What determine shoppers’ preferences for malls in an emerging market?

2017 ◽  
Vol 18 (1) ◽  
pp. 70-83 ◽  
Author(s):  
Justin Paul
Keyword(s):  
Service Quality ◽  
Emerging Markets ◽  
Design Methodology ◽  
Multinational Firms ◽  
Emerging Market ◽  
Primary Factor ◽  
Strategic Marketing ◽  
Content Type ◽  
Young Consumers

Purpose The entry of multinational firms is likely to increase competition and provide better deals to consumers in emerging markets such as India, China and Brazil. In this context, this paper aims to examine the factors determining the consumers’ preferences for shopping at large malls in an emerging market as compared to small outlets (in particular, young consumers’ preferences). Design/methodology/approach The present study is based on a survey of 200 consumers at large retail malls in India, the second-fastest growing emerging market. Findings The findings suggest that mostly young consumers prefer to shop in large malls because of the availability of the latest, well-known brands and discounted prices, which implies that service quality is not a primary factor. Originality/value The author posits theoretical propositions to stimulate further research. The insights from the study would be useful for strategic marketing for retailers.

Measuring the service gaps in the roles of quantity surveyors in the emerging market

2016 ◽  
Vol 23 (5) ◽  
pp. 1111-1131 ◽  
Author(s):  
AbdulLateef Olanrewaju
Keyword(s):  
Emerging Markets ◽  
Construction Industry ◽  
Design Methodology ◽  
Emerging Market ◽  
Supply And Demand ◽  
The Other ◽  
Primary Data ◽  
Content Type ◽  
Practical Implications ◽  
Survey Questionnaires

Purpose – The opportunities that the emerging markets present to the players in the construction industry means that the players need to expand on the scope and size of their responsibilities and duties to the stakeholders. Each of the professionals now demands more specialised and sophisticated services from one another. The other players in the construction industry now require more emerging responsibilities and duties from the quantity surveyors. The purpose of this paper is to examine the roles that “modern” quantity surveyors play by measuring the gaps that exist in the services that the quantity surveyors provide. Design/methodology/approach – Primary data are collected through survey questionnaires. In total, 23 roles played by modern quantity surveyors are identified and addressed to the respondents to rank the rate at which quantity surveyors provide these “emerging” services. The collected data were analysed statistically. Findings – The results of the findings led to the conclusion that the quantity surveyors were not meeting the expectations of other players. Therefore, for competitiveness, quantity surveyors need to better meet demand expectations. Research limitations/implications – This findings of this research are constrained to the services or functions that the quantity provide in the construction industry. Practical implications – This knowledge is valuable to academic institutions that offer quantity surveying programmes, to practicing quantity surveyors, governments, and other players in the construction industry. It will allow quantity surveyors to reconcile supply and demand expectations. Originality/value – There is no known conclusive empirical study on services offered by quantity surveyors in any emerging markets. Therefore, the findings offer a fresh understanding on the services of quantity surveyors not only in Nigeria but elsewhere. While some of the services are common, others are peculiar to emerging markets.

Internationalisation strategies of emerging market firms: evidence from Sarawak, Malaysia

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yaa Serwaa-Akoto Amoah ◽  
Fidella Nga Huong Tiew ◽  
Ching Seng Yap
Keyword(s):  
Emerging Markets ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Emerging Market ◽  
Structured Interviews ◽  
Content Type ◽  
Top Managers ◽  
Emerging Market Firms ◽  
Internationalisation Strategies

Purpose This study aims to explore the internationalisation paths and strategies adopted by firms from an emerging market and serves as a step towards examining the suitability of prevailing internationalisation theories in the context of emerging market firms. Design/methodology/approach This study adopted a qualitative methodology and gathered data through in-depth semi-structured interviews with 15 top managers of internationalised firms from the East Malaysian state of Sarawak. Data were analysed thematically. Findings The results revealed that the internationalisation strategies of firms from Sarawak can be classified under three main categories: motivations and markets, modes and measures. The constraints the firms faced were important determinants of their internationalisation strategies. The internationalisation paths and strategies of the firms were also found to exhibit both similarities to and deviations from the tenets of prevailing internationalisation theories. Originality/value The study contributes knowledge to the literature of both internationalisation theories and internationalisation strategies of emerging markets, in particular, it advances Fey et al.’s (2016) Five M Framework.

What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?

