Social media usage and commercialization performance: role of networking capability

2019 ◽  
Vol 10 (5) ◽  
pp. 1174-1195
Author(s):  
Yasser Maghsoudi Ganjeh ◽  
Naser Khani ◽  
Akbar Alem Tabriz
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Impression Management ◽  
Business Networks ◽  
Content Type ◽  
Response Options ◽  
Media Usage ◽  
Knowledge Based ◽  
Science And Technology Parks

Purpose This paper aims to propose and test a research model that links social media usage with networking capabilities on the commercialization performance. Design/methodology/approach The target population of this study consisted of 530 managers and experts in knowledge-based firms in Science and Technology Parks of Isfahan (Iran), which were active in the electronics and electronic engineering, bio, renewable energy, nano and information and communication technologies. To determine the effects of the social media and networking capability on the commercialization performance in knowledge-based firms, this study collected the data through a questionnaire survey with knowledge-based firms and conducted statistical analysis. The unit of analysis is the entire firm. The random sampling method was applied in this study. This study mainly uses the validated existing scales of previous studies on Likert-type scales with response options ranging from 1 to 5. To increase the response rate and accuracy, the researchers in this study also conducted phone and e-mail survey. A total of 230 questionnaires were conducted to remove the questionnaires with inadequate or missing answers, and the final 220 cases were selected as valid samples. Findings First, this research confirmed that social media usage can positively improve commercialization performance. Second, this research confirmed the mediating role of the networking capability on the relationship between social media usage and commercialization performance. In fact, social media tools represent a potential vehicle to help firms create better relationships with partners and increase commercialization performance via these mechanisms. Originality/value This study contributes to the existing literature by integrating the domains of social media usage and business networks perspective. Social media has revolutionized the way firms interact with business partners. A salient characteristic of today’s business setting is that partners use social media to nurture and sustain their network relationships with others (Kim et al., 2016). Moreover, based on the dynamic capability theory and business networks perspective, the authors introduce the impression management capability as a networking capability dimension that has been neglected and mentioned only briefly.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

A study on the role of science and technology parks in development of knowledge-based economy

2018 ◽  
Vol 14 (1) ◽  
pp. 74-85 ◽  
Author(s):  
Sama Khanmirzaee ◽  
Mostafa Jafari ◽  
Peyman Akhavan
Keyword(s):  
Science And Technology ◽  
Economic Incentives ◽  
Schematic Model ◽  
Competitive Advantages ◽  
Content Type ◽  
Knowledge Based ◽  
Science And Technology Parks ◽  
Knowledge Based Economy ◽  
Technology Parks

Purpose Science parks play an important role in development of technology and are able to stimulate economic growth of the countries. The purpose of this paper is to study the role that science and technology parks (STPs) play in growth of knowledge-based economy. Design/methodology/approach Key factors affecting the competitive advantages and the World Bank indicators resulting in knowledge-based economy were displayed in the form of a questionnaire which was examined by experts. The questionnaire was designed to evaluate main factors and sub-factors of competitive advantages of the institutions, including aspects of human resources, research and development and technology transfer, facilities, market development and to assess the main criteria of knowledge-based economy known as pillars of the overall economic performance, the institutional regime and economic incentives, innovation system, education and information technology and communications. Findings The obtained results from the study on competitive advantages were evaluated and analyzed by using SPSS software and the results of the review on development of knowledge-based economy were modeled by SmartPLS software with partial least squares method. Eventually, the obtained model was tested and analyzed. Originality/value This study is an original contribution to the theory of STPs and knowledge-based economy. It was initiated to examine the role of STPs in development of knowledge-based economy and presentation schematic model.

Relationships among absorptive capacity, creativity and job performance: the moderating role of social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Huseyin Ince ◽  
Salih Zeki Imamoglu ◽  
Hulya Turkcan
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Absorptive Capacity ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
The Impact ◽  
Moderating Role

PurposeThis paper investigates the impact of absorptive capacity (ACAP) on creativity and the effect of creativity on job performance. Further, the study investigates the moderating role of social media usage on the ACAP–creativity link and the creativity–job performance link. Accordingly, drawing on the ACAP perspective and social exchange theory (SET), the study develops a conceptual model and tests the proposed relationships.Design/methodology/approachThe paper empirically tests the developed model using 512 survey responses from research and development (R&D) employees. Data were factor analyzed, and path estimates were determined using structural equation modeling to test the hypotheses.FindingsThe results reveal that (1) individual ACAP is positively related to creativity; (2) creativity is positively associated with job performance and (3) social media usage positively moderates the relationship between individual ACAP and creativity.Originality/valueThis paper contributes to the ACAP and creativity literature by establishing a comprehensive and empirically grounded framework that enlightens the relationships between ACAP, creativity, job performance and the moderating role of social media usage.

