Mastering the challenge of business ecosystems

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephen Denning
Keyword(s):  
Design Methodology ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Ecosystem ◽  
Business Ecosystems ◽  
Practical Implications

Purpose The author discusses the challenges of implementing a digital ecosystem, a way of transcending the boundaries of a firm to include additional producers to provide more value to customers and also by making customers active partners. Design/methodology/approach An ecosystem is intentionally organized to generate, facilitate and benefit from interactions rather than transactions. Findings The author explains how firms can make the customers active participants in creating and evolving the network by embracing the dynamic concept of an ecosystem. Practical/implications The ecosystem becomes more valuable to users as more users join. Originality/value Essential reading for executives experimenting with corporate digital platforms.

scholarly journals A strategic look at how to extend your digital footprint

2014 ◽  
Vol 30 (7) ◽  
pp. 1-3 ◽  
Author(s):  
Steve North ◽  
John Jason Oliver
Keyword(s):  
Design Methodology ◽  
Practical Experience ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Footprint ◽  
Academic Knowledge ◽  
Digital Strategy ◽  
Practical Implications ◽  
Insight Into ◽  
Key Questions

Purpose – The purpose of this paper is to provide an overview of the key strategic questions that need to be considered when evaluating whether or not to extend a company’s reach across multiple digital platforms. Design/methodology/approach – The viewpoint presented in this paper reflects both the practical experience of conceiving, launching and implementing a multi-platform digital strategy, combined with an academic insight into branding and strategic resource allocation and management. Findings – Before extending the digital footprint, executives need to consider several key questions that will impact on the relative success of their digital strategy. Practical implications – A digital strategy that extends a company’s reach across multiple platforms needs to be considered in terms of delivering against corporate- and business-level strategy to be effective. Originality/value – This paper presents a unique combination of practical experience fused with academic knowledge on the key questions that should be considered to successfully design and implement a multi-platform digital strategy.

scholarly journals Digital amnesia and the future tourist

2017 ◽  
Vol 3 (1) ◽  
pp. 73-76 ◽  
Author(s):  
Chris Greenwood ◽  
Matthew Quinn
Keyword(s):  
Decision Making ◽  
Design Methodology ◽  
Tourism Industry ◽  
Environmental Scanning ◽  
Content Type ◽  
Digital Platforms ◽  
Future Analysis ◽  
The Future ◽  
Practical Implications

Purpose The purpose of this paper is to examine the phenomenon of digital amnesia and its influence on the future tourist. Design/methodology/approach A trend paper based on environmental scanning and speculative future analysis. Findings The phenomena of digital amnesia are established. The growth of digital platforms and the consumer’s reliance is exponential. The implications for the future tourist in terms of decision making, the influence of marketing messaging and potentially the recall and reimagining of authentic experience will be significant in the future. Practical implications Subject to the signals of change, should consumer’s reliance on digital platforms for the storing of information and memories continue to grow this has implications on how tourism businesses engage with their customers, influence and inform their marketing and how destinations would be reimagined based on the recall of their visitors. Originality/value The trend of digital amnesia is an established and well-documented phenomenon. The development of the trend to consider the implications for the future tourism industry based a growing dependence on digital platforms is the focus of this paper.

Innovative business ecosystems

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Global Marketplace ◽  
Content Type ◽  
Business Ecosystems ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Ideal

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Ecosystems are fast becoming the ideal business model in order to deal with the increasingly complex and unstable global marketplace. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals The contribution of digitalisation to business longevity from a competitiveness perspective

2020 ◽  
Vol 32 (4) ◽  
pp. 617-645 ◽  
Author(s):  
Chiara Rossato ◽  
Paola Castellani
Keyword(s):  
Design Methodology ◽  
Business Processes ◽  
Rapid Evolution ◽  
Cultural Value ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Skills ◽  
Efficiency And Effectiveness ◽  
Design Skills ◽  
Practical Implications

