Brand ageing: an analysis from a Latin American perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Juliana Villegas ◽  
Ruben Guevara ◽  
Juan Esteban Escalante
Keyword(s):  
Latin American ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Time Dimension ◽  
Content Type ◽  
Endogenous Factors ◽  
Upper Management ◽  
American Perspective ◽  
Ageing Processes ◽  
Depth Interviews

Purpose Acknowledging that brands age over time, this paper aims to investigate the exogenous and endogenous factors that influence this phenomenon. Design/methodology/approach The literature on brand ageing is scarce. Through a study of several Colombian organisations that have an international presence, the paper uses a grounded-theory qualitative methodology, including in-depth interviews and documentary brand reviews over a longitudinal time dimension, to perform an analysis of specific aspects that affect brand ageing processes. Findings The results revealed that the factors that determine brand ageing can be classified into the following two subgroups: exogenous (conditions of the economic environment, category conditions, entrance of new competitors, ageing current consumers and entry of new consumers) and endogenous (organisational growth, upper management convictions, marketing structure, brand architecture, inappropriate naming and obsolete brand image) factors. Originality/value This research provides substantial academic value and insights that allow a better understanding of specific aspects that influence the brand ageing process.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

The creative minds of extraordinary pastry chefs: an integrated theory of aesthetic expressions – a portraiture study

2020 ◽  
Vol 32 (9) ◽  
pp. 3015-3034
Author(s):  
Kai-Sean Lee ◽  
Denise Blum ◽  
Li Miao ◽  
Stacy R. Tomas
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Aesthetic Experience ◽  
Content Type ◽  
Wassily Kandinsky ◽  
Integrated Theory ◽  
Theoretical View ◽  
The Aesthetic ◽  
Material Artifacts ◽  
Depth Interviews

Purpose This paper aims to demystify the creative experiences of an extraordinary group of pastry chefs – The Malaysian World Pastry Team, champions of the 2019 World Pastry Cup. The authors adopted an expressionist theoretical lens informed by two aesthetic philosophers – John Dewey and Wassily Kandinsky. Design/methodology/approach A two-year portraiture was conducted – a qualitative methodology that draws features from phenomenology and narrative inquiry, rendering artistically and empirically written “portraits” that reflect themes and patterns of participants’ experiences. In-depth interviews, observations and material artifacts were collected amid a journey alongside nine extraordinary Malaysian pastry chefs. Findings Presented in story structures, the authors offer three “portraits” of culinary creativity, each representing a core essence of the creative phenomenon: creative harmony in the form of sensorial and symbolic poetry; imaginative episodes as a hypnotic state of inspiration and incubation; and the creative duality of scientific rationalism and artistic fashion. The authors delineated the intricacies of each theme by presenting them as individual narratives. Research limitations/implications The portraits indicated that culinary creativity reflects an organic and emancipating aesthetic experience that is unbounded by formative structures or sequential processes. This provides a novel theoretical view that moves beyond conventional studies’ capitalistic frameworks, and toward the intimate viewpoints of the chef-creators. Specific contributions are discussed. Originality/value Through a unique qualitative approach and an aesthetic theoretical framework, this study provided a novel perspective on the culinary creative process. The aesthetic view captures culinary creativity through the eyes of the creator, a viewpoint less considered, yet imperative to the culinary profession.

scholarly journals Interfunctional coordination: the role of digitalization

2019 ◽  
Vol 35 (3) ◽  
pp. 404-419 ◽  
Author(s):  
José L. Ruiz-Alba ◽  
Rodrigo Guesalaga ◽  
Raquel Ayestarán ◽  
Javier Morales Mediano
Keyword(s):  
Focus Group ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Content Type ◽  
Top Executives ◽  
Main Driver ◽  
Negative Side Effects ◽  
Depth Interviews ◽  
Integrated Study

Purpose This paper aims to investigate interfunctional coordination (IC) in a B2B context. More specifically, it explores the role of digitalization as a strategic driver for an effective IC. Design/methodology/approach Following a qualitative methodology, three studies have been integrated: Study 1 (focus group with 5 participants), Study 2 (31 in-depth interviews with top executives) and Study 3 (online focus group with 9 experts). Findings One finding is that digitalization is the main driver for IC and can be considered strategic. Other findings show that digitalization can enhance IC, but it was also found that digitalization can have negative side effects on IC. Originality/value This study contributes to the understanding of the importance of digitalization on IC and also contributes to the conceptualization of IC as a dynamic capability.

