports teams. Originality/value This paper is pioneering in the measurement of sponsorship performance through the use of electroencephalograms. Also, the level of attention is considered as a performance indicator.

scholarly journals Headwinds in sports sponsoring

2019 ◽  
Vol 20 (3) ◽  
pp. 538-552
Author(s):  
Pytrik Schafraad ◽  
Joost W.M. Verhoeven
Keyword(s):  
Design Methodology ◽  
Response Strategy ◽  
Integral Approach ◽  
Content Type ◽  
Sports Teams ◽  
Response Strategies ◽  
Crisis Situation ◽  
Sports Team ◽  
Factor Design ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the effects of a crisis situation in a sports team on the credibility of their sponsor and how the sponsor’s use of various crises response strategies may repair the damage done to their credibility. Design/methodology/approach A scenario experiment was conducted with a 2 (pre-/post-crisis) × 4 (sponsor response strategy: denial/distancing/rebuild/no response) mixed factor design. Respondents (n=191) were recruited from a research panel. Findings The results confirmed the existence of a spill-over effect: the sponsor’s credibility dropped as a result of the crisis. More interestingly, the effects of the crisis on sponsor credibility were moderated by the response strategy of the sponsor: the harm that the crisis did to the sponsor credibility was aggravated by a denial strategy, but somewhat weakened by a diminishing strategy. A rebuild response unexpectedly improved the credibility of the sponsor. Practical implications While partnerships in sports can be risky, because crises can be contagious, such partners can also help one another to protect their credibility. Therefore, this study advocates an integral approach of crisis communication. Sponsors may improve their credibility when they frame their contribution to the solution to the problems as an authentic effort to do good. Originality/value Starting from an issue arena perspective, this contribution shows how crises in sports teams also affect sponsors and how sponsors can contribute to the restoration of the damaged credibility with suitable responses to the crisis situation.

scholarly journals Industry professionalisation of strata title managers: what are the implications for governance?

2015 ◽  
Vol 33 (2) ◽  
pp. 187-204 ◽  
Author(s):  
Erika Altmann
Keyword(s):  
Qualitative Research ◽  
Pilot Study ◽  
Design Methodology ◽  
Social Implications ◽  
Small Scale ◽  
Research Project ◽  
Content Type ◽  
Academic Literature ◽  
The Impact ◽  
Practical Implications

Purpose – The purpose of this paper is to explore the rise of strata manager as a newly emergent profession and note their impact on the governance within medium and high density, strata titled housing such as flats, apartments, town-houses and CIDs. Design/methodology/approach – This research presents finding from a small scale, qualitative research project focused on the interaction between the owner committee of management and strata managers. Findings – The introduction mandatory certification is championed by industry bodies. The strata managers considered they already demonstrated valuable attributes desired by committees of management. These differed to the attributes targeted by the new training regime, and the attributes valued by the committees of management. Research limitations/implications – This is a small scale pilot study. A larger study will need to be undertaken to confirm these results. Practical implications – There is a disjunct between the training and what strata managers consider relevant to undertaking their duties. This has significance for the ongoing governance of these properties and industry professionalisation. The resilience of Australia’s densification policies will depend on how learning will translate into better governance outcomes for owners. Social implications – One in three people within Australia’s eastern states lives or owns property within strata titled complex (apartments, flats and townhouse developments). The increasing number of strata managers and professionalisation within their industry has the ability to impact an increasing number of people. Originality/value – The impact of this new profession, and their requirements in terms of expertise has not been fully considered within existing academic literature.

scholarly journals How groups of nursing home residents respond to “the CRDL”: a pilot study

2018 ◽  
Vol 12 (4) ◽  
pp. 145-154 ◽  
Author(s):  
Tom Luyten ◽  
Susy Braun ◽  
Susan van Hooren ◽  
Luc de Witte
Keyword(s):  
Nursing Home ◽  
Pilot Study ◽  
Design Methodology ◽  
Nursing Home Residents ◽  
Content Type ◽  
Individual Preferences ◽  
Explorative Study ◽  
Different Types ◽  
Practical Implications ◽  
General Wellbeing

Purpose The purpose of this paper is to describe whether and how groups of nursing home residents respond to the interactive device “the CRDL”. The CRDL can translate touches between people into sounds. It recognises the type of touch and adjusts the produced sound accordingly. Design/methodology/approach This was as an observational explorative study. Responses were coded and analysed using an existing theoretical framework. Findings The CRDL creates an atmosphere of playfulness and curiosity. It lowers the threshold to touch, provides an incentive to touch and encourages experimentation with different types of touches on arms and hands. The sounds the CRDL produces sometimes trigger memories and provide themes to start and support conversation. Involving a (large) group of nursing home residents to interact with the CRDL is challenging. Research limitations/implications In order to more fully understand the potential of the CRDL, its use should be studied in different group and individual sessions and the effects of tailored content, adjusted to individual preferences and/or stages of cognition should be explored. Finally, the effects of using the CRDL on the general wellbeing of nursing home residents should be studied. Practical implications The CRDL can help caregivers to use touch to make contact with (groups of their) residents. A session should be guided by an experienced caregiver. Some familiarisation and practice with the CRDL are recommended and a quiet environment is advised. Originality/value This paper demonstrates the potential of interactive objects, such as the CRDL, in the nursing home.

