How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition

2018 ◽  
Vol 28 (4) ◽  
pp. 1103-1121 ◽  
Author(s):  
Kai Li ◽  
Huynh Van Nguyen ◽  
T.C.E. Cheng ◽  
Ching-I Teng
Keyword(s):  
Big Data ◽  
Embodied Cognition ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Research Model ◽  
Cross Sectional ◽  
Content Type ◽  
Equation Modelling ◽  
Cross Sectional Design

Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of perceived avatar appearance agreeableness, attractiveness and height on avatar friendliness and online gamer loyalty. Design/methodology/approach The authors collect 1,384 responses from online gamers and use structural equation modelling for hypothesis testing. Findings The authors find that perceived avatar appearance agreeableness and attractiveness are positively related to avatar friendliness, while perceived avatar height is negatively related to avatar friendliness. Avatar friendliness, in turn, is positively related to online gamer loyalty. Research limitations/implications This study assessed gamers’ perceptions using a cross-sectional design. Future works could use a big data approach to collect behavioural and longitudinal data. Moreover, future works could measure avatar height using pixels. Originality/value The authors contribute to the e-commerce literature by inventing the new constructs of perceived avatar appearance agreeableness and avatar friendliness, and conducting the first study of using avatar friendliness to explain the impacts of the three avatar characteristics on online gamer loyalty. The findings also provide novel insights for e-commerce managers to effectively build a loyal gamer base.

Antecedents and outcome of employee change fatigue and change cynicism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Noufou Ouedraogo ◽  
Mohammed Laid Ouakouak
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Research Model ◽  
Change Initiatives ◽  
Content Type ◽  
Equation Modelling ◽  
Negative Effect ◽  
The Impact ◽  
Practical Implications

PurposeOrganisations implement changes either to address real business imperatives or to follow trends in their industries. But frequent changes in an organisation often lead to employee change fatigue and change cynicism. The purpose of this study is to investigate the impact of the change logic of appropriateness and the logic of consequences on change fatigue and change cynicism and the impact of change fatigue and change cynicism on change success.Design/methodology/approachTo carry out this study, the authors collected data on a sample of 320 participants from diverse organisations, and they used structural equation modelling (SEM) techniques to test our hypotheses depicted in the research model.FindingsThe authors found that the change logic of consequences reduces both change fatigue and change cynicism, whereas the change logic of appropriateness increases change fatigue. The authors also found that change fatigue does not have any direct effect on change success, although it maintains an indirect negative effect on change success through change cynicism.Practical implicationsAlong with other practical implications, the authors recommend that change managers help employees understand any logic of consequences that sustain their change initiatives. Additionally, change managers should work to prevent change fatigue from turning into change cynicism, which is the real precursor of reduced change success.Originality/valueThis study is among the first to show that employees experience change fatigue and change cynicism differently, depending on the reason underlying the change. It is also among the first to show that change fatigue does not affect change success directly but does so through the interplay of change cynicism.

The effect of supply chain responsiveness on customer development

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Asamoah ◽  
Dorcas Nuertey ◽  
Benjamin Agyei-Owusu ◽  
Joseph Akyeh
Keyword(s):  
Supply Chain ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Content Type ◽  
Logistics Systems ◽  
Equation Modelling ◽  
Logistics Process ◽  
Operations Systems ◽  
Customer Development

PurposeThe study examines how supply chain responsiveness (logistics process responsiveness, operations systems responsiveness and supplier network responsiveness) impacts the ability of firms to attract, satisfy and retain customers.Design/methodology/approachUsing a quantitative approach, a total of 250 questionnaires were distributed to firms in the Kumasi metropolis in the Ashanti Region of Ghana, with 100 useable responses retrieved. The effect of supply chain responsiveness on customer development was analysed using partial least squares structural equation modelling.FindingsThe findings showed that operations systems responsiveness and supplier network responsiveness drive the logistics systems responsiveness of firms as hypothesized. It was also revealed that operations systems responsiveness and logistics process responsiveness enhanced customer development, but supplier network responsiveness did not. Logistics process responsiveness additionally partially mediated the effect of operations systems responsiveness on customer development.Originality/valueTo the best of the researchers' knowledge, no previous studies have empirically examined interrelationships between the dimensions of supply chain responsiveness. Additionally, no previous study has examined the effect of supply chain responsiveness on customer development.

