Examining the Impact of a New Beer Sponsor on Attitudes and Behavioural Intentions toward American College Football Teams

2020 ◽  
pp. 47-68
Author(s):  
Terry Eddy ◽  
Sarah Gee ◽  
Lamar Reams
Keyword(s):  
College Football ◽  
Behavioural Intentions ◽  
The Impact

scholarly journals The Impact of Competitive Markets on Recruiting: Lessons from Collegiate Athletics

2018 ◽  
Vol 79 (1) ◽  
pp. 25-35
Author(s):  
Cary A. Caro
Keyword(s):  
High School ◽  
Labour Market ◽  
College Athletics ◽  
College Football ◽  
Collegiate Athletics ◽  
High School Athletes ◽  
New Markets ◽  
Brand Recognition ◽  
Football Programs ◽  
The Impact

AbstractConference realignment in NCAA college athletics impacted traditional rivalries and affiliations as it took shape from 2010 to 2013. As schools traded conferences, their college football programs were left to compete against new foes, and in new markets for high school athletes. The impact of brand recognition, prestige, and new conference affiliation on recruiting are examined herein. The findings of the market competitive externalities are important for every labour market in which business opt to compete.

scholarly journals Gender as moderator of the influence of tourists’ risk perception on destination image and visit intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rita Rosa Carballo ◽  
Carmelo Javier León ◽  
María Magdalena Carballo
Keyword(s):  
Gender Differences ◽  
Risk Perception ◽  
Risk Perceptions ◽  
Structural Equation ◽  
Group Analysis ◽  
Destination Image ◽  
Content Type ◽  
Behavioural Intentions ◽  
Consumption Decisions ◽  
The Impact

Purpose This paper aims to study the influence of gender on the theoretical and empirical relationships between tourists’ risk perceptions and both destination image and behavioural intentions. Design/methodology/approach An empirical study was carried out with potential tourists at home in Germany and the UK considering travelling to Spain, Egypt, Morocco, Brazil, Colombia and Indonesia. Data were analysed using structural equation modelling with multi-group analysis. Findings Results show that gender moderates the theoretical relationships between risk perception and both destination image and behavioural intentions. Risk perception is higher for women than for men and depends on the type of risks and the characteristics of the destination. Women are more likely than men to reduce their visit to a destination whenever there is an increase in their risk perceptions. However, the influence of risk perception on destination image is higher for men than for women. Thus, results prove there are significant gender differences in the theoretical relationships between risk perceptions and destination image and visiting intentions. Originality/value This paper provides new evidence on the gender differences in risk perceptions in tourism and their impact on destination image and visiting intentions, showing that whenever there are higher risks at a tourist destination women do change more than men their behavioural intentions. The results are useful for designing risk management and promotion policies at destinations that avoid the masculinisation bias, thereby considering the impact of gender differences on travel behaviour and consumption decisions.

Determinants of the Behavioural Intentions of Households to Recycle E-Waste in Sri Lanka

2019 ◽  
Vol 9 (8) ◽  
pp. 202-216
Author(s):  
N.P Ravindra Deyshappriya ◽  
M.M.T.D.M Kumari
Keyword(s):  
Sri Lanka ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Model ◽  
Waste Recycling ◽  
Behavioural Intentions ◽  
Urban Rural ◽  
Statistical Relationships ◽  
The Impact ◽  
Socio Economic Factors

This study seeks to recognize the determinants of behavioural intentions of households to recycle e-waste (ER = e-waste recycling) in Sri Lanka. Structural equation modelling was applied to analyse the data of 230 households. The measurement model confirmed the appropriateness of the considered constructs and variables to estimate statistical relationships among the recognized variables. The structural model emphasized that factors such as environmental awareness, attitude to recycling, social pressure, and rules and regulations positively affect the behavioural intentions to recycle e-waste while the inconvenience and cost of recycling affect it negatively in Sri Lanka. Apart from that the moderating effect stresses that previous experience in ER reduces the inconvenience of recycling and therefore past experience of ER indirectly increases the perception of ER. This study also highlights that socio-economic factors such as education, age, household size, gender, and income significantly affect the behavioural intentions to recycle e-waste and the impact of these demographic factors varies across the urban, rural, and state sectors.

MEMORABLE TOURISM EXPERIENCES INSPIRED BY THE BEAUTY OF NATURE

2021 ◽  
Vol 27 (2) ◽  
pp. 315-337
Author(s):  
Dina Lončarić ◽  
Marina Perišić Prodan ◽  
Jasmina Dlačić
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Partial Least Square ◽  
The Body ◽  
Least Square ◽  
Behavioural Intentions ◽  
The Republic ◽  
Key Dimensions ◽  
Pencil And Paper ◽  
The Impact

