scholarly journals Green consumption practices for sustainability: an exploration through social practice theory

2020 ◽  
Vol 10 (2) ◽  
pp. 197-213 ◽  
Author(s):  
Amanda Beatson ◽  
Udo Gottlieb ◽  
Katrina Pleming
Keyword(s):  
Social Marketing ◽  
Social Practice ◽  
Practice Theory ◽  
Marketing Research ◽  
Perceived Barriers ◽  
Social Practice Theory ◽  
Content Type ◽  
Green Consumption ◽  
Household Products ◽  
Consumption Practices

Purpose By applying social practice theory to green consumption, this paper extends our understanding of consumer insight on green consumption processes beyond linear decision-making. The purpose of this paper is to provide knowledge about how best to mitigate perceived barriers to green consumption processes including the purchase and disposal of household products and to contribute to current discourse about widening social marketing research beyond a predominant focus on individuals’ behaviours. Design/methodology/approach Thematic content analysis exploring the lived experiences of participants’ green consumption was undertaken by conducting 20 in-depth interviews of Australian consumers. These interviews were analysed through a social practice lens. Findings The research identified six emergent social practice themes of green consumption. By using social practice theory, a different paradigm of social research than the linear models of behaviour is used. This unconventional investigation into the green consumption process, including the purchase and disposal of household products, extends literature past the attitude–behaviour gap and highlights the importance of aligning green consumption processes with social practice. Originality/value By integrating social practice theory into the marketing discipline, this paper explores consumption as part of sustainable marketing and provides suggestions about how best to mitigate perceived barriers to green consumption processes. These insights have relevance to micro-, meso- and macro-levels of social marketing, and can help alter consumption practices making them more sustainable.

When marketing is everyone’s business

2015 ◽  
Vol 31 (1) ◽  
pp. 24-26 ◽  
Keyword(s):  
Social Practice ◽  
Small Firms ◽  
Practice Theory ◽  
Marketing Research ◽  
Entrepreneurial Firms ◽  
Social Practice Theory ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Doing Business ◽  
Research Stream

Purpose – The purpose of this paper is to draw attention to opportunities for further research into the marketing practices of small entrepreneurial firms. Design/methodology/approach – This study reviews the academic literature and identifies a gap in the existing research. It proposes the use of social practice theory in researching entrepreneurial marketing. Findings – Entrepreneurship and marketing have a lot in common – especially in small firms (small to medium-sized enterprises [SMEs]). When there’s nobody with a dedicated marketing role, then people all over the organization typically do things that contribute to the firm’s marketing effort. And, when marketing becomes the sum of activities carried out by different individuals at different levels within the SME, it becomes “an all-pervasive way of doing business”, rather like entrepreneurship, in fact. Research limitations/implications – This study provides a conceptual overview of the benefits of applying social practice theory to the study of entrepreneurial marketing. Practical implications – This study shows how social practice theory can be applied to the study of entrepreneurial marketing practices. Social implications – This study explains how these marketing practices can be conceptualized to provide insights into the significance of marketing-related activities in small firms. Originality/value – This study has the potential to facilitate the development of a new marketing research stream based on social practice theory.

A social practice theory perspective on green marketing initiatives and green purchase behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Ali
Keyword(s):  
Social Practice ◽  
Practice Theory ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Organizational Level ◽  
Buying Behavior ◽  
Social Practice Theory ◽  
Content Type ◽  
Green Consumption ◽  
The Relationship

PurposeThe purpose of this study is to ascertain the effects of environmental knowledge and green consumption as mediators on the relationship between green marketing and green buying behavior. This study utilized the definition that needs to customers that are based on environmental concerns and influence the buying behavior for green products. This not only focuses on the ecological concern in organizational operations but also focuses on the customers' knowledge about the environment and how it influences their decisions. Three dimensions have been identified in this research to describe green marketing. These are ecolabeling, green branding and green advertising.Design/methodology/approachA survey research method has been utilized to collect data on a questionnaire adapted from previous research. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation.FindingsFocusing on the level of environmental knowledge of customers, it comes to surface that customers in developing countries have lesser knowledge in comparison to the customers in developed countries. This causes concern for the marketing departments in organizations since different customer niches demand different marketing solutions to influence their buying decision. Environmental knowledge does not mediate the relationship between green marketing and green buying behavior whereas green consumption mediates the relationship between green marketing and green buying behavior.Originality/valueThis study incorporates the social practice theory in green marketing research on the organizational level. This study brings together marketing practices under the influence of environmental knowledge for buying behavior formation in a novel manner. The influencing of customer decisions through green marketing strategies determines the success of the marketing initiative. Also, the theoretical foundations on social practice theory and the empirical design of the study to observe the relationships with the survey are new steps.