Learning as strategy

2017 ◽  
Vol 33 (9) ◽  
pp. 1-3
Keyword(s):  
North America ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
Sports Teams ◽  
General Managers ◽  
Pertinent Information ◽  
Summer Schools ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings For a sports fan, one of the most enjoyable and yet frustrating pastimes is to look over the thoughts and comments on decisions made by sports teams. Everyone has an opinion, right? Take the NBA draft in June in North America. Before the draft, trades are made and rumors swirl around which pick will go where, and on draft night, decisions are made by general managers and coaches which make 60 young men very happy – and rich – indeed, while dozens of others are left heartbroken that their dream of the NBA could be over. Then there are more trades and more decisions as summer schools progress and others are drafted in or out. And all the while, the TV, radio, newspaper, and online pundits have a field day dissecting and trying to make sense of all the decisions that are made. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Investor perspectives on property crowdfunding: evidence from Australia

2017 ◽  
Vol 22 (3) ◽  
pp. 303-321 ◽  
Author(s):  
Braam Lowies ◽  
Christa Viljoen ◽  
Stanley McGreal
Keyword(s):  
Pilot Study ◽  
Design Methodology ◽  
Regulatory Framework ◽  
Current Level ◽  
Content Type ◽  
Statistical Measures ◽  
Practical Implications ◽  
Alternative Investment

Purpose The purpose of this study is to investigate the perceptions of property investors of the risks and returns associated with property crowdfunding as an investment vehicle. The study contributes to the understanding of alternative property investment vehicles and how it is perceived by investors. Design/methodology/approach The study focusses on investor perceptions in using property crowdfunding as an investment vehicle and follows a survey-based design. A questionnaire was finalised after the completion of a pilot study and was distributed to existing property crowdfunding investors via email. Inferential statistical measures were used. Findings The results show, to an extent, similarities to general equity-based crowdfunding studies. However, the uniqueness of property crowdfunding as an investment vehicle may explain the insignificance of the results when related to other studies. Overall, the property crowdfunding investor seems to present cautious behaviour with a conservative perception of property crowdfunding as an investment vehicle. Practical implications It is recommended that property crowdfunding platforms present prospective investors with more formal regulation of the property crowdfunding industry. Such a regulatory framework may lessen the current level of uncertainty presented by investors. Originality/value The study enhances the understanding of the role of property crowdfunding as an alternative investment vehicle in Australia. More importantly, it went some way towards enhancing the understanding of how investors perceive and behave vis-à-vis property crowdfunding as an investment vehicle.

Alternate beeline diagramming method network analysis for interdependent design entities

2019 ◽  
Vol 26 (1) ◽  
pp. 66-84 ◽  
Author(s):  
Purva Mujumdar ◽  
J. Uma Maheswari
Keyword(s):  
Pilot Study ◽  
Network Analysis ◽  
Construction Projects ◽  
Design Methodology ◽  
Design Phase ◽  
Practical Application ◽  
Content Type ◽  
Generic Term ◽  
Precedence Diagramming Method ◽  
Practical Implications

Purpose The design phase is generally characterized with two-way multiple information exchanges/overlaps between the interdependent entities. In this paper, entity is a generic term to represent teams, components, activities or parameters. Existing approaches can either capture a single overlap or lack practical application in representing multiple overlaps. The beeline diagraming method (BDM) network is efficient in representing multiple overlaps for construction projects. However, it considers any entity as indivisible and cannot distinguish partial criticality of entities. In reality, the design phase in any construction project is driven by need basis and often has numerous interruptions. Hence, there is a need to develop an alternate network analysis for BDM for interruptible execution. The paper aims to discuss these issues. Design/methodology/approach A pilot study is conducted to formulate the hypothetical examples. Subsequently, these hypothetical BDM examples are analyzed to trace a pattern for criticality. This pattern study along with the existing precedence diagramming method network analysis enabled to derive new equations for forward pass, backward pass and float. Finally, the proposed concepts are applied to two design cases and reviewed with the design experts. Findings The proposed network analysis for BDM is efficient for interruptible entity execution. Practical implications The proposed BDM network is an information-intensive network that enables the design participants to view the project holistically. Application to two distinct cases emphasizes that the concept is generic and can be applied to any project that is characterized with beelines. Originality/value An alternate network analysis for BDM is investigated for interruptible entity execution. This study also clarifies the related concepts – interdependency, iteration, overlaps and multiple information exchanges/linkages.

