Seasonality in the peer-to-peer market for tourist accommodation: the case of Majorca

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Beatriz Benítez-Aurioles
Keyword(s):  
Social Preferences ◽  
Theoretical Models ◽  
Peer To Peer ◽  
Public And Private ◽  
Content Type ◽  
Academic Level ◽  
New Ideas ◽  
Supply Planning ◽  
The One ◽  
Tourist Accommodation

PurposeThe purpose of this paper is to verify the hypothesis that seasonality in the peer-to-peer (p2p) market for tourist accommodation is smaller than the existing in conventional markets, taking the case of the island of Majorca as a reference. This paper will also determine the role of professional hosts in the management of prices and in the marketing of accommodation according to seasonal demand variations.Design/methodology/approachFrom the information obtained through web scrapings of Airbnb listings and from data provided by official statistics, comparable indicators of seasonality are developed. Likewise, econometric estimates are provided to detect differences regarding the determination of accommodation prices between professional and nonprofessional hosts.FindingsThe p2p market is less subject to seasonality than the conventional one. In the particular case of Palma de Majorca, fluctuations in accommodation demand are even smaller than in the rest of the island's municipalities. Professional hosts apply marketing techniques related to price and product promotion and are sensitive to demand variations altering prices and responding to the economic stimuli in this way. At an academic level, these findings suggest, on the one hand, the relevance of considering the heterogeneity of the touristic market when constructing theoretical models. And, on the other hand, basic economic principles should be applied to explain agent behavior in the p2p market.Research limitations/implicationsThis work does not use a direct demand measurement. Instead, it approximates demand through the reviews left by guests in p2p markets. At least in the case of the island of Majorca, the touristic demand represents a reduced percentage of touristic demand in total.Practical implicationsSo far, both public and private strategies to combat seasonality have focused on increasing occupancy in conventional accommodation. Still, the fact that hotel demand and private accommodation demand are different has relevant implications for price management, touristic products, supply planning and the implementation of marketing campaigns. Also, advertising could be aimed at alleviating the undesirable effects of seasonality.Social implicationsThe evidence presented helps the design of public policy strategies aimed at mitigating the problem of seasonality in touristic demand to accommodate it to social preferences in each area.Originality/valueThis is the first piece of research, as far as we are aware of, that addresses the phenomenon of demand seasonality in the p2p market for tourist accommodation. In addition, a comparison is made with the seasonal patterns that characterize the conventional hotel market. New ideas are provided for the design of a comprehensive touristic policy in which both markets are considered.

Technology used as a weapon to fight informality: the success of the SCOP

2019 ◽  
Vol 9 (4) ◽  
pp. 1-12
Author(s):  
Fidel Edgard Amesquita ◽  
Oswaldo Morales
Keyword(s):  
Learning Outcomes ◽  
Public Management ◽  
Social Impact ◽  
Regulatory Body ◽  
Public And Private ◽  
Content Type ◽  
Special Unit ◽  
Academic Level ◽  
The One ◽  
The Impact

Learning outcomes The learning outcomes are as follows: to understand the problem of informality and how it develops, taking advantage of the control flaws of public and private institutions and its growth by the legitimacy of society; to analyze the role of the regulatory body in its fight against informality from the area of its influence, which is the energy sector; to analyze the economic and social impact of a solution like the one proposed in the case; to analyze the impact at the level of public policies of solutions such as the one proposed in the case; and to review the strategy of the hand of technology that can achieve the development of original solutions to fight against informality. Case overview/synopsis The case study was written on the basis of a real success story that explains the development of a technological solution that allowed the Supervisory Agency of Energy and Mining of Peru to effectively deal with informality in the commercialization of fuels, which became a reference in the region. The story begins by recreating the system that existed for the commercialization of fuels and how the shortcomings of this system itself encouraged the appearance of informal merchants who benefited from the situation. It also explains how the regulatory authority decides to deal with this problem by creating a special unit that confronts this issue and how, after some failures, an original strategy was able to be designed with the help of technology to control informality. Complexity academic level Business schools, where different aspects can be analyzed, such as the strategy used in the supply chain of informal or formal commerce. It is also recommended for use in master’s programs in specific sectors, such as public management or energy management. Finally, it can also be used in entrepreneurship, given that informal entrepreneurship is considered as a new line of research in this field. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy.

