The creation of a market – LP South America (A)

2021 ◽  
Vol 17 (1) ◽  
pp. 146-174
Author(s):  
Jeffrey W. Overby
Keyword(s):  
South America ◽  
Diffusion Of Innovation ◽  
Product Life Cycle ◽  
Oriented Strand Board ◽  
Cultural Influences ◽  
Theoretical Models ◽  
Global Strategy ◽  
Cultural Issues ◽  
Content Type ◽  
Academic Level

Theoretical basis One of the major issues present in this case is whether there is significant industry pressure to internationalize. Yip’s (1989) global strategy drivers are a helpful approach for examining this issue. This case also applies two important marketing concepts – the product life cycle and diffusion of innovation theory – and how differences across international markets impact these concepts. Finally, there are significant cultural issues at play in this case as well. Theoretical models of national culture, such as Hofstede, Hall and others, can be used to examine cultural influences on an industry that is not often associated with culture. Research methodology The case is based upon a combination of secondary research and primary research. The lead researcher and a team of graduate students conducted interviews with Louisiana-Pacific Corporation (LP) executives in the USA and Chile in 2017. Case overview/synopsis This three-part case examines the internationalization of LP into South America. Case A begins in 1999 as LP attempts to decide whether to take its oriented strand board product international. The reader is asked to consider where LP should go in South America. Case B examines the factors LP used to decide to enter Chile and then outlines the key decisions that led to its impressive growth between 2000 and 2015. Case C begins in 2015 as LP now considers whether to expand its markets into Argentina or Colombia. Complexity academic level Given the complexity of issues raised in the case and the need to narrow these issues down to an implementable decision, this case is most appropriate later in the schedule of a graduate or executive-level business course in international business or international marketing.

Dancing in the storm: finessing emergency remote teaching in the COVID-19 pandemic

2021 ◽  
Vol 11 (4) ◽  
pp. 1-21
Author(s):  
Louise Whittaker ◽  
Hayley Pearson
Keyword(s):  
Change Management ◽  
Learning Outcomes ◽  
Business School ◽  
Learning Experience ◽  
Theoretical Models ◽  
Management Process ◽  
School Students ◽  
Content Type ◽  
General Managers ◽  
Academic Level

Case overview The Gordon Institute of Business Science (GIBS), a South African based business school and one of the top ranked business schools in Africa, was yet again facing a crisis during the COVID-19 pandemic. Having emerged out of an extraordinary year of strict lockdown regulations and having managed a rapid shift to emergency remote teaching. GIBS had managed to maintain its academic programmes, ensuring the completion of the curriculum within the academic year whilst maintaining the exceptionally high standards and quality learning experience it was known for. As 2020 drew to a close, the academic programmes team and the students looked forward to starting the new year in a more “normal” mode of operation. GIBS closed for Christmas holiday with the intent on returning, in early 2021, in some form of face-to-face teaching. However, on the 27th of December 2020, the President of South Africa announced a return to level-3 lockdown as the second wave of infections swept through the country. Strict measures were once again enforced, significantly impacting GIBS’ possible return to campus in January 2021. Reflecting on the lessons learnt over the past year, the Executive Director: Academic Programmes, Professor Louise Whittaker, yet again faced the challenge of deciding how best to proceed given the circumstances. The case illustrates the need for effective change management through the application of Kotter’s 8 steps to transformation, whilst demonstrating the complexity of change management during a crisis. A particular focus on the importance of communication during a change management process in a crisis is illustrated through this case. Expected learning outcomes The learning outcomes are as follows: students need to understand that in a crisis, change management will be emergent and requires flexibility and adaptability; students will determine what concrete actions may be required during a change management process in a crisis; students will need to discern that theoretical models do not necessarily fit real world contexts, particularly in a crisis situation; and students will identify aspects that might be missing or inadequately formulated in standard models of change management. Complexity academic level The case is positioned at a post-graduate level and would be ideal as a teaching case for business school students on a Master of Business Administration programme, a specialised business masters programme or selected executive education programmes for general managers or senior executives. The case can be taught in a course in the following fields, namely, change management, leadership or strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Expansion decision: HC Securities and Investment

2018 ◽  
Vol 8 (4) ◽  
pp. 1-27 ◽  
Author(s):  
Ali H. Choucri ◽  
Anne Dietterich ◽  
Victoria Gillern ◽  
Julia Ivy
Keyword(s):  
Hong Kong ◽  
Learning Outcomes ◽  
International Business ◽  
Global Strategy ◽  
Growth Potential ◽  
Asia Pacific ◽  
Local Market ◽  
Content Type ◽  
Customer Base ◽  
Academic Level

