Improving the organizational knowledge sharing through online social networks

Kybernetes ◽  
2019 ◽  
Vol 49 (11) ◽  
pp. 2615-2632
Author(s):  
Bo Yang ◽  
Lulu Wang ◽  
Bayan Omar Mohammed
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Knowledge Sharing ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Employee Motivation ◽  
Organizational Knowledge ◽  
Online Social Networking ◽  
Content Type ◽  
The Impact

Purpose Social technologies can offer a strong means for organizations to manage their information flows and thus make changes on the organizational knowledge sharing, which may then be linked to employees’ productivity and performance enhancements. The purpose of this paper is to predict the impact of using the online social network on employee motivation and employee motivation effects on organizational knowledge sharing. Design/methodology/approach From employees of tax affairs organization, data are collected. For evaluating the model’s elements, a questionnaire was designed. It was revised by experts with significant experiences. For statistical analysis, SMART-PLS 3.2 is used. Findings Findings have confirmed the validity of the proposed model. The results also have indicated that online social networks, social trust and social goals have a positive and important impact on employee motivation. Furthermore, obtained results have revealed that organizational knowledge sharing is significantly influenced by employee motivation and organizational commitment. Research limitations/implications The study contributes to the literature on organizational knowledge sharing and employee motivation in online social networking sites. Organizations could benefit from this knowledge by accepting that social networking sites must be considered as a critical component of the knowledge sharing, and precise targeting efforts could be directed for those users. Also, it could be exciting to study further factors affecting the development of organizational knowledge sharing in larger organizations. Originality/value The paper rises the understanding of what online social networking encompasses and how it can be utilized for the organization. The ideas and discussion are similarly applicable to libraries and may give them new visions into the delivery of social networking applications as part of their facilities to users.

A Comparative Analysis of Online Social Networking Sites and Their Business Models

E-Marketing ◽  
2012 ◽  
pp. 803-813 ◽  
Author(s):  
T. Andrew Yang ◽  
Dan J. Kim
Keyword(s):  
Social Networks ◽  
Comparative Analysis ◽  
Social Networking ◽  
Web Sites ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Business Models ◽  
Online Social Networking ◽  
New Business ◽  
Revenue Models

In the world of e-marketing, new business models are introduced to accommodate changes caused by various factors, including the markets, the services, the customers, among others. One latest trend of e-marketing is social networking Web sites, many of which have attracted not only large number of users and visitors, but also business companies to place their online ads on the sites. As an important example of Web 2.0 applications, online social networks deserve comprehensive studying and analysis; they are not only employed as an effective vehicle of e-marketing, but may impact how future Web-based applications would be developed. In this chapter, we explore online social networking as a new trend of e-marketing, by conducting a comparative analysis of online social networking sites. We first discuss the various types of online social networks, based on the classification by Laudon & Traver (2008), and then analyze online social networks from a business strategy point of view, by discussing the primary revenue models for online social networking sites. The primary contribution of this chapter is a comparative analysis and discussions of representative online social networking sites and their respective revenue model(s). This chapter aims to provide the reader with a basic understanding of the emerging online social networking Web sites and their primary revenue models.

scholarly journals Checking Out Facebook.com: The Impact of a Digital Trend on Academic Libraries

2007 ◽  
Vol 26 (1) ◽  
pp. 23 ◽  
Author(s):  
Laurie Charnigo ◽  
Paula Barnett-Ellis
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Library Science ◽  
Academic Librarians ◽  
Online Social Networking ◽  
Library Services ◽  
Strict Regulation ◽  
The Media ◽  
The Impact

While the burgeoning trend in online social networks has gained much attention from the media, few studies in library science have yet to address the topic in depth. This article reports on a survey of 126 academic librarians concerning their perspectives toward Facebook.com, an online network for students. Findings suggest that librarians are overwhelmingly aware of the “Facebook phenomenon.” Those who are most enthusiastic about the potential of online social networking suggested ideas for using Facebook to promote library services and events. Few individuals reported problems or distractions as a result of patrons accessing Facebook in the library. When problems have arisen, strict regulation of access to the site seems unfavorable. While some librarians were excited about the possibilities of Facebook, the majority surveyed appeared to consider Facebook outside the purview of professional librarianship.