Unraveling The Mechanisms Behind Chinese Outbound Tourist Shopping: A Social Practice Perspective

2020 ◽  
pp. 109634802095669
Author(s):  
Haipeng Jin ◽  
Gianna Moscardo ◽  
Laurie Murphy
Keyword(s):  
Social Practice ◽  
Practice Theory ◽  
Social Practice Theory ◽  
Holistic Understanding ◽  
Semistructured Interviews ◽  
Practice Perspective ◽  
Tourist Experience ◽  
Consumption Practices ◽  
Chinese Tourists ◽  
Chinese Travelers

Chinese outbound tourist shopping is a prominent phenomenon in many destinations, but the mechanisms behind it have rarely been addressed. This study draws upon social practice theory to examine why shopping dominates the tourist experience of Chinese travelers in Australia. Thirty-two semistructured interviews were conducted to identify key social and consumption practices that lead to the dominance of Chinese outbound tourist shopping. The study argues that the shopping practices of Chinese tourists result from a combination of Chinese consumerism and guanxi maintenance under the condition of outbound travel. This study contributes to a holistic understanding of Chinese outbound tourist shopping by revealing how it is embedded in broader consumption practices in China.

scholarly journals Educated professionals of sustainability and the dimensions of practices

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Janne J. Salovaara ◽  
Katriina Soini
Keyword(s):  
Professional Practice ◽  
Social Practice ◽  
Practice Theory ◽  
Methodological Approach ◽  
Sustainability Education ◽  
University Education ◽  
Social Practice Theory ◽  
Content Type ◽  
Professional Field ◽  
Practical Implications

Purpose The purpose of this paper is to expand the competence-led structuring and understanding of sustainability education by analysing the practices of professional individuals who have completed university education geared to the development of sustainability change-makers. Design/methodology/approach The research scope was initially on examining professional practices following the boundary work theory. Social practice theory was used as a methodological approach in conducting and analysing thematic interviews with 19 sustainability-focused master’s programme alumni. The interviews were analysed against the theoretical framework while also noting findings that fell outside of this framework. Findings A framework for understanding materials, competences and meanings of practices connected to the professional field of sustainability was introduced. The framework suggests that in the practices of sustainability-educated professionals, meanings emerge as a top priority and are conveyed using position-based materials and various complexes of competency. Research limitations/implications The authors suggest that boundary theory informs well the emergence of the professional field of sustainability, and the utilisation of a practice theory furthers the understanding of sustainability professionalism and its education. Practical implications The authors’ suggest that practice theory could thus provide deeper insights on how sustainability science alumni use their education after graduation, how they practice their profession and in return offer applicable reflections to sustainability education. Originality/value Research using practice theory in reflection on sustainability education and the professional practice of sustainability has not been widely conducted and in the authors’ opinion brings value to the education and practice of sustainability and to the research of sustainability education.

scholarly journals Social practice theory and the study of how we drink

Addiction ◽  
2018 ◽  
Vol 113 (2) ◽  
pp. 217-219 ◽  
Author(s):  
Petra Meier ◽  
John Holmes ◽  
Alan Warde
Keyword(s):  
Social Practice ◽  
Practice Theory ◽  
Social Practice Theory

Shaping social marketing research: a retrospective of the journal of social marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Farrukh ◽  
Ali Raza ◽  
Fanchen Meng ◽  
Yihua Wu ◽  
Zhouyang Gu
Keyword(s):  
Social Marketing ◽  
Marketing Research ◽  
Content Type ◽  
Bibliographic Data ◽  
Increasing Trend ◽  
The Usa ◽  
Number Of Citations ◽  
Developed World ◽  
Bibliometric Approach

Purpose This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020. Design/methodology/approach The bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database. Findings The results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries. Originality/value As the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.

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