scholarly journals The moderating effect of information technology capabilities on the relationship between marketing mix and corporate entrepreneurship

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fatima Ghezali ◽  
Abdessamad Boudi
Keyword(s):  
Information Technology ◽  
Multiple Regression ◽  
Corporate Entrepreneurship ◽  
Marketing Mix ◽  
The Body ◽  
Content Type ◽  
Moderated Multiple Regression ◽  
The Relationship ◽  
Process Macro

Purpose The purpose of this paper is to investigate the relationship between marketing mix (MM), information technology capabilities (ITCAP) and corporate entrepreneurship (CE). Additionally, the study has attempted to address the moderating influence of ITCAP on MM–CE relationship. Design/methodology/approach To achieve the objectives of the study, data was collected from managers working in the upper and middle departments in some major Algerian banks. To test the hypotheses of the study, simple regression and PROCESS macro with moderated multiple regression were used. Findings The results of the study revealed that the MM and ITCAP positively affect entrepreneurship, and the ITCAP of banks and their interaction with the MM contributed positively to promoting entrepreneurship for companies through the moderate influence of ITCAP on the relationship between the MM and CE. Research limitations/implications It is very difficult to present the generalization of the results of this study because some of the major banks mainly drove the study sample. Therefore, researchers are encouraged to test the proposed propositions further. Practical implications The results of the study suggested that policymakers in the banking sector in Algeria seriously consider developing the MM for its direct role in the CE. Specifically, the moderate role of ITCAP indicated that an effective alignment of the bank’s ITCAP with elements of the MM could enhance the entrepreneurship position of the bank. Therefore, it is necessary to pay attention to the importance of these factors to foster entrepreneurship in the services sector. Originality/value The role of MM in CE has been overlooked in the extant literature, especially in the emerging economies. In addition, this study extends the body of knowledge through evaluating the moderating role of ITCAP using the effect of interaction in PROCESS macro with moderated multiple regression for path analysis.

Passive but defiant: the role of innovative capabilities in knowledge management and corporate entrepreneurship

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Azhar Khalil ◽  
Muhammad Khuram Khalil ◽  
Rashid Khalil
Keyword(s):  
Corporate Entrepreneurship ◽  
Empirical Literature ◽  
Equation Modeling ◽  
Market Demand ◽  
Content Type ◽  
Knowledge Based ◽  
Innovative Capabilities ◽  
The Impact ◽  
The Relationship

Purpose This paper aims to examine the role of organizational innovative capabilities (OIC) on the relationship between knowledge sharing (KS), corporate entrepreneurship (CE) and firm performance (FP). Specifically, this study uses the knowledge-based view to develop a model that examines the mentioned relationship. Design/methodology/approach Using survey data from 520 participants across 75 service sector companies in Thailand, measurement and structure models are tested through structural equation modeling to quantify the impact between constructs. Findings This study shows that KS and CE positively affect OIC and FP. A positive relationship is also found between KS and CE. The mediating impact of OIC strengthens the relationship between KS and CE on FP. Research limitations/implications Like all research using survey methods, the research is prone to respondent biases and generalizability. However, this paper has put the best effort to minimize such effects by rigorous methodological testing to avoid such biases. Practical implications The findings of this study suggest that to improve organizational learning and knowledge-based performance, commitment and understanding of the employees in the entire organization is crucial. KS significantly contributes to developing innovative abilities because of its characteristics of providing firm-specific and socially complex advantages. The way a firm transforms and exploits its knowledge may ascertain its level of innovativeness, such as coming up with certain problem-solving procedures and new product development according to the rapid change in the market demand. However, organizations may only instigate to effectively organize knowledge when their employees are ready to share knowledge. Continuous KS boosts entrepreneurial practices and contributes innovativeness across individuals, groups, units or the entire organization. Originality/value The relationship between CE, organization innovative capabilities and FP in the presence of KS is rarely discussed in both theoretical and empirical literature. This study contributes to the literature by arguing that apart from the direct impact of KS on FP, KS can lead the firms toward generating important competitive advantage by forming innovative capabilities that can significantly influence FP.