2018 ◽  
Vol 30 (2) ◽  
pp. 309-332 ◽  
Author(s):  
Roger Brooksbank ◽  
Zahed Subhan ◽  
Steven Miller
Keyword(s):  
Decision Making ◽  
Emerging Markets ◽  
Emerging Market ◽  
Strategic Marketing ◽  
Conventional Model ◽  
Content Type ◽  
Developed Markets ◽  
Marketing Decision ◽  
The Usa ◽  
Competitive Success

Purpose Emerging markets present strategists with a unique set of challenges that result from a business environment that is quite different from that which characterises developed markets. Yet, little is known about marketing’s contribution to successful strategic decision making in emerging markets. Thus, the purpose of this paper is to examine the usage of conventional strategic marketing practice, as it relates to developed markets, within groups of higher- and lower- performing manufacturers in the emerging market of India, comparing it against that of their counterparts in the developed market of the USA. Design/methodology/approach The study is based on separate web-hosted questionnaire surveys conducted in India and the USA, yielding samples of 71 and 84 self-reported manufacturing companies, respectively. Data analyses were conducted using independent-sample t-tests and logistic multiple regression, and sought to compare and contrast successful strategic marketing decision making in each country. Findings The results confirm that conventional strategic marketing plays a vital role in facilitating the competitive success of manufacturers in India. However, they also suggest that differences in the strategic environments faced by manufacturers in both countries necessitate quite different priorities for success at each stage of the strategic marketing decision-making process. Research limitations/implications Due to relatively low response rates, the extent to which the study samples are representative of the population under scrutiny remains unknown. Also, differences in the respondents’ interpretation of certain questions and some of the marketing vocabulary and terminology used cannot be ruled out. Practical implications The research highlights the important contribution that conventional strategic marketing makes to the achievement of competitive success of manufacturers in India. However, it also identifies several specific practices that differentiate higher firm performance in the two countries, drawing into question the direct applicability of the conventional model of strategic marketing within an emerging market. Originality/value As far as is known for the first time, the applicability of the conventional model of successful strategic marketing within an emerging market is assessed. As a result, a new model is forwarded.

Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers

2019 ◽  
Vol 20 (4) ◽  
pp. 338-358 ◽  
Author(s):  
Pradeep Kautish ◽  
Rajesh Sharma
Keyword(s):  
Emerging Markets ◽  
Behavioral Intentions ◽  
Emerging Market ◽  
Value Orientation ◽  
Value Orientations ◽  
Green Products ◽  
Content Type ◽  
Instrumental Value ◽  
Young Consumers ◽  
Instrumental Values

Purpose The purpose of this paper is to study the relationships between two distinct value orientations, that is, the terminal and instrumental. The effects of these value orientations on green attitude and green behavioral intentions for green products among young consumers in an emerging market against the backdrop of a value–attitude–behavior cognitive hierarchical framework has also been focused on in this study. Design/methodology/approach The study espouses a hypo-deductive research design and the measures were conceptualized and advanced based on an inclusive review of the research studies conducted in the past. Anderson and Gerbing’s two-step research approach was used for partial least square structural equation modeling to assess the measurement and structural models with SmartPLS (v 3.2.6). Findings The findings suggest that the functional value is constantly essential, but not enough by itself, for envisaging green purchase behavior. The results show that both the terminal and instrumental values have a significant impact on green attitude and in turn, green attitude has a significant impact on green behavioral intentions. The instrumental value displays greater impact on both green attitude and green behavioral intentions compared to the terminal value. Additionally, the research also discloses that green attitude acts as a mediator in the relationship between terminal/instrumental value and green behavioral intentions. Research limitations/implications This paper describes two broad, yet distinctive, value orientations (i.e. terminal versus instrumental) using cross-sectional data from the state capital of the country. Future research may scrutinize the findings’ (cross-cultural) generalizability using diverse data sets to assess value orientations and customers’ green behavioral intentions among young consumers. Practical implications The research findings will enormously help green marketers and practitioners to recognize the roles of terminal and instrumental values in evolving green attitude and green behavioral intentions for green products among the young consumers, thereby helping to develop marketing strategies. Social implications The current research provides evidence that in emerging markets such as India, young consumers exhibit value orientation toward environmental deterioration, holding a sense of responsibility in their consumption pattern. This may pave the way forward for sustainable businesses. Originality/value This study is objectively a pioneering one that attempts to explore the relationships between the value orientations in terms of instrumental and terminal values and their effects on green attitude and green behavioral intentions toward green products using Rokeach’s (1973) two-dimensional measure of values among young consumers, which is quite novel to the existing body of knowledge. Moreover, this paper has surveyed these relationships in a different research context, which can expand the knowledge about green consumer behavior in emerging markets.

