Consumers’ perception of usability of product packaging and impulse buying

2018 ◽  
Vol 9 (2) ◽  
pp. 262-282 ◽  
Author(s):  
Manijeh Bahrainizad ◽  
Azadeh Rajabi
Keyword(s):  
Structural Equation ◽  
Time Pressure ◽  
Positive Influence ◽  
Equation Model ◽  
Product Management ◽  
Impulse Buying ◽  
Product Packaging ◽  
Content Type ◽  
The Impact ◽  
Significant Positive Influence

Purpose This paper aims to investigate the impact of consumers’ perception of usability of product packaging on impulse buying in terms of its shape, color, material, label and size. Design/methodology/approach A structural equation model was used for testing the conceptual model. The present research is an applied research and a descriptive survey. By using non-probability sampling, 388 customers of different malls in Shiraz City (Iran) were selected and surveyed by using questionnaires. Findings Results showed that appropriate material, shape and labeling of packaging have a significant positive influence on consumers’ perception of usability of product packaging, while color and size of packaging do not have an impact on consumers’ perception of a product usability. Moreover, results showed that consumers’ perception of the usability of packaging has a significant positive influence on impulse buying. Consumers’ mood and time pressure had also positive influence on impulse buying, but their moderating role in their influence of consumers’ perception on impulse buying decision was not supported. Research limitations/implications Although this research contributes to the product management literature, it has some limitations. For instance, the research model was tested in only one city in Iran (Shiraz). Besides, it is specific to only two product categories and concentrates mainly on consumers’ mood and time pressure as moderating factors. Originality/value To the best of authors’ knowledge, this study is the first research which examines the structural relationship of packaging elements on consumers’ perception of reusability of packaging and impulse buying while considering consumers’ moods and time pressure as moderator variables.

Learning opportunities for group learning

2017 ◽  
Vol 29 (1) ◽  
pp. 65-78 ◽  
Author(s):  
Alfonso J. Gil ◽  
Mara Mataveli
Keyword(s):  
Structural Equation ◽  
Group Learning ◽  
Positive Influence ◽  
Learning Opportunities ◽  
Equation Model ◽  
Learning Culture ◽  
Survey Method ◽  
Content Type ◽  
Organizational Learning Culture ◽  
The Impact

Purpose This paper aims to analyse the impact of organizational learning culture and learning facilitators in group learning. Design/methodology/approach This study was conducted using a survey method applied to a statistically representative sample of employees from Rioja wine companies in Spain. A model was tested using a structural equation model. Findings Statistical evidences suggest that both the learning culture and facilitators of group learning impact positively on group learning. In addition, it was found that the facilitation of learning has a positive influence on the learning culture. Practical implications From the paper, two sets of implications are extracted. The first is related to learning in the workplace – the importance of facilitating learning in group learning is emphasized. The second set refers to human resources development: organizational commitment to the development of informal learning is highlighted. Originality/value The paper explores the concept of learning culture and how it relates to the development of group learning, and an important system in the workplace is implemented.

scholarly journals STRATEGI STORE ENVIRONMENT DAN TIME PRESSURE PADA PEMBELIAN IMPULSIF MELALUI EMOTIONAL STATE

2015 ◽  
Vol 5 (2) ◽  
Author(s):  
Enrique Made Reidia Gana Purwa ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Time Pressure ◽  
Emotional State ◽  
Positive Influence ◽  
Equation Model ◽  
Purposive Sampling ◽  
Impulse Purchases ◽  
Store Environment ◽  
Significant Positive Influence

<p>Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh dari store environment dan time pressure terhadap pembelian impulsif yang dimediasi emotional state. Populasi dalam penelitian ini adalah pengunjung Tiara Dewata Super Market. Metode penentuan sampel yang digunakan adalah purposive sampling, sebanyak 130 responden. Teknik analisa yang digunakan adalah Structural Equation Model (SEM) dan uji sobel. Hasil penelitian menunjukkan bahwa store environment dan time pressure berpengaruh positif dan signifikan terhadap emotional state dan pembelian impulsif; emotional state berpengaruh positif dan signifikan terhadap pembelian impulsif; dan emotional state signifikan dalam memediasi pengaruh store environment dan time pressure terhadap pembelian impulsif. Dengan penelitian ini, diharapkan berguna bagi pihak manajemen Tiara Dewata Super Market untuk membantu dalam meningkatkan jumlah kunjungan dan peningkatan pembelian dengan pengoptimalan dari lingkungan toko.</p><p> </p><p>The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.</p>

