The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Reezlin Abdul Rahman ◽  
Mohd Salehuddin Mohd Zahari ◽  
Mohd Hafiz Hanafiah ◽  
Mohd Nor Mamat
Keyword(s):  
Rural Areas ◽  
Structural Equation ◽  
Food Products ◽  
Export Market ◽  
Processed Food ◽  
Content Type ◽  
Mediation Analyses ◽  
Halal Food ◽  
The Relationship ◽  
Lack Of Knowledge

Purpose The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food. Design/methodology/approach The study respondents are Muslim consumers in the semi and rural areas. Through a self-administered survey, 780 usable responses were successfully collected. The study hypotheses were analysed using the partial least squares structural equation modelling. Mediation analyses were conducted, focusing on the effect of trust on the relationship between consumer knowledge on the wholesomeness, labelling and purchase behaviour of Syubhah semi-processed food. Findings This study confirms that lack of knowledge on the wholesomeness and labelling among the semi and rural Muslim consumers influences them to purchase the Syubhah semi-processed food. Trust significantly plays a significant mediation role on the consumer Syubhah semi-processed food purchase behaviour. Originality/value This study confirms there is lack of knowledge among the semi and rural Muslim consumers on Syubhah semi-processed food. Such pessimistic indications of Syubhah food products carry varying consequences and implications for Muslim consumers, Halal food producers and the relevant religious authorities.

Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention

2015 ◽  
Vol 6 (1) ◽  
pp. 148-163 ◽  
Author(s):  
Azmawani Abd Rahman ◽  
Ebrahim Asrarhaghighi ◽  
Suhaimi Ab Rahman
Keyword(s):  
Structural Equation ◽  
Positive Relationship ◽  
Food Products ◽  
The Body ◽  
Equation Modeling ◽  
Cosmetic Products ◽  
Content Type ◽  
Significant Difference ◽  
Halal Food ◽  
The Relationship

Purpose – The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both producers and consumers, the existing literature focusses on Halal food products, and only a limited number of studies exist about Halal cosmetic products. This study assesses the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products. This study also investigates the existence of differences between consumers’ attitudes towards Halal cosmetics and Halal food products. Design/methodology/approach – This study used a self-administrated questionnaire with closed-ended questions. The questionnaire was distributed using non-probability convenience sampling. At the end of data collection period, a total of 110 usable questionnaires from Muslim respondents over the age of 18 years old were used for further analysis. To assess the relationship between knowledge, religiosity, attitude and intention, a structural equation modeling technique was used. And to investigate the difference between attitude and intention for Halal cosmetic and Halal food products, the pair sample t-test were applied. Findings – The findings of the study show that the relationship between knowledge and attitude is insignificant, but there is a significant positive relationship between religiosity and attitude. From the lens of theory of reasoned action (TRA), this study indicates that there is a positive relationship between attitude and intention to choose Halal cosmetic products. This study also found a significant difference between consumers’ attitudes towards Halal cosmetics and attitudes towards Halal food products, as well as consumers’ intentions to choose Halal cosmetics and intentions to choose Halal food products among Malaysian consumers. Moreover, the results indicate that Malaysian consumers have more positive attitudes and intentions towards Halal food products than towards Halal cosmetic products. Research limitations/implications – Because the sample of the study is limited to consumers from one country (Malaysia), it is suggested that the future studies choose their samples from consumers in different countries. Practical implications – The results of the study give implication to firms competing in the cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products. Also, as the relationship between attitude and intention to choose Halal cosmetics is similar to the relationship for Halal foods, marketers may try similar ways to promote both the products. However, the attitude and intention to choose Halal cosmetics is still lower than Halal foods. Social implications – The result of this study provides an insight for the Malaysian consumers to realize whether knowledge and religiosity have any relationship towards consumers’ attitudes towards Halal cosmetic products. The results also provide information to consumers that they are more likely to have stronger attitudes towards Halal food products than the cosmetic products. This study will be significant to the consumers, the importer and exporter, the producer and marketer and the researcher as well as the government. Originality/value – This study is the first study which has assessed the antecedents and consequence of consumers’ attitude towards Halal cosmetic products in one model. Moreover, this research is among the first attempts to investigate the significant difference in Malaysian consumers’ attitude and intention between Halal cosmetic and food products.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