Learning outcomes Expected learning outcomes: To respond to the case question, students would analyze macro- and microeconomic differences to determine HC Securities’ preferred global strategy and appropriate market entry mode. The case demonstrates how instability in a local market, in this case Egypt, can force a company to go global. It also demonstrates how two superficially similar markets, Singapore and Hong Kong, provide different opportunities for HC Securities and require different global strategies: Singapore provides a jumping-off point to its predominantly Muslim neighbors Malaysia and Indonesia, whereas Hong Kong gives access to China and could provide a new customer base of Asian investors willing to invest in Africa and the Middle East. Case overview/synopsis Brief overview of the case: The case introduces the Egyptian investment company HC Securities, which is facing challenges related to Egypt’s political instability and economic slowdown. HC Securities’ CEO, Mr. Choucri, feels expansion to one of the Asia-Pacific countries could help with the company’s growth and stability. He identifies Hong Kong and Singapore as the most compelling locations because of their sophisticated economies and growth potential in the investments industry. This case provides information about each market, allowing students to respond to the question “What should Choucri do to assure a market-based solution for his company?” Complexity academic level Student level and proposed courses: The case is appropriate for use in undergraduate courses in international business or strategic management. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code International Business.

IKEA Inc.: the India way

2020 ◽  
Vol 10 (1) ◽  
pp. 1-9
Author(s):  
Neetu Yadav
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Learning Outcomes ◽  
Emerging Market ◽  
Local Environment ◽  
Global Strategy ◽  
International Strategy ◽  
Content Type ◽  
Academic Level

Learning outcomes Learning outcomes are as follows: to learn about the application of Bartlett and Ghoshal’s model of international strategy; to compare and contrast the global strategy of IKEA in India and China; and to understand how adaptability can create a new competitive advantage in emerging markets. Case overview/synopsis The case study enables discussion about the global strategy of a well-established multi-national company, IKEA in an emerging market. IKEA is a well-established and well-known brand in the international market in furniture retailing. It has decided to make a debut in India in 2017 with its first store in Hyderabad. However, it was yet to open it in 2018. The case emphasizes upon understanding the global strategy of IKEA, positioning itself in the fragmented Indian furniture industry, managing differences in emerging markets and adapting to the local environment of the particular country. The case highlights how adaptability can create a new competitive advantage in managing global strategy in different countries of emerging markets. Complexity academic level This case study is developed for post-graduate management programs as an MBA, Executive MBA and executive development programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

Classy Styles Ltd., Inc.: shifting production overseas

2020 ◽  
Vol 16 (3) ◽  
pp. 327-344
Author(s):  
George C. Gonzalez ◽  
Qin Han
Keyword(s):  
Primary Source ◽  
Theoretical Models ◽  
Content Type ◽  
General Management ◽  
Academic Level ◽  
Women's Apparel ◽  
The Family ◽  
Source Data ◽  
Business Course ◽  
And Control

Theoretical basis The main theoretical models used in the instructor manual analysis are SWOT and institution-based view. Founder’s syndrome is also used as a foundation for analysis and discussion. Research methodology Primary source data acquired by the authors through one of the author’s actual experience working in the family business that is the subject of the case. Case overview/synopsis Classy Styles Ltd., Inc. is a small wholesaler of women’s apparel. It outsources production and sells to small retail stores. Classy Styles has grown steadily during its short existence, but is not on track to reach the CEO and majority shareholder’s profitability goal. The COO has determined that the only realistic way to achieve the goal is to shift manufacturing from North America to Asia. The decision creates tension between profitability and the CEO’s desire for tight supervision and control of the outsourced production shops. Complexity academic level Introductory undergraduate courses in general management would be sufficient, while a basic strategy course and/or entrepreneurial business course would be of benefit.

Seasonality in the peer-to-peer market for tourist accommodation: the case of Majorca

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Beatriz Benítez-Aurioles
Keyword(s):  
Social Preferences ◽  
Theoretical Models ◽  
Peer To Peer ◽  
Public And Private ◽  
Content Type ◽  
Academic Level ◽  
New Ideas ◽  
Supply Planning ◽  
The One ◽  
Tourist Accommodation

