Social media adoption and its impact on firm performance: the case of the UAE

2019 ◽  
Vol 25 (1) ◽  
pp. 84-111 ◽  
Author(s):  
Syed Zamberi Ahmad ◽  
Abdul Rahim Abu Bakar ◽  
Norita Ahmad
Keyword(s):  
Social Media ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Media Use ◽  
Decision Makers ◽  
Equation Modeling ◽  
Social Commerce ◽  
Social Media Use ◽  
Content Type ◽  
Media Technologies

Purpose Through social media technologies, small and medium-sized enterprises (SMEs) can communicate information and respond to competitors with minimal cost. The ability to share and access information can affect SMEs’ performance, but there is little research on the link between SMEs’ social media adoption and their performance. The purpose of this paper is to present a quantitative survey to explore factors that influenced social media adoption by SMEs in the United Arab Emirates (UAE), and its impact on performance. Design/methodology/approach The study used a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Survey questionnaires were used to collect data from a random sample of SMEs operating in the UAE. Using partial least squares and structural equation modeling techniques, 144 responses were analyzed. Findings Social media adoption had no effect on SMEs’ performance. These findings could help managers and decision makers in the SME sector to try to keep pace with research on social media innovations, and enable them to benefit from social commerce as it becomes more ubiquitous. Research limitations/implications This has implications for social media experts and anyone wishing to encourage social media use by SMEs. Originality/value The study developed a suitable multi-perspective framework covering various factors that may affect social media use. It also tested the framework empirically on a sample of SMEs from the UAE.

Understanding the effects of social media use on construction project performance: a project manager's perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Guofeng Ma ◽  
Shan Jiang ◽  
Ding Wang
Keyword(s):  
Social Media ◽  
Knowledge Acquisition ◽  
Structural Equation ◽  
Media Use ◽  
Construction Project ◽  
Project Performance ◽  
Project Managers ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type

PurposeAlthough social media has been increasingly applied and valued in the construction industry, there has been little evidence revealing the influence mechanism of social media use in the construction context. In this way, this paper aims to explore how different purposes of social media use affect project performance from a project manager's perspective.Design/methodology/approachDrawing on the mechanism–outcome–performance framework, this paper developed a research model to figure out the mechanism through which work-oriented and socialization-oriented social media use influences construction project performance. The empirical data were collected from a survey of 249 construction project managers, and the structural equation modeling technique was applied to test the proposed model.FindingsResults indicate that both work-oriented and socialization-oriented social media use promote knowledge acquisition and project social capital, which both further positively impact the project performance. Additionally, the negative moderating role of information overload is identified on the relationship between social media use and knowledge acquisition.Originality/valueThis study fulfills the need for an in-depth investigation of social media use on construction project performance, contributing to the project management and social media literature. Furthermore, this study provides recommendations for project managers to advance social media applications in the construction domain.

Influence of social media use at work on construction managers' work performance: the knowledge seeker's perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jianyao Jia ◽  
Guofeng Ma ◽  
Shan Jiang ◽  
Ming Wu ◽  
Zhijiang Wu
Keyword(s):  
Social Media ◽  
Knowledge Acquisition ◽  
Self Efficacy ◽  
Structural Equation ◽  
Work Performance ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Impact

PurposeAlthough social media use at work has made great impact on employee work performance, little is known about the effect of social media use at work on construction employees, especially construction managers. In this way, the purpose of this study aims to investigate the impact of social media use at work on construction managers' work performance based on the enabler-process-intermediate outcome-performance framework.Design/methodology/approachThis study adopts the knowledge seeker's perspective to empirically investigate the mechanism through which social media use at work impacts construction managers' work performance. Questionnaire survey was conducted with 210 construction managers to test the research model proposed in this study. A component-based structural equation modeling technique was employed to analyze the data.FindingsResults show that social media use at work positively influences knowledge acquisition both internally and externally, and knowledge acquisition promotes task self-efficacy and creativity, which in turn improve construction managers' work performance. In addition, the interaction of task self-efficacy and creativity is found to negatively influence work performance.Originality/valueThese findings contribute to a comprehensive understanding about the impact of social media use at work on construction managers' work performance. This research also provides informative insights for practitioners on how to improve work performance.

