scholarly journals Linking corporate social responsibility, cooperation and innovation: the triple bottom line perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Telma Mendes ◽  
Vítor Braga ◽  
Aldina Correia ◽  
Carina Silva
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Triple Bottom Line ◽  
Innovation Strategy ◽  
Equation Modeling ◽  
Bottom Line ◽  
Community Innovation Survey ◽  
Content Type ◽  
Corporate Social

PurposeDrawing on the resource-based view (RBV) and knowledge-based view (KBV) theories, this study contributes to deepen the knowledge that corporate social responsibility (CSR) exerts on firms' innovation, considering the role played by cooperation. The research also seeks to ascertain the factors that influence the development of business cooperation.Design/methodology/approachThe database used is the Community Innovation Survey (CIS, 2014) applied in the European Union (EU) during the time period 2012–2014. A sample of 7083 Portuguese firms were analyzed through the partial least squares structural equation modeling (PLS-SEM).FindingsThe results suggest that CSR positively relates with firms' innovation, and business cooperation partially mediates this relationship. The outcomes also reveal that investing in certain types of innovation activities increases the firms' willingness to cooperate.Originality/valueThe findings contribute to encourage an open innovation strategy as an easy and effective way to cope with rapid trends and changes, since it demonstrates the complementary between innovation and cooperation, as sources of value creation. From a triple bottom line (TBL) perspective, it also highlights that CSR must include social, economic and environmental initiatives, and should be a part of the firms' innovation strategy. As a result, managers who intend to contribute for society in the long term should plan, monitor and manage all CSR dimensions.

scholarly journals Strategic Corporate Social Responsibility Orientation: From Gathering Information to Reporting Initiatives

2022 ◽  
Vol 25 (1) ◽  
pp. 89-106
Author(s):  
Dolores Gallardo-Vázquez ◽  
Luis Enrique Valdez Juárez
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Triple Bottom Line ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Bottom Line ◽  
Environmental Initiatives ◽  
Positive Direct ◽  
Corporate Social

Corporate social responsibility (CSR) strategies have become an important research topic in recent years as they can generate numerous benefits for organizations, especially when an adequate market orientation (MO) has been defined. In this sense, several research questions arise: do companies have enough CSR information to implement appropriate strategies? Does the information that they have gathered allow them to define a complete set of CSR activities (response) based on the triple bottom line approach? And, once they have carried out their initiatives, do these companies ensure adequate dissemination of the results to stakeholders?. In order to answer the above questions, this study sought to examine companies’ CSR orientation from a MO perspective. Working with data on a sample of 165 firms in Spain, during January 15th and February 15th, 2017, structural equation modeling was used to test a set of research hypotheses. The results reveal an important link between information, response, and diffusion and help extend the MO strategy concept. CSR information has a positive, direct influence on the development of initiatives covering three dimensions (economic, social and environmental). In addition, a direct relationship exists between the development of social and environmental initiatives and CSR disclosure. This research’s findings contribute to the literature on interest groups and business sustainability. Also, they confirm that the development of social and environmental initiatives contributes positively to CSR dissemination and to the generation of competitive advantages. This way, collecting CSR information constitutes a valuable asset. With respect to the limitations of the study, the answers reflected each SME leader’s subjective opinion, the variables’ measurement was dealt with through reflective models using the PLS technique based on variance and only Spanish companies already oriented toward CSR participated in the study. Las estrategias de responsabilidad social corporativa (RSC) se han convertido en un tema de investigación importante en los últimos años, ya que pueden generar numerosos beneficios para las organizaciones, especialmente cuando se ha definido una orientación adecuada al mercado (OM). En este sentido, nos surgen varias preguntas de investigación: ¿disponen las empresas de suficiente información de RSC para implementar adecuadas estrategias? ¿la información que poseen les permite definir un conjunto de actividades de RSC (respuesta) basadas en el enfoque del triple bottom line? Y, una vez que han llevado a cabo sus iniciativas, ¿estas empresas aseguran una adecuada difusión de los resultados a los grupos de interés?. Con el fin de dar respuesta a las anteriores cuestiones, este estudio buscó examinar la orientación de la RSC de las empresas desde una perspectiva OM. Trabajando con datos de una muestra de 165 empresas en España, durante el período comprendido desde el 15 de enero al 15 de febrero de 2017, se utilizaron los modelos de ecuaciones estructurales para probar un conjunto de hipótesis de investigación. Los resultados revelan un vínculo importante entre la información, la respuesta y la difusión y ayudan a extender el concepto de estrategia de OM. La información de RSC tiene una influencia positiva y directa en el desarrollo de iniciativas que cubren las tres dimensiones (económica, social y medioambiental). Además, existe una relación directa entre el desarrollo de iniciativas sociales y ambientales y la divulgación de la RSC. Los hallazgos de esta investigación contribuyen a la literatura sobre grupos de interés y sostenibilidad empresarial. Además, confirman que el desarrollo de iniciativas sociales y ambientales contribuye positivamente a la difusión de la RSE y a la generación de ventajas competitivas. De esta manera, la recogida de información de RSE constituye un activo valioso. Con respecto a las limitaciones del estudio, las respuestas reflejaron la opinión subjetiva de cada líder de las Pymes, la medición de las variables se trató a través de modelos reflectivos utilizando la técnica PLS basada en la varianza y solo las empresas españolas ya orientadas hacia la RSE participaron en el estudio.

Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ji Min Shim ◽  
Won Seok Lee ◽  
Joonho Moon ◽  
Myungkeun Song
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Explanatory Power ◽  
Triple Bottom Line ◽  
Equation Modeling ◽  
Price Fairness ◽  
Bottom Line ◽  
Content Type ◽  
Line Theory ◽  
Corporate Social

PurposeThe purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation.Design/methodology/approachIn this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental CSR, respectively. Amazon Mechanical Turk is used for data collection. The valid number of observations is 474. Structural equation modeling is implemented to test the research hypotheses.FindingsThe results indicate that price fairness, quarantine and hygiene positively affect the reuse intention of coffee shops. However, eco-friendliness appears to be an attribute that does not significantly affect reuse intention.Originality/valueThis study theoretically contributes to the literature by demonstrating the explanatory power of triple bottom line theory for café customer intention.

Corporate social responsibility toward stakeholders and customer loyalty: investigating the roles of trust and customer identification with the company

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Niki Glaveli
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Exchange ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Corporate Social ◽  
Customer Trust ◽  
The Impact

Purpose This study aims to uncover the underlying multiple intervening mechanisms between corporate social responsibility (CSR) and customer loyalty. Social identity and social exchange theories offer the ground for prediction that the primary outcomes of CSR initiatives are customer–company (C–C) identification and customer trust, which in turn affect customer loyalty. Also, the differential effect of CSR behaviors toward specific stakeholder groups on customer attitudes and behaviors are examined. Design/methodology/approach Data were collected from 333 customers of telecommunication companies in Greece. Structural equation modeling was used to test the postulated relationships. Findings The findings demonstrate that both C–C identification and customer trust intervene in the relationship between customer perceptions of CSR and customer loyalty; however, the identification mechanism is stronger than the trust mechanism in building customer loyalty while C–C identification seems to drive customer trust. Moreover, out of the three CSR components (customers, employees, and society/environment) that were considered as relevant to customers and were investigated, customer-centric activities were found to be the stronger predictor of both C–C identification and customer trust. Also, CSR toward society/environment was found to positively influence C–C identification. Practical implications The findings of this research can assist practitioners in effectively conceptualizing CSR image from a customers’ point of view and designing their company’s CSR and communication strategies to boost positive customer responses and strong long-term relationships. Originality/value The current study provides further insights into the complex relationship between CSR and customer responses and the impact that different CSR activities may have on customers.