Does sustainability drive to create store equity? A proposal through image, quality and loyalty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irene Sánchez-González ◽  
Irene Gil-Saura ◽  
Maria-Eugenia Ruiz-Molina
Keyword(s):  
Environmental Sustainability ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Equation Model ◽  
Positive Contribution ◽  
Content Type ◽  
Food Retailers ◽  
New Research ◽  
The Impact

PurposeThe present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty.Design/methodology/approachA primary research was conducted through a structured questionnaire to analyse the relationships between the variables included in the proposed model. The fieldwork was conducted in 2019, obtaining responses from 617 retail consumers from four cities in Ecuador – Quito, Guayaquil, Cuenca and Machala – obtained. A structural equation model is estimated with the partial least squares technique.FindingsThere is evidence in favour of the contribution of sustainability to store equity. The positive influence of RCSD on perceived quality and the impact of the latter, together with store image, contribute to loyalty, which emerges as a critical construct in building store equity.Research limitations/implicationsSome limitations of the present study – geographic scope limited to Ecuador, analyses restricted to food retailers and pre-COVID-19 data collection – may open new research opportunities replicating the study in other regions for other retail activities and in the post pandemic context.Practical implicationsThe retailer's actions demonstrate a commitment to economic, social and environmental sustainability. As a result of this, the establishment's perceived quality improves, which is of interest to academics and retail management professionals.Originality/valueThe present research provides evidence on the chain of effects that explains the positive contribution of RCSD to store equity creation in grocery retailing.

Market challenges, learning and customer orientation, and innovativeness in IJVs

2017 ◽  
Vol 34 (6) ◽  
pp. 945-967 ◽  
Author(s):  
Chansoo Park ◽  
Chang Hoon Oh ◽  
Azilah Kasim
Keyword(s):  
Structural Equation ◽  
Joint Venture ◽  
Customer Orientation ◽  
Positive Influence ◽  
Equation Model ◽  
Learning Orientation ◽  
Content Type ◽  
The Republic ◽  
The Impact

Purpose The purpose of this paper is to advance a theoretical framework that incorporates the relationship between market challenge and learning and customer orientations, and the influence of these orientations on innovativeness in an international joint venture (IJV) context. Design/methodology/approach The authors estimate a structural equation model utilizing survey data collected from 199 IJVs in the Republic of Korea. Findings The authors found that while market challenge does not influence learning orientation in IJVs, it does have a significant positive influence on customer orientation. Further, the authors’ findings support that both learning orientation and customer orientation have positive impacts on IJV innovativeness. Another interesting finding shows that the impact of learning orientation on IJV innovativeness is significant only when IJVs have high levels of interaction with parent firms. The study also reveals that having a strong learning orientation amplifies the impact of customer orientation on innovativeness in IJVs. Originality/value Despite increased interest in IJVs, there has been relatively little work linking IJV innovativeness with learning and customer orientations. The study contributes to recent streams of research that seek to understand the role of these orientations in IJV innovativeness.

Do buyers express their true assessment? Antecedents and consequences of customer praise feedback behaviour on Taobao

2016 ◽  
Vol 26 (5) ◽  
pp. 1112-1133 ◽  
Author(s):  
Xiaodong Li ◽  
Xinshuai Guo ◽  
Chuang Wang ◽  
Shengliang Zhang
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Positive Influence ◽  
Equation Model ◽  
Three Dimension ◽  
Research Model ◽  
Repurchase Intention ◽  
Content Type ◽  
Antecedents And Consequences ◽  
Significant Positive Influence

Purpose The purpose of this paper is to empirically test a research model that incorporated antecedents of praise feedback behaviour (fear of confrontation and incentive for reducing nuisance costs), praise feedback behaviour (deliberatively praise feedback, casual praise feedback, and true compliment feedback) and consequences (trust and repurchase intention). Design/methodology/approach A structural equation model was employed to test the relationships of the research model using survey data collected from 398 Taobao consumers. Findings The results showed that fear of confrontation and incentive for reducing nuisance costs had a significant positive influence on deliberatively praise feedback and true compliment feedback, respectively, and both antecedents had a significant positive influence on casual praise feedback of consumers. It also showed that trust was influenced negatively by deliberatively praise feedback, and positively by casual praise feedback and true compliment feedback. Meanwhile, deliberatively praise feedback and true compliment feedback were found to have negative and positive influences on repurchase intention, respectively. Originality/value This research was a pilot study to identify a three-dimension conceptualization of praise feedback behaviour from the perspective of customer satisfaction, and to understand positive review bias from the perspective of input processes.

