The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors

2019 ◽  
Vol 21 (1) ◽  
pp. 148-169
Author(s):  
Inje Cho ◽  
Minseong Kim ◽  
Kiki Kaplanidou
Keyword(s):  
Structural Equation ◽  
Online Community ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Citizenship Behaviors ◽  
Content Type ◽  
Sport Team ◽  
Sport Teams ◽  
Fan Identity

Purpose The purpose of this paper is to examine the relationships between sport team authenticity, fan identity and citizenship behaviors, and how the link between sport team authenticity and fan identity is moderated by sponsor philanthropy. Design/methodology/approach A web survey was distributed to baseball fans in an online community in South Korea. A total of 383 valid answered questionnaires were collected and tested with confirmatory factor analysis and structural equation modeling. Findings The findings suggested interrelationships between sport teams’ brand authenticity and fan identity and between fan identity and citizenship behavior. This work also confirms the moderating effect of a title sponsor’s philanthropic activities on the relationship between sport team authenticity and fan identity. Practical implications A sport team’s effort to maintain authenticity would intensify fan identity levels. Action plans that relate to team’s authenticity among fans are necessary. For example, the team could create a plan for the players to give back to the community by volunteering in community projects with the support of the sponsor. Building a team’s authentic culture with well-integrated philanthropy programs of a title sponsor would benefit the team in sustaining competitive advantages in a market. Originality/value The findings contribute to the literature by demonstrating the role of title sponsor’s philanthropic behavior on the sport industry. The relative importance of the team’s authenticity (congruency and fan orientation) for fan identity was increased when the perception of the sponsor’s philanthropy was high.

Driving individuals’ citizenship behaviors in virtual communities through attachment

2019 ◽  
Vol 29 (4) ◽  
pp. 870-899 ◽  
Author(s):  
Chao-Min Chiu ◽  
Hsin-Yi Huang ◽  
Hsiang-Lan Cheng ◽  
Jack Shih-Chieh Hsu
Keyword(s):  
Structural Equation ◽  
Virtual Communities ◽  
Virtual Community ◽  
Self Esteem ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Citizenship Behaviors ◽  
Content Type ◽  
Common Bond ◽  
Common Identity

Purpose The purpose of this paper is to examine the complex relationships between common bond attachment, common identity attachment, self-esteem and virtual community citizenship behavior (VCCB). This study identifies two broad categories of VCCB: citizenship behaviors directed toward benefitting other individuals (VCCBI) and citizenship behaviors directed toward benefitting the virtual community (VCCBC). Design/methodology/approach The authors apply partial least squares structural equation modeling to test the hypotheses, using a sample of 388 valid responses. Findings The results indicate that common bond attachment and common identity attachment have a significant effect on self-esteem, which, in turn, has a significant effect on VCCBI and VCCBC. The results also indicate that common bond attachment has a significant effect on VCCBI, and that common identity attachment has a significant effect on VCCBC. Originality/value This study contributes to a better understanding of VCCBs through common identity and common-bond theory, social identity theory and the stimulus-organism-response framework.

Understanding community citizenship behavior in social networking sites

2015 ◽  
Vol 115 (9) ◽  
pp. 1752-1772 ◽  
Author(s):  
Li-Chun Hsu ◽  
Wen-Hai Chih ◽  
Dah-Kwei Liou
Keyword(s):  
Social Networking Sites ◽  
Structural Equation ◽  
Online Community ◽  
Virtual Communities ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Mediation Effects ◽  
Content Type ◽  
Community Identification ◽  
Dual Identification

Purpose – Social media platforms established social relationship between the consumer and the brand community. The purpose of this paper is to propose a model to understand how dual-identification impact on the community citizenship behavior (CCB). Specifically, the authors propose perceived community-brand similarity (PCBS) influence CCB via dual-identification and brand passion (BP). Design/methodology/approach – The research sample consists of 323 members who have used Apple product and used Apple fan page for more than one year, and structural equation modeling was used to test the research hypotheses. Findings – The results indicated that PCBS directly influenced brand identification (BI) and community identification (CI), respectively. BI directly influenced CI. CI directly influenced BP, but BI not directly influenced BP. In the mediation effects, both the dual-identification factors and BP play important mediating roles. Practical implications – From a managerial standpoint, this research provides implications for social network sites management. Originality/value – This research fills a void in the BI and CI are coexisting but distinct aspects of virtual communities. In addition, the mediating role of dual-identification factors and BP in the online community consumer-brand relationship has not been fully investigated.