Corporate social responsibility and business ethics: conceptualization, scale development and validation

2019 ◽  
Vol 29 (4) ◽  
pp. 431-439
Author(s):  
Dana E. Harrison ◽  
O.C. Ferrell ◽  
Linda Ferrell ◽  
Joe F. Hair, Jr
Keyword(s):  
Corporate Social Responsibility ◽  
Business Ethics ◽  
Social Responsibility ◽  
Convergent Validity ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Equation Modeling ◽  
Content Type ◽  
Initial Item ◽  
Corporate Social

Purpose The purpose of this paper is to theoretically develop and empirically validate separate scales that represent a consumer’s expectations of business ethics (BE) and corporate social responsibility (CSR). Design/methodology/approach A literature review and qualitative research were conducted to generate items for the scales. Initial item reduction was performed qualitatively based on a panel of experts. A follow-up quantitative assessment using an exploratory factor analysis further reduced the items. The scales were then validated using confirmatory composite analysis with partial least squares-structural equation modeling. Findings Separate scales representing consumers’ expectations of BE and CSR behaviors were developed. The scales exhibited reliability, convergent validity, discriminant validity and external validity. Practical implications The separation of these scales into two components will facilitate more precise examination of consumer perceptions of these two components of product and brand images, and how they may impact brand attitudes and brand trust. Originality/value This is the first effort to develop separate scales for consumer expectations of ethics and CSR, and assess their impact on brand outcomes.

Consumers’ proneness to value corporate social responsibility as predictor of extra-role and intra-role behaviors

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raquel Silva ◽  
António Azevedo ◽  
Minoo Farhangmehr
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Well Being ◽  
Corporate Image ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Content Type ◽  
Corporate Social ◽  
Role Behaviors

Purpose The purpose of this paper is to discuss how the perceived importance of economic, ethical/legal and philanthropic dimensions of corporate social responsibility (CSR) can influence the consumer–brand identification (CBI) and the brand identity attractiveness (BI). Moreover, the paper examines how these constructs affect the in-role behaviors (purchasing intention), the extra-role behaviors (feedback, recommendation and word-of-mouth (WOM) and behavioral loyalty. Design/methodology/approach An online questionnaire collects data using a snow ball/convenience sampling method, obtained in 356 valid responses. The paper adopts both path analysis and structural equation modeling approaches. Findings The importance of CSR is positively correlated with perceived BI and is a significant predictor of loyalty. However, the results do not support the hypothesis that the CSR influences CBI. Research limitations/implications This study proposes a new model describing the antecedents and consequences of buying decision-making. Practical implications Consumers may want to reward those brands that direct part of their budgets to social causes or are truly concerned with the general well-being of society. Social implications The findings confirmed that social responsibility initiatives will improve the corporate image and reputation thus fostering the development of a sense of identification moderated by brand familiarity. Originality/value The major contribution of this paper relies on the proposed conceptual model that provides a holistic approach to the buying decision process, thus facilitating a deeper comprehension of the role of brand’s CSR practices, in particular in self-expression and emotional categories such as perfumes.

Corporate social responsibility, reputation and visitors’ commitment as resources for public policies’ design for protected areas for tourism sustainable exploitation

2019 ◽  
Vol 16 (4) ◽  
pp. 537-553
Author(s):  
Alejandro Alvarado-Herrera ◽  
Leonel Jesús Rodríguez-Soberanis ◽  
Heyden Rubén Herrera-Medina
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Protected Areas ◽  
Structural Equation ◽  
Public Policies ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type ◽  
Brand Reputation ◽  
Corporate Social

Purpose This paper aims to examine the influences of perceived corporate social responsibility (pCSR) over the brand reputation (BR) and the visitor commitment of protected areas (PAs) of Quintana Roo visitors, to create useful resources for the design of public policies in accordance to the expectations of the stakeholders from a sustainable development (SD) approach. Design/methodology/approach A cross-sectional causal multistage research was conducted. First, a literature review was performed to develop the hypotheses and the theoretical model on the basis of the paradigm of “sustaincentrism.” Afterwards, the model was empirically contrasted with data gathered from a representative sample of 440 real visitors of three Mexican PAs. The data covariance structures were examined through confirmatory factor analysis and structural equation modeling. Findings The results of the study undercover the direct and indirect effects that pCSR has over the BR and the commitment of PA’s visitors, evidencing their relevance as valuable resources for the design of public policies. Originality/value This research manifests the capacity to benefit from the studied variables as resources for the design and implementation of public policies that incorporate the development and execution of SD-attuned CSR programs able to create competitive advantages required by PA to their sustainable tourism exploitation.

