Scripting the active patient in online health communities

2015 ◽  
Vol 9 (2) ◽  
pp. 86-99
Author(s):  
Femke D. Vennik ◽  
Samantha A. Adams ◽  
Kim Putters

Purpose – The purpose of this paper is to improve the general operationalization of an “active patient,” by examining the specific activities and skills expected of active patients. Design/methodology/approach – Expected activities and necessary skills were studied through a qualitative case study into the development and use of an assistive technology (i.e. web site) aimed at stimulating active patient-ship. Interviews, observations and document analysis were used to capture and explore designers’ inscribing practices and their consequences regarding expected competences and activities of patients using the web site. Findings – Designers inscribed two “co-design roles” that active patients were expected to perform on the web site (co-designing their own healthcare and co-designing the healthcare of peers), for which at least eight different competencies were needed. The absence of skills or facilities to apply these skills resulted in incomplete use, a different use than intended by designers and non-use of the web site. Practical implications – Technological choices and inscribing processes determine who is able or facilitated to become active and who is not. Due to inscribed co-design roles, it also influences the extent to which already active peers are able to perform health-related activities. Different users with different conditions should be taken into account in the design as specific group characteristics can influence level of individual activity. Originality/value – This study is, as far as the authors know, the first that examines the “active patient” concept by studying an assistive technology and using scripting literature, resulting in an improved understanding of what it means to become “active” in terms of skills and activities.

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hans Kristianto ◽  
Linda Gandajaya

Purpose Furthermore, the purpose of this study is to compare the student engagement and the learning outcomes in offline and online PBL in the aforementioned course. The COVID-19 pandemic has caused disruption in various sectors, including education. Since it was first announced in mid-March 2020 in Indonesia, teaching and learning activities have been carried out online. In this study, a comparison of the offline (Spring 2019, prior to the pandemic) and online (Spring 2021, during the pandemic) problem-based learning (PBL) method in the sustainable chemical industry course is investigated. Design/methodology/approach A quantitative analysis was conducted by measuring the students’ engagement, course-learning outcomes (CLOs) and student learning outcomes (SLOs). Difference tests of engagement score, CLOs and SLOs were investigated by using the t-test or Mann–Whitney U-test. Furthermore, the perceived students’ stressors were measured. Findings It is found that the students’ engagement in offline and online PBL gives similar scores with no significant difference. This is possible because of the PBL structure that demands students to be actively engaged in gaining knowledge, collaboratively working in teams and interacting with other students and lecturers. Although similarly engaged, the CLOs and SLOs of online PBL are significantly lower than offline PBL, except for SLO related to oral and written communication skills and affective aspect. The decrease in CLOs and SLOs could be influenced by students’ academic, psychological and health-related stressors during the COVID-19 pandemic time. Originality/value This study provides a recommendation to apply online PBL during the COVID-19 pandemic time and beyond, although some efforts to improve CLOs and SLOs are needed.


2009 ◽  
pp. 1236-1253
Author(s):  
Olli Kuivalainen ◽  
Hanna-Kaisa Ellonen ◽  
Liisa-Maija Sainio

The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finnish magazine publisher and its Web site. We use triangulated data (interviews, observation, statistical data, customer feedback, newspaper articles) to describe and analyze the development of the Web site and the subsequent changes in the e-business model of the magazine from the Web site foundation in 1998 to the situation in fall 2004. Our case illustrates that a magazine’s Web site is linked to all of its functions (editorial, circulation, and advertising), and to the business-model elements that are vital to its success. We suggest that the discussion forums in question, one type of virtual community, benefited from the positive feedback that resulted in positive network effects, and led to the adoption of the service. Moreover, community activities have enhanced customer loyalty and added a more lifelike dimension to the magazine concept. As such, the Web site now complements rather than substitutes the print magazine. Interestingly, although it does not independently fulfill the requirements of a successful business model (e.g., Magretta, 2002), it enhances the customer experience and adds new dimensions to the magazine’s business model.