Qualities of effective cruise marketing strategy

2018 ◽  
Vol 35 (10) ◽  
pp. 2304-2327 ◽  
Author(s):  
Milad Kalantari Shahijan ◽  
Sajad Rezaei ◽  
Muslim Amin
Keyword(s):  
Marketing Strategy ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Order Model ◽  
Content Type ◽  
Revisit Intention ◽  
Service Convenience ◽  
Equation Modelling ◽  
Analyse Data

PurposeThe purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention. Thus, the attributes of an effective cruise-marketing strategy in formulating consumer’s recreational experiences are examined.Design/methodology/approachA total of 287 questionnaires were collected and structural equation modelling technique was used to analyse data obtained from cruise travellers.FindingsThe empirical results indicated that service convenience and cruisers’ experience significantly influence perceived overall cruisers’ satisfaction and revisit intention, whereas perceived overall cruise value influences perceived overall cruisers’ satisfaction but not cruisers’ revisit intention. Furthermore, empirical assessments support that service convenience is a higher-order model (reflective-reflective) consisting of decision convenience, access convenience, transaction convenience, benefit convenience and post-benefit convenience.Originality/valueThis research is among ongoing attempts that have been carried out regarding the qualities of cruise satisfaction and revisits intention and uncovers recreational experiences to propose an effective cruise-marketing strategy.

The effect of social capital on exploratory and exploitative innovation

2019 ◽  
Vol 23 (4) ◽  
pp. 649-674
Author(s):  
Bismark Duodu ◽  
Steve Rowlinson
Keyword(s):  
Social Capital ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Content Type ◽  
Knowledge Based ◽  
Equation Modelling ◽  
Direct Benefits ◽  
Construction Contractor ◽  
Survey Responses

Purpose The purpose of this paper is to advance new insights into how internal and external social capital (SC) facets influence exploratory and exploitative innovation directly, and indirectly through absorptive capability (AC), by drawing on the relational and knowledge-based views. Design/methodology/approach The paper empirically tests the developed model using 135 survey responses from managers in construction contractor firms. Data were factor analysed, and path estimates determined using partial least squares structural equation modelling to test the hypotheses. Findings The results reveal that each social capital (SC) facet has direct benefits for both exploratory and exploitative innovation. The findings also show a mix of full and partial mediation paths between the facets of SC and innovation types through AC. Originality/value Extant research linking SC facets with innovation categories is fragmented. Added to this fragmentation is the dearth of studies linking both intra-firm and inter-firm SC with exploratory and exploitative innovation in firms. This paper makes a novel contribution by testing a model of the direct and indirect links (through AC) between internal and external SC and both exploratory and exploitative innovation in the context of construction contractor firms. The findings show how both facets of SC are necessary for exploratory and exploitative innovation. It reveals the types of relationships and capabilities necessary for specific innovation objectives.

Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Kybernetes ◽  
2019 ◽  
Vol 49 (5) ◽  
pp. 1445-1464
Author(s):  
Shengliang Zhang ◽  
Yuan Chen ◽  
Xiaodong Li ◽  
Guowei Dou
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Mobile User ◽  
Content Type ◽  
Role Expectation ◽  
Equation Modelling ◽  
Proposed Model ◽  
Expectation Theory

Purpose The purpose of this study is to use role expectation theory to identify potential determinants of user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey of 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that user voting avoidance was positively influenced by unfair competition, perceived inauthenticity, perceived information insecurity, over-consumption of renqing (a unique Chinese human relation) and organisation placement in the context of mobile social media. Originality/value This study illustrates mobile user voting avoidance from the perspective of role expectation theory and clarifies the importance of avoidance in current voting research.

Determinants and outcomes of brand hate

2017 ◽  
Vol 26 (1) ◽  
pp. 13-25 ◽  
Author(s):  
Sabrina M. Hegner ◽  
Marc Fetscherin ◽  
Marianne van Delzen
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Survey Design ◽  
Behavioral Outcomes ◽  
Primary Data ◽  
Cross Sectional ◽  
Content Type ◽  
Equation Modelling ◽  
Main Determinants ◽  
Brand Hate

Purpose The purpose of this paper is to explore and discuss the concept of brand hate. The authors present a taxonomy of the main determinants and outcomes of brand hate and empirically assess our model. Design/methodology/approach A survey design using cross-sectional primary data from 224 German consumers was used. Hypotheses related to determinants and outcomes of brand hate were tested by means of structural equation modelling. Findings Findings show that brand hate is triggered by three determinants (negative past experience, symbolic incongruity, ideological incompatibility) and leads to three behavioral outcomes (brand avoidance, negative word-of mouth, brand retaliation). Originality/value This paper explores and outlines theoretically and empirically the determinants and outcomes of brand hate. It also provides a useful taxonomy of brand hate.