Dancing in the storm: finessing emergency remote teaching in the COVID-19 pandemic

2021 ◽  
Vol 11 (4) ◽  
pp. 1-21
Author(s):  
Louise Whittaker ◽  
Hayley Pearson
Keyword(s):  
Change Management ◽  
Learning Outcomes ◽  
Business School ◽  
Learning Experience ◽  
Theoretical Models ◽  
Management Process ◽  
School Students ◽  
Content Type ◽  
General Managers ◽  
Academic Level

Case overview The Gordon Institute of Business Science (GIBS), a South African based business school and one of the top ranked business schools in Africa, was yet again facing a crisis during the COVID-19 pandemic. Having emerged out of an extraordinary year of strict lockdown regulations and having managed a rapid shift to emergency remote teaching. GIBS had managed to maintain its academic programmes, ensuring the completion of the curriculum within the academic year whilst maintaining the exceptionally high standards and quality learning experience it was known for. As 2020 drew to a close, the academic programmes team and the students looked forward to starting the new year in a more “normal” mode of operation. GIBS closed for Christmas holiday with the intent on returning, in early 2021, in some form of face-to-face teaching. However, on the 27th of December 2020, the President of South Africa announced a return to level-3 lockdown as the second wave of infections swept through the country. Strict measures were once again enforced, significantly impacting GIBS’ possible return to campus in January 2021. Reflecting on the lessons learnt over the past year, the Executive Director: Academic Programmes, Professor Louise Whittaker, yet again faced the challenge of deciding how best to proceed given the circumstances. The case illustrates the need for effective change management through the application of Kotter’s 8 steps to transformation, whilst demonstrating the complexity of change management during a crisis. A particular focus on the importance of communication during a change management process in a crisis is illustrated through this case. Expected learning outcomes The learning outcomes are as follows: students need to understand that in a crisis, change management will be emergent and requires flexibility and adaptability; students will determine what concrete actions may be required during a change management process in a crisis; students will need to discern that theoretical models do not necessarily fit real world contexts, particularly in a crisis situation; and students will identify aspects that might be missing or inadequately formulated in standard models of change management. Complexity academic level The case is positioned at a post-graduate level and would be ideal as a teaching case for business school students on a Master of Business Administration programme, a specialised business masters programme or selected executive education programmes for general managers or senior executives. The case can be taught in a course in the following fields, namely, change management, leadership or strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Classy Styles Ltd., Inc.: shifting production overseas

2020 ◽  
Vol 16 (3) ◽  
pp. 327-344
Author(s):  
George C. Gonzalez ◽  
Qin Han
Keyword(s):  
Primary Source ◽  
Theoretical Models ◽  
Content Type ◽  
General Management ◽  
Academic Level ◽  
Women's Apparel ◽  
The Family ◽  
Source Data ◽  
Business Course ◽  
And Control

Theoretical basis The main theoretical models used in the instructor manual analysis are SWOT and institution-based view. Founder’s syndrome is also used as a foundation for analysis and discussion. Research methodology Primary source data acquired by the authors through one of the author’s actual experience working in the family business that is the subject of the case. Case overview/synopsis Classy Styles Ltd., Inc. is a small wholesaler of women’s apparel. It outsources production and sells to small retail stores. Classy Styles has grown steadily during its short existence, but is not on track to reach the CEO and majority shareholder’s profitability goal. The COO has determined that the only realistic way to achieve the goal is to shift manufacturing from North America to Asia. The decision creates tension between profitability and the CEO’s desire for tight supervision and control of the outsourced production shops. Complexity academic level Introductory undergraduate courses in general management would be sufficient, while a basic strategy course and/or entrepreneurial business course would be of benefit.