Role of halal literacy and religiosity in buying intention of halal branded food products in India

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adil Khan ◽  
Mohd Yasir Arafat ◽  
Mohammad Khalid Azam
Keyword(s):  
Structural Equation ◽  
Research Work ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Muslim Population ◽  
Content Type ◽  
Test Of Hypotheses ◽  
Halal Food ◽  
The Impact

Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food products in India. An extended version of the theory of planned behaviour (TPB) was used as a framework. Apart from religiosity and halal literacy, the influence of attitude, social norms and perceived behavioural control of halal on buying intention were also tested. Design/methodology/approach The study uses a survey design. The data were collected from 350 individual respondents, using a closed-ended, structured questionnaire. The quality of the measurement model has been assessed through reliability testing, factor loading, average variance extracted and Fornell-Larcker criterion. The test of hypotheses was conducted by performing the partial least square structural equation modelling. Findings The result of hypotheses testing shows that both intrinsic and extrinsic types of religiosities did not have a direct influence on buying intention. However, religiosity (extrinsic and intrinsic) and halal literacy have significant relationships with most of the antecedents of the intention of the TPB. In addition, both kinds of religiosities (extrinsic and intrinsic) and halal literacy had a significant indirect effect (through TPB antecedents) on buying intention. Originality/value Muslim population in India is one of the largest in the world, yet there is a lack of popular halal branded food products in the market. Nevertheless, few researchers have attempted to study the consumer behaviour of the Muslim population for halal products in India. A large amount of research work on halal food behaviour is from countries such as Malaysia and Indonesia, where the Muslim population is in the majority and halal brands are already popular. Further, this paper studies the impact of dimensions of religiosity, which has been overlooked by researchers studying the halal food purchasing behaviour. The study also explores the impact of halal literacy, an understudied construct in halal marketing literature. The present study is amongst the earliest empirical research based on Muslim consumers in India on the topic of halal branded food products.

Shaping the consumers’ attitudes towards Halal food products in Turkey

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahmut Selami Akın ◽  
Abdullah Okumuş
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Food Product ◽  
Food Products ◽  
Distribution Networks ◽  
Equation Modeling ◽  
Tripartite Model ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Halal Food

Purpose The study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes toward halal food products are investigated. Design/methodology/approach 343 valid questionnaires were obtained. Exploratory and confirmatory factor analyses were performed to ensure content validity, and structural equation modeling was progressed to test the relationships among variables through IBM SPSS Statistics 22.0 and AMOS 23.0 software. Findings Research validates the tripartite model of attitude and suggests attitude toward halal food is formed by predominantly behavioral tendency and partially psychological drivers, rather than cognitive elements. Research limitations/implications The characteristics of participants should be different and larger sample may provide some other results. The product or service context should be different, for example, halal cosmetic, halal hygienic, halal tourism. Practical implications Trigger messages may put forward in marketing communications activity for halal food products marketing and halal certificated food brands need to establish their distribution networks effectively to get closer with consumers. Originality/value Attitudes towards halal products represent the key driver of consumer behavior for the development of marketing strategies in certified halal firms addressing both domestic and foreign markets. It is the first study examining Turkish consumer attitudes toward halal food product using tripartite model in the field of halal consumption behavior. The paper offers a different methodological framework and it could be potentially of interest for scholars, marketers and policy makers.

Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention

2019 ◽  
Vol 121 (9) ◽  
pp. 1998-2015 ◽  
Author(s):  
Abdalla Mohamed Bashir
Keyword(s):  
South Africa ◽  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Food Products ◽  
Content Type ◽  
Equation Modelling ◽  
Halal Food ◽  
Buying Behaviour ◽  
Very High

Purpose The purpose of this paper is to determine the factors that affect foreign consumers’ purchase intention towards purchasing halal food products in South Africa. These factors are halal awareness, halal logo and attitude, which are important factors in affecting the intention of consumers. Design/methodology/approach Data were collected via a self-questionnaire with a sample of 230 foreign consumers. For analysing these data, a structural equation modelling technique was used in this study. Findings Based on the study’s results, all factors significantly influence foreign consumers’ intention towards purchasing halal food products and, subsequently, their buying behaviour. Interestingly, the study found that attitudes and halal awareness of non-Muslim consumers are very high compared with those of the Muslim consumers. Although the study addressed halal food consumers, most of the respondents participated in the study were non-Muslims and the majority of them were Christians. Research limitations/implications The respondents were only limited to the Cape Town city in South Africa, and the focus was only on five variables related to halal food consumers, namely, halal awareness halal logo, attitude, purchase intention and buying behaviour. Social implications This study can be used to develop halal food products to attract both Muslim and non-Muslim consumers, who are foreigners to a particular country. Originality/value This study is one of the first studies seeking to determine the factors that affect foreign consumers with regard to the purchase of halal food products in South Africa. It is regarded one of the first attempts to determine halal awareness, halal logo and attitude and how purchase intention and buying behaviour can be influenced.

