Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sophia Charlotte Volk ◽  
Ansgar Zerfass
Keyword(s):  
Tool Use ◽  
Research Field ◽  
Corporate Communication ◽  
Theory And Practice ◽  
Future Research ◽  
Communication Management ◽  
Management Tools ◽  
Organizational Decision Making ◽  
Content Type ◽  
Perceived Relevance

PurposeThe purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field.Design/methodology/approachThe first part examines established knowledge from the strategic management literature about management tools as a means to support and facilitate organizational decision-making. The second part reports on a survey among 125 communication practitioners in corporate communication departments about the use of 32 tools for the analysis, planning, implementation and evaluation of communication.FindingsThe study sheds light on the perceived relevance and benefits of tools, as well as on knowledge and satisfaction and on general patterns of tool use. The findings demonstrate that tools are gaining in importance, but there is a lack of understanding, training and documentation of tools. Tools for planning and implementing communication are most widely spread, reflecting the operational focus of corporate communication.Practical implicationsPractitioners find value in the compilation of the most popular tools and implications on how to reflect about tool usage and outcomes.Originality/valueThe article provides directions for future research and reflects about tools as a means to bridge the divide between theory and practice.

scholarly journals Pre-paradigmatic status of industrial sustainability: a systematic review

2017 ◽  
Vol 37 (10) ◽  
pp. 1425-1450 ◽  
Author(s):  
Palie Smart ◽  
Stefan Hemel ◽  
Fiona Lettice ◽  
Richard Adams ◽  
Stephen Evans
Keyword(s):  
Systematic Review ◽  
Operations Management ◽  
Research Field ◽  
The Body ◽  
Theory And Practice ◽  
Future Research ◽  
Economic Resilience ◽  
Content Type ◽  
Industrial Sustainability ◽  
Scientific Status

Purpose The purpose of this paper is to progress operations management theory and practice by organising contributions to knowledge production, in industrial sustainability, from disparate researcher communities. It addresses the principal question “What scholarly dialogues can be explicated in the emerging research field of industrial sustainability?” and sub-questions: what are the descriptive characteristics of the evidence base? and what thematic lines of scientific inquiry underpin the body of knowledge? Design/methodology/approach Using an evidenced-based approach, a systematic review (SR) of 574 articles from 62 peer-reviewed scientific journals associated with industrial sustainability is conducted. Findings This paper distinguishes three prevailing dialogues in the field of industrial sustainability, and uses Kuhn’s theory of paradigms to propose its pre-paradigmatic scientific status. The three dialogues: “productivity and innovation”, “corporate citizenship” and “economic resilience” are conjectured to privilege efficiency strategies as a mode of incremental reductionism. Industrial sustainability espouses the grand vision of a generative, restorative and net positive economy, and calls for a future research trajectory to address institutional and systemic issues regarding scaling-up and transition, through transformative strategies. Research limitations/implications The review is limited by the nature of the inquiries addressed in the literatures by specific researcher communities between 1992 and 2014. Originality/value This study performs the first SR in the field of industrial sustainability, synthesises prevailing scholarly dialogues and provides an evaluation of the scientific status of the field.

The emergence of entrepreneurial team as a research field – way forward

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Willy Das ◽  
Satyasiba Das ◽  
Manojit Chattopadhyay
Keyword(s):  
Research Agenda ◽  
Research Field ◽  
Academic Disciplines ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
Future Research Agenda ◽  
Starting Point ◽  
Entrepreneurial Team ◽  
Research Stream

PurposeThe purpose of this paper is to review and critique the existing literature on entrepreneurial teams (ET) by taking a multi-disciplinary viewpoint and provide a future research agenda based on the identified themes and trends.Design/methodology/approachA systematic literature review (SLR) was undertaken using “business source complete”. Further scrutiny and application of exclusion criteria led to a final sample consisting of 139 papers from 27 different journals belonging to not just entrepreneurship and strategic management but also other disciplines like OB, finance, sociology, psychology, etc. Using qualitative thematic analysis, the authors identified 11 major themes.FindingsThe paper reviews both the eleven themes and the linkages between the themes. Thereby identifying areas that have been understudied and those that have received comparatively more attention. The review revealed that the research stream possesses certain conceptual and methodological concerns apart from its cross-sectional and primarily bivariate nature. Five such main concerns have been identified and discussed in detail. Other elements of the resulting research agenda include calls for more clinical process-oriented research, further attention to context, shifting the level of analysis, and a need to integrate across disciplines.Originality/valueThis paper incorporates a broad insight of ET across academic disciplines to show how future contributions could benefit by incorporating research from other fields. In doing so, provides a starting point for more nuanced discussions around the interrelationships between the different conversations that are taking place in the ET literature.

