The subject of this research is the transformation of management of new generation of employees based on meaningfulness as management of organizational event-thinking and personal value of work for the employee. The goal of this research consists in the creation of model for managing Generation Z employees based on meaningfulness (logo management). The author sets a task to substantiate feasibility of the balanced management system of Generation Z employees based on meaningfulness, elaborate the model of logo management for Generation Z employees, determine the sequence and main content of stages in implementation of logo management, as well as rationalize the risks. Special attention is given to ensuring meaningful work of the employees as the value of management. The research methodology is based on pragmatic constructivism, critical analysis, actor approach, stakeholder approach, communicative-pragmatic approach, and method of modeling. The main results of this work consist in elaboration of the model for managing new generation of employees, structured in the target and organizational-activity blocks. The author’s special contribution lies in determination of correlation between organizational event-thinking and management of personal significance (value). The dialectical connection between the understanding of organizational event-meaning and its benefits for the employee manifests in the meaningful work and meaningful collaboration. The results can be used in human resource management in its explication from the resource approach to the person towards the person as a carrier of meaningfulness. The scientific novelty is defined by the following: development of the model for managing Generation Z employees based on meaningfulness is aimed at achieving organizational goals, while pursuing personal benefits. The conclusion is made on feasibility of a balanced logo management of the Generation Z employees formalized in the indicated model. The author outlines the risks of implementation of logo management model.