Actual and ideal-self congruence and dual brand passion

2017 ◽  
Vol 34 (7) ◽  
pp. 664-672 ◽  
Author(s):  
Marina Astakhova ◽  
Krist R. Swimberghe ◽  
Barbara Ross Wooldridge
Keyword(s):  
Brand Personality ◽  
Ideal Self ◽  
True Self ◽  
Content Type ◽  
Context Variable ◽  
Different Types ◽  
Amazon's Mechanical Turk ◽  
Dual Objectives ◽  
The Relationship ◽  
Insight Into

Purpose The aim of this study is to explore the relationships between actual (ASC) and ideal self-congruence (ISC) and harmonious (HBP) and obsessive brand passion (OBP). Design/methodology/approach Study 1 uses a sample collected via Amazon’s Mechanical Turk to test a baseline conceptual model which links ASC and ISC to HBP and OBP. Study 2 employs a sample outsourced through Qualtrics. Study 2 had dual objectives: to replicate Study 1 using a larger and more diverse sample and to test whether hedonic brand characteristics may affect the hypothesized relationships between two types of self-congruence and two types of brand passion. Findings The findings suggest that different types of self-congruity influence different types of consumer passion for the brand. Specifically, a fit between brand personality and one’s true self (ASC) helps develop a passion for the brand that is self-affirming and in harmony with other facets of the consumer’s life. Fit between brand personality and one’s ideal self (ISC) leads to OBP. The results suggest that hedonic benefits of a brand do not moderate the relationship between ASC and HBP. Originality/value This research examines the duality of brand passion (harmonious and obsessive) and the relationships with consumers’ ASC and ISC. It provides insight into how a product-related context variable (hedonic nature of the product) can moderate these relationships and further augments the nomological network of the dual brand passion concept in the brand consumer context.

Understanding practice generalisation – opening the research/practice gap

2016 ◽  
Vol 13 (3) ◽  
pp. 278-302 ◽  
Author(s):  
Hanne Nørreklit ◽  
Lennart Nørreklit ◽  
Falconer Mitchell
Keyword(s):  
Building Blocks ◽  
Language Games ◽  
Research Practice ◽  
Content Type ◽  
Pragmatic Constructivism ◽  
Different Types ◽  
Practice Gap ◽  
Research Criteria ◽  
The Relationship ◽  
Insight Into

Purpose The purpose of this paper is to enhance the relationship between research and practice. It addresses the question: How can practitioners’ use of generalisations be understood, with a view towards producing research-based generalisations that facilitate use in practice? Design/methodology/approach Language games are used to explore generalisation in practice, and the framework of pragmatic constructivism is adopted to characterise the generation of practice generalisation. Findings Practice is conceptualised as a complex set of clusters of organised actions run by a set of applied generalisations and driven by human intentions. Practice also encompasses reflective activities that aim to create the generalisations and reflect them into the specific circumstances to create functioning practice. Generalisations depend on underlying concepts. The formation and structure of concepts is explored and used to create the construction and use of different types of generalisation. Generalisations function as cognitive building blocks in constructing strings of interconnected functioning activities. Managers make their own functioning generalisations that, however, do not satisfy the research criteria for acceptable generalisations. The research/practice gap is shaped by the very different language games played. Research limitations/implications If research is to be useful to practice, the generalisations produced must methodologically articulate the types of generalisation that pervade the methods with which practitioners construct functioning activities. Further research has to give more insight into such processes. Originality/value The paper contributes insight into both the generalisation debate and the research/practice gap debate.

scholarly journals Against Empathy Bias: The Moral Value of Equitable Empathy

2020 ◽  
Author(s):  
Zoe Fowler ◽  
Kyle Fiore Law ◽  
Brendan Gaesser
Keyword(s):  
Moral Life ◽  
Moral Judgments ◽  
Mechanical Turk ◽  
Moral Value ◽  
Moral Beliefs ◽  
Amazon's Mechanical Turk ◽  
The Relationship ◽  
Theoretical Insight ◽  
Insight Into

Empathy has long been considered central in living a moral life. However, mounting evidence has shown that empathy is often biased towards (i.e., felt more strongly for) close and similar others, igniting a debate over whether empathy is inherently morally flawed and should be abandoned in efforts to strive towards greater equity. This debate has focused on whether empathy limits the scope of our morality, with little consideration of whether it may be our moral beliefs limiting our empathy. Across two studies conducted on Amazon’s Mechanical Turk (N= 604), we investigate moral judgments of biased and equitable feelings of empathy. We observed a moral preference for empathy towards socially close over distant others. However, feeling equal empathy for all is seen as the most morally and socially valuable. These findings provide new theoretical insight into the relationship between empathy and morality with implications for navigating towards a more egalitarian future.