PurposeThe purpose of this paper is to verify the hypothesis that seasonality in the peer-to-peer (p2p) market for tourist accommodation is smaller than the existing in conventional markets, taking the case of the island of Majorca as a reference. This paper will also determine the role of professional hosts in the management of prices and in the marketing of accommodation according to seasonal demand variations.Design/methodology/approachFrom the information obtained through web scrapings of Airbnb listings and from data provided by official statistics, comparable indicators of seasonality are developed. Likewise, econometric estimates are provided to detect differences regarding the determination of accommodation prices between professional and nonprofessional hosts.FindingsThe p2p market is less subject to seasonality than the conventional one. In the particular case of Palma de Majorca, fluctuations in accommodation demand are even smaller than in the rest of the island's municipalities. Professional hosts apply marketing techniques related to price and product promotion and are sensitive to demand variations altering prices and responding to the economic stimuli in this way. At an academic level, these findings suggest, on the one hand, the relevance of considering the heterogeneity of the touristic market when constructing theoretical models. And, on the other hand, basic economic principles should be applied to explain agent behavior in the p2p market.Research limitations/implicationsThis work does not use a direct demand measurement. Instead, it approximates demand through the reviews left by guests in p2p markets. At least in the case of the island of Majorca, the touristic demand represents a reduced percentage of touristic demand in total.Practical implicationsSo far, both public and private strategies to combat seasonality have focused on increasing occupancy in conventional accommodation. Still, the fact that hotel demand and private accommodation demand are different has relevant implications for price management, touristic products, supply planning and the implementation of marketing campaigns. Also, advertising could be aimed at alleviating the undesirable effects of seasonality.Social implicationsThe evidence presented helps the design of public policy strategies aimed at mitigating the problem of seasonality in touristic demand to accommodate it to social preferences in each area.Originality/valueThis is the first piece of research, as far as we are aware of, that addresses the phenomenon of demand seasonality in the p2p market for tourist accommodation. In addition, a comparison is made with the seasonal patterns that characterize the conventional hotel market. New ideas are provided for the design of a comprehensive touristic policy in which both markets are considered.

Alo farm implement company of Sweden: diffusion of innovation in China

2015 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Marlene M. Reed ◽  
Gregory Leman
Keyword(s):  
Diffusion Of Innovation ◽  
Subject Area ◽  
Global Strategy ◽  
Chinese Market ◽  
Dairy Farmers ◽  
Content Type ◽  
Mode Of Entry ◽  
Baylor University ◽  
Business In China ◽  
Farming Industry

Subject area Doing business in China Study level/applicability This case was developed for us in an undergraduate strategy course at the point in the course when global strategies are discussed. It might also be used in an undergraduate entrepreneurship class when “diffusion of innovation” is being discussed. Case overview This case describes the experience of a student consulting team from Baylor University working in China during the summer of 2012. The team was charged with the responsibility of determining an entry mode into China for a farm-implement company in Sweden. The students spent most of the summer in three different locations in China interviewing dairy farmers and equipment dealers to identify the proposed customers for the products and their equipment needs. Their findings led them to the conclusion that Alo, the Swedish farm implement company, would have to alter their mode of entry into the Chinese market to be successful. The decision facing Amanda Sherek, the team leader, was how to structure the team’s report to Alo to help them recognize the need for rethinking the company’s original strategy. Expected learning outcomes At the conclusion of the case discussion, students should be able to: list and explain critical findings of the students that should be involved in developing a strategy for Alo; identify the appropriate global strategy for Alo to use in entering China; relate the theory of “Diffusion of Innovation” to Alo’s situation in China; identify whether Alo was contemplating using a production orientation or the marketing concept for its entry into China; and outline a strategic plan for Alo to enter the Chinese dairy farming industry. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Peebuddy: ladies, it’s time to stand-up!

2020 ◽  
Vol 10 (4) ◽  
pp. 1-33
Author(s):  
Sondhi Neena ◽  
Basu Rituparna
Keyword(s):  
Learning Outcomes ◽  
New Product Development ◽  
Diffusion Of Innovation ◽  
Emerging Market ◽  
Star Product ◽  
Product Development Process ◽  
Adoption Process ◽  
Product Management ◽  
Content Type ◽  
Academic Level

Supplementary materials Teaching Note and Exhibits. Learning outcomes The learning outcomes are as follows. The case offers a rare opportunity to understand the unique market dynamics of feminine health and hygiene products in an emerging market. The discussion would enable learners to comprehend different stages of “new product development process”; understand “diffusion of innovation” and consumer adoption process; conduct a comprehensive situation analysis to assess segment attractiveness; and plan market-driven “product commercialization” strategies to increase adoption and sales for long-term performance. Case overview/synopsis Peebuddy – “India’s first portable female urination device” that gave women the freedom to stand and pee in unfriendly toilets was launched in 2015. Over two million units were sold by December 2019. Riding on this success, Deep Bajaj – the creator of Peebuddy built a 20-product company from a small bootstrapped start-up, over a four-year period. After receiving two rounds of funding, Bajaj knew that for the next phase of expansion, he needed to showcase Peebuddy as the star product. Facing the challenge of getting over the chasm of limited adoption of an unconventional product in the intimate feminine hygiene and almost taboo space in an emerging market such as India, Bajaj was determined to retain the first mover advantage and emerge as the leader in the category. For this, he had to define his lead user distinctly and design appropriate strategies to increase consumer reach and sales that could overcome the challenges of cultural stereotypes. Complexity academic level MBA-level courses in marketing management (core), consumer behavior and product management. Subject code CSS 8: Marketing.

