Advertising strategy and contract coordination for a supply chain system: immediate and delayed effects

PurposeAfter receiving advertising messages, most consumers rarely purchase the advertised products at once, which results in a delay between advertising exposure and its effect. This paper is devoted to exploring the advertising decision and coordination issues for a supply chain system subject to advertising immediate and delayed effects.Design/methodology/approachBy applying the game theory, the differential game models with delay are constructed for the supply chain to examine the equilibrium advertising efforts, brand goodwill and the optimal profits under the different cooperation situations. A class of transfer payment contracts is designed to achieve the best outcome of the supply chain. Illustrative examples are given to demonstrate the effectiveness of addressed results and provide some managerial perspectives.FindingsIt can be found that the complete cooperation situation can stimulate the advertising investment, drive the product demand and improve the economic profit. Also, a class of transfer payment contracts is designed in this paper, such that the supply chain can perfectly realize the profit maximization, and each member can achieve the Pareto improvement.Research limitations/implicationsThis work does not address the random market environment, which can be filled in the future. Furthermore, this paper has been done in a single supply chain structure. It is an interesting future line of research when taking competitive behavior (e.g. competition among manufacturers, retailers or supply chains) into account.Practical implicationsThis study will help managers make advertising strategies, advise an optimal cooperation way and design the coordination contracts to ensure the economic development of the supply chain. These obtained conclusions may provide a valuable decision-support for marketing management.Originality/valueFor a supply chain, the most previous literature about dynamic advertising models focused on a single advertising effect-immediate effect. This work explores advertising strategy with double advertising effects and investigates the coordinating power of new transfer payment contracts.

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Information technology barriers in Indian sugar supply chain: an AHP and fuzzy AHP approach

Benchmarking An International Journal ◽

10.1108/bij-01-2017-0004 ◽

2018 ◽

Vol 25 (7) ◽

pp. 1978-1991 ◽

Cited By ~ 9

Author(s):

Rupesh Kumar ◽

Surendra Kansara

Keyword(s):

Information Technology ◽

Supply Chain ◽

Sugar Industry ◽

Fuzzy Ahp ◽

Analytic Hierarchy ◽

Supply Chain System ◽

Content Type ◽

Potential Barriers ◽

Chain System ◽

It Applications

Purpose The purpose of this paper is to find out possible barriers of information technology (IT) applications in the supply chain system of sugar industry in India. All these barriers have their strategic importance for serving the supply chain partners in better way and also help in improving the Indian agrarian economy. The study is a blend of theoretical and practical frameworks, which would focus on those key factors or IT barriers leading to implementation of IT in the sugar supply chain. Design/methodology/approach The paper is based on theoretical exploration of potential barriers IT applications in the supply chain system of sugar industry in India and prioritizing these barriers by employing multi-criteria decision-making approach. Findings The findings of this paper are identification of barriers of IT applications in the supply chain system of sugar industry in India, and ranking of these barriers in terms of its severity. Research limitations/implications Potential barriers of IT applications in the supply chain system of sugar industry in India considered in to the study are 11 in total. There can be more barriers of IT applications in the supply chain system. Originality/value This study reveals the application of analytic hierarchy process (AHP) and fuzzy AHP to Indian sugar industry for prioritizing the IT barriers which influence the sugar supply chain.

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Analysis and application of modern supply chain system in China

Modern Supply Chain Research and Applications ◽

10.1108/mscra-01-2019-0004 ◽

2019 ◽

Vol 1 (2) ◽

pp. 106-119 ◽

Cited By ~ 1

Author(s):

Lihua Chen ◽

Yi Lu ◽

Rui Zhao

Keyword(s):