scholarly journals Exploring conflicts between stakeholders in tourism industry. Citizen attitude toward peer-to-peer accommodation platforms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José María Martín Martín ◽  
Juan F. Prados-Castillo ◽  
Mónica de Castro-Pardo ◽  
Juan De Dios Jimenez Aguilera
Keyword(s):  
Rural Areas ◽  
Disease Transmission ◽  
Exploratory Study ◽  
Peer To Peer ◽  
Tourism Industry ◽  
Content Type ◽  
Wide Range ◽  
Depth Analysis ◽  
Negative Impacts ◽  
The One

Purpose The expansion of online platforms for renting tourist accommodations has given rise to a great deal of controversy in society. Likewise, the arrival of tourists in residential settings has led to a wide range of positive and negative impacts, resulting in conflicts between different stakeholders. The purpose of this paper is to analyze whether there is variation in the perception of the impacts associated with peer-to-peer accommodation platforms among different stakeholders? Additionally, it also seeks to investigate what kind of impacts generate the highest level of conflict among stakeholders? Design/methodology/approach Given the relative novelty of the problem, this paper proposes an exploratory study that sheds light on some of the main issues with the purpose of supporting further research in the future. The aim is to analyze which impacts are perceived as more positive or negative by each group and to create indexes of conflict for these groups regarding their perception of the impacts. This study is based on fieldwork carried out in April 2020, which consists of 600 online surveys of local residents in the city of Granada. This city, one of Spain’s main tourist spots, suffers the highest tourist pressure in the country. Findings The exploratory study suggests that the greatest consensus is generated in the assessment of economic impacts, either negative or positive. The greatest conflicts are related to the assessment of the effect of this activity on housing preservation. The group comprising accommodation owners of tourist flats is the one that shows a more dissenting opinion from the rest, confronting especially the group formed by citizens whose income depends on tourism. Originality/value There is a lack of studies on the perception of tourism impacts associated with online tourism rental platforms. This is the first study to analyze both, how the main stakeholders associated with this activity assess the different impacts derived from this form of tourist accommodation as a whole and the conflicts derived from such an assessment. An additional innovation is that the analysis investigates the potential fear of disease transmission caused by tourists. It would be interesting to continue this research by applying the same questionnaire in different environments, such as rural areas or societies with different structures from the one analyzed here. Likewise, future in-depth analysis of some of the conflicts is recommended so as to ascertain their origin.

The creation of a market – LP South America (A)

2021 ◽  
Vol 17 (1) ◽  
pp. 146-174
Author(s):  
Jeffrey W. Overby
Keyword(s):  
South America ◽  
Diffusion Of Innovation ◽  
Product Life Cycle ◽  
Oriented Strand Board ◽  
Cultural Influences ◽  
Theoretical Models ◽  
Global Strategy ◽  
Cultural Issues ◽  
Content Type ◽  
Academic Level

Theoretical basis One of the major issues present in this case is whether there is significant industry pressure to internationalize. Yip’s (1989) global strategy drivers are a helpful approach for examining this issue. This case also applies two important marketing concepts – the product life cycle and diffusion of innovation theory – and how differences across international markets impact these concepts. Finally, there are significant cultural issues at play in this case as well. Theoretical models of national culture, such as Hofstede, Hall and others, can be used to examine cultural influences on an industry that is not often associated with culture. Research methodology The case is based upon a combination of secondary research and primary research. The lead researcher and a team of graduate students conducted interviews with Louisiana-Pacific Corporation (LP) executives in the USA and Chile in 2017. Case overview/synopsis This three-part case examines the internationalization of LP into South America. Case A begins in 1999 as LP attempts to decide whether to take its oriented strand board product international. The reader is asked to consider where LP should go in South America. Case B examines the factors LP used to decide to enter Chile and then outlines the key decisions that led to its impressive growth between 2000 and 2015. Case C begins in 2015 as LP now considers whether to expand its markets into Argentina or Colombia. Complexity academic level Given the complexity of issues raised in the case and the need to narrow these issues down to an implementable decision, this case is most appropriate later in the schedule of a graduate or executive-level business course in international business or international marketing.