Refereeing articles including SEM – what should referees look for?

2020 ◽  
Vol 1 (1) ◽  
pp. 47-61 ◽  
Author(s):  
Chris Ryan
Keyword(s):  
Sample Size ◽  
Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Cross Sectional ◽  
Content Type ◽  
Equation Modelling ◽  
Sectional Analysis ◽  
Scale Creation ◽  
Least Squares Techniques

Purpose After expressing an initial disquiet about the nature of many studies that are published using structural equation modelling (SEM), a rationale for using the technique is provided. Given the advantages provided by the technique, the differences between covariance-based and partial least squares techniques are briefly described. The argument progresses by indicating assumptions behind the techniques and what it is that referees require before being able to properly referee the paper. Some issues are fundamental to survey-based materials and include the requirement to distinguish between importance and discriminatory power, and the over-dependency on cross-sectional analysis when making claims of generalisation. Other issues of scale creation and sample size are touched upon. This paper finishes by suggesting a checklist for referees who are asked to review papers using SEM.

Examining attraction loyalty formation in creative tourism

2018 ◽  
Vol 10 (2) ◽  
pp. 163-175 ◽  
Author(s):  
Dwi Suhartanto ◽  
Anthony Brien ◽  
Norzuwana Sumarjan ◽  
Nono Wibisono
Keyword(s):  
Data Collection ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Equation Modelling

PurposeThis study aims to examine a creative attraction loyalty model which includes experience quality, satisfaction and motivation and to assess the model’s applicability in terms of customer attraction, namely, tourists and residents.Design/methodology/approachThe data collection was conducted at four culture-based attractions in Bandung, Indonesia. Self-administrated questionnaires were distributed to visitors after they experienced the attraction. In total, 415 useful questionnaires were collected. The hypotheses developed were examined using partial least square structural equation modelling.FindingsThis study reveals a significant effect of experience quality on both satisfaction and attraction loyalty. Moreover, the effect of motivations on satisfaction and loyalty is partially supported, as only the pull motivation factor has a significant effect on satisfaction. Finally, this study reveals that the proposed attraction loyalty model is insignificant in terms of difference between tourists and residents.Originality/valuePast studies have examined many of the drivers of loyalty both independently and separately. This study examines simultaneously three important loyalty drivers: experience quality, satisfaction and motivation in the context of a creative tourism attraction. To create visitor loyalty, this study suggests that attraction managers need to deliver high experience quality and develop customer pulling strategies through promotion efforts.

Roles of trust on rapport and satisfaction in services

2014 ◽  
Vol 26 (4) ◽  
pp. 566-578 ◽  
Author(s):  
Johra Kayeser Fatima ◽  
Mohammed Abdur Razzaque
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Banking Services ◽  
Content Type ◽  
Equation Modelling ◽  
Customer Care ◽  
Bank Managers ◽  
Practical Implications

Purpose – The purpose of this paper is to report antecedent roles of competence, contractual and goodwill trust on rapport and satisfaction in banking services in a developing country context. The study also identifies the mediating influence of these three types of trust between rapport and customer satisfaction. Design/methodology/approach – Data collected from a sample of 212 bank customers were analysed using AMOS-based structural equation modelling. Findings – While all three types of trust have significant impact on satisfaction, only competence and goodwill trust positively influenced rapport. Results also demonstrate that competence and goodwill trust had complementary mediation impacts in the rapport-satisfaction context; however, mediation influence of contractual trust was not significant. Finally, influence of rapport was found to be positive towards satisfaction. Practical implications – Management should focus on building goodwill and competence trust with bank customers. Bank managers should hire and train employees who are friendly in terms of customer care and are able to develop rapport with customers to increase the latter's satisfaction. Originality/value – The paper tested the influence of competence, contractual and goodwill trust on rapport and satisfaction and verified the mediation impact of trust between rapport and satisfaction.

Improving travellers' trust in restaurant review sites

2019 ◽  
Vol 74 (4) ◽  
pp. 830-840 ◽  
Author(s):  
Rafael Anaya-Sánchez ◽  
Sebastian Molinillo ◽  
Rocío Aguilar-Illescas ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Information Quality ◽  
Source Credibility ◽  
Research Model ◽  
Content Type ◽  
Equation Modelling ◽  
Antecedents And Consequences ◽  
Practical Implications ◽  
Significant Moderator

Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM). Findings Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator. Research limitations/implications This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips. Practical implications Strategies are suggested for review sites, restaurants and destination managers. Originality/value This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

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