2014 ◽  
Vol 42 (5) ◽  
pp. 369-389 ◽  
Author(s):  
Saeed Shobeiri ◽  
Ebrahim Mazaheri ◽  
Michel Laroche

Purpose – The purpose of this paper is to investigate how an E-retailer's assistive intent impacts the perceptions and behaviours of online shoppers. The paper introduces a model that explains and examines the process through which the perceived assistive intent of an E-retailer leads to improved patronage intentions towards the web site. Design/methodology/approach – A survey on the most recent e-purchase experiences of more than 600 individuals in North America was conducted. Structural equation modelling based on EQS 6.1 was used to assess the measurement and structural models. Findings – Results indicated that customers’ impressions of an E-retailer's assistive intent positively impact web site patronage intentions both directly and indirectly through two key constructs of e-shopping, including web site involvement and web site attitudes. Research limitations/implications – The student sample is not representative of the population. Students are familiar with internet and feel less need for assistance online. Another shortcoming might be its settings. Since the survey was on the respondents’ most recent online experiences, the data quality depends on the amount and accuracy of the information they could retrieve from memory. Practical implications – The findings suggest that E-retailers would highly benefit from investing in the development of an assistive image. To do so, E-retailers should leverage the interactive nature of the web and provide supportive tools that facilitate the e-shopping task of clients. Social implications – Developing impressions of the site's assistive intent is highly rewarding for E-retailers that are new to the business. Originality/value – This paper represents the first effort to link the newly developed construct of E-retailer's assistive intent to two fundamental variables of online shopping, including web site involvement and web site attitudes. This work would also be an extension of the past studies that call for further investigation of the link between customer orientation and customer's loyalty intentions.


Author(s):  
Toshinobu Harada ◽  
◽  
Ryousuke Tanaka

Recent Web sites have created the impression of representing companies or universities. Little research has been done to verify the relations between the composition elements of Web sites and the sense of values using nonlinear methods such as rough sets. We made a Web site for a university in the design and information design field into a case study, and aimed at clarifying the relation between the composition elements and users’ sense of values regarding the Web site. First, a questionnaire for sample Web sites was conducted using six terms to evaluate the sense of values. We then analyzed the results with multiple regression analysis, and clarified what evaluation terms affected their degree of aesthetic appeal. As a result, the subjects were classified by their sense of values into five clusters. Furthermore, combinations of composition elements for the Web site affecting the degree of aesthetic appeal in each cluster were extracted using rough sets. As a result of assessing the new Web site on the basis of the above results, we found that impressions and aesthetic appeal are controllable.


2015 ◽  
Vol 22 (3) ◽  
pp. 379-404 ◽  
Author(s):  
Juan Miguel Alcántara-Pilar ◽  
Salvador Del Barrio-García

Purpose – The purpose of this paper is to analyze the moderating role of the cultural dimensions of long-term orientation (LTO) and individualism (IND) on the relationships between satisfaction online, message involvement (MI) and perceived usefulness (PU) of the web site on attitude toward the web site. Design/methodology/approach – The authors chose a between-subjects experimental design, using culture (Spanish vs British) as the independent variable. Two versions of a web site for a fictitious tourist destination were created – one written in Spanish and the other in English. The sample comprised 491 users. Findings – The findings indicate that the LTO dimension moderates the relationship between satisfaction online and PU on attitude toward the web site. The relationships between MI and attitude toward the web site could not be confirmed. Research limitations/implications – The main limitation of this study is the comparison of only two cultures, Spain vs the UK. Practical implications – The key implication is that if marketers and web site designers can better understand how national cultural differences moderate the attitude formation and change process among tourists, this will enable them to market their destinations and services more effectively. National cultural differences explain the differences found in the effect of satisfaction and PU on attitude toward the web site. Originality/value – This study is one of the few analyzing the moderating effect of LTO and IND on three antecedents of attitude toward the web site. The original cultural values established by Hofstede (2001) were tested among the present sample to establish the extent to which they remain true today. To create an authentic browsing scenario for the experiment, a web site was specially designed for a fictitious tourist destination, with its own domain name (buyada.org). Subjects were invited to browse the site freely while carrying out the task assigned to them. This approach contributed added value to the research by simulating the real behavior of tourists who are faced with a range of choices when putting together a tourism package for a given destination.


Author(s):  
Paulo Cardoso Lins-Filho ◽  
Thuanny Silva de Macêdo ◽  
Andressa Kelly Alves Ferreira ◽  
Maria Cecília Freire de Melo ◽  
Millena Mirella Silva de Araújo ◽  
...  

