Analysis of Specifications for Web Screen-Design Using Rough Sets

2006 ◽  
Vol 10 (5) ◽  
pp. 688-694 ◽  
Author(s):  
Toshinobu Harada ◽  
◽  
Ryousuke Tanaka
Keyword(s):  
Regression Analysis ◽  
Web Sites ◽  
Rough Sets ◽  
Web Site ◽  
Information Design ◽  
Screen Design ◽  
Nonlinear Methods ◽  
Aesthetic Appeal ◽  
The Web

Recent Web sites have created the impression of representing companies or universities. Little research has been done to verify the relations between the composition elements of Web sites and the sense of values using nonlinear methods such as rough sets. We made a Web site for a university in the design and information design field into a case study, and aimed at clarifying the relation between the composition elements and users’ sense of values regarding the Web site. First, a questionnaire for sample Web sites was conducted using six terms to evaluate the sense of values. We then analyzed the results with multiple regression analysis, and clarified what evaluation terms affected their degree of aesthetic appeal. As a result, the subjects were classified by their sense of values into five clusters. Furthermore, combinations of composition elements for the Web site affecting the degree of aesthetic appeal in each cluster were extracted using rough sets. As a result of assessing the new Web site on the basis of the above results, we found that impressions and aesthetic appeal are controllable.

Web Site Performance Analysis Success Assessment of Information Driven Web Site on User Traces

2011 ◽  
pp. 282-296
Author(s):  
Carsten Stolz ◽  
Michael Barth
Keyword(s):  
Web Sites ◽  
Web Site ◽  
User Intention ◽  
Site Structure ◽  
Transaction Analysis ◽  
Available Information ◽  
Direct Feedback ◽  
Source Of Information ◽  
The Web

With growing importance of the internet, Web sites have to be continuously improved. Web metrics help to identify improvement potentials. Particularly success metrics for e-commerce sites based on transaction analysis are commonly available and well understood. In contrast to transaction based sites, the success of Web sites geared toward information delivery is harder to quantify since there is no direct feedback of the user. We propose a generic success measure for information driven Web sites. The idea of the measure is based on the observation of user behaviour in context of the Web site semantics. In particular we observe users on their way through the Web site and assign positive and negative scores to their actions. The value of the score depends on the transitions between page types and their contribution to the Web site’s objectives. To derive a generic view on the metric construction, we introduce a formal meta environment deriving success measures upon the relations and dependencies of usage, content and structure of a Web site. In a case study we got aware that in single cases unsatisfied users had been evaluated positively. This divergence could be explained by not having considered the user’s intentions. We propose in this approach to integrate search queries carried within referrer information as freely available information about the user’s intentions. We integrate this new source of information into our meta model of Web site structure, content and author intention. Hence we apply well understood techniques such as PLSA. Based on the latent semantic we construct a new indicator evaluating the Web site with respect to the user intention. In a case study we can show that this indicator evaluates the quality and usability of a Web site more accurately by taking the user’s goals under consideration. We can also show, that the initially mentioned diverging user sessions, can now be assessed according to the user’s perception.

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

Creating and using Web corpora

2005 ◽  
Vol 10 (4) ◽  
pp. 517-541 ◽  
Author(s):  
Mike Thelwall
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Web Crawler ◽  
Commercial Search Engine ◽  
British National Corpus ◽  
The Uk ◽  
The University ◽  
The Web ◽  
National Corpus

The Web has recently been used as a corpus for linguistic investigations, often with the help of a commercial search engine. We discuss some potential problems with collecting data from commercial search engine and with using the Web as a corpus. We outline an alternative strategy for data collection, using a personal Web crawler. As a case study, the university Web sites of three nations (Australia, New Zealand and the UK) were crawled. The most frequent words were broadly consistent with non-Web written English, but with some academic-related words amongst the top 50 most frequent. It was also evident that the university Web sites contained a significant amount of non-English text, and academic Web English seems to be more future-oriented than British National Corpus written English.

Personalization Systems and Their Deployment as Web Site Interface Design

2011 ◽  
pp. 147-155
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Understanding Brand Web Site Positioning in the New EU Member States

2011 ◽  
pp. 99-117
Author(s):  
Shintaro Okazaki ◽  
Radoslav Škapa
Keyword(s):  
Czech Republic ◽  
Multinational Corporations ◽  
Web Sites ◽  
Web Site ◽  
The Czech Republic ◽  
Eu Member States ◽  
Analysis Technique ◽  
Similarity Ratings ◽  
New Eu Member States ◽  
The Web

This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.

Personalization Systems and Their Deployment as Web Site Interface Design Decisions

2009 ◽  
pp. 212-219
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Multilingual Web Sites in Global Electronic Commerce

2011 ◽  
pp. 823-828
Author(s):  
Shaoyi He
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Web Site ◽  
The Internet ◽  
Web Content ◽  
Fortune 500 Companies ◽  
National Boundaries ◽  
The Many ◽  
Content Design ◽  
The Web

The World Wide Web (the Web), a distributed hypermedia information system that provides global access to the Internet, has been most widely used for exchanging information, providing services, and doing business across national boundaries. It is difficult to find out exactly when the first multilingual Web site was up and running on the Internet, but as early as January 1, 1993, EuroNews, the first multilingual Web site in Europe, was launched to simultaneously cover world news from a European perspective in seven languages: English, French, German, Italian, Portuguese, Russian, and Spanish. (EuroNews, 2005). In North America, Web site multilinguality has become an important aspect of electronic commerce (e-commerce) as more and more Fortune 500 companies rely on the Internet and the Web to reach out to millions of customers and clients. Having a successful multilingual Web site goes beyond just translating the original Web content into different languages for different locales. Besides the language issue, there are other important issues involved in Web site multilinguality: culture, technology, content, design, accessibility, usability, and management (Bingi, Mir, & Khamalah, 2000; Dempsey, 1999; Hillier, 2003; Lindenberg, 2003; MacLeod, 2000). This article will briefly address the issues related to: (1) language that is one of the many elements conforming culture, (2) culture that greatly affects the functionality and communication of multilingual Web sites, and (3) technology that enables the multilingual support of e-commerce Web sites, focusing on the challenges and strategies of Web site multilinguality in global e-commerce.