Linking corporate entrepreneurship, expatriation and reverse knowledge transfers

2019 ◽  
Vol 23 (1) ◽  
pp. 67-89 ◽  
Author(s):  
Muhammad Mustafa Raziq ◽  
Cristina Doritta Rodrigues ◽  
Felipe Mendes Borini ◽  
Omer Farooq Malik ◽  
Abubakr Saeed
Keyword(s):  
New Zealand ◽  
Structural Equation ◽  
Multinational Enterprises ◽  
Corporate Entrepreneurship ◽  
Equation Modeling ◽  
Content Type ◽  
Knowledge Transfers ◽  
Entrepreneurial Strategy ◽  
The Relationship

Purpose Multinational enterprises (MNEs) encourage their subsidiaries to develop and transfer their unique knowledge and expertise back to the MNE as it is critical for the development of the MNE as a whole. However, what underlies the subsidiary ability to create such specialized knowledge that can be transferred to the MNE is less clear. The purpose of this paper is to examine the influence of MNE entrepreneurial strategy, subsidiary initiatives and expatriation on reverse knowledge transfers in a cross-country comparative context. Design/methodology/approach Data are gathered through surveys from 429 foreign subsidiaries operating in New Zealand and 164 subsidiaries in Brazil, and these are analyzed using variance-based structural equation modeling. Findings Subsidiary initiatives partially mediate the relationship between MNE entrepreneurial strategy and reverse knowledge transfers in case of subsidiaries operating in Brazil, but they fully mediate in case of New Zealand. Furthermore, expatriation, in case of the latter, has a negative interaction in the relationship between subsidiary initiative and reverse knowledge transfers, but, in case of the former, it has no moderating role. Overall, the results suggest that the influence of MNE entrepreneurial strategy and expatriation on reverse knowledge transfers can be explained by contingencies such as the subsidiary host economy and the heterogenous HQ–subsidiary relationships. Originality/value The paper contributes to literature by identifying some contingencies with regard to the occurrence of reverse knowledge transfers. It addresses some research calls with regard to examining reverse knowledge transfers and the role of expatriation across different empirical contexts.

The moderating role of environmental munificence on innovativeness in B2B markets

2019 ◽  
Vol 35 (5) ◽  
pp. 795-802
Author(s):  
Misra Cagla Gul
Keyword(s):  
Multiple Regression ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Positive Impact ◽  
Middle Level ◽  
Content Type ◽  
Environmental Munificence ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating influence of environmental munificence. Design/methodology/approach This is a multiple respondent quantitative study. A total of 312 marketing managers middle level and above from 79 firms participated in the survey. Multiple regression and hierarchical multiple regression was the method of choice for data analysis. Findings Findings indicate that environmental munificence moderates the entrepreneurial orientation – innovativeness relationship. Findings reveal that even though a significant impact of entrepreneurial orientation is not present on innovativeness, this insignificance may be due to environmental munificence. Market orientation has a direct positive impact on innovativeness, and environmental munificence negatively moderates this relationship suggesting that when the environment is less munificent, the market orientation – innovation link becomes stronger. Practical implications Managers should be aware that the more munificent an environment becomes, having an entrepreneurial orientation will be more important for innovativeness. In addition, results of this study suggest that being market oriented more strongly impacts a firm’s ability to innovate in non-munificent environments where growth opportunities are undesirable. Originality/value This study is unique in that it is a multi-respondent study with respondents from different layers of each participating organization, incorporating the moderating impact of the business environment’s munificence on business orientations–innovativeness relationship.

An agency perspective on the board of directors and corporate entrepreneurship

2017 ◽  
Vol 40 (11) ◽  
pp. 1201-1215
Author(s):  
Mark A. Tribbitt ◽  
Yi Yang
Keyword(s):  
Board Of Directors ◽  
Negative Relationship ◽  
Corporate Entrepreneurship ◽  
Publicly Traded ◽  
Content Type ◽  
The Board Of Directors ◽  
Publicly Traded Firms ◽  
Using Data ◽  
The Relationship

Purpose The purpose of this study is to examine the relationship between board dependence, antitakeover provisions and their influence on corporate entrepreneurship (CE). Design/methodology/approach The study uses agency theory as a framework to expand on the board dependence–CE relationship by injecting the moderating role of antitakeover provisions to the model. Using data collected from 350 publicly traded firms, a panel regression analyses was conducted on both innovation and venturing components of CE. Findings The findings of this study show a negative relationship between board dependence and CE. Further this study shows that such a negative relationship becomes weaker when higher levels of antitakeover provisions are injected into the model. Research limitations/implications This study was conducted using a sample of large publicly traded firms within the information and manufacturing sectors, and so our findings may not be generalizable to firms in other contexts. Further, other variables representing CE (e.g. new product introductions) may add to this line of research in the future. Practical implications Understanding the role of board of directors within a firm may help foster CE throughout the organization. Originality/value This study expands on existing research by incorporating the influence of environmental factors (e.g. antitakeover provisions) and examining the relationship between corporate governance and CE using both measures of innovation and venturing.