Articulating the fashion product life-cycle

2017 ◽  
Vol 21 (4) ◽  
pp. 499-511 ◽  
Author(s):  
Jon Edward Spragg
Keyword(s):  
Programming Languages ◽  
Inventory Management ◽  
Product Life Cycle ◽  
Low Cost ◽  
Simulation Models ◽  
Theoretical Models ◽  
Model Parameters ◽  
Content Type ◽  
Seasonal Demand ◽  
Analytical Tools

Purpose The purpose of this paper is to describe a framework for predicting the seasonal demand for fashion based on the Bass Diffusion model of demand and the Newsvendor inventory management model. Sales and inventory management simulations based on these models have been implemented in the Julia programming language to demonstrate how theoretical models can be made operational using open-source software for the benefit of small- to medium-scale enterprises with limited resources. Design/methodology/approach The paper employs simulation models implemented in the Julia programming languages to explore the use of theoretical models of demand on the seasonal management of fashion inventory. Findings The research demonstrates that further exploration of the framework described is worth undertaking. Research limitations/implications The paper employs theoretical models and is therefore conceptual in its outlook. Nonetheless it provides insights that could be explored further if real-world sales data would become available. Practical implications The framework provides simple models for predicting the demand for fashion that allows “what-if” scenarios to be constructed based on the manipulation of a few model parameters. Social implications The framework provides low-cost analytical tools that support small fashion enterprises with regards to market understanding and the operational management requirements necessary to support those markets. Originality/value The analytical use of the Bass model of demand with the Newsvendor model of inventory management within a fashion context.

scholarly journals Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Shah Alam ◽  
Mohammad Masukujjaman ◽  
Samiha Susmit ◽  
Sumaiya Susmit ◽  
Hassanuddeen Abd Aziz
Keyword(s):  
Augmented Reality ◽  
Diffusion Of Innovation ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Theoretical Models ◽  
Equation Model ◽  
External Support ◽  
Mediation Effect ◽  
Content Type ◽  
Tour Operator

PurposeThis study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental (TOE) and diffusion of innovation (DOI) model.Design/methodology/approachThe TOE and DOI were considered the primary theoretical models but are combined and extended by including few additional variables. Data were collected from 220 respondents of travel and tour operating businesses in Malaysia and analyzed by applying PLS structural equation model technique.FindingsThe empirical results established that perceived cost, relative advantages, complexity and compatibility, observability, competitor pressure, value alignment, customer pressure, and trialability are positively connected with the behavioral intention except for external support. The results reveal that value alignment partially mediates the association between relative advantages and behavioral intention, complexity and behavioral intention, compatibility and behavioral intention, perceived cost and behavioral intention except in between trialability and observability.Originality/valueThis research is unique as the value alignment construct is included in the model, and thus it fulfills the literature gap by adding the mediation construct. This study contributes to enhancing AR's understanding of the Malaysian travel and tour operator industry through the lenses of owners or managers. It offers an integrated model that combines the TOE and DOI models, rare in this sector, and can be replicated or extended with validated scales.

Acceptance and use predictors of fitness wearable technology and intention to recommend

2019 ◽  
Vol 119 (1) ◽  
pp. 170-188 ◽  
Author(s):  
Md Shamim Talukder ◽  
Raymond Chiong ◽  
Yukun Bao ◽  
Babur Hayat Malik
Keyword(s):  
Diffusion Of Innovation ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Least Squares Method ◽  
Theoretical Models ◽  
Wearable Technology ◽  
Equation Modeling ◽  
Research Model ◽  
Content Type ◽  
Social Marketing Campaigns

Purpose The purpose of this paper is to identify the key facilitators and inhibitors of fitness wearable technology (FWT) adoption and the intention to recommend this technology. Design/methodology/approach An innovative and integrated research model was developed by combining constructs from two well-established theoretical models, the extended unified theory of acceptance and use of technology (UTAUT2) and diffusion of innovation (DOI). The proposed research model was empirically validated using data collected from 392 respondents in China. The data was analyzed using the partial least squares method, a statistical analysis technique based on structural equation modeling. Findings The results indicate that performance expectancy, effort expectancy, social influence, habit, compatibility and innovativeness have significant direct and indirect effects on FWT adoption and the intention to recommend it. The significance of people’s intention to recommend FWT to others in social networking sites (e.g. Facebook, Weibo, and WeChat) is also confirmed. Practical implications The findings may facilitate the design and implementation of FWT products, applications and functionalities that can achieve high consumer acceptance and positive recommendations in social networks. Originality/value This study is among the first to investigate FWT adoption from behavioral, social and environmental perspectives. It also highlights the importance of social marketing campaigns and suggests directions of future wearable technology adoption research.

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