Teachers’ individual citizenship behavior (ICB): the role of optimism and trust

2014 ◽  
Vol 52 (1) ◽  
pp. 37-57 ◽  
Author(s):  
Nitza Schwabsky
Keyword(s):  
Academic Success ◽  
School Environment ◽  
Structural Equation ◽  
Sem Analysis ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Study Results ◽  
Projective Measures

Purpose – The purpose of this paper is to examine the role of teachers’ optimism and trust in their individual citizenship behavior (ICB), and the extent to which teachers’ optimism is related to teachers’ ICB, and mediated by teachers’ trust. ICB is a concept coined by Hoy et al. (2008). The concept refers to teachers’ voluntary and discretionary behavior directed toward colleagues, students, and the students’ parents, that exceeds the formal job expectations. The primary aim of ICB is to enhance students’ academic success. Design/methodology/approach – In all, 370 teachers from public elementary schools in northern Israel completed questionnaires, assessing teachers’ optimism, trust, and ICB; the category was examined both by direct and projective measures. Factor and reliability analyses; a bi-variate correlation Pearson test; a hierarchical regression analysis; and a structural equation modeling (SEM) analysis were conducted to analyze the data. Findings – The research hypotheses were partially supported: teachers’ optimism, trust, and ICB were positively correlated; teachers’ optimism and trust predicted ICB; trust in students and their parents mediated the association between optimism and ICB, whereas trust in teachers mediated the association between optimism and the projective measure of ICB. Originality/value – The study results confirm that optimism and trust in students and their parents, and in other teachers have a significant presence in teachers’ ICB; emphasize the importance of a positive school environment; emphasize the importance of teachers’ ICB toward students’ and their parents; indicate the potential benefit of using direct and projective measures; and show support for the mediating model.

Hotel servicescape and customer citizenship behaviors: mediating role of customer engagement and moderating role of gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shuhao Li ◽  
Min Wei
Keyword(s):  
Structural Equation ◽  
Current Knowledge ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Citizenship Behaviors ◽  
Content Type ◽  
Mediating Role ◽  
And Gender ◽  
Moderating Role

Purpose This study aims to investigate the effect of hotel servicescape on customer citizenship behaviors “CCBs” by addressing customer engagement as a mediator and gender as a moderator. Design/methodology/approach A total of 619 questionnaires were collected from hotel customers. Structural equation modeling was applied for data analysis. Findings Customer engagement mediates the effects of physical and social servicescapes on CCBs of providing feedback to an organization, making recommendations and helping other customers. Moreover, the indirect effects of physical servicescape on the three types of CCBs through customer engagement are stronger for male than for female customers, whereas no significant gender difference is observed in those effects of social servicescape on these types of CCBs through customer engagement. Research limitations/implications This study can help hotels promote the three types of CCBs and customer engagement by creating wonderful physical and social servicescape elements. The major limitation is that this study collected survey data outside the hotel environment. Originality/value This study enriches current knowledge on the servicescape-driven responses by exploring how hotel servicescape elements affect the three types of CCBs through customer engagement. Additionally, the different moderating roles of gender in the indirect influences of servicescape elements on these types of CCBs are presented.

Antecedents of organizational citizenship behavior towards the environment in manufacturing organizations: using a structural equation modeling approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Noor Ullah Khan ◽  
Ateeq-ur- Rehman Irshad ◽  
Roselina Ahmad Saufi ◽  
Adeel Ahmed
Keyword(s):  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Manufacturing Sector ◽  
Manufacturing Firms ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
The Impact