Understanding social media adoption in SMEs

2018 ◽  
Vol 10 (2) ◽  
pp. 302-328 ◽  
Author(s):  
Adel AlSharji ◽  
Syed Zamberi Ahmad ◽  
Abdul Rahim Abu Bakar
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
Key Drivers ◽  
Adoption Intention

Purpose This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Data were collected from a random sample of 1,700 SMEs operating in the UAE. Partial least squares structural equation modeling was used to analyze the data. Findings The results showed that the technology construct had no significant effect on social media adoption, but both organization and environment constructs were significant. Research limitations/implications This has implications for social media experts and anyone wishing to encourage social media use by SMEs. Originality/value Conceptually, it develops a suitable multi-perspective framework covering various factors that may affect social media use. It also tests the framework empirically on a sample of SMEs from the UAE.

The effect of social media use on empathy and welling: a personality perspective in Saudi Arabia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mousa Albashrawi ◽  
Yousef Asiri ◽  
Muhammad Binsawad ◽  
Latifah Alqahtani
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Significant Relationship ◽  
Media Use ◽  
Five Factor Model ◽  
Well Being ◽  
Cognitive Empathy ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type

Purpose The purpose of this study is to explore the impact of social media use on both empathy and well-being through using a five-factor model (FFM) of personality in the context of Saudi Arabia. Design/methodology/approach Data were collected from the 13 regions in Saudi Arabia. Confirmatory factor analysis was used to measure the reliability and validity of the study’s constructs and a structural equation modeling technique was applied to test the study hypotheses. Findings With a sample of 450 users, the regression results indicate a less significant relationship between personality and social media use, as well as between personality and affective empathy, while a more significant relationship between personality and cognitive empathy. Also, individuals’ well-being are influenced directly by the heavy use of social media. Research limitations/implications The cross-sectional design used in this research may not be able to provide the true essence of the hypothesized relationships compared to the cause-effect design. This study furthers the understanding of the role of personality on empathy and well-being in social media among Saudis from one side and provides insights to professionals for better improvement of social media and so better individuals’ well-being from the other side. Originality/value This paper fills an untapped gap in a developing country context by exploring the relationship between the usage of social media and the two dimensions of empathy, which, in turn, influence well-being under the theoretical lens of an FFM personality.

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

2019 ◽  
Vol 35 (2) ◽  
pp. 284-305 ◽  
Author(s):  
Riyad Eid ◽  
Ziad Abdelmoety ◽  
Gomaa Agag
Keyword(s):  
Social Media ◽  
Media Use ◽  
Export Performance ◽  
Empirical Evaluation ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Social ◽  
Antecedents And Consequences ◽  
Use Of Social Media

Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

Social media use and employee innovative performance: Work engagement as a mediator

2020 ◽  
Vol 48 (1) ◽  
pp. 1-9
Author(s):  
Tan Cheng ◽  
Pan Zhang ◽  
Yuping Wen ◽  
Liyin Wang
Keyword(s):  
Social Media ◽  
Work Engagement ◽  
Structural Equation ◽  
Media Use ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Social Media Use ◽  
Innovative Performance ◽  
The Impact

We examined the impact of social media use on employee innovative performance, and the psychological mechanism underlying this relationship. Our hypothesis was that social media use would have a positive influence on employee innovative performance and that work engagement would act as a mediator in this relationship. We employed structural equation modeling to investigate this mediating role with 298 employees of a large enterprise in China. Results of a time-lagged survey showed that both social media use and work engagement were significantly correlated with innovative performance, and work engagement partially mediated the social media use–innovative performance relationship. These findings shed light on how social media use affects employee innovative performance. Theoretical and practical implications and directions for future research are discussed.

scholarly journals An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media

2020 ◽  
Vol 12 (21) ◽  
pp. 8973
Author(s):  
Anastasios-Ioannis Theocharidis ◽  
Maria Argyropoulou ◽  
George Karavasilis ◽  
Vasiliki Vrana ◽  
Evangelos Kehris
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Media Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
The European Union ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Hotel Room