Satisfaction with democracy and social capital in Greece

2018 ◽  
Vol 45 (4) ◽  
pp. 614-628 ◽  
Author(s):  
Irene Daskalopoulou
Keyword(s):  
Social Capital ◽  
Multivariate Regression Analysis ◽  
Political Organization ◽  
Content Type ◽  
Satisfaction With Democracy ◽  
The Social ◽  
Different Types ◽  
European Values ◽  
The Relationship ◽  
The Continuum

Purpose The purpose of this paper is to investigate how different types of social capital contribute to the satisfaction with democracy (SWD) in Greece. Understanding the relationship between different variants of social capital and SWD allows one to situate the Greek democracy in the continuum of democracy types, from primary to modern. Design/methodology/approach The study uses microdata extracted from the European Values Surveys of 2002-2010 and multivariate regression analysis. Findings The results are compatible with a conception of the Greek political organization as a civil virtue democracy. A change in the nature of the relationship is observed after the recent economic crisis in the country. Research limitations/implications The study contributes to the empirical knowledge regarding the relationship between different variants of social capital and SWD. Originality/value Using a typology approach, the micro-relationship between democracy and social capital is analyzed as embedded in a continuum of different democracy types. In addition, this is the first study that uses microdata to analyze the effect of social capital upon SWD in Greece. The results of the study provide valuable understanding of the social and institutional arrangements that might sustain Greece’s efforts to meet its overall developmental challenges.

The role of brand personality in the formation of consumer affect and self-brand connection

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Justin F. McManus ◽  
Sergio W. Carvalho ◽  
Valerie Trifts
Keyword(s):  
Personality Traits ◽  
Design Methodology ◽  
Brand Personality ◽  
Content Type ◽  
Mediation Analyses ◽  
Within Subjects ◽  
The Relationship ◽  
Different Levels ◽  
Brand Personality Traits

Purpose This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers. Design/methodology/approach The authors used a quantitative approach consisting of within-subjects (Study 1) and between-subjects (Study 2) experimental designs. Mediation analyses were tested using OLS regression with the MEMORE and PROCESS macros. Findings Findings suggest increases in brand excitement and sincerity to be related to differences in positive affect evoked by favorable and unfavorable brands; decreases in brand sincerity to be related to differences in negative affect between favorable and unfavorable brands (Study 1); brand competence and excitement to be related to the relationship between brand favorability and self-brand connection; and brand competence and excitement to best distinguish favorable brands from unfavorable brands (Study 2). Originality/value These results support the importance of brand personality traits that are considered to be universally positive and provide managers with an initial roadmap for which brand personality traits should be prioritized when communicating with consumers.

The effect of competition and passive avoidant leadership style on the occurrence of workplace bullying

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Philipp E. Sischka ◽  
Alexander F. Schmidt ◽  
Georges Steffgen
Keyword(s):  
Leadership Style ◽  
Workplace Bullying ◽  
Online Survey ◽  
Assessment Methods ◽  
Work Stressors ◽  
Content Type ◽  
Passive Avoidant ◽  
Amazon's Mechanical Turk ◽  
Taking Action ◽  
The Relationship

PurposeThe present study aimed to investigate the main effect of competition on workplace bullying (WB) exposure and perpetration as well as its hypothesized moderation through passive avoidant leadership style. Specifically, the authors hypothesized that competition would have a stronger influence on WB when supervisors score higher on passive avoidant leadership style.Design/methodology/approachData were collected among employees (N = 1,260) on Amazon’s Mechanical Turk utilizing an online survey. WB exposure and perpetration were cross-sectionally assessed via self-labeling and behavioral experience self-reports.FindingsThe results partially corroborated the proposed model. Competition and passive avoidant leadership were predictors of WB exposure and perpetration (as determined by both assessment methods). Furthermore, passive avoidant leadership moderated the relationship between competition and self-labeled WB exposure. Passive avoidant leadership only moderated the relationship between competition and self-labeled WB perpetration but not the competition–WB perpetration link assessed with the behavioral experience method.Practical implicationsThis study shows that competition needs to be embedded within a leadership style sensitive to the detection of and taking action against WB phenomena.Originality/valueWhile other studies have mainly focused on work stressors as antecedents of WB exposure, this study looks at the motivators and facilitators of WB occurrence. Furthermore, not only WB exposure but also WB perpetration is considered here, with the latter being an underresearched topic. Moreover, the authors used two assessment methods in order to test the generalizability of the authors’ findings.