Supply Chain ◽

Theoretical Research ◽

Chain Model ◽

Supply Chain System ◽

Chinese Enterprises ◽

Content Type ◽

Chain System ◽

Supply Chain Model ◽

The Game Theory ◽

The Usa

Purpose The purpose of this paper is make a significant contribution to the supply chain knowledge system through research on modern supply chain system in China, providing guidance for theoretical research such as methodology of dynamic resource allocation and application of innovative small- and middle-sized service system in the supply chain. Design/methodology/approach The paper uses structural analysis of Chinese competitive advantage, and it applies comparative analysis of supply chain models in China, the USA and Japan through the factor disintegration of trading environment. Findings China’s supply chain model has virtual scale and virtual capabilities. The relationship with suppliers is more dynamic. The requirements for resolving uncertainty are higher. Business transfer is more frequent. Research limitations/implications Researchers are encouraged to propose the specific supply chain models in China further with the game theory, auction theory, etc. Practical implications It provides advice for government policy making and gives Chinese enterprises guidance to improve operation management. Originality/value This paper specifically analyzes characteristics of China supply chain and gives enlightenment for supply chain innovation.

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IoT-based production logistics and supply chain system – Part 1

Industrial Management & Data Systems ◽

10.1108/imds-11-2016-0503 ◽

2018 ◽

Vol 118 (1) ◽

pp. 65-95 ◽

Cited By ~ 27

Author(s):

Mengru Tu ◽

Ming K. Lim ◽

Ming-Fang Yang

Keyword(s):

Supply Chain ◽

System Design ◽

System Modeling ◽

Research Approach ◽

Modeling Framework ◽

Supply Chain System ◽

Design Models ◽

Content Type ◽

Production Logistics ◽

Chain System

Purpose The lack of reference architecture for Internet of Things (IoT) modeling impedes the successful design and implementation of an IoT-based production logistics and supply chain system (PLSCS). The authors present this study in two parts to address this research issue. Part A proposes a unified IoT modeling framework to model the dynamics of distributed IoT processes, IoT devices, and IoT objects. The models of the framework can be leveraged to support the implementation architecture of an IoT-based PLSCS. The second part (Part B) of this study extends the discussion of implementation architecture proposed in Part A. Part B presents an IoT-based cyber-physical system framework and evaluates its performance. The paper aims to discuss this issue. Design/methodology/approach This paper adopts a design research approach, using ontology, process analysis, and Petri net modeling scheme to support IoT system modeling. Findings The proposed IoT system-modeling approach reduces the complexity of system development and increases system portability for IoT-based PLSCS. The IoT design models generated from the modeling can also be transformed to implementation logic. Practical implications The proposed IoT system-modeling framework and the implementation architecture can be used to develop an IoT-based PLSCS in the real industrial setting. The proposed modeling methods can be applied to many discrete manufacturing industries. Originality/value The IoT modeling framework developed in this study is the first in this field which decomposes IoT system design into ontology-, process-, and object-modeling layers. A novel implementation architecture also proposed to transform above IoT system design models into implementation logic. The developed prototype system can track product and different parts of the same product along a manufacturing supply chain.

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Benefit sharing in inter‐organizational coordination

Supply Chain Management An International Journal ◽

10.1108/13598540610682417 ◽

2006 ◽

Vol 11 (5) ◽

pp. 400-406 ◽

Cited By ~ 12

Author(s):

Karuna Jain ◽

Lokesh Nagar ◽

Vivek Srivastava

Keyword(s):

Supply Chain ◽

Supply Chain Coordination ◽

Benefit Sharing ◽

Optimal Order ◽

Supply Chain System ◽

Pricing Policy ◽

Content Type ◽

Chain System ◽

Holding Costs ◽

The One

PurposeTo develop an EOQ based model to quantify the benefit accrue due to coordination for the one supplier and n retailer supply chain system and concept to share the benefits derived from coordination.Design/methodology/approachAn intensive literature review has been done in the area of supply chain coordination covering both marketing and operational perspective. The analysis of literature has shown that models to quantify the benefits for supply chains consisting of a single supplier who supplies a product to multiple heterogeneous buyers are very limited. To fill this critical research gap the benefit sharing mechanism is derived based on optimal order quantity of the supply chain system.FindingsThis paper demonstrates the benefits of coordination to the supply chain system in terms of cost saving and generating the surplus money. It also suggests a way to find the range of prices to facilitated coordination. Under the developed pricing policy, no partner after coordination had to bear a loss. So in that sense we can say that the benefits of coordination are distributed to all the partners.Practical implicationsThe proposed model for benefit sharing protects the interest of all supply chain partners and hence will be profitable to all. The pricing scheme suggested will motivate retailers to increase ordering quantity per order, thereby reducing the joint ordering and holding costs.Originality/valueThe paper is unique in terms of quantifying and sharing the benefits of coordination for one supplier – multi heterogeneous buyer supply chain system.