Core tensions in luxury wine marketing: the case of Burgundian wineries

2018 ◽  
Vol 30 (3) ◽  
pp. 343-365 ◽  
Author(s):  
Liz Thach ◽  
Steve Charters ◽  
Laurence Cogan-Marie
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Research Study ◽  
Marketing Strategies ◽  
Content Type ◽  
Brand Differentiation ◽  
Differentiation Factors ◽  
Luxury Marketing ◽  
Depth Interviews ◽  
Theory Base

Purpose The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align or conflict with luxury marketing differentiation attributes. Design/methodology/approach A qualitative methodology of 23 in-depth interviews with various sized wineries, as well as Burgundy market experts, was used. In addition, document analysis of websites and marketing materials was carried out along with a comprehensive review of the luxury marketing literature. Findings Results show that Burgundian wineries have adopted some, but not all, of the luxury marketing differentiation attributes. Furthermore, there are a series of core tensions in the industry, including disagreement on using luxury marketing strategies. These findings contribute to the theory base in luxury wine marketing by illustrating how general luxury marketing attributes are used for wine brand differentiation. Originality/value This research is the first of its kind to investigate luxury marketing differentiation practices of Burgundy wineries. The results are relevant for new wineries in Burgundy, as well as those in different regions of the world who desire to emulate, and perhaps come close to achieving, some of the luxury price points that certain Burgundy wine producers achieve. The information is also useful to assist related industries, such as food and spirits, which struggle in implementing luxury marketing strategies.

Does Musharakah Mutanaqisah converge with Bai Bithamin Ajil and conventional loans?

2017 ◽  
Vol 59 (5) ◽  
pp. 740-755 ◽  
Author(s):  
Aghilasse Kashi ◽  
Azhar Mohamad
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Financial System ◽  
Islamic Banks ◽  
Content Type ◽  
Technical Issues ◽  
Depth Interviews

Purpose This study aims to examine the disputable Shari’ah and the technical issues underlying the implementation of the Musharakah Mutanaqisah partnership (MMP) model in home financing by Islamic banks in Malaysia. It assesses whether this much-lauded facility is in line with Shari’ah rules and whether it diverges from or converges to the Bay’ Bithaman Ajil (BBA) and conventional loan models. Design/methodology/approach This study uses a qualitative methodology based on in-depth interviews to achieve these objectives. Findings With regard to the issue of convergence, it is obvious from the interviewees’ perceptions that the MMP model is converging with the BBA and conventional housing loans. Originality/value Many factors were mentioned as the reasons for this convergence, with the most important being that Islamic banks are not operating in a fully fledged Islamic financial system, reducing the risk weightage and regulatory restrictions. As for Shari’ah compliance, controversy may result from the enhanced features that structure this facility. Though these enhanced features are Shari’ah compliant, it transforms the MMP model into a debt rather than a partnership contract.

Contradictions and identity work: insights from early-career experiences

2014 ◽  
Vol 33 (10) ◽  
pp. 906-918
Author(s):  
Jacob D. Vakkayil
Keyword(s):  
Software Development ◽  
Work Experience ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Identity Work ◽  
Early Career ◽  
Career Experiences ◽  
Content Type ◽  
Four Dimensions ◽  
Depth Interviews

Purpose – The purpose of this paper is to explore identity work in response to various types of contradictions experienced by employees in outsourced software development in the initial stages of their careers. Design/methodology/approach – A qualitative methodology is adopted. Data are generated primarily through in-depth interviews with participants who had less than five years of work experience in outsourced software development. Findings – Four dimensions of contradictions in the setting are identified and behaviors associated with identity work driven by these contradictions are explored. While responses included regression, despair, resignation and disengagement, behaviors in the direction of adjustment and development were also reported. The importance of various kinds of resources for developmental identity work is pointed out. Originality/value – This work contributes to discussions on identity work by bringing to light how contradictions influence it in the context of outsourced software work.

Mirror trade statistics between China and Latin America

2016 ◽  
Vol 9 (3) ◽  
pp. 177-189 ◽  
Author(s):  
Francisco Benita ◽  
Carlos M. Urzúa
Keyword(s):  
Latin America ◽  
Costa Rica ◽  
Latin American ◽  
Design Methodology ◽  
Financial Openness ◽  
Content Type ◽  
Explanatory Variables ◽  
Republic Of China ◽  
American Perspective ◽  
Latin American Countries

Purpose This paper aims to examine the accuracy of the trade statistics between the People’s Republic of China and 20 Latin American countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. Design/methodology/approach This paper contrasts the mirror trade statistics between China and 20 Latin American countries during 2009-2014, after adding to the Chinese side the trade figures corresponding to Hong Kong and adjusting for some valuation issues. Using the resulting panel data, the paper then explores some of the possible explanatory variables, in the case of Latin America, which can account for the significant trade misinvoicing that is found among most of the countries involved. Findings Trade misinvoicing, be that from the part of China or of its partners, varies substantially across Latin America. It is quite large in the case of some countries such as Bolivia, Costa Rica, Mexico, Panama and Paraguay, and, on the opposite side, relatively small in the case of other countries such as Argentina, Brazil, Chile, Guatemala and Venezuela. It is found that, from a Latin American perspective, trade misinvoicing is positively related to the countries’ lack of statistical capacity and their degree of financial openness. Originality/value This is the first empirical paper that examines the mirror trade statistics between China and Latin American.

