Testing the relative effectiveness of marketing and political strategies

2020 ◽  
Vol 36 (12) ◽  
pp. 11-13
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Relative Effectiveness ◽  
Marketing Strategies ◽  
Content Type ◽  
Pertinent Information ◽  
Political Agents ◽  
A Company ◽  
Practical Implications ◽  
Sociopolitical Forces

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on companies' use of political or marketing strategies in relation to sociopolitical pressures. Managing sociopolitical forces is a practice that's separate from managing other market-based forces, due to this needing a different skillset. Engaging with sociopolitical agents does make firms more likely to attempt to influence threatening government public policy. A relationship-based strategy to engage with social and political agents was reliably shown to elevate the capacity of a company to respond to and manage sociopolitical forces with marketplace consequences, for example, in the arena of health. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

How to optimize marketing strategy development

2020 ◽  
Vol 36 (8) ◽  
pp. 17-19
Keyword(s):  
Artificial Intelligence ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Reading Time ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Content Type ◽  
Human Creativity ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Artificial Intelligence (AI) is enabling companies to perform many functional tasks more efficiently. Some organizations are starting to further utilize its capabilities by combining the rationality of AI with human creativity in order to optimize development of marketing strategies. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

A study of two innovative workplace programmes for workers with intellectual disabilities (WWID) in Australia revealed their positive influence

2018 ◽  
Vol 26 (4) ◽  
pp. 5-6
Keyword(s):  
Intellectual Disabilities ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Positive Influence ◽  
Working Environment ◽  
Content Type ◽  
Pertinent Information ◽  
A Company ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A study of two innovative workplace programs for workers with intellectual disabilities (WWIDs) in Australia revealed their positive influence. The study has a number of practical implications. The first is that HR departments can play a significant role in developing innovative projects that help WWIDs to settle down in a company. Ideally, the programs help them to move from feeling like “outsiders” to being “insiders,” who understand the working environment and feel closer to their colleagues. The best moment for such innovative programs is right at the start of employment. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Protecting cash flows during a major crisis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Crisis Management ◽  
Cash Flow ◽  
Design Methodology ◽  
Reading Time ◽  
Business Processes ◽  
Cash Flows ◽  
Marketing Strategies ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Major crises like the Covid-19 pandemic can negatively impact on cash flow of small B2B firms. But SMEs affected can address the issue by implementing relevant marketing strategies associated with three key business processes to enhance their crisis management. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

IKEA has the last laugh

2014 ◽  
Vol 30 (3) ◽  
pp. 16-18
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Fair Share ◽  
Content Type ◽  
Pertinent Information ◽  
A Company ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Say what you like about IKEA, it attracts far more than its fair share of publicity – some of it self-generated, some of it triggered by customers, some of it part of comedians' stand-up routines, and most of it welcomed by a company which has, despite being the world's largest furniture retailer, even bigger ambitions Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.

Prevention is better than cure

2020 ◽  
Vol 36 (4) ◽  
pp. 36-38
Keyword(s):  
Middle Ages ◽  
Design Methodology ◽  
Reading Time ◽  
East India Company ◽  
Content Type ◽  
Pertinent Information ◽  
Set Up ◽  
A Company ◽  
Practical Implications ◽  
Better Than

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings When looking at human history, it is interesting to note that companies are a relatively recent phenomenon. They started appearing mostly in Japan in Medieval times, before growing more widely in the Middle Ages before becoming international with the likes of the East India Company and others that were set up with the agreement of the British Crown. Since their beginning, there has always been a strong theme attached to firms which has likened then to human bodies. People refer to the ‘heart’ of a company or its ‘soul’; firms are described as ‘ailing’ or ‘thriving’; even the word ‘corporation’ comes from the Latin word for body. It seems that in seeking to understand how firms work, we use anthropomorphic language to describe them. Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/Value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The importance of looking good

2016 ◽  
Vol 32 (7) ◽  
pp. 14-16
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Reading Time ◽  
Online Communication ◽  
Fundamental Aspect ◽  
Content Type ◽  
The Public ◽  
Pertinent Information ◽  
A Company ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The ever-widening expanse of social media means that all companies now need an online profile. But such increased exposure means that companies are now under the influence of the public to look good. The need to strive for a good e-reputation is a fundamental aspect of any social media presence for a company. Instant communication means that public dissatisfaction can accumulate uncontrollably. Therefore, effective online communication of ethical plans and initiatives by companies through social media is a key concern. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

“Well they would say that, wouldn’t they!”

2016 ◽  
Vol 24 (5) ◽  
pp. 25-27
Author(s):  
Simon Linacre
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Holding Back ◽  
A Company ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings What is cynicism? To the manager, it is a cancerous, evil flow of negativity that stops employees from getting on with the job they are paid to do; it is the holding back of a company on the rise; it is the contamination of enthusiastic, young employees with so-called wise words from more experienced members of staff. In short, it is nothing less than the almost willful sabotage of all the good things a company tries to do. Practical Implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Tweeting your way out of disaster

2017 ◽  
Vol 33 (8) ◽  
pp. 17-19
Keyword(s):  
Customer Service ◽  
Design Methodology ◽  
Reading Time ◽  
Service Failure ◽  
Content Type ◽  
Pertinent Information ◽  
Customer Services ◽  
A Company ◽  
Practical Implications ◽  
Do So

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Social media now rules our online lives. It is an inescapable part of our modern existence, and as such, it is being embraced by companies to allow them to survive in the digital age. Twitter is becoming the go-to destination for customer service issues, mainly because of its public and instantaneous nature. Customers are able to make use of a huge audience and the potential for brand damage to a company by using Twitter to complain about a service failure. The costs are now so great that companies need to seriously consider and invest in their Twitter customer services. Success here can not only mitigate brand damage, but also improve it, whereas failure to do so can be catastrophic. Twitter is now the key to how well a company can do globally. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

HR analytics

2017 ◽  
Vol 25 (7) ◽  
pp. 9-11 ◽  
Keyword(s):  
Decision Making ◽  
Design Methodology ◽  
Reading Time ◽  
Evidence Based ◽  
It Infrastructure ◽  
Content Type ◽  
The Future ◽  
Pertinent Information ◽  
A Company ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings It was suggested that the future of HR analytics depends on integration within a company. There needs to be an updated and inclusive IT infrastructure for centralized data storing. HR analytics will move from simple statistical reporting to evidence-based predictive decision-making. It was also found that the future of HR analytics might mean it ceases to exist as a separate function, if it is subsumed in a centralized analytics function, overarching all business disciplines. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The perceived security of patenting

2017 ◽  
Vol 33 (11) ◽  
pp. 13-15
Keyword(s):  
Case Studies ◽  
Open Innovation ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
Perceived Security ◽  
Pertinent Information ◽  
A Company ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the papers in context. Findings Do patents hinder open innovation and collaboration? The protective and secretive nature of the patent would suggest that it does. After all, if a company wants to hide or protect a product then, surely, they are unwilling to work with others? Holgersson and Granstrand (2017) look at the role of patents and the motives behind their applications to see if open innovation is being hindered. Ultimately, it seems, patents may stifle innovation to some degree, but the security that they provide actually encourages firms to collaborate with others. By removing the fear of intellectual theft or loss of revenue, patents free-up innovators to work with others to enlarge the market they have just created. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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