PurposeOrganizations worldwide are integrating sustainability into their operations to reduce the damage they do to the environment and to earn a better reputation in society. Scholars have acknowledged the role of environmental transformational leadership (ETL) in creating pro-environmental behaviors (PEBs). The manufacturing sector has shown interest in accepting an environmental management system (EMS) and fostering a mechanism for what is called perceived support organizational support for the environment (POSE). Voluntary PEBs taking the form of organizational citizenship behavior toward the environment (OCBE) increasingly interests researchers because it is important for the success of the EMS in the manufacturing sector. This study aims to investigate the mediating role of the EMS and POSE in the relationship between ETL and OCBE within ISO14001-certified Malaysian manufacturing firms.Design/methodology/approachA quantitative design was used based on a positivist approach. The data of 216 manufacturing firms were targeted using random probability sampling via a survey questionnaire. Later, the data were analyzed through the structural equation modeling (SEM) method using the SmartPLS 3.3.3 software.FindingsResearch findings confirmed a significant direct positive relationship between ETL and OCBE. Also, they confirmed the mediating role of the EMS and POSE in the relationship between ETL and OCBE among ISO14001-certified Malaysian manufacturing firms.Research limitations/implicationsThis research has vital ramifications for both managers and organizations. Manufacturing firms should modify the traditional OCB towards pro-environmental OCBE using key antecedents, e.g. ETL, EMS and POSE.Originality/valueThe study analyzed the impact of ETL on OCBE through the mediating role of PSOE and the EMS. Here the focus is on the impact of OCBE key antecedents, i.e. ETL, EMS and POSE in predicting OCBE among ISO14001-certified Malaysian manufacturing firms.

Impact of psychological capital on organizational citizenship behavior

2017 ◽  
Vol 36 (7) ◽  
pp. 973-983 ◽  
Author(s):  
Manish Gupta ◽  
Musarrat Shaheen ◽  
Prathap K. Reddy
Keyword(s):  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Organizational Support ◽  
Structural Equation ◽  
Psychological Capital ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role

Purpose The purpose of this paper is to examine the mediating role of work engagement (WE) between psychological capital (PsyCap) and the two facets of organizational citizenship behavior (OCB) which involves both individual and organization. It also examines the moderating role of perceived organizational support (POS) between PsyCap and WE, and WE and the two facets of OCB. Design/methodology/approach A total of 293 responses gathered from employees working in diverse service sector industries in India were assessed using structural equation modeling. Findings Overall, the results support the mediating role of WE in the PsyCap-OCB relationship, and the moderation of POS between WE and the two facets of OCB. Research limitations/implications This study helps in understanding how WE-OCB relationship can be negatively affected in the presence of high POS. Practical implications The results encourage organizations to establish systems for enhancing the engagement levels of their employees, which according to this study may be achieved by creating and maintaining vibrant work environment. Originality/value This study helps in understanding the role of POS among PsyCap, WE, \and the two factors of OCB.

scholarly journals Leadership styles and employees’ work outcomes in nonprofit organizations: the role of work engagement

2020 ◽  
Vol 39 (7/8) ◽  
pp. 869-893
Author(s):  
Mohammed Aboramadan ◽  
Khalid Abed Dahleez
Keyword(s):  
Nonprofit Organizations ◽  
Organizational Citizenship ◽  
Work Engagement ◽  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Affective Commitment ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Content Type

PurposeThis study aims to investigate the effects of transformational and transactional leaders’ behaviors on employees’ affective commitment and organizational citizenship behavior in the context of nonprofit organizations (NPOs). Additionally, this study attempts to examine the role of work engagement, as an intervening mechanism as work engagement in NPOs has been empirically neglected (Park et al., 2018).Design/methodology/approachData were conducted from 400 employees working in Italian NPOs in the North of Italy. For verifying the hypotheses of this study, structural equation modeling techniques were implemented.FindingsIt was found that both transformational and transactional leaderships influenced positively affective commitment and organizational citizenship behavior, and work engagement was revealed to have significant positive mediating effects on the relationship between the variables examined in this study.Practical implicationsThe results of this study may be beneficial to leaders and supervisors of NPOs, specifically regarding the influence of the leaders’ behaviors on the employees’ outcomes.Originality/valueDue to the limited number of studies conducted on leadership in nonprofit organizations, this study theoretically and empirically contributes to the leadership literature as it is the first study to investigate the two styles of leadership on work-related outcomes via work engagement in the nonprofit sector.

scholarly journals The Diffusion Mechanism of Megaproject Citizenship Behavior: The Role of Institutional Isomorphism

2021 ◽  
Vol 13 (15) ◽  
pp. 8123
Author(s):  
Delei Yang ◽  
Jun Zhu ◽  
Qingbin Cui ◽  
Qinghua He ◽  
Xian Zheng
Keyword(s):  
Structural Equation ◽  
Diffusion Mechanism ◽  
Vital Role ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Positive Effects ◽  
Diffusion Limited ◽  
The Relationship ◽  
Mimetic Isomorphism