Co-workers’ perceptions of and reactions to employee’s involuntary demotion

2019 ◽  
Vol 41 (4) ◽  
pp. 740-757 ◽  
Author(s):  
Sophie Hennekam ◽  
Subramaniam Ananthram ◽  
Steve McKenna
Keyword(s):  
Design Methodology ◽  
Emotional Responses ◽  
Emotional Reaction ◽  
Content Type ◽  
Informational Justice ◽  
Behavioural Responses ◽  
Behavioural Reaction ◽  
Three Stages ◽  
Depth Interviews ◽  
The Way

Purpose The purpose of this paper is to investigate how individuals perceive and react to the involuntary demotion of a co-worker in their organisation. Design/methodology/approach The authors draw on 46 semi-structured in-depth interviews (23 dyads) with co-workers of demoted individuals. Findings The findings suggest that an individual’s observation of the demotion of a co-worker has three stages: their perception of fairness, their emotional reaction and their behavioural reaction. The perception of fairness concerned issues of distributive, procedural, interpersonal and informational justice. The emotional responses identified were feelings of disappointment/disillusion, uncertainty, vulnerability and anger. Finally, the behavioural reactions triggered by their emotional responses included expressions of voice, loyalty, exit and adaptation. Originality/value Perceptions of (in)justice perpetrated on others stimulate emotional and behavioural responses, which impacts organisational functioning. Managers should therefore pay attention to the way a demotion is perceived, not only by those directly concerned, but also by co-workers as observers.

Haunted by the past: transformations and daily challenges of China's prosthetics

2020 ◽  
Vol 10 (1) ◽  
pp. 115-124
Author(s):  
Chunchun Wang
Keyword(s):  
Design Methodology ◽  
Cross Cultural ◽  
Future Research ◽  
Institutional Pressures ◽  
Rehabilitation Center ◽  
Content Type ◽  
The Past ◽  
Daily Experiences ◽  
History Of ◽  
Depth Interviews

PurposeThe purpose of this paper is to examine the transformations of prosthetic practices in China, as well as the daily experiences and dilemmas arising from the everchanging practices since 1949. On the basis of materials, this paper explores an everyday perspective to review the history of technology.Design/methodology/approachEthnography was collected with the application of participant observations, informal interviews and in-depth interviews during a 13-months study at a rehabilitation center in Chengdu, China. The literature on prosthetic manufacturing was also reviewed for this paper.FindingsChina's prosthetic technology seems to evolve from traditional to modern. However, this progressive narrative – innovation-based timeline (Edgerton, 2006, xi) – has been challenged by daily practices. Due to institutional pressures, prosthetists are in a dilemma of selectively using their knowledge to create one kind of device for all prosthesis users with a certain kind of disability, thereby regulating the physical and social experiences of prosthesis users. Besides, prosthesis users are accustomed to prostheses made with old techniques, and must correct themselves from old experiences to the daily practices recognized by the selected techniques.Originality/valueThis paper provides a cross-cultural case to reexamine Edgerton's criticism of the progressive and orderly innovation-centric technological narrative. More importantly, it reviews the history and practices of China's prosthetics from daily experiences rather than Edgerton's concentration on technology; therefore, it provides an everyday perspective for future research on technological transformations.

The role of entrepreneurial families in entrepreneurial ecosystems: the family social capital approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Claudia Benavides-Salazar ◽  
Cristina Iturrioz-Landart ◽  
Cristina Aragón-Amonarriz ◽  
Asunción Ibañez-Romero
Keyword(s):  
Social Capital ◽  
Design Methodology ◽  
Content Type ◽  
Entrepreneurial Ecosystems ◽  
Family Social Capital ◽  
The Family ◽  
Depth Interviews ◽  
Entrepreneurial Dynamics

Purpose This paper aims to investigate how entrepreneurial families (EFs) influence the development of entrepreneurial ecosystems (EEs) by using the family social capital (FSC) approach. Design/methodology/approach For this paper, the authors analyzed the Manizales EE as a case study. The authors used a variety of data collection procedures, including in-depth interviews with 26 entrepreneurs and mentors. Findings The authors established how EFs affect EE development, identifying how the FSC bridging mechanisms impact the EE’s social and cultural attributes, boosting entrepreneurial dynamics. Originality/value The results indicated the relevance of EFs’ embeddedness and the degree of the FSC institutionalization in promoting of entrepreneurship within the EEs.

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