scholarly journals The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

2017 ◽  
Vol 34 (3) ◽  
pp. 241-254 ◽  
Author(s):  
Zhe Zhang ◽  
Yuansi Hou
Keyword(s):  
Information Search ◽  
Perceived Risk ◽  
Two Dimensions ◽  
Consumer Information ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Innovative Products ◽  
Emotional Risk ◽  
Consumer Information Search ◽  
Positive Effect

Purpose The purpose of the study is to explore the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and pre-purchase search) in the context of innovative products and services and examine the moderating effect of innate consumer innovativeness. Design/methodology/approach The findings in this study are generated with a quantitative design using a multiple linear regression model and a residual centering method on data-collected survey responses related to tablet PC adoption in an online community and laboratory experiment on online bike-renting services. Findings The results show that functional and emotional risks influence on-going and pre-purchase search differently in innovative products and services context. On the one hand, functional risk affects on-going search negatively, whereas emotional risk affects on-going search positively; on the other hand, the effect of functional risk on pre-purchase search is not significant, and the effect of emotional risk on pre-purchase search is positive. Furthermore, these relationships are moderated by innate consumer innovativeness. For on-going search, consumer innovativeness moderates the negative effect of functional risk negatively and moderates the positive effect of emotional risk positively; for pre-purchase search, consumer innovativeness moderates the positive effect of emotional risk negatively on pre-purchase search. Originality/value Unlike established products and services, innovative products and services possess some elements that are unfamiliar to consumers. Companies typically pre-release innovative products and services long before officially launching them in the market, enabling consumers to assess potential risks and seek information in advance, thereby priming the market. Since innovative products and services are becoming more ubiquitous, research on the impact of perceived risk on information search is crucial for marketers. The present work is designed to be the first to consider the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and pre-purchase search) and the moderating effect of innate consumer innovativeness. The present research is, therefore, intended to make contributions to the literature on perceived risk, information search and innovation management.

scholarly journals A systematic review of consumer information search in online and offline environments

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anu C. Haridasan ◽  
Angeline Gautami Fernando ◽  
Saju B.
Keyword(s):  
Systematic Review ◽  
Information Search ◽  
Perceived Risk ◽  
Consumer Information ◽  
Consumer Search ◽  
External Information ◽  
Future Research ◽  
Content Type ◽  
Research Opportunities ◽  
Consumer Information Search

Purpose The purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search. Design/methodology/approach A systematic review was conducted based on 118 articles identified from prevalent journal databases. Keywords frequency analysis was carried out to identify the major themes. An inductive thematic analysis was carried out to verify the generated themes. Findings Results show that uncertainty, knowledge, perceived risk, price, experience and involvement are the major themes associated with consumer information search. Uncertainty, one of the major themes of offline search, has not been studied in the online search context. Similarly, the previous experience needs to be explored in the context of the offline search. Finally, potential research opportunities for future research has been summarized based on the retrieved themes. Research limitations/implications The systematic review provides an in-depth understanding on the current research on information search literature with future research directions. Practical implications This study helps retailers to understand the key elements that motivate consumers to perform external information searches from online and offline sources and to curate targeted information provision strategies to influence purchase decisions. Social implications Consumers with limited internet availability may access channels prior to decision-making. The themes identified in this study can aid policymakers to design affordable access to these channels. Originality/value This study adds to the sparse literature on systematic reviews on consumer search for online and offline channels.

scholarly journals The impact of product assortment size and attribute quantity on information searches

2017 ◽  
Vol 34 (3) ◽  
pp. 191-201 ◽  
Author(s):  
Krisztina Rita Dörnyei ◽  
Athanasios Krystallis ◽  
Polymeros Chrysochou
Keyword(s):  
Information Search ◽  
Consumer Information ◽  
Product Attributes ◽  
Content Type ◽  
Information Display ◽  
Product Categories ◽  
Product Assortment ◽  
Information Searches ◽  
Consumer Information Search ◽  
The Impact

Purpose This paper aims to investigate the impact of assortment size and attribute quantity on the depth and content of consumer information searches. Design/methodology/approach For a computer-aided experiment using an information display board, participants (n = 393) were placed in a simulated shopping situation that involved choosing a product among three sets of frequently purchased, low-involvement, FMCG alternatives. Findings The findings show that when the assortment size increases, consumers acquire information from more products and cues but sacrifice product attributes. In particular, this sacrifice comes at the expense of secondary product attributes (e.g. nutrition information, country of origin), whereas primary product attributes (e.g. brand name, price) remain constant. Attribute quantity does not have a significant effect on information search. Practical implications Provided that several strategies rely on providing more information to consumers with the aim of making more deliberate and better choices, the findings suggest that they may have a limited effect in product categories in which the assortment size is wide. The authors discuss the implications for category management and public policy. Originality/value Information searches are measured by means of three different variables (searched cues, searched products and searched attributes), which enable a more complex exploration of the consumer information search process.

