Understanding social media adoption in SMEs

2018 ◽  
Vol 10 (2) ◽  
pp. 302-328 ◽  
Author(s):  
Adel AlSharji ◽  
Syed Zamberi Ahmad ◽  
Abdul Rahim Abu Bakar
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
Key Drivers ◽  
Adoption Intention

Purpose This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Data were collected from a random sample of 1,700 SMEs operating in the UAE. Partial least squares structural equation modeling was used to analyze the data. Findings The results showed that the technology construct had no significant effect on social media adoption, but both organization and environment constructs were significant. Research limitations/implications This has implications for social media experts and anyone wishing to encourage social media use by SMEs. Originality/value Conceptually, it develops a suitable multi-perspective framework covering various factors that may affect social media use. It also tests the framework empirically on a sample of SMEs from the UAE.

Understanding the effects of social media use on construction project performance: a project manager's perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Guofeng Ma ◽  
Shan Jiang ◽  
Ding Wang
Keyword(s):  
Social Media ◽  
Knowledge Acquisition ◽  
Structural Equation ◽  
Media Use ◽  
Construction Project ◽  
Project Performance ◽  
Project Managers ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type

PurposeAlthough social media has been increasingly applied and valued in the construction industry, there has been little evidence revealing the influence mechanism of social media use in the construction context. In this way, this paper aims to explore how different purposes of social media use affect project performance from a project manager's perspective.Design/methodology/approachDrawing on the mechanism–outcome–performance framework, this paper developed a research model to figure out the mechanism through which work-oriented and socialization-oriented social media use influences construction project performance. The empirical data were collected from a survey of 249 construction project managers, and the structural equation modeling technique was applied to test the proposed model.FindingsResults indicate that both work-oriented and socialization-oriented social media use promote knowledge acquisition and project social capital, which both further positively impact the project performance. Additionally, the negative moderating role of information overload is identified on the relationship between social media use and knowledge acquisition.Originality/valueThis study fulfills the need for an in-depth investigation of social media use on construction project performance, contributing to the project management and social media literature. Furthermore, this study provides recommendations for project managers to advance social media applications in the construction domain.

Influence of social media use at work on construction managers' work performance: the knowledge seeker's perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jianyao Jia ◽  
Guofeng Ma ◽  
Shan Jiang ◽  
Ming Wu ◽  
Zhijiang Wu
Keyword(s):  
Social Media ◽  
Knowledge Acquisition ◽  
Self Efficacy ◽  
Structural Equation ◽  
Work Performance ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Impact

PurposeAlthough social media use at work has made great impact on employee work performance, little is known about the effect of social media use at work on construction employees, especially construction managers. In this way, the purpose of this study aims to investigate the impact of social media use at work on construction managers' work performance based on the enabler-process-intermediate outcome-performance framework.Design/methodology/approachThis study adopts the knowledge seeker's perspective to empirically investigate the mechanism through which social media use at work impacts construction managers' work performance. Questionnaire survey was conducted with 210 construction managers to test the research model proposed in this study. A component-based structural equation modeling technique was employed to analyze the data.FindingsResults show that social media use at work positively influences knowledge acquisition both internally and externally, and knowledge acquisition promotes task self-efficacy and creativity, which in turn improve construction managers' work performance. In addition, the interaction of task self-efficacy and creativity is found to negatively influence work performance.Originality/valueThese findings contribute to a comprehensive understanding about the impact of social media use at work on construction managers' work performance. This research also provides informative insights for practitioners on how to improve work performance.

Social media adoption and its impact on firm performance: the case of the UAE

2019 ◽  
Vol 25 (1) ◽  
pp. 84-111 ◽  
Author(s):  
Syed Zamberi Ahmad ◽  
Abdul Rahim Abu Bakar ◽  
Norita Ahmad
Keyword(s):  
Social Media ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Media Use ◽  
Decision Makers ◽  
Equation Modeling ◽  
Social Commerce ◽  
Social Media Use ◽  
Content Type ◽  
Media Technologies

Purpose Through social media technologies, small and medium-sized enterprises (SMEs) can communicate information and respond to competitors with minimal cost. The ability to share and access information can affect SMEs’ performance, but there is little research on the link between SMEs’ social media adoption and their performance. The purpose of this paper is to present a quantitative survey to explore factors that influenced social media adoption by SMEs in the United Arab Emirates (UAE), and its impact on performance. Design/methodology/approach The study used a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Survey questionnaires were used to collect data from a random sample of SMEs operating in the UAE. Using partial least squares and structural equation modeling techniques, 144 responses were analyzed. Findings Social media adoption had no effect on SMEs’ performance. These findings could help managers and decision makers in the SME sector to try to keep pace with research on social media innovations, and enable them to benefit from social commerce as it becomes more ubiquitous. Research limitations/implications This has implications for social media experts and anyone wishing to encourage social media use by SMEs. Originality/value The study developed a suitable multi-perspective framework covering various factors that may affect social media use. It also tested the framework empirically on a sample of SMEs from the UAE.

