scholarly journals The value of social networking sites in hotels

2019 ◽  
Vol 22 (2) ◽  
pp. 114-132 ◽  
Author(s):  
Sarah Diffley ◽  
Patrick McCole
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Customer Value ◽  
Hotel Industry ◽  
Research Area ◽  
Theory And Practice ◽  
Content Type ◽  
Marketing Activities ◽  
The Impact ◽  
Hotel Marketing

Purpose Despite the rapid growth of social networking sites (SNSs), research demonstrating the marketing application of these technologies is lacking. Consequently, this paper aims to explore the impact of SNSs on hotel marketing activities. Design/methodology/approach An exploratory study was used. Adopting a key informant approach, in-depth interviews were conducted with 14 respondents in the hotel industry, who use SNSs as part of their hotel marketing efforts. Findings Networked interactions facilitated by SNSs can influence the marketing activities of hotels in many ways. This extends to deeper connections and co-creating value with customers to enhance the market offerings and promotional activities of the firm. Not all interviewees capitalised upon the capabilities offered by SNSs. Practical implications SNSs act as a key knowledge resource that can be used by practitioners to create and deliver superior customer value. However, the extent to which this is achieved depends on who is responsible for implementing it. Specifically, those with a more proactive attitude and approach towards marketing on SNSs tend to reap greater benefits. Originality/value Using the service-dominant logic as a guide, this paper offers greater insight into the theory and practice of social media marketing in the hotel industry, an under-studied and fragmented research area.

Adoption of mobile social networking sites for learning?

2015 ◽  
Vol 39 (6) ◽  
pp. 762-778 ◽  
Author(s):  
Choy-Har Wong ◽  
Garry Wei-Han Tan ◽  
Siew-Phaik Loke ◽  
Keng-Boon Ooi
Keyword(s):  
Social Networking ◽  
Learning Community ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Mobile Network ◽  
Research Area ◽  
Equation Modeling ◽  
Content Type ◽  
Mobile Social Networking ◽  
New Research

Purpose – The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach – Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings – The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience. Practical implications – The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning. Originality/value – While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

To Theme or Not to Theme: The Lisboa Pessoa, A Literary Hotel?

2020 ◽  
Vol 25 (2) ◽  
pp. 273-281
Author(s):  
Marcelo G. Oliveira
Keyword(s):  
Qualitative Study ◽  
Social Networking ◽  
Social Networking Sites ◽  
Hotel Industry ◽  
Central Theme ◽  
Differentiation Strategy ◽  
Literary Tourism ◽  
Online Communications ◽  
The Impact ◽  
External Communications

Although theming has become an important differentiation strategy in the hotel industry and, accompanying the growth of cultural and literary tourism in recent decades, literature has been adopted as a central theme by numerous hotels worldwide, little to no research has been conducted on literary hotels. The inauguration of the Lisboa Pessoa, in Lisbon, in September 2016, dedicated to one of Portugal's most celebrated poets, offered an ideal opportunity to study the impact of literary theming in a new unit. A qualitative study, considering external online communications and guests' commentaries in social networking sites, was carried out to determine the thematic strategies implemented and the impact of these strategies on the perceived image of the hotel, in order to assess the influence of the theme on the experience of guests and the extent to which the Pessoa can be considered, from the guests' perspective, a literary hotel. Results showed that the impact of the literary theme on guests' perception was low, especially considering the clear theming efforts evinced in external communications, indicating that meanings must be more adequately conveyed if motifs are to truly inspire differentiated experiences.