Megaproject citizenship behavior (MCB) has been confirmed to a play vital role on megaproject performance. Although current research has argued that institution elements have had an impact on MCB diffusion, limited studies have empirically investigated the distinct effectiveness of various institution elements on driving MCB’s widespread diffusion in construction megaprojects. Based on institution theory, this study proposes a theoretical model comprising institutional elements (i.e., normative and mimetic isomorphism), owner’s support, relationship-based trust, and their effect or impact on MCB’s diffusion. Based on 171 industrial questionnaires collected from managers of contractors and designers in megaprojects. Partial least squares structural equation modeling (PLS-SEM) was used to validate the established model. The results indicated that both normative and mimetic isomorphism have positive effects on facilitating MCB diffusion, and owner’s support has shown partial mediation in promoting MCB diffusion through normative isomorphism, as well as full mediation in the promoting of MCB diffusion through mimetic isomorphism. Meanwhile, relationship-based trust exerts a positive moderating effect on the relationship between mimetic isomorphism and MCB. This study extends current literature on driving MCB diffusion from the perspective of institutional theory, contributing by providing four implications for megaprojects managers to “buy in” more extensive MCB.

A strategy tripod perspective on merger effectiveness in the higher education industry: the mediating role of future foresight

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zahraa Sameer Sajwani ◽  
Joe Hazzam ◽  
Abdelmounaim Lahrech ◽  
Muna Alnuaimi
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Government Support ◽  
Equation Modeling ◽  
Survey Method ◽  
Content Type ◽  
Mediating Role ◽  
Education Industry ◽  
Higher Education Industry

PurposeThe purpose of the study is to investigate the role of the strategy tripod premises, mediated by future foresight and its effect on merger effectiveness in the higher education industry.Design/methodology/approachA quantitative survey method was implemented, with the data provided by senior managers of 14 universities that went through a merger from the years 2013–2016. The proposed model was tested using partial least squares (PLS) of structural equation modeling (SEM).FindingsThe results indicate that government support, competitive intensity and knowledge creation capability relate positivity to merger effectiveness, and these relationships are mediated by future foresight competence.Originality/valueThe study provides a better understanding of merger effectiveness in the higher education industry by identifying the role of future foresight competence in the application of strategy tripod and its contribution on merger effectiveness. Results indicate that future foresight competence contributes to the merger effectiveness and enables the effective implementation of the strategy tripod dimensions in higher education mergers.

Effect of social capital on agribusiness diversification intention in the emerging market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Le Dang Lang ◽  
Abhishek Behl ◽  
Nguyen Trung Dong ◽  
Yama Temouri ◽  
Nguyen Hong Thu
Keyword(s):  
Social Capital ◽  
Global Economy ◽  
Structural Equation ◽  
Emerging Market ◽  
Measurement Scale ◽  
Equation Modeling ◽  
Group Discussions ◽  
Content Type ◽  
Depth Interviews

PurposeCoronavirus disease 2019 (COVID-19) has seriously affected the global economy. How agribusinessmen are overcoming this crisis is being noticed in emerging markets. Using social capital to diversify agribusiness for getting more customers is a useful solution for the growth of agribusiness. However, there is a lack of evidence on the aggregate measurement scale of social capital and the influence of behavioral goals on the intention toward agribusiness diversification. Therefore, this study aims to develop an integrated measurement of social capital and investigate its effect on agribusiness diversification intention using the expanded theory of planned behavior (TPB).Design/methodology/approachA mixed-methods approach is used, including four in-depth interviews, three focus group discussions and two surveys. Structural equation modeling is applied to a sample of 484 respondents to test the proposed hypotheses.FindingsThe study shows the role of social capital in influencing the intention to diversify agribusiness under the premises of the resource-based view (RBV). The scale of social capital is also developed, which is the first integrated measurement of this asset. The findings contribute significantly to the existing knowledge of social capital, the TPB and diversifying agribusiness.Originality/valueThis is the first study to explore the comprehensive effect of the facets of social capital on behavioral intention through behavioral goals and determinants of the TPB under the premises of the RBV. The findings will help emerging economies, for example, Vietnam, where most farmers are family business owners or microscaled entrepreneurs in agriculture.

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