This paper describes a study in which Web style guides were characterized, compared to traditional human-computer interface (HCI) style guides, and evaluated against findings from HCI reviews of web pages and applications. Findings showed little consistency among the 21 Web style guides assessed, with 75% of recommendations appearing in only one style guide. While there was some overlap, only 20% of Web-relevant recommendations from traditional style guides were found in Web style guides. Web style guides emphasized common look and feel, information display, and navigation issues, with little mention of many issues prominent in traditional style guides such as help, message boxes, and data entry. This difference is reinforced by other results showing that Web style guides address Web information-only pages with much greater success than web-based control enabling features, like buttons and entry fields. It is concluded that while the WWW represents a unique graphical user interface (GUI) environment, development of Web style guides has been less rigorous, with issues associated with web-based control enabling features neglected.