How the peer-to-peer market for tourist accommodation has responded to COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Beatriz Benítez-Aurioles
Keyword(s):  
Panel Data ◽  
Fixed Effects ◽  
Design Methodology ◽  
Peer To Peer ◽  
Content Type ◽  
Public Managers ◽  
Before And After ◽  
Tourist Accommodation ◽  
The Impact ◽  
Practical Implications

Purpose This study aims to analyze the COVID-19 pandemic’s impact on the peer-to-peer (p2p) market for tourist accommodation. Design/methodology/approach Using monthly panel data from Airbnb listings in 22 cities worldwide, the authors run a differences-in-differences analysis comparing the period of February–October 2020 to the previous year. Findings Besides a decline in accommodation supply, the pandemic made prices and demand fall in all cities significantly, after controlling for room characteristics, host traits, booking policies and individual fixed effects. There is also evidence of an alteration of the influence on prices of certain variables such as superhost and instant booking. Research limitations/implications The main limitations are related to the reference spatial and temporal environment. Besides, the samples are limited to listings that stayed before and after the pandemic; therefore, it is possible that the real effect on review growth and/or prices is actually more negative. Practical implications The analysis performed shows a scenario that represents an opportunity for public managers to test more imaginative regulations that overcome the limitations of those implemented so far. Likewise, hosts who aspire to make their accommodations profitable must adapt to the conditions imposed by the economic environment of the cities in which they operate. Originality/value This is the first study to econometrically estimate the impact of COVID-19 on prices in the p2p market for tourist accommodation in a set of cities worldwide.

Barcelona’s peer-to-peer tourist accommodation market in turbulent times

2019 ◽  
Vol 31 (12) ◽  
pp. 4419-4437 ◽  
Author(s):  
Beatriz Benítez-Aurioles
Keyword(s):  
New York ◽  
Fixed Effects ◽  
Terrorist Attack ◽  
Peer To Peer ◽  
Control Group ◽  
Content Type ◽  
Fixed Effects Regression ◽  
Sociopolitical Instability ◽  
Tourist Accommodation ◽  
The Impact

Purpose The purpose of this paper is to assess the impact of sociopolitical instability on the peer-to-peer market for tourist accommodation. Design/methodology/approach The author studies for the case of Barcelona the impacts of the events occurring in the past months of 2017, which consisted of a terrorist attack and the calling for a referendum on the independence of Catalonia, by fitting a fixed effects regression model to a data panel of Airbnb listings, using New York and Paris as a control group. Findings The results show that, after controlling for individual and time effects, listing reviews and revenues fall in the last quarter of 2017 and do not recover until the second quarter of the next year, in spite of a notable effort to decrease prices in the same period. They also indicate that peer-to-peer hosts react fast to demand shocks and as those from traditional markets. Originality/value This is the first study to evaluate the impact of terrorism or political uncertainty in the peer-to-peer market and the first to evaluate their combined effect in any market.

Intermediaries driving eco‐innovation in SMEs: a qualitative investigation

2012 ◽  
Vol 15 (4) ◽  
pp. 442-467 ◽  
Author(s):  
Johanna Klewitz ◽  
Anica Zeyen ◽  
Erik G. Hansen
Keyword(s):  
Mechanical Engineering ◽  
Local Authority ◽  
Corporate Sustainability ◽  
Engineering Industry ◽  
Public And Private ◽  
Content Type ◽  
Proactive Approach ◽  
Qualitative Interview Study ◽  
The One ◽  
Push Factor

PurposeThe purpose of this paper is to identify the role intermediaries can play in an small to medium‐sized enterprise's (SME's) pursuit for corporate sustainability with a focus on eco‐innovation. The research identifies drivers and barriers for eco‐innovation, and highlights effects induced through collaboration between SMEs and local authorities, on the one hand, and consultancies, on the other.Design/methodology/approachThis paper is based on an exploratory qualitative interview study among German SMEs of the metal and mechanical engineering industry that have participated in “Ecoprofit”, an intermediary based program that aims at introducing organizations to the concept of sustainable development through implementation of eco‐innovations.FindingsThe key findings are that first, the proactive approach by a public intermediary (here local authority) is one essential push factor to trigger eco‐innovations in SMEs with low absorptive capacity. Second, it is found that SMEs may need facilitation for eco‐innovation from different types of intermediaries (public and private) with different levels of support, which can range from customized and individual to more loosely held support, such as networks.Originality/valueThis study discusses the challenges of corporate sustainability with a focus on eco‐innovations for SMEs and proposes a “complex intermediary” consisting of a local authority and consultancies as one means to engage SMEs in sustainability. Moreover, it focuses on SMEs in the B2B context, organizations that are often overlooked despite their vast impact. Furthermore, by using a single industry approach, in‐depth findings for the metal and mechanical engineering industry are presented.