Non-Muslim consumers’ intention to purchase halal food products in Malaysia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yong Hion Lim ◽  
Suddin Lada ◽  
Rahat Ullah ◽  
Azaze-Azizi Abdul Adis
Keyword(s):  
Food Choice ◽  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Private Higher Education ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Food Purchase ◽  
Intention To Purchase ◽  
Halal Food

Purpose This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach A structured close-ended questionnaire was used to gather data through the random distribution of 397 non-Muslim consumers from the Alumni network of several private higher education institutions in Malaysia. Findings The collected data was analyzed through the structural equation modelling technique using partial least squares with SmartPLS 3.0. The result indicated that attitude, subjective norms and perceived behavioral control were positively influenced by the purchase decision of Halal food products amongst non-Muslim consumers in Malaysia. Apart from that, the acculturation effect moderates the relationship between attitude and intention to purchase. Research limitations/implications This finding will contribute to academics, Halal food makers and government in understanding the Halal food purchase intention amongst non-Muslim consumers in Malaysia. Practical implications The outcome of this study can be used as an input for Halal entrepreneurship in terms of marketing and operation strategy. On the government aspect, this study also provides an implication on national public policy and strategic economic planning in developing overall national Halal policy. Social implications The social harmonization amongst the multiple races in Malaysia is partially contributed through the acculturation effect. The acculturation effect has been reflected through the food choice decision amongst Malaysian, despite of different religious belief and home culture background. Originality/value Research in studying Halal food purchase intention amongst non-Muslim consumers are scarce. This research is able to reinforce the theory of planned behavior model in dealing with Halal food choice decisions, taking into consideration of acculturation effect.

scholarly journals Linking Halal food certification and business performance

2017 ◽  
Vol 119 (7) ◽  
pp. 1606-1618 ◽  
Author(s):  
Mohamed Syazwan Ab Talib ◽  
Thoo Ai Chin ◽  
Johan Fischer
Keyword(s):  
Financial Performance ◽  
Structural Equation ◽  
Business Performance ◽  
Study Data ◽  
Operational Performance ◽  
Manufacturing Companies ◽  
Content Type ◽  
Business Outcomes ◽  
Halal Food ◽  
The Relationship

Purpose The purpose of this paper is to explore the relationship between Halal food certification (HFC) and business performance. This study argues that Halal food certificate implementation positively influences business performance. Design/methodology/approach A total of 210 Halal certified food manufacturing companies in Malaysia participated in the study. Data were gathered through a structured questionnaire and were analysed using partial least squares structural equation modelling technique. Findings The study proved that HFC has a positive relationship with operational performance. Additionally, operational performance mediates the relationship between HFC and financial performance. Altogether, this signifies that Halal food certificate implementation positively influences business performance. Practical implications By linking HFC and business performance, managers may be aware of the significant role of HFC in influencing operational and financial performance. It would entice more food companies to become Halal certified that opens up an opportunity to a lucrative Halal food industry. It also empirically justifies that a religion-based food certification has the ability to influence business performance, consistent with other established food standards such as ISO 22000 or HACCP. Originality/value Although numerous studies have concentrated on well-established food certifications, the expanding Muslim population, rising demand for Halal food, and lucrative Halal food market have raised the attention on HFC research among academicians and practitioners. This research is able to highlight the importance of implementing HFC among food companies as it could potentially lead to superior business outcomes.