Searching for a consistent brand identity

2018 ◽  
Vol 34 (3) ◽  
pp. 10-12
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Local Community ◽  
Brand Identity ◽  
Web Based ◽  
Content Type ◽  
Pertinent Information ◽  
Sporting Activities ◽  
Practical Implications ◽  
Brand Consistency

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Football club brands in France face a considerable challenge in ensuring the identity conveyed by the club aligns with the perceptions that stakeholders hold about the brand. Clubs can achieve brand consistency by adapting their Web-based communications so that the information relayed meets supporter requirements. This might involve incorporating key non-sporting activities such as club history and its involvement in the local community. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

scholarly journals Advantages and potential challenges of data management in e-maintenance

2019 ◽  
Vol 25 (3) ◽  
pp. 378-396 ◽  
Author(s):  
Arian Razmi-Farooji ◽  
Hanna Kropsu-Vehkaperä ◽  
Janne Härkönen ◽  
Harri Haapasalo
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Management Practices ◽  
Future Research ◽  
Conceptual Approach ◽  
Content Type ◽  
Different Types ◽  
Maintenance Systems ◽  
Industry Leader ◽  
Practical Implications

Purpose The purpose of this paper is twofold: first, to understand data management challenges in e-maintenance systems from a holistically viewpoint through summarizing the earlier scattered research in the field, and second, to present a conceptual approach for addressing these challenges in practice. Design/methodology/approach The study is realized as a combination of a literature review and by the means of analyzing the practices on an industry leader in manufacturing and maintenance services. Findings This research provides a general understanding over data management challenges in e-maintenance and summarizes their associated proposed solutions. In addition, this paper lists and exemplifies different types and sources of data which can be collected in e-maintenance, across different organizational levels. Analyzing the data management practices of an e-maintenance industry leader provides a conceptual approach to address identified challenges in practice. Research limitations/implications Since this paper is based on studying the practices of a single company, it might be limited to generalize the results. Future research topics can focus on each of mentioned data management challenges and also validate the applicability of presented model in other companies and industries. Practical implications Understanding the e-maintenance-related challenges helps maintenance managers and other involved stakeholders in e-maintenance systems to better solve the challenges. Originality/value The so-far literature on e-maintenance has been studied with narrow focus to data and data management in e-maintenance appears as one of the less studied topics in the literature. This research paper contributes to e-maintenance by highlighting the deficiencies of the discussion surrounding the perspectives of data management in e-maintenance by studying all common data management challenges and listing different types of data which need to be acquired in e-maintenance systems.

An exploratory empirical study of whistleblowing and whistleblowers

2020 ◽  
Vol 27 (3) ◽  
pp. 755-770
Author(s):  
Maria Krambia-Kapardis
Keyword(s):  
Statistical Analysis ◽  
Design Methodology ◽  
Research Topic ◽  
Due Date ◽  
Content Type ◽  
Unethical Behaviour ◽  
Eu Member States ◽  
European Directive ◽  
Original Survey ◽  
Practical Implications

Purpose The purpose of this study is to develop a profile of whistleblowers and to determine whether whistleblowing legislation would encourage those individuals to bring to light some illegal or unethical behaviour that otherwise would remain in the shadows. Design/methodology/approach Having identified whistleblowing correlation, a survey was carried out in Cyprus of actual whistleblowers and could-have-been whistleblowers. Findings Males between 46 and55 years of age, regardless of whether they have dependents or hold senior positions in organizations are significantly more likely to blow the whistle. However, could-have-been whistleblowers did not go ahead because they felt that the authorities would not act on their information. Research limitations/implications Because of the sensitive nature of the research topic and the fact that only whistleblowers or intended whistleblowers could participate in the study, the sample size is limited as a result. This, in turn, limits both the number of respondents in each category (actual and intended) as well as constrains the statistical analysis that could be carried out on the data. Practical implications It remains to be seen whether EU Member States shall implement the European Directive 2019/1937 on the protection of persons who report breaches of Union Law, in its entirety by the due date, namely December 2021. Originality/value This study provides a literature review of whistleblowing and reports an original survey against the backdrop of the European Directive.

Sign in / Sign up

Export Citation Format

Share Document