Implementation of Online Marketing Information Mining System for Small and Medium-sized Enterprises: Data Flow Perspectives

2021 ◽  
Author(s):  
Delu Wang
Keyword(s):  
Data Flow ◽  
Online Marketing ◽  
Mining System ◽  
Information Mining ◽  
Marketing Information

The Zoning System for Strategy Development of SMEs Go Online: A Literature Review

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Development Strategy ◽  
Online Marketing ◽  
Strategy Development ◽  
Future Research ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
The Government ◽  
Market Needs ◽  
Marketing Information ◽  
Relationship Of

This study aims to figure out what the relationship of empowerment of SMEs through methods of zoning as marketing strategy of SMEs in two different markets (offline and online). The zoning strategy with information and communication system integrated brings together socialization and promotion in a market. This system can help the government in taking and formulating policies to unite SMEs in a new market by not leaving the old market. The method in this study uses qualitative descriptive. There are three propositions produced in this initial research, the first; Offline and online marketing is very relevant for SMEs in Indonesia. Second; marketing information system is access for SMEs to find out the demand or market needs both domestically and internationally. And third; The zoning system can be used as an online development strategy for SMEs to synchronize two different markets, namely offline and online. Further research is needed to validate the propositions found, to generate hypotheses and empirical evidence, we recommend using mix methods for future research.

scholarly journals The Zoning System for Strategy Development of SMEs Go Online: A Literature Review

2019 ◽  
Author(s):  
Ronal Watrianthos
Keyword(s):  
Development Strategy ◽  
Online Marketing ◽  
Strategy Development ◽  
Future Research ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
The Government ◽  
Market Needs ◽  
Marketing Information ◽  
Relationship Of

This study aims to figure out what the relationship of empowerment of SMEs through methods of zoning as marketing strategy of SMEs in two different markets (offline and online). The zoning strategy with information and communication system integrated brings together socialization and promotion in a market. This system can help the government in taking and formulating policies to unite SMEs in a new market by not leaving the old market. The method in this study uses qualitative descriptive. There are three propositions produced in this initial research, the first; Offline and online marketing is very relevant for SMEs in Indonesia. Second; marketing information system is access for SMEs to find out the demand or market needs both domestically and internationally. And third; The zoning system can be used as an online development strategy for SMEs to synchronize two different markets, namely offline and online. Further research is needed to validate the propositions found, to generate hypotheses and empirical evidence, we recommend using mix methods for future research

Pelatihan Pengembangan Administrasi Keuangan dan Pemasaran Bagi Pengusaha Mikro Perempuan di Kabupaten Kulon Progo

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Nur Aini Yuniyarti ◽  
Achmad Choiruman ◽  
Nurisqi Amalia
Keyword(s):  
Women Entrepreneurs ◽  
Online Marketing ◽  
Family Welfare ◽  
Marketing Practice ◽  
The Media ◽  
The Government ◽  
Marketing Information ◽  
Two Stages ◽  
Financial Administration ◽  
E Mail

In order to overcome the existing poverty problem in Kulon Progo Regency, one of the ways taken by the Government is by empowering the women community through the formation of women group that joined in the group of Income Generating Enterprises for Family Welfare. The problem faced by most members of this group is the inadequate capability in the field of financial administration records and product marketing. The purpose of this service is to increase the capacity of these micro women entrepreneurs through a training in the field. The method used in this activity is to involve the active participants in thinking, discussing, and directly practicing by: 1) the workshop and training of development of financial administration, 2) Participant doing marketing practice by using social media (e-mail, Lazada online shopping site) with the media computer and mobile by each participant. The training was conducted in two stages. The first stage is training and development workshop financial administration. The second stage is the development of online marketing training with computers. The result that can be achieved from this activity is that micro women entrepreneurs increase their ability to manage the financial administration of business and private household; The formation of whatsApp group/group consisting of participants for the participant's marketing information network; and online marketing capabilities for the participants are growing well.

Research on Construction of Risk Information Mining System in Programme

2011 ◽  
Vol 255-260 ◽  
pp. 3928-3932
Author(s):  
Zhi Guo Zhang
Keyword(s):  
Risk Management ◽  
Project Management ◽  
Management Development ◽  
Risk Information ◽  
Mining System ◽  
Information Mining

Programme management is integrated and coordinated management for multitudinous interactive Projects, It is a very important part of multi-Project management and trend for Project management development. Compared with single project management, It may face more kind and more complicated risks in the process of programme management. on the base of programme risk management, the paper analyze concept, characters, classification of risk information ,and designed system of programme risk information mining, then analyze the factors. It can provide a basis for the risk management.

Development and Application of a Chinese Webpage Suicide Information Mining System (Sims)

2014 ◽  
Vol 38 (11) ◽  
Author(s):  
Penglai Chen ◽  
Jing Chai ◽  
Lu Zhang ◽  
Debin Wang
Keyword(s):  
Mining System ◽  
Information Mining
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