Halal transportation adoption among food manufacturers in Malaysia: the moderated model of technology, organization and environment (TOE) framework

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdul Hafaz Ngah ◽  
Ramayah Thurasamy ◽  
Nurul Haqimin Mohd Salleh ◽  
Jagan Jeevan ◽  
Rudiah Md Hanafiah ◽  
...  
Keyword(s):  
Structural Equation ◽  
Organizational Readiness ◽  
Equation Modeling ◽  
Top Management ◽  
Perceived Benefits ◽  
Content Type ◽  
Intention To Adopt ◽  
Halal Food ◽  
The Relationship ◽  
Management Attitude

Purpose This study aims to identify the factors influencing the intention to adopt Halal transportation among Halal food manufacturers in Malaysia. Design/methodology/approach Applying a purposive sampling method, data were gathered from questionnaires distributed to Halal food manufacturers who participated in Halal showcase and festival in Malaysia. Out of 317 companies who were approached, 290 respondents agreed to answer the questionnaire and only 247 can be used for data analysis. SMART-partial least squares (PLS) 3.2.9. was used to analyze the data for this study using a structural equation modeling approach. Findings Cost, perceived benefits and customer pressure were found to have a positive relationship with the intention to adopt Halal transportation, meanwhile, organizational readiness was found as insignificant. Top management attitude moderates the relationship between perceived benefits and the intention to adopt Halal transportation. However, it fails to moderate the relationship between organizational readiness and intention to adopt. Research limitations/implications The study only focuses on the Halal food manufacturers who attended Malaysian International Halal showcase and Halal festival, which is still not applying Halal transportation in their business activities. Practical implications The findings unearth meaningful information for the many parties involve to enhance the adoption rate of Halal transportation not only for Malaysia but also for countries which has similar characteristics to Malaysia. Government bodies and Halal logistics providers could use the findings of the study to formula a new approach in their capacity to transform from intention to be a real user of Halal transportation services. Even the study only focuses on Halal transportation, it also may reflect other Halal services. Originality/value The study reveals the capability of the technology, organization and environment framework to identify the factors of intention to adopt Halal transportation among Halal food manufacturers in Malaysia. The findings also show the moderation effects of top management attitude on the perceived benefits. Besides that, the study enriches the literature on Halal studies especially related to the Halal supply chain.

Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahir Pradana ◽  
Aditya Wardhana ◽  
Nurafni Rubiyanti ◽  
Syahputra Syahputra ◽  
Dian Gita Utami
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Need For Cognition ◽  
Traditional Theory ◽  
Muslim Students ◽  
Content Type ◽  
Food Purchase ◽  
Halal Food ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students. Design/methodology/approach Data were collected from 500 Muslim students living in Spain. Variance-based structural equation modelling was applied to evaluate the association between halal credence, attitude towards halal, need for cognition and purchase intention. Findings This study reveals that the need for cognition does not act as a moderating variable, while halal credence factor is an important factor affecting attitude towards halal and purchase intention. Practical implications This study provides an additional study on the topic of halal consumer behaviour, especially by showing an empirical result from Spain. Originality/value This study is the first attempt to incorporate the need for cognition into the relationship between halal credence, attitude towards halal and purchase intention (traditional theory of planned behaviour model).

User experience sharing

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1154-1184 ◽  
Author(s):  
Tom Chen ◽  
Judy Drennan ◽  
Lynda Andrews ◽  
Linda D. Hollebeek
Keyword(s):  
User Experience ◽  
Online Communities ◽  
Structural Equation ◽  
Online Survey ◽  
Mobile App ◽  
Equation Modeling ◽  
Content Type ◽  
Key Driver ◽  
The Relationship ◽  
Level Of Effort

PurposeThis paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that explicates customer-to-customer (C2C) UES and its impacts on firm-desired customer-based outcomes in online communities.Design/methodology/ApproachBased on an extensive review, the authors conceptualize UES and UESM. By using online survey data collected from mobile app users in organic online communities, the authors performed structural equation modeling analyses by using AMOS 24.FindingsThe results support the proposed UESM, showing that C2C UES acts as a key driver of both firm-desired customer efforts and customer insights. The results also confirmed that service-dominant (S-D) logic-informed motivational drivers exert a significant impact on C2C UES. Importantly, C2C UES mediates the relationship between S-D logic-informed motivational drivers and firm-desired customer-based outcomes.Originality/valueThis study offers a pioneering attempt to develop an overarching concept, UES, which reflects customers’ initiation of value co-creation, and to empirically examine C2C UES. The empirical evidence supports the key contention that firms should proactively facilitate C2C UES.

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