scholarly journals The Effect of Dining Atmospherics to Perceived Value, Customer Satisfaction, and Behavioral Intention With Double Decker Restaurant in Solo Baru as Research Object

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Rizky Ayu Khoiriyana ◽  
Wisnu Untoro
Keyword(s):  
Customer Satisfaction ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Positive Influence ◽  
Equation Model ◽  
Double Decker ◽  
The Impact ◽  
Positive Effect ◽  
Significant Positive Influence

The purpose this study is to examine the impact of Dining Atmospherics, Perceived Value, Customer Satisfaction, and Behavioral Intentions in Restaurant Double Decker at Solo Baru, Indonesia. We distribute questionnaires to 150 consumers of Restaurant Double Decker Solo Baru who visited more than three times. Using Structural Equation Model (SEM) assisted by AMOS application program, the results showed that Behavioral Intention have a significant positive influence on the dependent variable that is Atmospherics, and the dependent variable that is Atmospherics also have a significant positive effect on the mediating variable, Customer Satisfaction, and Perceived Value, then the Customer Satisfaction has a significant positive influence on independent variables of Behavioral Intention.

scholarly journals A structural equation model: Greece’s tourism demand for tourist destination

2010 ◽  
Vol 4 (1-2) ◽  
pp. 75-83 ◽  
Author(s):  
Prasert Chaitip ◽  
Chukiat Chaiboonsri ◽  
Sándor Kovács ◽  
Péter Balogh
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Travel Cost ◽  
Positive Influence ◽  
Equation Model ◽  
Product Management ◽  
Tourism Demand ◽  
Product Attributes ◽  
Tourist Destination ◽  
Tourism Product

Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist destination.A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greece’s tourist destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of tourists has a positive influence on tourism product, tourism product attributes and tourism product management. Moreover, our results suggested that the tourist demographics has a positive influence on tourism product and tourism product attributes and has an insignificant relationship with tourism product management. Based on our findings the tourist demographics has not influence on tourism product management. However, these findings suggest that both the private tourism and the governmental tourism sector should develop a better management of tourist destinations so as to develop a stronger attraction of tourism, better amenities, a better accessibility, an appropriate image, to make tourism competitive and to keep tourism product prices at a reasonable level. The implications of the tourism demand model can be used for the public environmental policy-making process based mainly on reasons of interest, ideology or understanding.  

The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Nur Qistina Ihsannuddin ◽  
Ainul Mohsin Abdul Mohsin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Content Type ◽  
Social Media Advertising ◽  
The Relationship ◽  
Significant Positive Influence

Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. Design/methodology/approach The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. Findings The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Practical implications Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. Originality/value This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.

scholarly journals How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?

2020 ◽  
Vol 5 (2) ◽  
pp. 211-228
Author(s):  
Chin-Shan Lu ◽  
Hsiang-Kai Weng ◽  
Shiou-Yu Chen ◽  
Chi Wai Chiu ◽  
Hiu Yan Ma ◽  
...  
Keyword(s):  
Hong Kong ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Instrument ◽  
Positive Influence ◽  
Equation Model ◽  
Destination Image ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Culture Design

Purpose This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong. Design/methodology/approach To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty. Findings Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction. Originality/value While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty.

scholarly journals Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

2020 ◽  
Vol 40 (7/8) ◽  
pp. 659-675
Author(s):  
Aluisius Hery Pratono ◽  
Denni Arli
Keyword(s):  
Consumer Culture ◽  
Structural Equation ◽  
Cultural Intelligence ◽  
Online Survey ◽  
Global Citizenship ◽  
Equation Model ◽  
Mediating Effect ◽  
Content Type ◽  
The Impact ◽  
Consumer Culture Theory

PurposeThis article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence.Design/methodology/approachThe proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context.FindingsThe empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship.Originality/valueThis study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.

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