scholarly journals Knowledge capabilities in supply chain networks: a taxonomy

2020 ◽  
Vol 24 (3) ◽  
pp. 655-674
Author(s):  
Robert Ogulin ◽  
Gustavo Guzman ◽  
Subasinghage Maduka Nuwangi
Keyword(s):  
Supply Chain ◽  
Design Methodology ◽  
Research Process ◽  
Managerial Decision ◽  
Content Type ◽  
Supply Chain Networks ◽  
Different Types ◽  
The Relationship ◽  
Practical Implications ◽  
Two Bodies

Purpose This paper aims to develop a conceptual taxonomy for building requisite knowledge capabilities for different supply chain network (SCN) types. Specifically, it examines knowledge capabilities required for three types of SCNs: efficient, collaborative and agile SCNs. Design/methodology/approach This paper integrates two bodies of thought (i.e. knowledge management and organisational learning) and applies them to SCNs. An abductive research process is used to develop this conceptual taxonomy. Findings The conceptual taxonomy details three archetypical knowledge capabilities – exploitation, exploration and ambidextrous. Those knowledge capabilities are required for efficient, collaborative and agile SCNs, respectively. Research limitations/implications This paper is conceptual and theory-based. The next stages of the research seek to further strengthen the explanatory value of the taxonomy through empirical validation. Practical implications The taxonomy developed in this paper provides a valuable and pragmatic tool for managerial decision-making in the context of SCNs. Specifically, it provides a roadmap for practitioners since the study develops an understanding of the relationship between knowledge capabilities and types of SCNs. Originality/value This is one of the earliest studies that attempt to unearth requisite knowledge capabilities for different types of SCNs.

scholarly journals Identifying building obsolescence: towards increasing buildings' service life

2020 ◽  
Vol 38 (5) ◽  
pp. 635-652
Author(s):  
Mohammad Pourebrahimi ◽  
Seyed Rahman Eghbali ◽  
Ana Pereira Roders
Keyword(s):  
Service Life ◽  
Research Question ◽  
Effective Prevention ◽  
Content Type ◽  
Environmental Consequences ◽  
Different Types ◽  
The Relationship ◽  
Effective Prevention Strategies ◽  
Relevant Factors ◽  
New Framework

PurposeObsolescence is a decline or loss of utility of an object, building or product. Different types of building obsolescence decrease buildings’ utility and shorten their service life. The purpose of this paper is identification of building obsolescence types and the relevant factors that affect buildings to become obsolete. It is also intended to categorise building obsolescence types to provide a contribution towards increasing building service life and delivering sustainability.Design/methodology/approachA systematic literature review is applied to conduct this research. It follows five steps: (1) formulating the research question; (2) locating studies; (3) selecting and evaluating relevant studies; (4) analysing the findings; (5) reporting and making use of the results.FindingsVia this study, it is revealed that there are 33 types of building obsolescence. They are clustered in 10 categories regarding their conceptual and causing aspects and are presented based on their recurrence in the literature. According to the findings, economic obsolescence (including economic, financial and market obsolescence types) and functional obsolescence (including functional, use and utility obsolescence types) are the most remarkable categories.Originality/valueInvestigating the literature makes it clear that building obsolescence types have been studied intermittently with infrequent profound exploration of the relationship between them. This paper presents a comprehensive identification of building obsolescence types and introduces obsolescence categories that classify connected obsolescence types. It is a new framework for further studies on building obsolescence to find more effective prevention strategies to mitigate social, economic and environmental consequences of building obsolescence.

Connecting the dots between brand logo and brand image

2019 ◽  
Vol 11 (1) ◽  
pp. 68-87
Author(s):  
Harsandaldeep Kaur ◽  
Kanwalroop Kaur
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Brand Personality ◽  
Equation Modeling ◽  
Personality Dimensions ◽  
Content Type ◽  
Brand Familiarity ◽  
Sphere Of Influence ◽  
The Impact ◽  
The Relationship