Improving the organizational knowledge sharing through online social networks

Kybernetes ◽  
2019 ◽  
Vol 49 (11) ◽  
pp. 2615-2632
Author(s):  
Bo Yang ◽  
Lulu Wang ◽  
Bayan Omar Mohammed
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Knowledge Sharing ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Employee Motivation ◽  
Organizational Knowledge ◽  
Online Social Networking ◽  
Content Type ◽  
The Impact

Purpose Social technologies can offer a strong means for organizations to manage their information flows and thus make changes on the organizational knowledge sharing, which may then be linked to employees’ productivity and performance enhancements. The purpose of this paper is to predict the impact of using the online social network on employee motivation and employee motivation effects on organizational knowledge sharing. Design/methodology/approach From employees of tax affairs organization, data are collected. For evaluating the model’s elements, a questionnaire was designed. It was revised by experts with significant experiences. For statistical analysis, SMART-PLS 3.2 is used. Findings Findings have confirmed the validity of the proposed model. The results also have indicated that online social networks, social trust and social goals have a positive and important impact on employee motivation. Furthermore, obtained results have revealed that organizational knowledge sharing is significantly influenced by employee motivation and organizational commitment. Research limitations/implications The study contributes to the literature on organizational knowledge sharing and employee motivation in online social networking sites. Organizations could benefit from this knowledge by accepting that social networking sites must be considered as a critical component of the knowledge sharing, and precise targeting efforts could be directed for those users. Also, it could be exciting to study further factors affecting the development of organizational knowledge sharing in larger organizations. Originality/value The paper rises the understanding of what online social networking encompasses and how it can be utilized for the organization. The ideas and discussion are similarly applicable to libraries and may give them new visions into the delivery of social networking applications as part of their facilities to users.

Predicting social networking sites continuance intention through alternative services

2017 ◽  
Vol 117 (6) ◽  
pp. 1127-1144 ◽  
Author(s):  
Christopher Sibona ◽  
Jeff Cummings ◽  
Judy Scott
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Negative Impact ◽  
Continuance Intention ◽  
Content Type ◽  
Alternative Attractiveness ◽  
Post Hoc ◽  
The Impact

Purpose Social networking sites (SNSs) continue to grow in popularity with competition in the market growing as well. The purpose of this paper is to examine three research questions to determine how competition within the SNS area may affect the continuance intention on the incumbent SNS, Facebook. The first question examines the relationship between having an account on one of the four different SNSs and the impact on continuance intention. The second question examines attitudes toward specific alternatives and continuance intention on the incumbent SNS. The third question takes a broader examination of general attitudes about alternative attractiveness and attitude toward switching to predict continuance intention. A post hoc analysis was conducted to further understand the impact of specific SNS alternative attitudes on general attitudes. Design/methodology/approach Based on a survey of 918 users, this research examines the three questions using various methods including ANCOVA to examine question 1 and multiple structural equation models to examine questions 2, 3 and the post hoc analysis. Findings The analysis of the models suggests that both alternative attractiveness and attitude toward switching have the greatest impact on the continuance intention of the incumbent site. Specific sites were found to be complements or substitutes for the incumbent. The viewing of the specific alternative site as an alternative to Facebook had a negative impact on continuance intention. The general model of alternative attractiveness and attitude toward switching explained a moderate to substantial amount of continuance intention. Originality/value Although use and abandonment of SNSs have been examined extensively, minimal attention has been given to the impact that alternative SNSs have on continuance intentions of a user’s primary SNS.

The impact of Facebook on libraries and librarians: a review of the literature

2014 ◽  
Vol 48 (3) ◽  
pp. 226-245 ◽  
Author(s):  
Evgenia Vassilakaki ◽  
Emmanouel Garoufallou
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Relevant Literature ◽  
Lessons Learned ◽  
Social Networking Site ◽  
Library Science ◽  
Main Body ◽  
Content Type ◽  
Selective Review ◽  
The Impact