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Negotiation Model in a Multi-Agent Supply Chain System for the Crisis Management

13th IFAC Symposium on Information Control Problems in Manufacturing ◽

10.3182/20090603-3-ru-2001.00169 ◽

2009 ◽

Author(s):

Zgaya, Hayfa

Keyword(s):

Supply Chain ◽

Crisis Management ◽

Supply Chain System ◽

Negotiation Model ◽

Chain System ◽

Multi Agent

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Dynamic Adjustment Mechanism and Differential Game Model Construction of Mask Emergency Supply Chain Cooperation Based on COVID-19 Outbreak

Sustainability ◽

10.3390/su13031115 ◽

2021 ◽

Vol 13 (3) ◽

pp. 1115

Author(s):

Shufan Zhu ◽

Kefan Xie ◽

Ping Gui

Keyword(s):

Supply Chain ◽

Differential Game ◽

Production Technology ◽

Wholesale Price ◽

Transfer Payment ◽

Dynamic Adjustment ◽

Supply Chain System ◽

Government Subsidies ◽

Technology Investment ◽

The Impact

Incorporating the impact of the COVID-19 pandemic on the mask supply chain into our framework and taking mask output as a state variable, our study introduces the differential game to study the long-term dynamic cooperation of a two-echelon supply chain composed of the supplier and the manufacturer under government subsidies. The study elaborates that government subsidies can provide more effective incentives for supply chain members to cooperate in the production of masks compared with the situation of no government subsidies. A relatively low wholesale price can effectively increase the profits of supply chain members and the supply chain system. The joint contract of two-way cost-sharing contract and transfer payment contract can promote production technology investment efforts of the supply chain members, the optimum trajectory of mask production, and total profit to reach the best state as the centralized decision scenario within a certain range. Meanwhile, it is determined that the profits of supply chain members in the joint contract can be Pareto improvement compared with decentralized decision scenario. With the increase of production technology investment cost coefficients and output self-decay rate, mask outputs have shown a downward trend in the joint contract decision model. On the contrary, mask outputs would rise with growing sensitivity of mask output to production technology investment effort and increasing sensitivity of mask demand to mask output.

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A Model of Waste Price in a Symbiotic Supply Chain Based on Stackelberg Algorithm

Sustainability ◽

10.3390/su13041740 ◽

2021 ◽

Vol 13 (4) ◽

pp. 1740

Author(s):

Cheng Che ◽

Xiaoguang Zhang ◽

Yi Chen ◽

Liangyan Zhao ◽

Zhihong Zhang

Keyword(s):

Sensitivity Analysis ◽

Supply Chain ◽

Comparative Analysis ◽

Power Structure ◽

Income Level ◽

Power Structures ◽

Optimal Price ◽

Supply Chain System ◽

Chain System ◽

Revenue Model

By establishing a two-level symbiotic supply chain system consisting of one supplier and one manufacturer, we use Stackelberg method to analyze the optimal price and revenue model of supplier and manufacturer in the symbiotic supply chain under two power structures in which the supplier and manufacturer are dominant respectively, and analyze the influence of the degree of symbiosis and power structure on the model. Through comparative analysis, we find that: There is a relationship between the income level and the degree of symbiosis in the symbiotic supply chain. The change of power structure will affect the relative benefits of suppliers and manufacturers in the symbiotic supply chain. The manufacturer’s expected unit product revenue will affect the supply chain revenue when the manufacturer is dominant. Finally, the sensitivity analysis of relevant parameters is carried out through an example analysis, and the validity of the conclusion is verified. This paper has a guiding significance for the behavior of enterprises in the cogeneration supply chain.

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