Purpose Although the prominence of brand logo for companies is widely acknowledged, a close examination of the literature reveals lack of empirical research pertaining to effect of brand logo on consumer perception toward brand. Therefore, the purpose of this paper is to fill the gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: first, how brand logo favorability helps to increase brand image; and second, how brand logo form consumer perceptions toward brand through brand personality dimensions and brand familiarity? Design/methodology/approach The data were collected from 816 respondents using mall-intercept technique. Structural equation modeling via AMOS was conducted to test the proposed model to gain insight into the various relevant influences and relationships. Findings The findings revealed the importance of the company’s brand logo in enhancing the brand image. The results further highlighted that brand personality dimensions and brand familiarity mediate the relationship between brand logo and brand image. Practical implications The study offers managers a new perspective for building strong brand identity with the help of logos along with the brand personality dimensions and brand familiarity to enhance brand image. Originality/value This study provides novel insights on the impact of brand logo on brand image. This is the first study to determine the mediating role of brand personality in the relationship between brand logo and brand image. It thereby adds to the literature of visual identity by developing the sphere of influence of brand logo and its effects toward brands.

The impact of brand personality on consumer behavior: the role of brand love

2019 ◽  
Vol 23 (1) ◽  
pp. 30-47 ◽  
Author(s):  
Cristela Maia Bairrada ◽  
Arnaldo Coelho ◽  
Viktoriya Lizanets
Keyword(s):  
Consumer Behavior ◽  
Willingness To Pay ◽  
Brand Loyalty ◽  
Brand Personality ◽  
Negative Information ◽  
Active Engagement ◽  
Self Disclosure ◽  
Brand Love ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to analyze the influences of brand personality on consumer behavior, with a special emphasis on the brand love construct. The aim is to expand upon existing literature in the field of branding, investigating the relationship between brand love and brand personality through experiential approaches to consumer behavior. Design/methodology/approach The conceptual model and the analysis of related hypotheses were based on a sample of 478 Portuguese clothing brand consumers. The data were collected using an online survey and the data analysis was done using the structural equations modeling. Findings The results show that brand personality has a positive and significant impact on brand love, resistance to negative information and self-disclosure and brand love has a positive and significant impact on brand loyalty, word-of-mouth, resistance to negative information, willingness to pay more, self-disclosure and active engagement. Research limitations/implications This study has some methodological limitation affecting its potential contributions. This investigation has a cross-sectional nature and only tested a few variables as consequences of brand personality. Practical implications This investigation provides evidence of the major impacts of both brand personality and brand love, showing how they combine to boost relevant outcomes like brand loyalty, WOW, willingness to pay more, resistance to negative information, self-disclosure or active engagement. Originality/value The originality of this research is related to three fundamental aspects: it is the first time the relationship between brand personality and brand love is tested using second-order modeling to capture the combined effects of all dimensions of brand personality; the influence of brand personality is usually related to attitudes (e.g. word-of-mouth, willingness to pay more, etc.) and not with feelings, such as love, the most powerful feeling that can be established between two people or between a person and a brand (in the case of brand love); and the authors tested brand love by linking brand personality and some traditional relational outcomes under the assumption that brand love can strengthen such relationships.

scholarly journals Examining the effects of interorganizational learning on performance: a meta-analysis

2018 ◽  
Vol 33 (4) ◽  
pp. 574-584 ◽  
Author(s):  
Anni Rajala
Keyword(s):  
Meta Analysis ◽  
Moderating Effects ◽  
Interorganizational Learning ◽  
Content Type ◽  
Positive Effects ◽  
Research Designs ◽  
Different Types ◽  
And Performance ◽  
The Relationship ◽  
Practical Implications

Purpose Relationship learning is viewed as an important factor in enhancing competitiveness and an important determinant of profitability in relationships. Prior studies have acknowledged the positive effects of interorganizational learning on performance, but the performance measures applied have varied. The purpose of this study is to examine the relationship between interorganizational learning and different types of performance. The paper also goes beyond direct effects by investigating the moderating effects of different research designs. Design/methodology/approach This paper applies a meta-analytic approach to systematically analyze 21 independent studies (N = 4,618) to reveal the relationship between interorganizational learning and performance. Findings The findings indicate that interorganizational learning is an important predictor of performance, and that the effects of interorganizational learning on performance differ in magnitude under different research conditions. Research limitations/implications The paper focuses on interorganizational learning, and during the data collection, some related topics were excluded from the data search to retain the focus on learning. Practical implications The study evinces the breadth of the field of interorganizational learning and how different research designs affect research results. Moreover, this meta-analysis indicates the need for greater clarity when defining the concepts used in studies and for definitions of the concepts applied in the field of interorganizational learning to be unified. Originality/value This study is the first to meta-analytically synthesize literature on interorganizational learning. It also illuminates new perspectives for future studies within this field.

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