Retrospective: “culture shocks” in inter-cultural service encounters?

2016 ◽  
Vol 30 (4) ◽  
pp. 377-383 ◽  
Author(s):  
Bernd Stauss
Keyword(s):  
Marketing Research ◽  
Research Field ◽  
Scientific Development ◽  
Future Research ◽  
Service Encounters ◽  
Cultural Encounters ◽  
Content Type ◽  
Scientific Discussion ◽  
Open Questions ◽  
Cultural Service

Purpose The article “Culture shocks” in inter-cultural service encounters was published in 1999. The purpose of this paper is to analyze how the scientific discussion about this issue has developed and which open research questions are still awaiting solutions. Design/methodology/approach The main contributions of the original article are evaluated in the light of the current state of research. Simultaneously, the scientific development is commented on the basis of the original theoretical and empirical insights. Findings The original article belongs to those that initiated an extraordinary development of the research field. Aspects of inter-cultural encounters have found increasing attention in service marketing research. However, some fundamental problems of inter-cultural studies are still unresolved, and some of the theoretical and management oriented stimuli of the 1999 paper still seem worthy of consideration. Originality/value The retrospective analysis gives insight into the scientific development of the research on inter-cultural service encounters. It identifies relevant development lines, new perspectives and open questions for future research.

Employing proactive interaction for service failure prevention to improve customer service experiences

2017 ◽  
Vol 27 (1) ◽  
pp. 164-186 ◽  
Author(s):  
Hyunju Shin ◽  
Alexander E. Ellinger ◽  
David L. Mothersbaugh ◽  
Kristy E. Reynolds
Keyword(s):  
Customer Service ◽  
Service Provision ◽  
Service Providers ◽  
Service Failure ◽  
Marketing Research ◽  
Theory And Practice ◽  
Future Research ◽  
Content Type ◽  
Failure Prevention ◽  
Patronage Behavior

Purpose Services marketing research continues to be largely focused on firms’ reactive interactions for recovering from service failure rather than on proactive customer interactions that may prevent service failure from occurring in the first place. Building on previous studies that assess the efficacy of implementing proactive interaction in service provision contexts, the purpose of this paper is to compare the influences of proactive interaction to prevent service failure and reactive interaction to correct service failure on customer emotion and patronage behavior. Since proactive interaction for service failure prevention is a relatively underexplored and resource-intensive approach, the authors also assess the moderating influences of customer and firm-related characteristics. Design/methodology/approach The study hypotheses are tested with survey data from two scenario-based experiments conducted in a retail setting. Findings The findings reveal that customers prefer service providers that take the initiative to get to them before they have to initiate contact for themselves. The findings also identify the moderating influences of relationship quality, situational involvement, and contact person status and motive. Originality/value The research contributes to the development of service provision theory and practice by expanding on previous studies which report that proactive efforts to prepare customers for the adverse effects of service failure are favorably received. The results also shed light on moderating factors that may further inform the exploitation of resource-intensive proactive interaction for service failure prevention. An agenda is proposed to stimulate future research on proactive customer interaction to prevent service failure in service provision contexts.

scholarly journals Virtual reality and gamification in marketing higher education: a review and research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandra Maria Correia Loureiro ◽  
Ricardo Godinho Bilro ◽  
Fernando José de Aires Angelino
Keyword(s):  
Higher Education ◽  
Virtual Reality ◽  
Research Agenda ◽  
Research Field ◽  
Future Research ◽  
Research Topics ◽  
Content Type ◽  
Education Experience ◽  
Future Research Agenda ◽  
Search Terms

Purpose The purpose of this paper is to review studies on the use of virtual reality (VR) and gamification to engage students in higher education for marketing issues to identify the research topics, the research gaps and to prepare a future research agenda. Design/methodology/approach A literature review is performed based on two search terms applied to Web of Science, resulting in a final pool of 115 articles. A text-mining approach is used to conduct a full-text analysis of papers related to VR and gamification in higher education. The authors also compare the salient characteristics presented in the articles. Findings From this analysis, five major research topics are found and analysed, namely, teaching methodologies and education, experience and motivation, student engagement, applied theories in VR and gamification. Based on this and following the theory concept characteristics methodology framework, the paper provides directions for future research. Originality/value There is no comprehensive review exploring the topics, theories, constructs and methods used in prior studies concerning VR and gamification applied to higher education services based on all the articles published in well-regarded academic journals. This review seeks to provide deeper insights, to help scholars contribute to the development of this research field.