scholarly journals Social Media Use and Adolescents’ Self-Esteem: Heading for a Person-Specific Media Effects Paradigm

2021 ◽  
Vol 71 (1) ◽  
pp. 56-78
Author(s):  
Patti Valkenburg ◽  
Ine Beyens ◽  
J Loes Pouwels ◽  
Irene I van Driel ◽  
Loes Keijsers
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Media Effects ◽  
Structural Equation ◽  
Media Use ◽  
Self Esteem ◽  
Equation Modeling ◽  
Negative Effects ◽  
Social Media Use ◽  
Specific Effects

Abstract Eighteen earlier studies have investigated the associations between social media use (SMU) and adolescents’ self-esteem, finding weak effects and inconsistent results. A viable hypothesis for these mixed findings is that the effect of SMU differs from adolescent to adolescent. To test this hypothesis, we conducted a preregistered three-week experience sampling study among 387 adolescents (13–15 years, 54% girls). Each adolescent reported on his/her SMU and self-esteem six times per day (126 assessments per participant; 34,930 in total). Using a person-specific, N = 1 method of analysis (Dynamic Structural Equation Modeling), we found that the majority of adolescents (88%) experienced no or very small effects of SMU on self-esteem (−.10 < β < .10), whereas 4% experienced positive (.10 ≤ β ≤ .17) and 8% negative effects (−.21 ≤ β ≤ −.10). Our results suggest that person-specific effects can no longer be ignored in future media effects theories and research.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

The effect of social media use on empathy and welling: a personality perspective in Saudi Arabia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mousa Albashrawi ◽  
Yousef Asiri ◽  
Muhammad Binsawad ◽  
Latifah Alqahtani
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Significant Relationship ◽  
Media Use ◽  
Five Factor Model ◽  
Well Being ◽  
Cognitive Empathy ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type

Purpose The purpose of this study is to explore the impact of social media use on both empathy and well-being through using a five-factor model (FFM) of personality in the context of Saudi Arabia. Design/methodology/approach Data were collected from the 13 regions in Saudi Arabia. Confirmatory factor analysis was used to measure the reliability and validity of the study’s constructs and a structural equation modeling technique was applied to test the study hypotheses. Findings With a sample of 450 users, the regression results indicate a less significant relationship between personality and social media use, as well as between personality and affective empathy, while a more significant relationship between personality and cognitive empathy. Also, individuals’ well-being are influenced directly by the heavy use of social media. Research limitations/implications The cross-sectional design used in this research may not be able to provide the true essence of the hypothesized relationships compared to the cause-effect design. This study furthers the understanding of the role of personality on empathy and well-being in social media among Saudis from one side and provides insights to professionals for better improvement of social media and so better individuals’ well-being from the other side. Originality/value This paper fills an untapped gap in a developing country context by exploring the relationship between the usage of social media and the two dimensions of empathy, which, in turn, influence well-being under the theoretical lens of an FFM personality.

Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model

2019 ◽  
Vol 32 (2) ◽  
pp. 301-324
Author(s):  
Matti Haverila ◽  
Kai Haverila ◽  
Mehak Arora
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Design Methodology ◽  
Equation Modeling ◽  
Value For Money ◽  
Service Experience ◽  
Content Type ◽  
Survey Results ◽  
Repurchase Intent

Purpose The purpose of this study is to compare satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model and to examine the relationships in the model in terms of service experience to better understand customer needs. Design/methodology/approach The data used in this study were derived from a survey conducted among wineries in British Columbia, Canada. Analysis of survey results using the partial least squares structural equation modeling was undertaken. Sample size was 402. Findings The findings show that the SERVQUAL constructs that had the most impact on customer satisfaction and dissatisfaction were tangibility and assurance. Somewhat surprisingly, the perceived value for money construct was not significantly related to customer satisfaction but was significantly related to repurchase intent. Furthermore, all SERVQUAL constructs, except the reliability construct, were significantly related to customer satisfaction. Originality/value This study provides an overview of how wineries can improve their services to increase the number of satisfied customers.

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