Interaction of Spatial Computing In Augmented Reality

Voxar Labs is a research group focused in augmenting experiences through research, innovation and collaboration with academia and industry. It develops cutting-edge multi-disciplinary research in the large area of Spatial Computing, tackling the inner areas of Extended Reality, Computer Vision and Natural Interaction. The laboratory aims to create impact through R&D&I, technology transfer, scientific publications, patents and human-resources formation. It is one of the most productive Augmented Reality research groups in the Latin America, also being recognized with seven best papers and ten first-place competitions’ prizes over the nine years of its existence. Voxar Labs is part of the Informatics Center of the Federal University of Pernambuco, located in Recife – Pernambuco, Brazil.

Download Full-text

COMMERCIAL AND RESEARCH CLUSTERING OF AUGMENTED REALITY: DISCOURSES AND DIVIDES BETWEEN AR APPS AND APPLICATIONS

AoIR Selected Papers of Internet Research ◽

10.5210/spir.v2021i0.12180 ◽

2021 ◽

Author(s):

Luke Heemsbergen ◽

Same Cadman

Keyword(s):

Augmented Reality ◽

Research And Development ◽

Computer Science ◽

Everyday Life ◽

Future Research ◽

Research And Practice ◽

Disciplinary Boundaries ◽

Spatial Computing ◽

Media Markets ◽

Google Play

Although the majority of Augmented Reality (AR) scholarship is based in Computer Science disciplines, it is nevertheless important to consider emergent trends in AR discourses as research and development shifts from technology labs to media markets. While technical understandings of AR are necessary, they are insufficient to understand how networked spatial computing is augmenting everyday life. In response, this paper maps and compares two specific AR discourses for nodes of power and authority. First, it systematically reviews how AR research citations are shifting from science and technical foci to applied uses of AR via a systematic scientometric review. That work allows, among other insights, consideration of the extent disciplinary boundaries shaped how AR is understood and innovated. Second is contrasting these evolving patterns with current consumer exposure to AR via a critical technocultural discourse analysis (CTDA) of the presentation of phone-based AR apps available on the iOS App Store and Google Play. Comparative discussion of these inquiries adds to understandings of how AR is conceptualised in research and commercial discourses, and how these data might inform future research and practice in the socialisation of AR systems, media, and experience.

Download Full-text

Immersive Media and Branding

Advances in Media, Entertainment, and the Arts - Handbook of Research on the Global Impacts and Roles of Immersive Media ◽

10.4018/978-1-7998-2433-6.ch019 ◽

2020 ◽

pp. 393-415

Author(s):

Linda Ricci

Keyword(s):

Artificial Intelligence ◽

Social Media ◽

Virtual Reality ◽

Augmented Reality ◽

Use Cases ◽

Social Media Marketing ◽

Multiple Use ◽

Experiential Marketing ◽

Spatial Computing ◽

The Impact

This chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near- and longer-term future. Weaving multiple use cases and examples throughout, the author discusses the next phase of experiential marketing: how immersive branding will develop as spatial computing becomes more mainstream, and how brands can start thinking about how they can leverage the technology. The author examines the rise of virtual influencers, how they will affect social media marketing—and how artificial intelligence will ultimately enable true one-to-one interaction with customers through virtual avatars. Finally, the author discusses risks, rules, and recommendations for how to successfully proceed as a brand curious about how to best harness the technologies.

Download Full-text

An Efficient, Platform-Independent Map Rendering Framework for Mobile Augmented Reality

ISPRS International Journal of Geo-Information ◽

10.3390/ijgi10090593 ◽

2021 ◽

Vol 10 (9) ◽

pp. 593

Author(s):

Kejia Huang ◽

Chenliang Wang ◽

Shaohua Wang ◽

Runying Liu ◽

Guoxiong Chen ◽

...

Keyword(s):

Augmented Reality ◽

Spatial Data ◽

High Performance ◽

Spatial Computing ◽

Map Symbol ◽

Unified Algorithm ◽

Cross Platform ◽

Style Consistency ◽

Rendering Engine ◽

Better Than

With the extensive application of big spatial data and the emergence of spatial computing, augmented reality (AR) map rendering has attracted significant attention. A common issue in existing solutions is that AR-GIS systems rely on different platform-specific graphics libraries on different operating systems, and rendering implementations can vary across various platforms. This causes performance degradation and rendering styles that are not consistent across environments. However, high-performance rendering consistency across devices is critical in AR-GIS, especially for edge collaborative computing. In this paper, we present a high-performance, platform-independent AR-GIS rendering engine; the augmented reality universal graphics library (AUGL) engine. A unified cross-platform interface is proposed to preserve AR-GIS rendering style consistency across platforms. High-performance AR-GIS map symbol drawing models are defined and implemented based on a unified algorithm interface. We also develop a pre-caching strategy, optimized spatial-index querying, and a GPU-accelerated vector drawing algorithm that minimizes IO latency throughout the rendering process. Comparisons to existing AR-GIS visualization engines indicate that the performance of the AUGL engine is two times higher than that of the AR-GIS rendering engine on the Android, iOS, and Vuforia platforms. The drawing efficiency for vector polygons is improved significantly. The rendering performance is more than three times better than the average performances of existing Android and iOS systems.

Download Full-text

Voxar Labs

10.5753/svr_estendido.2020.12974 ◽

2020 ◽

Author(s):

Veronica Teichrieb ◽

Francisco Simões ◽

Lucas Figueiredo ◽

João Paulo Lima ◽

João Marcelo Teixeira ◽

...

Keyword(s):

Computer Vision ◽

Latin America ◽

Technology Transfer ◽

Augmented Reality ◽

Human Resources ◽

Research Groups ◽

Large Area ◽

Natural Interaction ◽

Scientific Publications ◽

Spatial Computing

Voxar Labs is a research group focused in augmenting experiences through research, innovation and collaboration with academia and industry. It develops cutting-edge multi-disciplinary research in the large area of Spatial Computing, tackling the inner areas of Extended Reality, Computer Vision and Natural Interaction. The laboratory aims to create impact through R&D&I, technology transfer, scientific publications, patents and human-resources formation. It is one of the most productive Augmented Reality research groups in the Latin America, also being recognized with seven best papers and ten first-place competitions’ prizes over the nine years of its existence. Voxar Labs is part of the Informatics Center of the Federal University of Pernambuco, located in Recife – Pernambuco, Brazil.

Download Full-text