Customer Goals Online

2011 ◽  
pp. 163-167
Author(s):  
Thomas W. Porter
Keyword(s):  
Customer Service ◽  
Web Sites ◽  
Web Site ◽  
Traditional Approach ◽  
Product Line ◽  
Specific Product ◽  
Large Product ◽  
Apparent Reason ◽  
Goal Directed Behavior ◽  
The Web

Marketing managers charged with developing effective e-marketing strategies need to understand the implications of goal-directed behavior online. Traditionally, the marketer’s job has involved capturing the customer’s attention and communicating a message about products or services. The customer is essentially a passive receiver of the marketer’s message with little control over the marketing messages they are exposed to. Contrast the traditional approach to marketing with a Web site. Online the customer arrives at the marketer’s Web site with a goal. The customer has something that he or she wants to accomplish, whether it be to acquire information about a product, to make a purchase, or to just be entertained. By understanding the customer’s purpose for a Web site visit, the Web marketer is in a position to develop a Web site that provides significant value. Furthermore, a failure to deliver a Web site that enables customers to accomplish their goals is likely to result in dissatisfaction and defection to other more useful Web sites. Understanding customer online goals is critical because it gets at the heart of what the Web site should or could “do.” The challenge for e-marketers is that for most businesses, there are likely to be multiple goals that represent the “reason why” customers could come to the Web site. For example, an e-tailing site might be very effective for customers who already know the specific product they want to purchase. However, there are likely to be many other goals that could lead people to visit the site, such as selecting the appropriate product form a large product line, selecting an appropriate gift, or perhaps receiving customer service. If important customer goals are not supported by the Web site, the firm is at risk of losing a significant amount of business. Other times businesses compete in markets where there may be little apparent reason for a consumer to visit a Web site. As a result, and because firms feel they should have an online presence, many e-marketing sites are created that offer little more than online reproductions of the marketer’s off-line advertising. The purpose of this article is to help e-marketers better understand the nature of customer goals online so that they may be prepared to create the types of Web site experiences that provide value to their customers.

A Proposed Template for the Evaluation of Web Design Strategies

2009 ◽  
pp. 293-317 ◽  
Author(s):  
Dimitrios Xanthidis ◽  
David Nicholas ◽  
Paris Argyrides
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
International Literature ◽  
Design Strategies ◽  
The World ◽  
The Subject ◽  
Work Done ◽  
The Web

This chapter is the result of a two years effort to design a template aiming at standardizing, as much as such a task is feasible, the evaluation of Web sites. It is the product of a few publications in international conferences and journals. A thorough review of the international literature on the subject led the authors to conclude there is a very large number of opinions, thoughts and criteria from different professionals involved, directly or indirectly, with the process of designing a good Web site. To make matters even more complicated there are a number of different terms used by various scholars, scientists and professionals around the world that often refer to similar, if not the same, attributes of a Web site. However, it seems that all these differences could boil down to a systematic approach, here called evaluation template, of 53 points that the design strategies of the Web sites should be checked against. This template was tested on a significant number (232) of Web sites of Greek companies and proved it can be used to evaluate the quality of Web sites not only by technology experts but by non-experts alike. The evaluation template, suggested here, is by no means the solution to the problem of standardizing the process of evaluating a Web site but looking at other work done on the subject worldwide it is a step ahead.

An Online Success Story

2009 ◽  
pp. 1236-1253
Author(s):  
Olli Kuivalainen ◽  
Hanna-Kaisa Ellonen ◽  
Liisa-Maija Sainio
Keyword(s):  
Business Model ◽  
Positive Feedback ◽  
Web Site ◽  
Network Effects ◽  
Virtual Community ◽  
Discussion Forums ◽  
Community Activities ◽  
Customer Feedback ◽  
The Web

The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finnish magazine publisher and its Web site. We use triangulated data (interviews, observation, statistical data, customer feedback, newspaper articles) to describe and analyze the development of the Web site and the subsequent changes in the e-business model of the magazine from the Web site foundation in 1998 to the situation in fall 2004. Our case illustrates that a magazine’s Web site is linked to all of its functions (editorial, circulation, and advertising), and to the business-model elements that are vital to its success. We suggest that the discussion forums in question, one type of virtual community, benefited from the positive feedback that resulted in positive network effects, and led to the adoption of the service. Moreover, community activities have enhanced customer loyalty and added a more lifelike dimension to the magazine concept. As such, the Web site now complements rather than substitutes the print magazine. Interestingly, although it does not independently fulfill the requirements of a successful business model (e.g., Magretta, 2002), it enhances the customer experience and adds new dimensions to the magazine’s business model.

Sign in / Sign up

Export Citation Format

Share Document