PurposeThis paper aims to examine how long-lived firms can further develop through digitalisation in terms of actions, conditions and effects from a competitiveness perspective.Design/methodology/approachThis exploratory study follows an inductive approach based on a survey conducted via interviews undertaken with nine long-lived Italian firms. The dimensions of the model (command, continuity, community, connection), elaborated by Miller and Le Breton-Miller (2005) in relation to longevity factors, were chosen to analyse digitalisation’s contribution to these long-lived firms’ development.FindingsThe digitalisation implemented by the analysed firms contributed in a variety of ways: (1) improved the efficiency and effectiveness of their business processes, (2) enhanced the understanding of customer experience, (3) supported their craftsmanship and the transmission of the knowledge included in the entrepreneurial path, (4) increased the awareness of the cultural value of the firms’ heritage and (5) allowed for the development of cutting-edge design skills by experimenting with content on different digital platforms and devices.Practical implicationsThis study suggests managers of long-lived firms develop digital skills that allow them to interact with the rapid evolution of this context and understand how to effectively implement digitalisation in their specific firm. From this perspective, it is strategic to establish or strengthen collaborative network relationships to acquire such necessary skills.Originality/valueThis study provides novel empirical evidence on how long-lived firms are facing the challenge of digitalisation in terms of actions, conditions and effects to improve their competitiveness and ensure their survival.

Does rivalry matter? An analysis of sport consumer interest on social media

2019 ◽  
Vol 20 (4) ◽  
pp. 646-665 ◽  
Author(s):  
Nicholas Masafumi Watanabe ◽  
Ann Pegoraro ◽  
Grace Yan ◽  
Stephen L. Shapiro
Keyword(s):  
Social Media ◽  
Fixed Effects ◽  
Design Methodology ◽  
Empirical Examination ◽  
Content Type ◽  
Digital Platforms ◽  
Twitter Data ◽  
Panel Regressions ◽  
Number Of Factors ◽  
Practical Implications

Purpose Previous research on rivalry games in sport has predominantly focused on understanding the nature of these games and their effects on consumer behavior. As such, the purpose of this paper is to conduct an empirical examination to provide better theoretical and empirical understanding of how rivalries may impact the posting of content online. Design/methodology/approach This research utilizes Twitter data measuring the number of posts by individuals about college football teams to model how often fans create content during game days. The models in this study were estimated using fixed-effects panel regressions. Findings After controlling for a number of factors, including the type of rivalry game, results indicate fans post more during traditional rivalries. Furthermore, newer rivalry games had less impact on the amount of content posted about a team. Practical implications The findings from this research provide sport marketers with important information regarding fan use of digital platforms. Notably, the results suggest rivalries can help to boost the volume of content individuals post about a team, indicating these games provide teams with an opportunity to maximize their engagement with fans and focus on key marketing objectives. Originality/value To date, there has been little examination considering whether rivalries affect behaviors in the digital realm. Therefore, the current investigation is one of the first studies to examine how rivalries impact social media behavior.

Strategies for competing in markets enabled by digital platforms

2019 ◽  
Vol 47 (1) ◽  
pp. 30-36 ◽  
Author(s):  
Kazuaki Ikeda ◽  
Anthony Marshall
Keyword(s):  
Competitive Advantage ◽  
Design Methodology ◽  
Consumer Experience ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Infrastructure ◽  
Data Platform ◽  
Cross Platform ◽  
Practical Implications

Purpose The article examines four strategies for creating competitive advantage in markets enabled by digital platforms. Design/methodology/approach The four strategies are assessed: 10; Strategy 1: The Digital Industrialist - hardware-data-experience. 10;Strategy 2: The Digital Consumer - experience-data-platform-hardware. 10;Strategy 3: The Data Acquirer - buy data (D). 10;Strategy 4: The Platform over Platform (PoP). Findings By offering their customers even more compelling and unique cross-platform experiences, platform over platform entrants can create new mega-platform environments, overarching existing, otherwise successful platform environments. Practical implications By expanding and deepening their customers’ engagement, platform over platform businesses might ultimately relegate some existing platforms to digital infrastructure – providing the pipes and plumbing for customers empowered to jump seamlessly across and between platforms with the support and encouragement of their platform over platform orchestrators.