Purpose – Today's tourists are increasingly looking for an active, healthy and meaningful way to spend their time at a destination. The purpose of this study, therefore, is to determine the key dimensions of memorable tourism experiences (MTEs) that influence tourists' satisfaction with the vacation experience motivated by the beauty of nature and landscape, as well as the impact of satisfaction with vacation experience on behavioural intentions. Design – Using a structured questionnaire on pencil and paper, data were collected from a sample of 334 travellers who were citizens of the Republic of Croatia and whose primary motive for travel was to visit a natural attraction. Methodology/approach – The questionnaire adopted previously validated scales and was used to explore MTEs, satisfaction with the vacation experience and behavioural intentions. The hypotheses were empirically tested using partial least square structural equation modelling. Findings – The results show that not all MTE dimensions influence satisfaction with the vacation experience among tourists whose primary travel motive was the beauty of nature and landscape. Hedonism, refreshment, and involvement as MTE dimensions had a statistically significant influence on satisfaction with the vacation experience. In addition, satisfaction with the vacation experience had a statistically significant influence on several behavioural intentions, with the strongest influence on intention to recommend. Originality of the research – Tourists in nature-based destinations were found to exhibit specific behaviours, as not all MTE dimensions contribute equally to satisfaction with the vacation experience. This study extends the body of knowledge on tourism experience theory by empirically testing its premises on tourists motivated by the beauty of nature and landscape.

scholarly journals Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions

2020 ◽  
Vol 44 (1) ◽  
pp. 83-112
Author(s):  
Nur Zarifah Dhabitah Mahat ◽  
Mohd Hafiz Hanafiah
Keyword(s):  
Online Reviews ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Equation Modeling ◽  
Behavioural Intentions ◽  
Information Credibility ◽  
The Impact ◽  
The Relationship

This paper aims to examine the impact of TripAdvisor reviews on behavioural intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed for building travellers’ trust and behavioural intentions: information quality, credibility, adoption and usefulness. Trust is expected to mediate the relationship between eWOM attributes and travellers’ behavioural intention. Data from 410 travellers were analysed using Partial Least Square-Structural Equation Modeling (PLS-SEM), and the findings show that TripAdvisor e-WOM attributes (information credibility, adoption and usefulness) significantly influence the traveller's trust. Besides, traveller behavioural intention was influenced considerably by TripAdvisor eWOM information credibility and usefulness. Lastly, trust in e-WOM significantly mediates travellers' behavioural intention. This paper confirms the importance of eWOM in the context of the tourism industry and travellers' trust and behaviour towards online review, which altered how consumers behave before deciding to travel.

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giridhar B. Kamath ◽  
Shirshendu Ganguli ◽  
Simon George
Keyword(s):  
Structural Equation ◽  
Group Analysis ◽  
Age Groups ◽  
Team Identification ◽  
Age And Gender ◽  
Content Type ◽  
Behavioural Intentions ◽  
Premier League ◽  
And Gender ◽  
The Impact

PurposeThis paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in the context of Indian Premier League (IPL), while testing for the moderating effects of age and gender.Design/methodology/approachData were collected from 1,053 participants through both online and offline survey and then analyzed using exploratory factor analysis (EFA) and structural equation modelling (SEM).FindingsAttachment points influence the formation of team identification, which, in turn, affect the attitude towards the team sponsors. Attitude towards the team sponsors influence the behavioural intentions. Player attachment influences team identification the most. Age and gender have a moderating effect on the constructs of the study. Team identification in females is stronger because of attachment to sports, whereas males have stronger team identification based on player attachment. Males have a stronger intention to spread positive word of mouth (WOM) about sponsor products as compared to the female respondents. The younger age group of less than 21 years has more intention to spread positive WOM compared to the other age groups considered in the study.Practical implicationsThis study contributes towards sports sponsorship research and the paradigms of social identity and attachment theories. Moreover, it will also help the marketers (sponsors) in IPL to strategically market their brands.Originality/valueThis is the first study to investigate the impact of attachment points on sponsorship outcomes in the context of IPL. Further, it is also the first to investigate the purchase intentions and WOM for the team sponsors in IPL. The multi-group analysis results will provide insights into marketers to better understand IPL viewers' segments and their behaviour.

Can Visual Complexity Impede Impact Appreciation of Mediated Sports? Team Identification and Viewer Response to a Complex Presentation of College Football

2011 ◽  
Vol 4 (4) ◽  
pp. 454-472 ◽  
Author(s):  
R. Glenn Cummins ◽  
Norman E. Youngblood ◽  
Mike Milford
Keyword(s):  
College Athletics ◽  
Visual Complexity ◽  
College Football ◽  
Negative Evaluation ◽  
Team Identification ◽  
Game Play ◽  
Sports Team ◽  
Low Levels ◽  
The Impact ◽  
Viewer Response

Sport telecasts are frequently the showcase and testing ground for innovative broadcast technologies. One particularly novel example is ESPN’s coverage of college athletics via its multiscreen, or mosaic, format. This experiment tested the impact of its visual complexity by comparing the response of fans high and low in team identification to this format versus a traditional presentation of dull and exciting game play. For highly identified spectators, this format was a detriment to their appreciation of game play, whereas the format had little impact for viewers with low levels of team identification. Moreover, independent of degree of team identification, viewers reported a more negative evaluation of this technique than of a traditional broadcast, and results were consistent regardless of the dull or exciting nature of game play.

Sign in / Sign up

Export Citation Format

Share Document