Purpose – Social networking sites are becoming more and more popular triggering an increase in published research and impacting different aspects of daily life. One such aspect concerns libraries and librarians and the way they have adopted social networking sites. The purpose of this paper is to present a selective review on libraries’ adoption and use of a specific social networking site such as Facebook in order to promote their services. Design/methodology/approach – The method of selective review is employed to identify, document and present the relevant literature in a structured and annotated way. More specifically, all types of documents published between 2006 and 2012 are considered. In addition, the papers are assigned based on their expressed aim/s to emerged themes and sub-themes. Findings – It was found that the main body of the reported literature focused on reporting experiences, problems and lessons learned from building a presence on Facebook. A few studies aimed to explore users’ and librarians’ perspectives towards social networking sites whereas there is a strong need for specific guidelines to assist libraries and librarians in adopting Facebook. Research limitations/implications – This systematic literature review consists of articles published between 2006 and 2012. Originality/value – This paper contributes to identifying, collecting and presenting research regarding the use of Facebook in the field of library science. In addition, it identifies and summarises the main problems and challenges libraries and librarians are faced with when employing Facebook.

Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers

2016 ◽  
Vol 17 (4) ◽  
pp. 376-387 ◽  
Author(s):  
Rashmi Singh
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Underlying Mechanism ◽  
Negative Attitudes ◽  
Content Type ◽  
Factors Affecting ◽  
The Social ◽  
Marketing Activities ◽  
Research Questions

Purpose This study aims to investigate an initial understanding about the different factors that are inducing and stemming the monotony of different social networking sites (SNSs). Specifically, the study provides an initial understanding for the liking/disliking of different SNSs, factors affecting users’ monotony and its impact on the success and effectiveness of different marketing activities. Design/methodology/approach A survey questionnaire was adopted from previously developed and validated scales. The questionnaire was administered to undergraduate students enrolled in different universities in India. We have used regression analysis, bootstrapping technique, Sobel test and ANOVA to address the research questions and hence to test the hypotheses. Findings The findings of the study revealed that gender does not have any impact on the monotony of SNSs. Both genders are experiencing boredom for SNSs and spend less time on such sites. Moreover, SNS boredom negatively impacts users’ attitudes toward different SNSs such as Facebook, twitter, etc., which in turn develop negative attitudes toward the different advertisement on these sites. This study revealed the marketers’ necessity of studying the phenomenon of SNS boredom. One of the most important finding of this study is that users’ age decides the level of monotony/boredom with the social sites; older users report significantly lower levels of social sites boredom as compared to younger users. Research limitations/implications To capture the opinion of SNS users, this study used a sample of students from different universities. The study findings are primarily based on studies utilizing millennial population. Originality/value This is the first study which empirically examines the phenomenon of social networking boredom among millennial by linking the theories of monotony, i.e. gratification theory. The findings of the study added a chapter in the literature by identifying the underlying mechanism through which monotony of SNS impacts effectiveness of the social media marketing activities. The findings shed more light on the consequences of SNS monotony for the digital marketers and revealed that age is an important factor in it.

Examining user satisfaction and stickiness in social networking sites from a technology affordance lens: uncovering the moderating effect of user experience

2020 ◽  
Vol 120 (7) ◽  
pp. 1331-1360 ◽  
Author(s):  
Zhen Shao ◽  
Lin Zhang ◽  
Kuanchin Chen ◽  
Chenliang Zhang
Keyword(s):  
Social Networking ◽  
User Experience ◽  
User Satisfaction ◽  
Social Networking Sites ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Research Model ◽  
Content Type ◽  
Technology Affordance ◽  
The Impact

PurposeThe aim of this study is to explore, identify and understand the impact of technology affordance in the context of social networking sites (SNSs). Moreover, this study incorporates user experience as a moderator, in order to explore behavioral differences between veterans (high-experience users) and newbies (low-experience users).Design/methodology/approachA research model was developed to examine the influences of three technology affordances: interactivity, information and navigation on user satisfaction and SNS stickiness. Totally 266 data were collected from a famous college in China using an online survey, and structural equation modeling technique was used to examine the proposed research model.FindingsThe empirical research findings indicated that the three technology affordance attributes exhibited different degrees of influence on user satisfaction, which in turn facilitated SNS stickiness. Particularly, high-experience users were more likely influenced by interactivity and information affordances, while low-experience users are more susceptible to navigation affordance.Practical implicationsThis study can provide guidelines to the platform administrators to design SNSs from the aspects of interactivity, information and navigation attributes and pay attention to the preference differences between high-experience users and low-experience users.Originality/valueThis study uncovers the significant antecedents of SNS stickiness from a technology affordance lens and reveals the moderating effect of user experience on the relationship between three technology affordance attributes and satisfaction.