Application of consumer innovativeness to the context of robotic restaurants

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinkyung Jenny Kim ◽  
Ja Young (Jacey) Choe ◽  
Jinsoo Hwang
Keyword(s):  
Two Dimensions ◽  
Restaurant Industry ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Novel Technology ◽  
Behavior Intentions ◽  
Restaurant Managers ◽  
Hedonic Experience ◽  
First Time ◽  
Positive Effect

Purpose The purpose of this paper is to apply the concept of consumer innovativeness to the robotic restaurants field. Design/methodology/approach A research model including 13 hypotheses is examined using a sample of 409 subjects gathered. Findings The results indicate that four underlying dimensions of consumer innovativeness have a positive effect on overall image, which, in turn, increases desire. In addition, desire aids to enhance the two dimensions of behavior intentions. Practical implications Robotic restaurant managers are required to focus more on quality experience-seeking, hedonic experience-seeking, venturesomeness and social distinctiveness using automated systems, which aid to enhance the image of robotic restaurants. Originality/value Consumer innovativeness is regarded as a significant concept in the domain of a novel technology-based product and service, but it has not been explored in the restaurant context. Thus, this study tried to apply consumer innovativeness to the robotic restaurant industry for the first time and explained how to form consumer behavioral intentions based on the concept.

scholarly journals Consumer Information Search Behavior for Experiential and Material Purchases

2014 ◽  
Vol 6 (3) ◽  
pp. 194-201 ◽  
Author(s):  
Asli Elif Aydin
Keyword(s):  
Direct Observation ◽  
Information Search ◽  
Experimental Studies ◽  
Search Behavior ◽  
Consumer Information ◽  
Sources Of Information ◽  
Different Types ◽  
Material Purchases ◽  
Information Search Behavior ◽  
Consumer Information Search

The objective of this study is to determine whether sources of information consulted and the extent of information search differ between experiential and material purchases. For this purpose two experimental studies were conducted. It is demonstrated that moving along the experiential-material purchase continuum; consumers’ reliance on personal sources, especially personal independent sources intensifies towards experiential purchase pole and decreases towards material purchase pole. In addition, for material purchases; direct observation is preferred more compared to personal sources of information. Finally, it is revealed that the total amount of search is greater for experiential purchases than material purchases. The results suggest that experiential and material purchases require different types of search conduct due to their distinct natures.

When is transparent packaging beneficial?

2020 ◽  
Vol 48 (8) ◽  
pp. 781-801 ◽  
Author(s):  
Ouidade Sabri ◽  
Hai Van Doan ◽  
Faten Malek ◽  
Hager Bachouche
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Product Category ◽  
Perceived Quality ◽  
Content Type ◽  
Mediating Role ◽  
High Level ◽  
Positive Effect ◽  
Moderating Role

PurposeThe purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the product category.Design/methodology/approachTwo separate experiments were conducted. Study 1 was designed to test the mediating role of perceived quality to account for the positive effect of transparency on purchase intention. Two types of packaging (opaque vs transparent) for a product associated with a high level of PQR were examined. Study 2 extended the findings by introducing the moderating role of PQR. A 2 (type of packaging: opaque vs transparent)*2 (PQR: low vs high) between subjects design was used.FindingsThe moderating role of the product PQR level is established: transparent packaging improves the product perceived quality and brand purchase intention when the product is associated with a high PQR, whereas there is no such preference for transparent packaging when the product is associated with a low PQR.Practical implicationsThe results offer insights to better understand the potential gains from adopting transparent packaging. If a brand manager's main goals are to develop sales, costly investments in research and development of transparent packaging appear to be fruitful only for products associated with high PQR.Originality/valueThis paper contributes to packaging, cue utilisation and perceived risk literatures by evidencing the moderating role of PQR to explain the positive effect of transparency on purchase intention.

The Role of Information Quality of a Website

2014 ◽  
Vol 10 (1) ◽  
pp. 61-82 ◽  
Author(s):  
Moutusy Maity
Keyword(s):  
Information Systems ◽  
Information Search ◽  
Information Quality ◽  
Consumer Information ◽  
Is Success ◽  
Is Success Model ◽  
Success Model ◽  
Practical Guidelines ◽  
Consumer Information Search

Understanding the nature of information quality in the context of consumer information search on a website is vital for Information Systems as well as for marketing managers who want to use their websites for strategic purposes. This study brings together the Information Systems (IS) Success Model and consumer information search literature to propose and test a comprehensive model investigating information quality, and extends the IS Success Model. Our model tests antecedents to and consequences of information quality of a website. Findings on data collected from 575 respondents reveal that perceived cost and self efficacy (among others) are significant antecedents to information quality. Findings also reveal that information quality significantly affects online WOM and trust, which has implications for managing users on social media as well as on websites. This study adds to the literature on IS and on consumer information search, and offers practical guidelines for managers.

Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors

2017 ◽  
Vol 34 (5) ◽  
pp. 455-466 ◽  
Author(s):  
Delphine Le Serre ◽  
Karin Weber ◽  
Patrick Legohérel ◽  
Karim Errajaa
Keyword(s):  
Cultural Differences ◽  
Perceived Risk ◽  
Mainland China ◽  
Two Dimensions ◽  
Subjective Age ◽  
Content Type ◽  
Theoretical Contribution ◽  
Western Countries ◽  
Cognitive Age ◽  
New Research

Purpose This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in Asian and Western countries and describes a useful age concept for investigating senior consumers, namely, that of subjective age. The purpose of this study is to investigate the influence of subjective age dimensions on seniors’ behavior and to assess the role of culture as a moderator of this influence. Design/methodology/approach Data were collected in France and Mainland China and consisted of answers to 300 questionnaires for the French seniors and 264 questionnaires for the Chinese seniors. Two dimensions of subjective age were measured: cognitive age and ideal age, along with travel motivations and travel perceived risk. Findings The study provides valuable information regarding the Western and Asian senior markets. Subjective age dimensions prove to be related with seniors’ behaviors (perceived travel risks). The present study also demonstrates that nationality has a moderating role on this relation. This theoretical contribution will have to be confirmed by other studies in Asian and Western countries; it opens the door to new research on Chinese/Asian seniors involving these age variables. Originality/value The study gives academics and managers insights on the influence of subjective age on seniors’ behaviors in European and Asian cultural contexts.

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