Today, social media have become a major trend, and consumers are engaging more and more in the social media platforms used by hotels. This does not mean that they book a hotel room via social media, as the booking process is a complex one. The paper investigates the factors that affect users’ intention to book a hotel room using social media applications. The recent enforcement of General Data Protection Regulation (GDPR) in the European Union and California Consumer Privacy Act (CCPA) in California may have an impact on consumers’ behavior. To investigate this further, the study integrates into a model the following constructs: Perceived ease of use, perceived usefulness, trust in online hoteliers, social media use, and permission-based-acceptance. The survey was conducted on Greek users of social media. An online questionnaire was used for data collection. The conceptual model was tested using Structural Equation Modeling (SEM) analysis. The study identified four factors that directly or indirectly influence consumers’ intention to book hotel rooms through social media. Usefulness directly affects intention to book online. Permission-based acceptance plays a core role in the model. Both constructs trust in online hoteliers and social media use, and have a direct positive effect on permission-based acceptance, whereas permission-based acceptance has a direct positive influence on intention to book through social media. The validated model stretches the need for hoteliers to obtain permission from consumers in carrying out their marketing activities. It is important for hotel owners, managers, and social media specialists to keep consumers in mind, offer them useful information and services, and have a trustworthy behavior in order to boost bookings through social media.

The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services

2020 ◽  
Vol 32 (2) ◽  
pp. 297-315
Author(s):  
Maria Santos Corrada ◽  
Jose A. Flecha ◽  
Evelyn Lopez
Keyword(s):  
Social Media ◽  
Information Search ◽  
User Satisfaction ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
Starting Point ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is to examine the use of social media and its impact on information search, communication with a company, and purchase and re-purchases of products and services. Using use and gratification theory as a starting point, it also examines the impact of satisfaction of use of social media in the process of purchasing and re-purchasing products and services. Design/methodology/approach An online survey was conducted with 444 participants, and the data were analyzed using the partial least squares structural equation modeling technique to observe the effects between the variables of social media use, search information, communication with the company, purchase, re-purchase and satisfaction of use of social media. Findings The results reflect how the use of social media generates significant rewards that significantly impact the search for information and the communication with the company. The data also show how communication with the company has an impact on the purchase and re-purchase of products and services. Finally, it was empirically confirmed that the gratification received by users through social media use impacts satisfaction with social media use. Originality/value The results contribute to how social media impacts alternative evaluations through the gratification of user needs, resulting in motives and behaviors leading to the purchase of goods and services, as established by Use and Gratification Theory. In its contributions to the Academy, Use and Gratification Theory (U&G) explains why individuals use and share information using social media. First, it justifies the purchase and re-purchase of products and services due to user satisfaction according to users’ experience using social media. Second, it presents a vision of how the use of social media is a significantly important result in the gratification of consumer needs.

Social media use and student creativity: The mediating role of student engagement

2020 ◽  
Vol 48 (10) ◽  
pp. 1-8
Author(s):  
Xiaomeng Sun
Keyword(s):  
Social Media ◽  
Student Engagement ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Media Use ◽  
Chinese Higher Education ◽  
Equation Modeling ◽  
Social Media Use ◽  
Mediating Role ◽  
Validated Questionnaire

Fostering student creativity is widely accepted as an important goal in Chinese higher education, and social media is now integrated into students' everyday lives. I investigated how social media use in study contexts is related to students' engagement and creativity. A validated questionnaire was used to collect data from 652 undergraduate students at 3 Chinese public universities. Structural equation modeling results show that social media use in study contexts was related to student engagement and creativity, and that student engagement partially mediated the relationship between social media use and student creativity. This provides insight into how to promote student creativity. Theoretical and practical implications of the results are presented, and future directions for research are discussed.

Social media use and entrepreneurial intention: The mediating role of self-efficacy

2020 ◽  
Vol 48 (11) ◽  
pp. 1-8
Author(s):  
Yan Huang ◽  
Jie Zhang
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Media Use ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Social Media Use ◽  
Mediating Role

Social media is becoming a platform for student entrepreneurship; however, little is known about the influence of social media use on students' entrepreneurial intention. This study investigated social media use as a predictor of students' entrepreneurial intention, with consideration given to the mediating role of self-efficacy. Questionnaires were given to undergraduate students at three Chinese public universities, and 524 effective responses were received. We used structural equation modeling to test our hypotheses. The results show that social media use was indirectly related to students' entrepreneurial intention via self-efficacy. Our findings extend the literature on the social media use–entrepreneurial intention link, and highlight the importance of self-efficacy in this link. Thus, educators could endorse social media tools and encourage students to incorporate these into their entrepreneurial activities.

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