Understanding users’ switching intentions and switching behavior on social networking sites

2017 ◽  
Vol 69 (2) ◽  
pp. 201-214 ◽  
Author(s):  
Chun-Nan Lin ◽  
Hsiu-Yu Wang
Keyword(s):  
Data Collection ◽  
Social Networking ◽  
Social Networking Sites ◽  
Perceived Value ◽  
The Body ◽  
Theory And Practice ◽  
Switching Behavior ◽  
Business Strategies ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to explore the relationship between social networking sites (SNSs) users’ switching intentions and switching behavior. With regard to the former, the authors focus on three factors (perceived value, trust, and perceived risk), and investigate whether and to what extent habit moderates the relationship between SNS-switching intention and actual switching behavior. Design/methodology/approach Data collection for this study was carried out using an anonymous survey. The questionnaire was devised based on the literature review. It consisted of a total of 34 items, all of which used the seven-point Likert scale, and was divided into nine sections. Data collection lasted for approximately three months from March to May 2015. Data analysis used SPSS and SmartPLS statistical software packages. First, the descriptive statistics were computed. Next, reliability as a measure of internal consistency was calculated. Then, the relations between all factors were explored. Findings Before they switch, users usually evaluate the perceived values and risks of the SNSs they might join, as well as establish the degrees of trust with respect to those networks. Hence, this study is potentially useful to SNS providers planning their business strategies, and/or seeking to optimize their services based on a detailed understanding of the concerns of users and potential users. Originality/value This study is of considerable importance to the future development of research on switching intention behavior theory and practice, adding to the body of work on specific frameworks that explain the SNS-switching intention and behavior. The main theoretical implication is that the epistemic value component of the perceived value may not significantly affect switching intentions, at least in the SNS context. In addition, the results regarding the moderating effects of habits are a useful confirmation, in the SNS context, of the findings of a small but important body of prior studies.

scholarly journals Investigatng The Social Impact of Social Networking Media on Teenagers From 13 to 19 Years Old in Oman

2015 ◽  
Vol 6 (1) ◽  
pp. 15
Author(s):  
Yousuf Salim AlHinai ◽  
Juhaina Alsabahi ◽  
Zahra AlWahaibi
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Social Impact ◽  
Arab World ◽  
Age Groups ◽  
Theory And Practice ◽  
The Social ◽  
Rapid Spread ◽  
Almost All ◽  
The Impact

The burst in the use of social networking sites such as MySpace, Facebook, Bebo and Friendster has brought many opportunities, changes and challenges into our world. The impact of this type of media can be social, psychological, and/or economic. For many societies, the social impact is a major concern since these technologies with their rapid spread have succeeded in influencing the attitudes of various groups of individuals. The role that social media played in the recent unrests in the Arab world is a clear example of such an impact. Oman, like all other countries, is also facing the same challenge. Among all other age groups in Oman, teenagers from 13 to 19 years old make up a major segment in the demographic structure of the country. Therefore, it is very important to study and understand the impact of the rapidly-growing social networking media on this group. The present research aims to contribute to this understanding by investigating the social impact of social networking media on teenagers in Oman. We survey teenagers’ use of and perceptions about these technologies, in addition to parents’ perceptions. By combining these two perspectives, this research aims to provide several contributions to both theory and practice. The results revealed that almost all teenagers (99%) agreed that the social networking sites are beneficial. They believe that using social networking sites does not impact their social behavior. 

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