The impact of social networks in the development of a personal sports brand

2016 ◽  
Vol 6 (3) ◽  
pp. 274-294 ◽  
Author(s):  
Michael Robert Green
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Real Life ◽  
Rugby Union ◽  
Added Value ◽  
Primary Data ◽  
Content Type ◽  
The Impact

Purpose – Over the past two decades the subject and growth of social media has been exponential, along with its relevance to the sport marketing industry. The purpose of this paper is to investigate the strategic usage of social networking websites to develop the concept of a personal brand by international rugby union players. Design/methodology/approach – This study was embedded within an interpretivist paradigm that allowed the qualitative examination of the way international rugby players use social networking sites. The primary data collection method involved ten semi-structured interviews and was triangulated with secondary sources which involved visiting the three social networking sites utilised by all the players (Facebook, Twitter and Instagram). Findings – The research analysis revealed personal branding themes that can be classified according to the following mnemonic: personality, exposure, response, follow, endorse, consistent, and target audience (PERFECT). Research limitations/implications – This study has focused entirely upon international rugby union players; therefore no claim is made for generalisability to other contexts. A potential area for future research lies in replicating this study in different sport settings in order to identify whether the identified contextual factors also play a role outside of international rugby union and for different gender, playing-level or social media categories. Practical implications – This study has reinforced that, within “real-life” social networking contexts, the development of an online profile can help create differentiation for players in a highly competitive market, especially if they share similar “sporting” characteristics with colleagues or other athletes. This research highlights that the utilisation of social networks by sports athletes has to become part of a strategic marketing approach. Originality/value – The author draws attention to the theoretical position based on the PERFECT mnemonic offering sports athletes a framework to develop a successful online branding strategy. The central premise is based on emphasising uniqueness and distinction to offer a competitive advantage by delivering added value throughout various communications.

A Comparative Analysis of Online Social Networking Sites and Their Business Models

2010 ◽  
pp. 662-672 ◽  
Author(s):  
T. Andrew Yang ◽  
Dan J. Kim
Keyword(s):  
Social Networks ◽  
Comparative Analysis ◽  
Social Networking ◽  
Web Sites ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Business Models ◽  
Online Social Networking ◽  
New Business ◽  
Revenue Models

In the world of e-marketing, new business models are introduced to accommodate changes caused by various factors, including the markets, the services, the customers, among others. One latest trend of e-marketing is social networking Web sites, many of which have attracted not only large number of users and visitors, but also business companies to place their online ads on the sites. As an important example of Web 2.0 applications, online social networks deserve comprehensive studying and analysis; they are not only employed as an effective vehicle of e-marketing, but may impact how future Web-based applications would be developed. In this chapter, we explore online social networking as a new trend of e-marketing, by conducting a comparative analysis of online social networking sites. We first discuss the various types of online social networks, based on the classification by Laudon & Traver (2008), and then analyze online social networks from a business strategy point of view, by discussing the primary revenue models for online social networking sites. The primary contribution of this chapter is a comparative analysis and discussions of representative online social networking sites and their respective revenue model(s). This chapter aims to provide the reader with a basic understanding of the emerging online social networking Web sites and their primary revenue models.

Social Networking and Trust

2011 ◽  
pp. 32-41
Author(s):  
Vladlena Benson
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Cyber Threats ◽  
Current State ◽  
Trust Formation ◽  
Threat Mitigation ◽  
Silver Bullet ◽  
Insight Into

Based on the literature review of the theory of trust, this chapter aims to provide an insight into trust formation on social networking sites (SNS). An overview of the current state of cybercrime and known ways of threat mitigation helps shed some light on the reasons why social networks became easy targets for Internet criminals. Increasingly, personalisation is seen as a method for counteracting attacks perpetrated via phishing messages. This chapter aims to look specifically at trust in online social networks and how it influences vulnerability of users towards cybercrime. The chapter poses a question whether personalisation is the silver bullet to combat cyber threats on social networks. Further research directions are discussed.

scholarly journals The value of social networking sites in hotels

2019 ◽  
Vol 22 (2) ◽  
pp. 114-132 ◽  
Author(s):  
Sarah Diffley ◽  
Patrick McCole
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Customer Value ◽  
Hotel Industry ◽  
Research Area ◽  
Theory And Practice ◽  
Content Type ◽  
Marketing Activities ◽  
The Impact ◽  
Hotel Marketing