The role of social media in food waste prevention behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chai Wen Teoh ◽  
Kian Yeik Koay ◽  
Pei Sun Chai
Keyword(s):  
Social Media ◽  
Food Waste ◽  
Theory Of Planned Behaviour ◽  
Waste Prevention ◽  
Injunctive Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Media Usage ◽  
Extended Theory

PurposeThis research aims to investigate consumers' food waste prevention behaviour through the lens of an extended theory of planned behaviour. The extension includes the examination of the role of social media usage in affecting consumers' decision-making process of food waste prevention behaviour.Design/methodology/approachA survey questionnaire is developed based on measurement items of previously validated studies. 210 samples are collected and analysed using partial least squares structural equation modelling (PLS-SEM).FindingsThe results show that social media usage has a significant influence on attitude and injunctive norms. In addition, intention can be predicted by injunctive norms, moral norms and perceived behavioural control but not attitude. Lastly, the intention to reduce food waste is a significant predictor of food waste prevention behaviour.Originality/valueOverall, the extended theory of planned behaviour is useful in explaining consumers' food waste prevention behaviour. Interestingly, this study reveals that a negative attitude towards food waste behaviour does not translate into the intention to engage in food waste prevention behaviour. Furthermore, it is found that social media usage plays a significant in shaping consumers' attitudes towards food waste and injunctive norms.

The moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and individual creativity

2017 ◽  
Vol 30 (2) ◽  
pp. 265-281 ◽  
Author(s):  
Shangui Hu ◽  
Jibao Gu ◽  
Hefu Liu ◽  
Qian Huang
Keyword(s):  
Social Media ◽  
Cultural Intelligence ◽  
University Administrators ◽  
Experiential Learning Theory ◽  
Content Type ◽  
Media Usage ◽  
Multicultural Experiences ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore the moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and creativity. Design/methodology/approach This study conducted a questionnaire survey in three public universities in China and obtained 310 useful responses from international students. Findings The authors categorized social media usage into informational and socializing usage. Findings show that socializing social media usage strengthens the relationship between multicultural experiences and cultural intelligence, whereas informational social media usage does not strengthen such relationship. Research limitations/implications The findings suggest that practitioners, such as managers or university administrators, should focus on well-designed multicultural activities in the development of individual creativity. They should also acknowledge the enabling role of cultural intelligence in developing individual creativity and realize that social media usage should be differentiated from the outcomes of its usage. Originality/value This study contributes to the knowledge on the moderating role of social media usage in the relationship between multicultural experiences and creativity based on experiential learning theory. The study presents the relationship among multicultural experiences, cultural intelligence, and creativity. Moreover, by investigating the moderating roles of informational and socializing social media usage, the authors presented that an IT contingent view of multicultural experiences is helpful in understanding the relationship between multicultural experiences and cultural intelligence.

Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Perengki Susanto ◽  
Mohammad Enamul Hoque ◽  
Najeeb Ullah Shah ◽  
Andel Hopi Candra ◽  
Nik Mohd Hazrul Nik Hashim ◽  
...  
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Marketing Capabilities ◽  
Content Type ◽  
Media Usage ◽  
The Relationship ◽  
Mediation Moderation ◽  
Moderating Role ◽  
Insight Into

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19. This study has also studied the moderating role of social media usage and the mediating role of marketing capabilities and social media usage. Design/methodology/approach This study used a structured questionnaire for data collection, where the unit of analysis was the manager or owner of SMEs. The data were analyzed using partial least square-structural equation modeling. Findings The findings show that an EO has a significant and positive effect on an SME’s performance, but the outcomes are conditional on the role of social media and marketing capabilities. The empirical results reveal that marketing capabilities significantly mediate the relationship between EO and SME performance. In addition, social media usage moderates the relationship between EO and SME performance and it also partially mediates the EO-performance nexus of SMEs. Finally, this study discovers that the EO-Performance nexus of SMEs is serially mediated by social media usage and marketing capabilities. Research limitations/implications This study has important implications for SMEs that are seeking to gain a competitive advantage. For example, an SME should deploy market activities through social media channels. In situations such as a pandemic and uncertainty, this could be the most effective tool. Originality/value This study builds a theory-based mediation-moderation model to explain the link between EO and SME performance. In explaining mediation-moderation effects, the current study provides insight into EO-performance relationships. Moreover, the current model facilitates exploring whether serial mediation passes through social media usage and market capabilities. Therefore, with new findings, the study extends the literature on serial mediation in the EO-performance of SMEs. Additionally, this study extends the literature on the moderating role of social media on SMEs in Indonesia, which has not been investigated. Besides, the current study adds new insight into the EO-performance of SME in COVID-19 condition.