scholarly journals Whistleblowing policy disclosure: evidence from an Indian emerging market

2015 ◽  
Vol 15 (5) ◽  
pp. 678-692 ◽  
Author(s):  
Arpita Agnihotri ◽  
Saurabh Bhattacharya
Keyword(s):  
Empirical Study ◽  
Emerging Markets ◽  
Design Methodology ◽  
Stock Exchange ◽  
Emerging Market ◽  
Conflict Theory ◽  
Independent Directors ◽  
Tobit Regression ◽  
Content Type

Purpose – This paper aims to investigate factors which drive firms to disclose whistleblowing policies in one of the emerging markets, i.e. India. Design/methodology/approach – A sample of 200 Bombay Stock Exchange-listed Indian firms is analyzed using Tobit regression. Findings – Promoter shareholding, proportion of independent directors and specific positions like chief ethical officer influence disclosure of whistleblowing policies. Originality/value – This paper presents the first empirical study where principal-principal conflict theory is extended to explain drivers of whistleblowing policy disclosure and, hence, brings new insights to the literature on whistleblowing policy disclosure.

What do we know about organizational sustainability and international business?

2020 ◽  
Vol 31 (2) ◽  
pp. 292-305 ◽  
Author(s):  
Ana Maria Gomez-Trujillo ◽  
Maria Alejandra Gonzalez-Perez
Keyword(s):  
Sustainable Development ◽  
Emerging Markets ◽  
International Business ◽  
Design Methodology ◽  
Emerging Market ◽  
Organizational Sustainability ◽  
Content Type ◽  
Emerging Market Multinationals ◽  
Sustainability Initiatives ◽  
Corporate Social

PurposeThe purpose of this study is to provide a revision of the literature that links the concepts of sustainability and internationalization in the context of emerging marketsDesign/methodology/approachThe results are presented following the recommendations of Challahan (2014), who introduced the concept of the “Six W” as components of a literature review.FindingsIt can be noted that there are common characteristics among the study of internationalization and sustainability in emerging markets. It is possible to suggest a framework of research that considers internationalization as a driver for the pursuit of sustainability initiatives.Originality/valueThere is an increasing evidence of the inclusion of corporate social responsibility activities and sustainable development on international business. This way, the present paper can serve as a base to understand the internationalization processes of emerging market multinationals (EMNEs) and their commitment to sustainability.

Positioning strategies of retailers’ brands in the emerging market – a cluster analysis

2018 ◽  
Vol 13 (5) ◽  
pp. 925-942 ◽  
Author(s):  
Marzanna Katarzyna Witek-Hajduk ◽  
Anna Grudecka
Keyword(s):  
Cluster Analysis ◽  
Emerging Markets ◽  
Random Sample ◽  
Design Methodology ◽  
Emerging Market ◽  
Competitive Advantages ◽  
Brand Positioning ◽  
Content Type ◽  
Clustering Approach ◽  
Practical Implications

Purpose The purpose of this paper is to identify and profile clusters of retailers operating in emerging markets, in terms of positioning strategies of their own brands (based on the example of the Polish market). Design/methodology/approach The study is based on a random sample of 143 medium and large retailers operating in Poland. The data were collected using a CATI method at the end of 2014 and then analyzed with the use of hierarchical and non-hierarchical methods. Findings With the use of cluster analysis, six clusters of retailers were identified. Members of each cluster refer to different predominant factors when positioning their own brands. Members of each cluster do not differ significantly in terms of descriptive variables (exogenous to the cluster analysis) being used for profiling clusters. Research limitations/implications In this study, only retailers operating in Poland were surveyed. This study does not refer to the targeting strategies, which may be analyzed jointly with the positioning strategies of retailers’ brands. Practical implications The paper has implications in understanding the approaches to the retailer brand positioning representing by the identified clusters of retailers that might be a basis for the creation of the retailers’ competitive advantages. Originality/value The main contribution of this research lies in the clustering approach to segmenting retailers in terms of their own brands’ positioning strategies and identifying clusters of retailers in the Polish market due to the retailer brands’ positioning.

