Improvement on Pupil Positioning Algorithm in Eye Tracking Technique

2009 ◽  
Author(s):  
Bei Yan ◽  
Xigong Zhang ◽  
Lifeng Gao
Keyword(s):  
Eye Tracking ◽  
Tracking Technique ◽  
Positioning Algorithm

Eye tracking and tourism research: A systematic literature review

2021 ◽  
pp. 135676672110533
Author(s):  
Georgiana-Denisse Savin ◽  
Cristina Fleșeriu ◽  
Larissa Batrancea
Keyword(s):  
Eye Tracking ◽  
Tracking Data ◽  
Research Papers ◽  
Research Directions ◽  
Heat Maps ◽  
Tourism Research ◽  
Dynamic Stimuli ◽  
Tracking Technique ◽  
The Subject ◽  
Practical Implications

In recent years, the number of studies in tourism using the eye tracking technique has increased and started generating valuable information for both academics and the industry. However, there is a gap in the literature concerning systematic reviews focused on recent articles and their findings. Thus, the aim of this study is to close this gap by systematically analysing 70 research papers tackling the subject of eye tracking in tourism and published in highly ranked tourism journals. The study identifies the most popular topics and trends for eye tracking research, as well as the most used types of visual stimuli, such as exhibitions, restaurant menus, promotional pictures or websites. The study also details on measurements specific for the analysis of eye tracking data, including fixations, saccades and heat maps. Results are emphasized along with their theoretical and practical implications. In addition, we highlight the lack of the use of dynamic stimuli in the existing literature and suggest further research directions using the eye tracking technique.

scholarly journals Examining the Selections in Restaurant Menus with Eye-Tracking Technique

2021 ◽  
Vol 9 (3) ◽  
pp. 1460-1481
Author(s):  
Ceren Özaydın ◽  
Cem Oktay Güzeller
Keyword(s):  
Eye Tracking ◽  
Tracking Technique

scholarly journals Best Thing Is Always in the Middle? An Investigation of Centrality Preference By Eye-Tracking Technique and Memory Recall

2018 ◽  
Vol 12 ◽  
Author(s):  
Lap-Yan Lo ◽  
Cheuk-Yu Tsang
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Recall Test ◽  
Number Line ◽  
Mental Number Line ◽  
Horizontal Line ◽  
Memory Recall ◽  
Tracking Technique ◽  
Fixation Points ◽  
The Relationship

An object located in the centre position is believed to be the most attended and well remembered, which increases its likelihood of being chosen (i.e., centrality preference). However, the literature has yielded inconsistent evidence. With the support of an eye-tracking technique, this study tried to provide another means of examining the relationship between preference and attention. Thirty undergraduates were asked to choose one of five similar items presented on a horizontal line. The findings on eye fixation points and looking duration positively related to the probability of an item being chosen as the preferred item. Yet performance in a recall test revealed an independence between preference and remembering. Furthermore, an unexpectedly large proportion of the participants also preferred the items on the leftmost side of the array. The mental number line and social norms, together with centrality preference, were used to provide an explanation of our implicit preference in decision making.

Analysis of longitudinal viewing freedom of reduced-view super multi-view display and increased longitudinal viewing freedom using eye-tracking technique

2012 ◽  
Vol 20 (4) ◽  
pp. 228 ◽  
Author(s):  
Junya Nakamura ◽  
Taichi Takahashi ◽  
Chih-Wei Chen ◽  
Yi-Pai Huang ◽  
Yasuhiro Takaki
Keyword(s):  
Eye Tracking ◽  
Tracking Technique

scholarly journals Analysis of user experience during interaction with selected CMS platforms

2021 ◽  
Vol 21 ◽  
pp. 336-343
Author(s):  
Michał Miszczak ◽  
Mariusz Dzieńkowski
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
Completion Time ◽  
Task Completion ◽  
Task Completion Time ◽  
Tracking Technique

The purpose of this study was assessing user experience while working with two popular CMS systems: WordPress and PrestaShop. The evaluation was done using a questionnaire and an eye tracking technique. Average task completion time, the number of fixations, the percentage of correctly completed tasks and the SUS index were used for comparisons. On the basis of the obtained results which, were collected during and after the users' interaction with a given system, it is difficult to clearly state which CMS proved to be better.

scholarly journals Detection of Dyslexia using Eye Tracking Measures

2019 ◽  
Vol 8 (9S2) ◽  
pp. 58-61
Keyword(s):  
Machine Learning ◽  
Learning Disabilities ◽  
Eye Tracking ◽  
Reading Skills ◽  
Learning Disorders ◽  
Learning Models ◽  
Font Size ◽  
Tracking Technique ◽  
Machine Learning Models

Dyslexia is one of the most common and hidden learning disabilities found in people, especially in the young age.It particularly affects reading, where the impaired reader takes a longer time to read and grasp the concept than the non-impaired reader.This further leads to academic failures.So studies to detect such issues have been conducted considering various factors like the reading times, fixation times, number of saccades(sudden movements in the eye), of both the impaired and non-impaired subjects,and give the best possible results.Thus,we plan to use the same eye tracking technique supported with machine learning models to detect and classify the individuals with and without dyslexia.The factors considered during the study are font-size, typeface, frequency of words(fixation times of non-impaired readers are more if frequency of encountered words is less) and age(people with learning disorders tend to enhance their reading skills with age), etc.

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