Museum content evaluation based on visitor behavior

Author(s):  
La-or Kovavisaruch ◽  
Taweesak Sanpechuda ◽  
Krisada Chinda ◽  
Virach Sornlertlamvanich ◽  
Pobsit Kamonvej
2020 ◽  
Author(s):  
Pavel Kireyev ◽  
Artem Timoshenko ◽  
Cathy L. Yang

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Emily J. Wilkins ◽  
Peter D. Howe ◽  
Jordan W. Smith

AbstractDaily weather affects total visitation to parks and protected areas, as well as visitors’ experiences. However, it is unknown if and how visitors change their spatial behavior within a park due to daily weather conditions. We investigated the impact of daily maximum temperature and precipitation on summer visitation patterns within 110 U.S. National Park Service units. We connected 489,061 geotagged Flickr photos to daily weather, as well as visitors’ elevation and distance to amenities (i.e., roads, waterbodies, parking areas, and buildings). We compared visitor behavior on cold, average, and hot days, and on days with precipitation compared to days without precipitation, across fourteen ecoregions within the continental U.S. Our results suggest daily weather impacts where visitors go within parks, and the effect of weather differs substantially by ecoregion. In most ecoregions, visitors stayed closer to infrastructure on rainy days. Temperature also affects visitors’ spatial behavior within parks, but there was not a consistent trend across ecoregions. Importantly, parks in some ecoregions contain more microclimates than others, which may allow visitors to adapt to unfavorable conditions. These findings suggest visitors’ spatial behavior in parks may change in the future due to the increasing frequency of hot summer days.


2021 ◽  
Vol 214 ◽  
pp. 103545 ◽  
Author(s):  
Tao Hu ◽  
Xiongqi Pang ◽  
Fujie Jiang ◽  
Qifeng Wang ◽  
Xiaohan Liu ◽  
...  

Author(s):  
Keiichi Kobayashi

AbstractThis study investigated the impact of scientific consensus messaging on perceived scientific consensus in terms of heuristic and systematic processing. Japanese undergraduates (N = 226) received a message indicating relatively moderate and high levels of scientific consensus on the safety of foods grown with pesticides and genetically modified (GM) foods. Participants in the presentation-style evaluation condition evaluated the style and manner of providing the message and thereby were encouraged to heuristically process information about scientific consensus in the message. Participants in the content evaluation condition evaluated the message content and therefore could process the information systematically. After evaluating the message, participants’ perceptions of scientific consensus improved. The levels of posteriorly perceived scientific consensus were higher for the presentation-style evaluation condition than for the content evaluation condition. Participants’ initial beliefs about the GM-food safety predicted their posterior perceptions of scientific consensus for the content evaluation condition but not for the presentation-style evaluation condition. These results suggest that the heuristic and systematic processing of scientific consensus information differentially influence the impact of scientific consensus messaging.


Author(s):  
Claire J. McCreavy ◽  
Elizabeth Piccoli ◽  
Sarah E. Krier ◽  
Elizabeth M. Felter ◽  
Willem G. van Panhuis
Keyword(s):  

2016 ◽  
Vol 19 ◽  
Author(s):  
Yone Castro ◽  
Juan Botella ◽  
Mikel Asensio

AbstractThe present study describes a meta-analytic review of museum visitors’ behavior. Although there is a large number of visitor studies available, their cumulative importance has not been determined due to the lack of rigorous methods to determine common causes of visitors’ behaviors. We analyzed Serrell’s (1998) database of 110 studies, defining a number of variables that measure visitors’ behaviors in exhibition spaces which exceeded the most typical and obvious ones. We defined four indexes of effect size and obtained their combined estimates: average time per feature [ATF● = 0.43 (0.49; 0.37)], percentage of diligent visitors [dv● = 30% (0.39; 0.23)], inverse of velocity [Iv● = 4.07 min/100m2 (4.55; 3.59)], and stops per feature [SF● = 0.35 (0.38; 0.33)], and we analyzed the role of relevant moderating variables. Key findings indicate, for example, that the visiting time for each display element relates to the size of the exhibition and its newness, and visitor walking speed is higher in large exhibit areas. The indexes obtained in this study can be understood as references to be used for comparison with new evaluations. They may help to predict people’s behavior and appreciation of new exhibitions, identifying important problems in museum designs, and providing new research tools for this field.


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