Tourism Supply Chain Cooperative Trust Dominated by Travel Agency in China

Author(s):  
Li Yang ◽  
Bangyi Li ◽  
Weiguo Lan
2021 ◽  
Vol 13 (15) ◽  
pp. 8228
Author(s):  
Lu Zhang ◽  
Deqing Ma ◽  
Jinsong Hu

This paper integrates a low-carbon tourism supply chain consisting of a low-carbon tourist attraction (LTA) providing a low-carbon service and an online travel agency (OTA) responsible for big data marketing. Consumers may also encounter sudden crisis events that occur in the tourist attraction during their visit, and the occurrence of crisis events can damage the low-carbon goodwill of the tourist attraction to the detriment of the sustainable development of the supply chain. Therefore, this paper aims to investigate how tourism firms can develop dynamic strategies in the pre-crisis environment if they envision the occurrence of a crisis event and how crisis events affect interfirm cooperation. This paper uses stochastic jump processes to portray the dynamic evolution of low-carbon goodwill in the context of crisis events and introduces the methods of the differential game and Bellman’s continuous dynamic programming theory to study the sustainable operations of low-carbon tourism supply chains. Our findings provide important managerial insights for enterprises in the tourism supply chain and suggest that they need to not only become aware of the tourist attraction crisis events, but also, more importantly, they need to adjust their appropriate input strategies based on the degree of anticipation of the crisis.


2016 ◽  
Vol 2016 ◽  
pp. 1-15 ◽  
Author(s):  
Lei Yang ◽  
Jingna Ji ◽  
Kebing Chen

This paper explores a two-echelon tourism supply chain consisting of a hotel and an online travel agency. The upside hotel rooms can be sold through the downside hotel alliance and online travel agency. The hotel alliance, selling rooms at a lower price, is a direct sale platform with a negligible entry fee. Notwithstanding, the online travel agency sells the room at a higher price with related personalized service. Customers will be refunded partially in case of their cancellation or no-show. An integrated model and two decentralized models based on Bertrand and Stackelberg games are developed, respectively. The results show that when the wholesale price is lower than a certain value, both the hotel and the online travel agency can gain more profit from the Stackelberg game than that from the Bertrand game. In the case that the hotel allows overbooking, the optimal overbooking quantity is obtained. If the overbooking proportion is too high, overbooking is profitable for the hotel only when the overbooking cost is lower than a certain value. At the end of the study, some experiments are conducted to analyze the sensitivity of the optimal prices and profits in the light of certain parameters.


2014 ◽  
Vol 644-650 ◽  
pp. 6093-6096 ◽  
Author(s):  
Ting Long Zhang ◽  
Yi Wang

In this paper we develop revenue sharing contracts in a scenic spot –travel agency tourism supply chain. We use the Stackelberg game model to formulate the leader–follower relationship. By backward induction, we obtain equilibrium under the non-cooperative revenue sharing contract and the cooperative revenue sharing contract. Results show that the non-cooperative revenue sharing contract doesn’t meet the travel agency’s participation constraint while the cooperative revenue sharing contract can achieve coordination and Pareto improvement. Finally the Nash bargaining game suggests that scenic spot obtains a larger share of the profit growth due to its higher bargaining power.


2021 ◽  
Author(s):  
Arash Haqbin ◽  
Payam Shojaei ◽  
Mohammad Hossein Ronaghi ◽  
Omid Fazelzadeh

Abstract Background: This study sought to provide a comprehensive analysis of the medical tourism supply chain (MTSC) in Shiraz, Iran, to improve the city’s potential tourism market share in the post-COVID-19 future. In doing so, the study relied on a mixed research methodology. Primarily, interviews were conducted with 12 stakeholders involved in Shiraz’s MTSC, including general policymakers, managers of private/public healthcare providers, travel agency managers, and managers of medical tourism companies. The data were collected through semi-structured interviews and were then analyzed according to the systematic approach of grounded theory (GT).Results: The results helped to configure a model that analyzed Shiraz’s MTSC, which included 6 main dimensions, 17 sub-dimensions, and 48 criteria. To detect any interrelationships among the criteria, the model was further analyzed quantitatively through the rough Decision making trial and evaluation laboratory (DEMATEL) method.Conclusion: Proposing a novel methodology in medical tourism research, the study could practically contribute to different stakeholders in the medical tourism industry in Shiraz.


2019 ◽  
Vol 11 (17) ◽  
pp. 4716 ◽  
Author(s):  
Katarzyna Kozicka ◽  
Sebastian Kot ◽  
I Gede Riana

Managing a tourism supply chain is predominantly focused on managing a tourism-specific product that can be perceived as all kinds of goods and services utilized by tourists during their trips. The predominant goal of this article is to empirically identify the level of engagement of entities operating in the tourism-oriented branch of industry concerning the satisfaction of end-customers with the offered tourism-related services and products. Within the scope of this study, the statistical relevance of elements of active cooperation within a tourism-specific supply chain was analyzed. Empirical examinations covered the assessment of the cooperation within the framework of the tourism-oriented supply chain and its impact on consumer satisfaction. A research questionnaire was utilized to meet examination-specific goals. Theoretical considerations and the analysis of branches of industry in relation to the available statistical data showed that tourist-oriented supply chain covers various entities, the engagement of which may have a factual impact on the efficiency of managing the entire chain, as well as on the overall client satisfaction, improving tourism sustainability. The obtained results clearly showed that the examined entities considered the analyzed cooperation aspects to be very important with regard to the supply chain management. Said aspects included the total length of cooperation within the framework of a particular supply chain, which, according to the examined entities, directly translated into the quality of cooperation—to either significant or very significant extent, as well as making it much easier to solve certain problems that were strictly connected with the provision of tourism-oriented services. Yet another aspect of cooperation that was touched upon was the transfer of the so-called know-how between the entities engaged in a given supply chain. As proven by the examination, 70% of the surveyed entities claimed that it was of significant or very significant importance. The last analyzed aspect of cooperation were relations between the supply chain-specific partners and their impact on the satisfaction of end customers. According to over half of the sample (61.54%), decent relations between supply chain participants affected the satisfaction of end customers to a notable extent.


2021 ◽  
pp. 109634802199679
Author(s):  
Xiaofeng Zhao ◽  
Jianrong Hou

Tourism supply chain management has become an important research topic as individual firms no longer compete as isolated entities but rather as supply chains in the tourism industry. Despite the evidence that benefits can be gained to improve profitability, competitiveness, and customer satisfaction, the research on how to manage the tourism supply chain is very limited. This research contributes to the literature by applying the theory of constraints (TOC) with systems thinking to tourism supply chain management. It proposes that the key issue in tourism supply chain management is the coordination of business activities and the TOC with systems thinking can effectively support tourism supply chain coordination of the various links and processes. The article examines the TOC performance measures and the drum–buffer–rope model in the context of tourism management and applies the focusing process of the TOC as a continuous improvement approach for tourism supply chain management. The research findings suggest that, given modifications to the TOC terminology and the principles, the TOC principles can work as an excellent approach to facilitate the tourism supply chain management.


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