scholarly journals The Thatcher government and (de)regulation: modularisation of individual personal pensions

2018 ◽  
Vol 24 (2) ◽  
pp. 189-207 ◽  
Author(s):  
Nicholas Burton
Keyword(s):  
Product Design ◽  
Important Change ◽  
The Body ◽  
Limited Attention ◽  
Senior Managers ◽  
Content Type ◽  
Conservative Government ◽  
The Uk ◽  
The Relationship

Purpose The (de)regulation agenda of the Conservative government, led by Margaret Thatcher, elected in 1979 is an important change point that has attracted only limited attention from management and historical research scholars. Thus, how (de)regulation in this era influenced the evolution of product design remains ripe for exploration. The purpose of this paper is to examine the UK individual personal pensions product market between the mid-1980s and mid-1990s to examine the relationship between (de)regulation – an industry-level factor – and its impact on architectural choices of product design – a product-level factor. Design/methodology/approach A retrospective, oral history research design with 31 senior managers in product development firms with first-hand experience of the change period was adopted. Findings Findings indicate that the (de)regulation reforms and the context of the financialisation of product markets came to define how products were then designed, evolving product design from non-modular to near-modular, a trajectory that arguably continues until the present day. Originality/value The main contribution lies in examining the role of (de)regulation and financialisation as modularisation processes. The increasing modularisation of individual personal pension product design between the mid-1980s and mid-1990s provides further support for the body of scholarly work on modularisation processes and their relationship with industry change.

Knowledge search strategies and corporate entrepreneurship: evidence from China's high-tech firms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiangfeng Ye ◽  
Yingna Jiang ◽  
Bin Hao ◽  
Yanan Feng
Keyword(s):  
Indirect Effect ◽  
Corporate Entrepreneurship ◽  
Mediating Effect ◽  
High Tech ◽  
Environmental Dynamism ◽  
Content Type ◽  
Opportunity Discovery ◽  
Knowledge Search ◽  
The Relationship

PurposeThis study aims to explore the impact of search breadth and depth on corporate entrepreneurship (CE) through the mediating effect of opportunity discovery under the consideration of the technological environmental dynamism as a moderating factor.Design/methodology/approachThis study adopts a quantitative method, collecting 246 questionnaires from high-tech firms in the national industrial park of the Yangtze River Delta zone in China. The authors examine the hypotheses using multiple hierarchical regressions and conduct Sobel and bootstrapping tests to further assess the mediating and moderated mediating effects of the variables.FindingsThe results indicate that both the relationship between search breadth and CE and the relationship between search depth and CE are mediated by opportunity discovery. The authors further show that technological environmental dynamism positively moderates the indirect effect of knowledge search breadth on CE and negatively moderates the indirect effect of knowledge search depth and CE.Originality/valueThis study provides a valuable theoretical framework for entrepreneurship literature by differentiating the effects of search depth and search breadth on the promotion of CE in established firms and pioneers the examination of the mediating role of opportunity discovery and the moderating role of technological environmental dynamism in these links as well.

scholarly journals The Moderating Role of Psychological Flexibility in the Relationship Between Organizational Commitment, Workaholism, Job Security, and Corporate Entrepreneurship Among Information Technology Workers in Accra, Ghana

SAGE Open ◽  
2019 ◽  
Vol 9 (3) ◽  
pp. 215824401987106
Author(s):  
Maame Afua Boatemaa ◽  
Kwaku Oppong Asante ◽  
Collins Badu Agyemang
Keyword(s):  
Information Technology ◽  
Organizational Commitment ◽  
Psychological Flexibility ◽  
Corporate Entrepreneurship ◽  
Job Security ◽  
Information Technology Workers ◽  
Technology Workers ◽  
The Relationship ◽  
Moderating Role

The present study was conducted to investigate the moderating role of psychological flexibility in the relationship between organizational commitment, workaholism, job security, and corporate entrepreneurship among information technology workers in Accra, Ghana. A total of 248 information technology workers purposively selected completed the Organizational Commitment Scale, the Dutch Work Addiction Scale, Job Insecurity Scale, the Work-Related Acceptance and Action Questionnaire, and the Entrepreneurial Behavior Scale. The results showed that job security, workaholism, and organizational commitment significantly predicted corporate entrepreneurship. Psychological flexibility moderated the relationship between organizational commitment, workaholism, and corporate entrepreneurship but not the relationship between job security and corporate entrepreneurship. The findings underscore the need for the development of interventions that would increase psychological flexibility in organizational settings.

Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience

2016 ◽  
Vol 8 (2) ◽  
pp. 106-126 ◽  
Author(s):  
Sreejesh S. ◽  
Debjani Sahoo ◽  
Amarnath Mitra
Keyword(s):  
Prior Experience ◽  
The Body ◽  
Content Type ◽  
Mediating Role ◽  
Self Image ◽  
Image Congruence ◽  
Congruity Theory ◽  
Customer Attitude ◽  
The Relationship

Purpose – The purpose of this paper is twofold. First, develop and test a conceptual model to understand the relationship between customers’ servicescape perceptions, self-image congruity and attitude in healthcare context. Second, to examine the extent to which the relationship between customers’ self-image congruity to attitude in a fully mediated model is moderated by their prior experience. Design/methodology/approach – Utilizing a self-administered survey of 320 customers, the study tested the proposed relationships with robust data analytic techniques. Findings – The results show that favorable servicescape perceptions help customers to form image congruence in terms of symbolic and functional elements and thereby strengthen their attitude. Further, servicescape accentuated image congruence have varying effects on customers’ attitude depending up on customers’ prior experience. Research limitations/implications – This study emphasized the role of servicescape on self-image congruity formation and customer attitude in a new service context (healthcare), and contribute to the body of existing knowledge on servicescapes and image congruity and further verify the soundness and robustness of the integrative theoretical framework. Practical implications – Favorable servicescape perceptions may encourage customers to form image congruence and attitude. In this respect, managers should make efforts to signal desired servicescape perceptions in order to retain existing customers and attract new ones. Originality/value – This study was the first to apply an integrative perspective of inference theory and image congruity theory to the context of hospital services to understand the relationship between servicescape, image-congruity and customer attitude.

Social media marketing, shoppers' store love and loyalty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Riaz Uddin Ahmed
Keyword(s):  
Social Media ◽  
Grocery Store ◽  
The Body ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Store Loyalty ◽  
Content Type ◽  
The Impact ◽  
The Relationship

PurposeThis study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and the impact of store love on store loyalty in grocery retail. Moreover, it explores the mediating and moderating role of store love and social media usage intensity (SMUI).Design/methodology/approachA survey was conducted among grocery shoppers and social media users in Norway. A total of 177 valid responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM).FindingsThe study discovered that SMMA impacts store love, and store love affects store loyalty. Store love serves as a mediator between SMMA and store loyalty. SMUI positively moderates the relationship between SMMA and store love; however, the relationship between store love and store loyalty is not moderated by SMUI.Research limitations/implicationsDespite having limited generalizability from a cross-sectional study, this study provides literary additions to the body of knowledge in grocery retail and enhances the cognitive appraisal theory (CAT) and the attachment theory (AT).Practical implicationsThe findings of this study will help grocery shoppers, store managers and grocery chain marketers to comprehend the role of SMMA in building emotional attachment with a grocery store and help make better decisions.Originality/valueFor the first time, this study incorporated SMUI as a moderator in the relationship between SMMA, store love and store loyalty in grocery retail. The study also proposes a new explanation for the relationship between SMMA and store loyalty by highlighting the mediating role of store love.

The role of information technology in purchasing function

2015 ◽  
Vol 30 (5) ◽  
pp. 498-510 ◽  
Author(s):  
Javier Alfonso Rodríguez-Escobar ◽  
Javier González-Benito
Keyword(s):  
Information Technology ◽  
Specific Effect ◽  
Comprehensive Overview ◽  
Content Type ◽  
Mediating Role ◽  
Industrial Companies ◽  
The Relationship ◽  
Positive Effect ◽  
Role Of Information

Purpose – This paper aims to analyze how information technology (IT) can help explain performance by the purchasing function. In addition to analyzing the direct effect and mediating role of purchasing practices in the relationship between IT and purchasing performance, as has been considered in previous research, this study investigates the possibility of a moderating effect of IT in the relationships between purchasing practices and purchasing performance. Design/methodology/approach – The propositions are tested with data from 156 purchasing managers, collected through a survey of members of the Spanish Association of Professionals of Purchasing and Supply Management who work in industrial companies. Findings – Although IT investments exert a positive effect on the purchasing function, the results show that this effect takes place through the implementation of purchasing practices that in turn improve the results of the purchasing function. Originality/value – Instead of focusing on a single, specific effect of IT investment in the purchasing function, this paper considers three potential effects (direct, mediated and moderating). Thus, it provides a more comprehensive overview of the topic and a more complete elucidation of the actual effects.

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