Moderating role of addiction to social media usage in managing cultural intelligence and cultural identity change

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shangui Hu ◽  
Lingyu Hu ◽  
Guoyin Wang
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Adverse Effects ◽  
Cultural Identity ◽  
Cultural Intelligence ◽  
Cross Cultural ◽  
Identity Change ◽  
Content Type ◽  
Media Usage

PurposeThis paper aims to investigate the adverse effects of addiction to social media usage on expatriates' cultural identity change in cross-cultural settings.Design/methodology/approachA questionnaire survey was conducted in two public universities in China. Among the questionnaires distributed, 333 useful responses were obtained from international students for data analysis.FindingsRegression results show addiction to social media usage exerts adverse effects by negatively moderating the relationship between associations with locals and the three dimensions of cultural intelligence. Addiction to social media usage impairs expatriates from developing cultural intelligence from associations with locals, which in turn affects their cultural identity change.Research limitations/implicationsResearch findings suggest that expatriates, administrators and educators should be highly aware of the adverse effects of addiction to social media usage in complex cross-cultural settings wherein expatriates are more dependent on information technology. The important role of cultural intelligence should also be highlighted for its bridging role in managing cultural identity change for acculturation purpose. No causal relationships between variables can be established considering the cross-sectional design of the research. Longitudinal or experimental design could be a promising methodology for future efforts.Originality/valueThe current research contributes to the knowledge on information management applied to cross-cultural settings. The present study combines an IT contingent view with cross-cultural study to explore the adverse effects of addiction to social media usage on the development of expatriates' cultural intelligence from associations with locals, thereby influencing cultural identity change. The research provides new perspectives to expand the nomological framework of cross-cultural studies by combining the enabling roles of information technology.

scholarly journals Knowledge Sharing Enablers in Small Business Networks

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Small Business ◽  
Knowledge Sharing ◽  
Global Economy ◽  
Business Networks ◽  
Entrepreneurial Networks ◽  
Media Usage ◽  
Knowledge Based ◽  
Growing Body

In an increasingly knowledge-based global economy, social capital and knowledge sharing, particularly amongst small business, have become critical sources of competitive advantage, but how can such knowledge sharing be enabled? The objective of this research was to explore the effect of knowledge sharing enablers on knowledge sharing in female small business networks. This research addresses the call for research into the antecedents of social capital. Specifically, Trust, Social Identity, Social Media Usage and Shared Goals were included in the conceptual model for the study. Together these social capital enablers were found to be significant predictors of knowledge sharing behaviour although unique contributions varied. The research contributes to the growing body of literature on the dimensions of social capital and how they affect knowledge management, and is of use to practitioners involved in supporting female entrepreneurial networks.

Understanding the influence of social media on people’s life satisfaction through two competing explanatory mechanisms

2016 ◽  
Vol 68 (3) ◽  
pp. 347-361 ◽  
Author(s):  
Liuhan Zhan ◽  
Yongqiang Sun ◽  
Nan Wang ◽  
Xi Zhang
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
Online Survey ◽  
Least Squares Method ◽  
Social Benefit ◽  
Negative Consequences ◽  
Content Type ◽  
Media Usage ◽  
Partial Least Squares Method

Purpose – The purpose of this paper is to explore how social media usage affects people’s life satisfaction through two competing explanatory mechanisms. Design/methodology/approach – An online survey was conducted to collect data. And the partial least squares method was used to examine the relationships among the usage of social media, social benefit, social overload and life satisfaction. Findings – The results indicate that usage of social media can make people achieve social benefit, thus leading to enhanced life satisfaction. Unexpectedly, though usage of social media can bring the negative consequences (e.g. social overload), social overload cannot predict a decreased life satisfaction. Originality/value – Concentrating on the outcomes of social aspects by using social media, this study proposes the double-sided role of social media instead of single effect.

Restaurant social media usage in China

2015 ◽  
Vol 7 (3) ◽  
pp. 251-265 ◽  
Author(s):  
Richard Ghiselli ◽  
Jing Ma
Keyword(s):  
Social Media ◽  
Consumer Preferences ◽  
Payment Systems ◽  
Strategic Choices ◽  
Content Type ◽  
Chinese Context ◽  
Media Usage ◽  
Special Events ◽  
Computer Mediated ◽  
Use Of Social Media

Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to which consumers are using it to obtain information about dining options. Design/methodology/approach – A questionnaire for consumers was developed and social media usage data were collected from restaurants; the results were compared to determine whether there is a difference between practices and preferences. Findings – Based on the results of this paper, restaurants may want to consider committing resources and efforts to improve their presence on Dianping, Baidu and Meituan, and to utilize WeChat. Also, they may want to send non-personalized updates, especially coupons, discounts and information about special events, through the above-mentioned channels two to three times a month. Additionally, restaurants may want to improve engagement with frequent users so that they will recommend to others. Finally, restaurants may want to evaluate and invest in online ordering and payment systems if they haven’t done so already. Research limitations/implications – Strategic choices should be based on understanding of consumers. Unless the gaps between practices and preferences are identified and understood, restaurant companies may not be able to use social media effectively and efficiently. Originality/value – China’s social media market – the largest in the world – differs considerably from other countries; it presents unique opportunities and challenges. Social media is always a function of the technology, culture and government of a particular country or context; for this reason, it is very important to study social media in its “context”. While the need is pressing, there are limited studies on restaurant consumer preferences in a computer-mediated environment, not to mention in the Chinese context. This study examined consumer preferences and potential gaps between preferences and practices in the Chinese context; the results will help to direct restaurants in China to make better use of social media.

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