Corporate social responsibility initiatives and its impact on social license: some empirical perspectives

2019 ◽  
Vol 16 (3) ◽  
pp. 431-447 ◽  
Author(s):  
Samuel Famiyeh ◽  
Disraeli Asante-Darko ◽  
Amoako Kwarteng ◽  
Daniel Komla Gameti ◽  
Stephen Awuku Asah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Driving Forces ◽  
Business Environment ◽  
Equation Modeling ◽  
Content Type ◽  
Social License ◽  
Social Initiatives ◽  
Corporate Social

Purpose The purpose of this study is to understand the driving forces of corporate social responsibility (CSR) initiatives in organizations and how these social initiatives influence organizations’ “license to operate” using data from the Ghanaian business environment. Design/methodology/approach This study used purposive sampling with a well-structured questionnaire as a data collection tool. Partial least squares-structural equation modeling was used to study the driving forces of CSR initiatives in organizations and how these social initiatives influence their social license. Findings The findings indicate that CSR initiatives are driven by the normative, mimetic, investors and community pressures. The regulative pressure has no significant effect on CSR initiatives. The authors found no difference between the services and the manufacturing sectors as far as the results are concerned using multi-grouping analysis. Research limitations/implications From the results, the importance of normative, mimetic, investors and community pressures as the driving forces of CSR are established. The finding indicates that CSR demands by suppliers, customers the extent to which organizations perceive their competitors have benefited from initiating CSR are benefiting, the willingness of investors to invest in companies whose CSR activities are best and the opinion on the extent to which the District Assembly and the Chief Executive in the district, the Chiefs, the Churches, the Opinion leaders have significant impact on CSR initiatives. Practical implications The results indicate the need for suppliers and customers to continually demand from corporations to initiate CSR activities as organizations seem to respond to these pressures, and these initiatives are also likely to be mimicked by other organizations in the same industry to enable this drive the social responsibility agenda. Investors and community members are also encouraged to invest and accept, respectively, organizations with very good CSR records to send a signal to companies who see CSR as a cost instead of performance enhancement. Originality/value The work illustrates and provides some insights and builds on the literature in the area of CSR from a developing country’s environment. This is also one of the few works that investigate the driving forces of CSR and social license using the institutional theory based on data from the African business environment.

How does corporate social responsibility create customer loyalty? The role of corporate image

2017 ◽  
Vol 13 (3) ◽  
pp. 409-427 ◽  
Author(s):  
Mert Gürlek ◽  
Ertugrul Düzgün ◽  
Selma Meydan Uygur
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Corporate Image ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Independent Hotels ◽  
Corporate Social

Purpose This paper aims to investigate whether corporate image has a mediating effect on the influence of corporate social responsibility (CSR) on customer loyalty in independent hotels. Design/methodology/approach Data were collected from customers of five-star hotels located in Istanbul in Turkey. The theoretical model was tested with 404 usable data. The results were analyzed by using structural equation modeling (SEM). Findings Findings show that CSR creates customer loyalty partially through corporate image in the independent hotels. In addition, it was found that the hotels included in the study carried out moderate level of CSR activities. Research limitations/implications The research model was tested in independent five-star hotels. Further studies could be carried out using different independent hospitality companies. In addition, the research was conducted on a limited sample, as hotel managers were not willing to allow direct contact with customers. Further studies could be carried out on larger samples. Practical implications This study recommends that independent hotels carry out more CSR activities on social and environmental issues. In addition, direct effect of CSR on customer loyalty is lower than its indirect effect via corporate image. Therefore, if companies desire to create customer loyalty through CSR, they should introduce their CSR activities to customers via communication tools (website, media etc.) Originality/value This study examines CSR in terms of sustainable development in the independent hotels. Furthermore, it explains relationships between CSR and corporate image and customer loyalty through the principle of generalized reciprocity specified in the theory of social change.