Resilience of firefighters exposed to potentially traumatic events: a literature review

2020 ◽  
Vol 9 (2) ◽  
pp. 217-232
Author(s):  
Vanessa Laureys ◽  
Marleen Easton
Keyword(s):  
Literature Review ◽  
Measurement Techniques ◽  
Traumatic Events ◽  
Well Being ◽  
Research Field ◽  
Empirical Literature ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
Potentially Traumatic Events

PurposeThe purpose of this study is to explore the empirical literature on the resilience of firefighters related to potentially traumatic events (PTE). This paper identifies how resilience is defined in this particular research field, reveals trends in applied research methods and examines the main topics addressed in previous research.Design/methodology/approachWeb of Science, PsycARTICLES and Google Scholar databases were searched, as well as a secondary manual screening of the reference lists of all the selected studies and Dutch academic journals. Based on this review, 54 empirical articles were included in the current paper.FindingsFirstly, this paper revealed that there is no consensus in how to define the concept of resilience in this specific research area. A second observation was that most of the selected studies used a quantitative, cross-sectional research design. Finally, the 54 empirical studies provided insights on six topics: the role of the organization, demographic factors, personal characteristics, coping strategies, social support and the reactions of firefighters in the aftermath of PTE. Comparing the empirical results was challenged by the different interpretations and denominations of the concept of resilience and the myriad of measurement techniques applied across the selected articles.Originality/valueThis literature review discovered some promising avenues for future research regarding resilience of firefighters. Moreover, it demonstrated that studying resilience is particularly interesting as the identification of supporting factors leads to a better understanding of how to enhance the well-being, job satisfaction and job performance of firefighters.

scholarly journals Contextual and Task Performance: Do Demographic and Organizational variables matter?

2019 ◽  
Vol 13 (2) ◽  
pp. 30-42 ◽  
Author(s):  
Namrita Kalia ◽  
Bhawana Bhardwaj
Keyword(s):  
Job Performance ◽  
Task Performance ◽  
Research Work ◽  
Hotel Industry ◽  
Theory And Practice ◽  
Future Research ◽  
Content Type ◽  
Organizational Variables ◽  
Hotel Employees ◽  
And Task

Purpose Improving employee’s performance has always remained an area of concern in the hospitality industry where employees’ performance is related to customers’ satisfaction. The inadequacy of research work on demographics and organization variables’ influence on contextual and task performance has led to present research. Thus, the purpose of this study is to identify role of demographic and organizational variables in affecting contextual and task performance of hotel employees. Design/methodology/approach Data was collected from a sample of 350 hotel employees. The research is based on primary data and a structured questionnaire. Findings Task performance of employees increases with the age but contextual performance improves up to 40-50 years and then remains constant. Low salaries and job insecurity affected the performance of employees. A change of designation alone, without a corresponding increase in pay, did not enhance the performance of the employees. The type and size of the organization significantly affect job performance. Research limitations/implications The study is a contribution to the theory and practice of employee management and improving employee’s performance. Factors affecting contextual and task performance have been identified. Future research can be conducted based on this study. Practical implications The study has highlighted the significant effect of demographic variables, organizational variables on contextual and task performance of hotel employees. The hotel industry plays an important role in economic development of a country. The study is practically helpful for hotel industry to understand what demographical and organizational variables can be considered to enhance employee’s performance. Originality/value Previous literature has lacked in identifying factors, which can affect the contextual and task performance of hotel employees. The paper is contributing to the existing body of knowledge related to employees’ performance. The managers of hotel industry can use outcome of this research to improve job performance of the employees. Findings open new avenues for future research.

The needs of Muslim hotel customers: evidence from Russian guests

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Shnyrkova ◽  
Marina Predvoditeleva
Keyword(s):  
Supply And Demand ◽  
Research Field ◽  
Hospitality Management ◽  
Future Research ◽  
Clear Understanding ◽  
Structured Interviews ◽  
Online Questionnaire ◽  
Content Type ◽  
Business Context ◽  
Hotel Managers