Purpose Despite the rapid growth of social networking sites (SNSs), research demonstrating the marketing application of these technologies is lacking. Consequently, this paper aims to explore the impact of SNSs on hotel marketing activities. Design/methodology/approach An exploratory study was used. Adopting a key informant approach, in-depth interviews were conducted with 14 respondents in the hotel industry, who use SNSs as part of their hotel marketing efforts. Findings Networked interactions facilitated by SNSs can influence the marketing activities of hotels in many ways. This extends to deeper connections and co-creating value with customers to enhance the market offerings and promotional activities of the firm. Not all interviewees capitalised upon the capabilities offered by SNSs. Practical implications SNSs act as a key knowledge resource that can be used by practitioners to create and deliver superior customer value. However, the extent to which this is achieved depends on who is responsible for implementing it. Specifically, those with a more proactive attitude and approach towards marketing on SNSs tend to reap greater benefits. Originality/value Using the service-dominant logic as a guide, this paper offers greater insight into the theory and practice of social media marketing in the hotel industry, an under-studied and fragmented research area.

A Proposal Model for Measuring the Impact of Viral Marketing Through Social Networks on Purchasing Decision

2018 ◽  
Vol 9 (3) ◽  
pp. 13-33 ◽  
Author(s):  
Hussein Moselhy Sayed Ahmed
Keyword(s):  
Social Networks ◽  
Knowledge Sharing ◽  
Social Networking Sites ◽  
Viral Marketing ◽  
Purchasing Decision ◽  
Market Shares ◽  
Online Word Of Mouth ◽  
Proposed Model ◽  
Social Network Influence ◽  
The Impact

Viral marketing has become a conduit for today's organizations and an important pillar for managing the organization and a source that enhances its competitiveness and creates new opportunities for organizations through which they are trying to achieve competitive advantages to obtain new market shares. So, this study provides insight into how social network influence on purchasing decision through viral marketing and knowledge sharing on social networking sites (SNSs). By using the sample from 650 Egyptian college students - who spend more time on SNSs, this study investigates the relationship among the use of SNSs, users' social relationships, online word-of-mouth, and knowledge sharing. Therefore, this paper is working on the study of the impact of viral marketing through social networks on consumer buying decisions, and working on the development of a proposed model to measure this effect.

The possibilities and perils of academic social networking sites

2016 ◽  
Vol 40 (2) ◽  
pp. 282-294 ◽  
Author(s):  
Ann E Williams ◽  
Melissa A. Woodacre
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Design Methodology ◽  
Academic Community ◽  
Future Research ◽  
Ongoing Research ◽  
Content Type ◽  
Potential Benefits ◽  
Academic Social Networks

Purpose – The purpose of this paper is twofold: the first aim is theoretical – to review extant literature on academic social networks, while considering current limitations and potential avenues for future research; the second objective is practical – to introduce an illustrative comparison guide that researchers can use to identify and distinguish between the functionalities of popular academic social networking sites (ASNSs), including Academia.edu, Mendeley.com, ResearchGate.net, Zotero.org, and Google Scholar. Design/methodology/approach – The review of research is descriptive and conceptual. Findings – The overarching outcomes of the review suggest that research on academic social networks falls into two primary arenas – promises (i.e. potential benefits to the academic community) and perils (i.e. reservations expressed by scholars). The authors recommend that a greater focus on the unique characteristics and utilities of specific sites and a more robust understanding of scholars’ use preferences and practices is warranted in future and ongoing research. Originality/value – This is the first review of ASNSs to provide comparative descriptions for scholars to utilize when making decisions about adoption, use, and research.

scholarly journals ANALYSIS OF VARIOUS APPROACHES OF ABUSIVE TEXT DETECTION IN ONLINE SOCIAL NETWORKS

2021 ◽  
pp. 124-130
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
English Language ◽  
Research Work ◽  
Accurate Method ◽  
Online Social Networking ◽  
The People ◽  
Language Constructs

Social media is one of the most influential tool for sharing information across different regions among different users .The people sharing their interests in various aspects in online social networking platforms like Facebook, twitter etc. Therefore the usage of hate text steadily increasing. Nowadays it has been reviled unfair behavior of the users in social networking sites. The existence of abusive text on different online social networking platforms and identification of such text is a big challenging task. To understand the complexity of language constructs in different languages is very difficult .Already lot of research work has completed in English language. This paper gives detail analysis of detecting hate text in various languages Hindi, urdu, Arabic, Bengali, Telugu. We incorporated various kinds of ML and DL based algorithms to identify hate text in OSN’s. A review is done related to different classifiers where a comparison made between different models of ML, DL algorithms. Finally finds the accurate method to classify the text is offensive or not by finding the parameters i.e. accuracy and F1score

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