A stakeholder approach to corporate social responsibility, reputation and business performance

2015 ◽  
Vol 11 (2) ◽  
pp. 340-363 ◽  
Author(s):  
Mehdi Taghian ◽  
Clare D’Souza ◽  
Michael Polonsky
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Modeling ◽  
Effective Response ◽  
Content Type ◽  
The Public ◽  
Corporate Social

Purpose – This paper aims to investigate business managers’ assessment of stakeholders’ influence on corporate social responsibility (CSR) initiatives. The key stakeholders included “employees” and “unions” as internal and “public”, the “media” and the “government” as external stakeholders. The purpose was to estimate the influence of stakeholders that managers perceive as important. Moreover, the study sought to identify association between the CSR construct and corporate reputation and in turn whether this influences business performance. Design/methodology/approach – This study uses a mail survey with a random sampling of senior managers sourced from Dun & Bradstreet’s Australian business database, focusing on large organizations (i.e. minimum $10 million p.a. reported sales and minimum 100 employees) as the selection criteria. A conceptual model was developed and tested using structural equation modeling. Findings – The results identified that “employees” and the “public” are perceived to be the influential stakeholder groups in CSR decision-making. There was evidence of a positive relationship between the CSR construct and reputation, which in turn influenced market share, but not profitability. Research limitations/implications – This study examined a cross-section of organizations using Dun & Bradstreet’s database of Australian businesses and may not fully represent the Australian business mix. The effective response rate of 7.2 per cent appears to be low, even though it is comparable with other research in the CSR area. There may have been some self-selection by the respondents, although there were no statistically significant differences identified in the corporate characteristics of those invited to participate and those responding with usable questionnaires. Practical implications – Managers can adopt a stakeholder-influenced CSR strategy to generate strong corporate reputation to improve business performance. It is important to ensure that the interests of “employees” and “public” stakeholders are addressed within organizational strategy. Respondents were less concerned about government stakeholders and thus government involvement in organizational CSR may need to be revisited. Social implications – The major concern that emerges from these findings is the absence of the perceived importance of regulatory stakeholders on firms’ CSR activities. Regulatory controls of CSR messages could reduce or eliminate inaccurate and misleading information to the public. Originality/value – The analysis explains the perceived relative influence of stakeholders on CSR decisions. It also provides an understanding of the link between organizational CSR reputation and organization’s performance.

Does corporate social responsibility matter to financial service representatives in faith-expressive firms?

2017 ◽  
Vol 31 (2) ◽  
pp. 104-118 ◽  
Author(s):  
Adel A.A. Al-Wugayan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Financial Service ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Qualitative Approaches ◽  
Comparative Results ◽  
Corporate Social

Purpose This paper aims to investigate the conceptual and empirical effects of corporate social responsibility (CSR) on affective and behavioral inclinations of financial service representatives (FSRs) in faith-expressive (FE) banks and financial institutions in non-Western markets. Design/methodology/approach Drawing upon recent CSR research findings, this study proposed a conceptual model of the association between FSRs’ perceptions of the firm’s CSR toward stakeholders with FSRs’ affective attachment, work engagement and proactive work inclinations using survey data (n = 175). Pre-analysis procedures were applied followed by structural equation modeling to test the hypotheses. Findings FSRs were more emotionally attached to the firm when CSR initiatives were directed at them or toward social organizations, but were generally ambivalent to CSR directed to suppliers or competition. As firm attachment becomes stronger, propensity to engage in work and proactive work behaviors increases. Research limitations/implications This paper improves management understanding and sensitivity to managing the service salesforce in FE firms as emerging organizations. Future research can focus on actual measures of job performance and on comparative results when applied to traditional financial firms. Practical implications Marketing managers relying on CSR to motivate FSRs should realize its limitations when applied to FE firms. Qualitative approaches to solicit stakeholders’ input are encouraged to improve CSR performance. Originality/value In non-Western FE firms, strategizing CSR initiative spending should include its potential impact on service employees dealing with customers with particular attention to firm attachment, and inclination to excel in service providing.

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