Exploring academic e-book use: part I through text analysis

2015 ◽  
Vol 16 (3) ◽  
pp. 252-262 ◽  
Author(s):  
Nisa Bakkalbasi ◽  
Melissa Goertzen
Keyword(s):  
Text Analysis ◽  
Information Needs ◽  
Analysis Tool ◽  
Columbia University ◽  
Text Data ◽  
Content Type ◽  
Search Queries ◽  
Book Title ◽  
Academic Level ◽  
New Ideas

Purpose – Over the past decade, as the electronic book (e-book) collection continues to grow, Columbia University Libraries has been gathering information to develop policies related to e-book acquisition, discovery, and access. The purpose of this paper is to investigate users’ e-book search behavior and information needs across different disciplines. Design/methodology/approach – The research method utilizes text data from two sources: users’ e-book search queries that were entered into the libraries discovery tool called CLIO and e-book title words provided by the Counting Online Usage of Networked Electronic Resources (COUNTER) usage reports. The analysis involves identifying and quantifying certain words from users’ search queries with the purpose of examining the contexts within which these words were used. Findings – The prominence of topical words such as “history,” “social,” and “politics” in the list was an interesting reflection on the kinds of works users were looking for, as were the terms “handbook,” “guide,” and “manual.” The high frequency of these words imply that users were searching for broad topics, reference works, or other collections of instructions, all of which are intended to provide ready reference. Originality/value – Running search queries and e-book title words through a text analysis tool revealed new ideas related to what types of materials users search for and use. Text analysis of search terms and title words provided insight into the nature of e-book use, including broad topic (e.g. history), academic level of use (e.g. introductory), and genre/type (e.g. reference). While it is challenging to deduce reader intent from word frequency analysis, as text data remain widely open for interpretation, the methodology has significant strengths that drive us to continue to use in future studies.

Social innovation in a tourist coastal city: a case study in Argentina

2021 ◽  
Vol 17 (1) ◽  
pp. 44-62
Author(s):  
Silvina Elias ◽  
Andrea Cecilia Barbero
Keyword(s):  
Design Methodology ◽  
Social Innovation ◽  
Third Sector ◽  
Public And Private ◽  
Content Type ◽  
Alternative Livelihood ◽  
Social Innovations ◽  
The One ◽  
Private Actors

Purpose This study aims to reflect on the interactions that result from the use of the seacoast in a small touristic town in Argentina. Agents in conflict are both beach users: on the one hand, tourists that enjoy sunbathing and, on the other hand, the artisanal fishermen who use the seacoast as a space for the circulation of tractors and boats and commercialization of their production in informal conditions. The case aimed to provide evidence on social innovation as a mobilizer of the creativity of citizens, the organizations of the third sector and public and private actors for the development of new solutions and better use of common resources. Design/methodology/approach This paper followed the methodology of the centre for research on social innovations (as per its initials in French) as proposed by Tardif and Harrisson (2005). The fieldwork was carried out with interviews to the stakeholders, visits of recognition and direct participation in the territory. Findings The paper provides empirical insights about how an overarching project arises from agreements between stakeholders and a public policy that promotes it. Governance mechanisms to promote sustainable fisheries, to create cooperative management methods and to support alternative livelihood programmes are essential for preventing conflicts and mitigating their impacts on fishing communities. Originality/value The value of this paper is to show how social innovation can emerge from civil society initiatives and how the state can create conditions to favour it, participating and cooperating in a process of co-construction.

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