How India can be essential to the global ecosystem economy

2017 ◽  
Vol 45 (4) ◽  
pp. 33-39 ◽  
Author(s):  
Namit Agrawal ◽  
Madhuri Banda ◽  
Anthony Marshall ◽  
Nipun Mehrotra ◽  
Clifford Patrao
Keyword(s):  
Design Methodology ◽  
Value Chains ◽  
Content Type ◽  
Business Ecosystems ◽  
Organizational Activities ◽  
Changing Economy ◽  
The Right ◽  
Key Steps ◽  
Practical Implications

Purpose Outlines why India is poised to be a key partner in the global ecosystem economy Design/methodology/approach Researches the advantage India has and the steps it is taking to make itself a leaders in ecosystem businesses. Findings 54 percent of Indian executives expect ecosystems to replace traditional value chains with new value models. and 92 percent expect to change primary organizational activities due to the emergence of ecosystems. Practical implications To maximize and capture benefits from ecosystems, business, educational and government leaders can pursue three key steps to participate in rapidly emerging Indian business ecosystems. Originality/value This study puts together both the corporate and governmental actions that promote the right conditions for ecosystem entrepreneurship so that potential partners have a unique view of the opportunities to participate in this rapidly changing economy.

Strategies for creating and capturing value in the emerging ecosystem economy

2015 ◽  
Vol 43 (2) ◽  
pp. 2-10 ◽  
Author(s):  
Steven Davidson ◽  
Martin Harmer ◽  
Anthony Marshall
Keyword(s):  
Design Methodology ◽  
Success Strategies ◽  
Content Type ◽  
Corporate Leaders ◽  
Business Ecosystem ◽  
Business Ecosystems ◽  
Key Drivers ◽  
Strategies For Success ◽  
Synergistic Relationships ◽  
Practical Implications

Purpose – This article identifies a new transactional system–the business ecosystem. It describes the characteristics and drivers of these complex webs of interdependent enterprises and other participants which create unique value through synergistic relationships. Design/methodology/approach – The article explains how innovative organizations can seek new opportunities and develop new competencies in business ecosystems they will explicitly create or participate in. Findings – Ecosystems provide stimulus for, and a path to organizational and industry transformation – connecting people and organizations in new and different ways, and providing access to skills and expertise often unavailable outside the ecosystem. Practical implications – The authors have identified a spectrum of ecosystem archetypes that they call the Shark Tank, the Hornet’s Nest, the Wolf Pack and the Lion’s Pride. They analyze the success strategies for each. Originality/value – This article methodically diagrams the strategies for success in the emerging ecosystem economy. It identifies the key drivers of value in these new kinds of networks and offers corporate leaders actionable advice on how to position their firms in specific types of ecosystems.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

scholarly journals Advantages and potential challenges of data management in e-maintenance

2019 ◽  
Vol 25 (3) ◽  
pp. 378-396 ◽  
Author(s):  
Arian Razmi-Farooji ◽  
Hanna Kropsu-Vehkaperä ◽  
Janne Härkönen ◽  
Harri Haapasalo
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Management Practices ◽  
Future Research ◽  
Conceptual Approach ◽  
Content Type ◽  
Different Types ◽  
Maintenance Systems ◽  
Industry Leader ◽  
Practical Implications

Purpose The purpose of this paper is twofold: first, to understand data management challenges in e-maintenance systems from a holistically viewpoint through summarizing the earlier scattered research in the field, and second, to present a conceptual approach for addressing these challenges in practice. Design/methodology/approach The study is realized as a combination of a literature review and by the means of analyzing the practices on an industry leader in manufacturing and maintenance services. Findings This research provides a general understanding over data management challenges in e-maintenance and summarizes their associated proposed solutions. In addition, this paper lists and exemplifies different types and sources of data which can be collected in e-maintenance, across different organizational levels. Analyzing the data management practices of an e-maintenance industry leader provides a conceptual approach to address identified challenges in practice. Research limitations/implications Since this paper is based on studying the practices of a single company, it might be limited to generalize the results. Future research topics can focus on each of mentioned data management challenges and also validate the applicability of presented model in other companies and industries. Practical implications Understanding the e-maintenance-related challenges helps maintenance managers and other involved stakeholders in e-maintenance systems to better solve the challenges. Originality/value The so-far literature on e-maintenance has been studied with narrow focus to data and data management in e-maintenance appears as one of the less studied topics in the literature. This research paper contributes to e-maintenance by highlighting the deficiencies of the discussion surrounding the perspectives of data management in e-maintenance by studying all common data management challenges and listing different types of data which need to be acquired in e-maintenance systems.

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