AbstractObjectiveThis study aimed to assess the quality, reliability and readability of internet-based information on COVID-19 available on Brazil’ most used search engines.MethodsA total of 68 websites were selected through Google, Bing, and Yahoo. The websites content quality and reliability were evaluated using the DISCERN questionnaire, the Journal of American Medical Association (JAMA) benchmark criteria, and the presence of the Health on Net (HON) certification. Readability was assessed by the Flesch Reading Ease adapted to Brazilian Portuguese (FRE-BP).ResultsThe web contents were considered moderate to low quality according to DISCERN and JAMA mean scores. Most of the sample presented very difficult reading levels and only 7.4% displayed HON certification. Websites of Governmental and health-related authorship nature showed lower JAMA mean scores and quality and readability measures did not correlate to the webpages content type.ConclusionCOVID-19 related contents available online were considered of low to moderate quality and not accessible.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sunaina Kapoor ◽  
Saikat Banerjee ◽  
Paola Signori

PurposeThe role of retailers in influencing consumer attitude during a brand scandal is quite complex, as retailers are in direct contact with both marketers and consumers. The purpose of the exploratory research is to propose a theoretical model to capture the influences retailers exercise on consumers during brand scandals.Design/methodology/approachA qualitative approach has been adopted in the study. The study employs the grounded theory approach on the data collected by conducting in-depth interviews with 25 retailers.FindingsFour contextual conditions and six behavioral antecedents of the retailer's role in the context of the brand scandal were identified. Then, the study finds that companies tend to follow two broad approaches during a brand scandal to address retailers' queries and apprehensions. On these bases, the study proposes a six-pronged typology to better understand retailers' role in shaping consumers' brand perception.Originality/valueExisting literature has not paid adequate attention to this aspect of retailers' role in influencing consumer choices during brand scandal. To the best of the authors' knowledge, there is no prior research which investigates the role and influence of retailers in shaping consumer attitude during brand scandals. It is important to underline that the current research advocates retailers' significant role during a performance-based brand scandal. Specifically, the authors explored a health-related defective scandal of a well-known food brand. In addition, the study focuses on traditional grocery retailers, which already have special relationships with their consumers. Based on retailer perspectives, the authors' contribution is also updating the discussion of branding theory in case of scandals. The identified variables and constructs may be used for empirical investigation on the role of retailers in shaping consumer attitudes toward the scandalized brand.


2009 ◽  
Vol 19 (4) ◽  
pp. 408-424 ◽  
Author(s):  
Anssi Tarkiainen ◽  
Hanna‐Kaisa Ellonen ◽  
Olli Kuivalainen

PurposeThe purpose of this paper is to increase understanding of the effects of web site extension on the parent‐magazine brand in the context of experiential goods, and to identify factors that are related to success.Design/methodology/approachThe paper focuses on the relationship between consumers' experiences on magazine web sites and their loyalty towards the print magazine.FindingsThere are different ways in which the web site can complement the print version. The first mechanism is related to engaging in more frequent communication with the magazine's readers, and the second is related to consumer‐initiated interaction between other readers. In both cases something is offered that cannot be obtained from the print magazine, but is assumed to complement it.Originality/valueThe paper increases understanding of brand extensions with regard to experiential goods, but more research is needed on the factors that are related to extension success.


Author(s):  
Lana Brackett ◽  
B. Nathaniel Carr II

Purpose – The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing. Design/methodology/approach – A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains. Findings – The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains. Originality/value – This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.


2015 ◽  
Vol 19 (4) ◽  
pp. 384-401 ◽  
Author(s):  
Hyeonsoo Kim ◽  
Yun Jung Choi ◽  
Yuri Lee

Purpose – The purpose of this paper is to explore the relationship between atmospheric qualities with different levels of task relevance in luxury fashion brand web sites and their impact on consumer attitude toward the site and brand, which is essential to build valid strategies for e-retailing. Design/methodology/approach – An empirical study was conducted and quantitative analyses of 292 respondents’ shopping experiences yielded findings that confirm the impact of atmospherics upon the shopper’s views of the web site and the brand. Structural equation modeling was used to test the research hypotheses. Findings – Both low task-relevant atmospherics (web site design, responsive customer service) and high task-relevant atmospherics (product information, convenience) affect the consumers’ revisit intentions toward the web site, while web site design directly affected brand attitude. The study also illustrates the mediating roles of product information and convenience to the relationships between web site design and responsive customer service and the consumers’ revisit intentions toward the site. Practical implications – This study provides insights for luxury e-tailing. Luxury e-tailers should understand the different effects depending upon the types of web atmospheric qualities and use them strategically. Originality/value – The main contribution of the study is to highlight the unique aspects of luxury online shopping in the Korean context. This study also contributes to e-commerce research by providing an expanded understanding of the interrelationship between types of web atmospheric qualities.


Sign in / Sign up

Export Citation Format

Share Document