Purpose The purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and types of travelers influence the demand for Halal hotel attributes. Design/methodology/approach Semi-structured interviews were conducted to localize the list of Halal hotel attributes for the Russian business context. A self-administrated online questionnaire was designed, distributed and collected from 191 Russian Muslim customers, who have stayed at Halal hotels in the past 12 months. Data analysis includes a t-test and analysis of variance. Findings The study revealed a list of Halal attributes demanded by Russian Muslim customers. Also, the findings indicate that the list of the attributes demonstrated the differences in the requested attributes between gender and types of travelers. Research limitations/implications The study came across three main limitations. The first was that the respondents surveyed were leisure tourists. Second, the majority of the respondents have university degrees. Third, the research sample is limited to approximately 200 respondents. This research primarily contributes to tourism and hospitality management, and consumer behavior literature, as this is the first study yielding insights on a new demographic: Russian Muslim tourists. Practical implications The study provides a clear understanding of the Halal hotel attributes demanded by Russian Muslims that can help hotel managers to accommodate the needs of this group while, at the same time, meeting the requirements of guests of different religions. Social implications The study contributes to improving social relationships within the Russian Federation as it improves society’s understanding of the life principles of Muslims. Originality/value This is the first study investigating the demand for Halal attributes by Russian Muslim tourists. By partly covering the empty research field on this topic, the study provides meaningful direction to future research of the Russian hotels’ Halal services from both supply and demand perspectives.

Research thematic and emerging trends of contextual cues: a bibliometrics and visualization approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yang Zhao ◽  
Lin Wang ◽  
Yaming Zhang
Keyword(s):  
Scene Perception ◽  
Management Practice ◽  
Academic Research ◽  
Development Trend ◽  
Research Field ◽  
Theory And Practice ◽  
Knowledge Map ◽  
Contextual Cues ◽  
Content Type ◽  
Emerging Trends

PurposeThe paper aims to clarify the importance of the psychological processing of contextual cues in the mining of individual attention resources. In recent years, the research of more open spatial perspective, such as spatial and scene perception, has gradually turned to the recognition of contextual cues, accumulating rich literature and becoming a hotspot of interdisciplinary research. Nevertheless, besides the fields of psychology and neuroscience, researchers in other fields lack systematic knowledge of contextual cues. The purpose of this study is to expand the research field of contextual cues.Design/methodology/approachWe retrieved 494 papers on contextual cues from SCI/SSCI core database of the Web of Science in 1992–2019. Then, we used several bibliometric and sophisticated network analysis tools, such as HistCite, CiteSpace, VOSviewe and Pajek, to identify the time-and-space knowledge map, research hotspots, evolution process, emerging trends and primary path of contextual cues.FindingsThe paper found the core scholars, major journals, research institutions, and the popularity of citation to be closely related to the research of contextual cues. In addition, we constructed a co-word network of contextual cues, confirming the concept of behavior implementation intentions and filling in the research gap in the field of behavior science. Then, the quantitative analysis of the burst literature on contextual cues revealed that the research on it that focused more on multi-objective cues. Furthermore, an analysis of the main path helped researchers clearly understand and grasp in the development trend and evolution track of contextual cues.Originality/valueGiven academic research usually lags behind management practice, our systematic review of the literature to a certain extent make a bridge between theory and practice.

scholarly journals Conceptualizing human resource management in the gig economy

2019 ◽  
Vol 34 (4) ◽  
pp. 214-232 ◽  
Author(s):  
Jeroen Meijerink ◽  
Anne Keegan
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Design Methodology ◽  
Theory And Practice ◽  
Future Research ◽  
Novel Ecosystem ◽  
Content Type ◽  
Employment Relationships ◽  
Gig Economy

Purpose Although it is transforming the meaning of employment for many people, little is known about the implications of the gig economy for human resource management (HRM) theory and practice. The purpose of this paper is to conceptually explore the notion of HRM in the gig economy, where intermediary platform firms design and implement HRM activities while simultaneously trying to avoid the establishment of employment relationships with gig workers. Design/methodology/approach To conceptualize HRM in the gig economy, the authors offer a novel ecosystem perspective to develop propositions on the role and implementation of HRM activities in the gig economy. Findings The authors show that HRM activities in the gig economy are designed to govern platform ecosystems by aligning the multilateral exchanges of three key gig economy actors: gig workers, requesters and intermediary platform firms, for ensuring value co-creation. The authors argue that the implementation of HRM activities in the gig economy is contingent on the involvement and activities of these gig economy actors. This means that they are not mere recipients of HRM but also actively engaged in, and needed for, the execution of HRM activities. Originality/value The study contributes to research by proposing a theoretical framework for studying the design of HRM activities, and their implementation, in the gig economy. From this framework, the authors derive directions for future research on HRM in the gig economy.

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