How applicable are conventional strategic marketing practices in emerging markets? An exploratory study in India

2018 ◽  
Vol 13 (5) ◽  
pp. 959-979
Author(s):  
Roger Brooksbank ◽  
Zahed Subhan ◽  
Richard John Calderwood
Keyword(s):  
Emerging Markets ◽  
Cultural Context ◽  
Emerging Market ◽  
Strategic Marketing ◽  
Marketing Practice ◽  
Content Type ◽  
Situational Characteristics ◽  
Starting Point ◽  
Usage Patterns ◽  
The Usa

Purpose Questions surrounding the uptake patterns and applicability of conventional strategic marketing practice (CSMP) within emerging markets remain largely unanswered. The purpose of this paper is to address some of these questions in India. Design/methodology/approach The usage patterns of conventional, developed world, basic strategic marketing practices within manufacturing firms in India – one of the world’s fastest growing emerging markets – are compared against the usage of the same practices among their counterparts operating in the highly developed market of the USA. The study is based on separate surveys conducted in each country. Data analyses are conducted using χ2 tests. Findings CSMPs are being quite widely adopted in India albeit to a lesser extent than in the USA. However, several notable areas of difference suggest that some practices might not be appropriate in emerging markets due to one or more of their unique and strategically relevant situational characteristics. Research limitations/implications Low response rates render questionable the extent to which the study samples can be considered representative of the populations under scrutiny. Equally, differences in the respondents’ interpretation of some of the marketing terminology used in the questionnaire cannot be ruled out. Practical implications The research confirms that Indian marketing strategists appear to judge many conventional practices to be appropriate within an emerging market environment. However, it also casts doubt on the relevance of at least eleven specific practices. Originality/value The study provides a useful starting point for better understanding the adoption patterns and applicability of conventional strategic marketing within a uniquely interesting cross-cultural context that has attracted little academic attention to date.

Cultural influences on expectations and evaluations of service quality in emerging markets

2016 ◽  
Vol 33 (1) ◽  
pp. 88-111 ◽  
Author(s):  
Rodrigo Guesalaga ◽  
Meghan Pierce ◽  
Daiane Scaraboto
Keyword(s):  
Service Quality ◽  
Emerging Markets ◽  
Cultural Values ◽  
Cultural Differences ◽  
Emerging Market ◽  
Cultural Influences ◽  
Local Market ◽  
Local Markets ◽  
Content Type ◽  
Consumer Expectations

Purpose – The purpose of this paper is to explore cultural sources of variation on consumers’ expectations and evaluations of service quality within local emerging markets. Design/methodology/approach – The authors employ a multi-method approach. The multi-method research design utilizes: first, netnography to examine foreign consumers’ blogs and online communities; second, interviews with local and foreign consumers to unveil critical incidents in service encounters; and third, an online survey of 139 foreign consumers living in Chile and 460 Chilean consumers to map differences in their expectations and evaluations of services. Findings – A general analysis of local and foreign consumers living in an emerging market reveals that these two groups do not differ significantly in their expectations of service quality. The authors also find that differences in expectations and evaluations of service quality within a local emergent market are only partially explained by aggregating consumers according to their country or region of origin. Finally, the findings demonstrate that examining cultural differences at the individual level generates a better understanding of how cultural factors impact consumer expectations and evaluations of service quality within emerging markets. Research limitations/implications – The research is limited to one emerging market (Chile) and focusses largely in one industry (banking). Further research should be conducted to examine the findings in other contexts, including developed markets, and to identify how other cultural differences (e.g. language mastery) within local markets may impact consumer expectations and evaluations of services. Practical implications – Service companies operating in emerging markets should account for cultural differences when determining service standards and protocols. These differences may cut across the local-foreign divide and suggest that profiling foreign customers depending on their country of origin is not the most adequate approach for providing excellence in service and enjoying the benefits that follow. Social implications – Foreign consumers living in a local market are frequently considered a homogeneous group distinct from local consumers, and are treated as such by public and private service providers. The study demonstrates that foreign consumers may be more or less similar to local consumers depending on their cultural values, and should not be considered as a uniform group. Originality/value – The findings extend research on consumer expectations and evaluations of service quality to account for cultural diversity within local emerging markets. The authors demonstrate that a cluster-approach to examining consumer expectations and evaluations of service quality better accounts for variations due to cultural values within local markets.

Emerging market SMEs and exporting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Emerging Markets ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Emerging Market ◽  
Export Performance ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings SMEs within emerging markets are increasingly engaging in export activities. Identification of factors with potential to aid or impede efforts can help such firms to take appropriate actions to develop strategies which can enhance their export performance. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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