Consumers’ Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology: The Moderating Role of Sport Involvement

In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive opportunities and smart strategies of PSCs stimulating consumers’ impulse buying behavior. Within the PSC framework, the purpose of this article is to investigate the moderator effect of brand awareness and brand loyalty on the relationship between online impulse buying behavior and perceived low price, browsing behavior and time pressure. The study created and tested five hypotheses using data collected in Turkey. Results indicate that browsing behavior, time pressure and perceived low price do influence online impulse buying behavior. A hierarchical regression analysis was also used to analyze the moderating role of brand awareness and brand loyalty on impulse buying behavior and both variables were found to have a moderating role. The results provide substantial information on strategy development for internet retailers.

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Factors Affecting Fast Food Restaurant Image in Peshawar: Moderating Role of Customer Personality Traits

Agris on-line Papers in Economics and Informatics ◽

10.7160/aol.2021.130108 ◽

2021 ◽

Vol 13 (1) ◽

pp. 105-119

Author(s):

Henrietta Nagy ◽

Safdar Sana ◽

Wisal Ahmad ◽

Ragif Huseynov ◽

Muhammad Farooq Jan ◽

...

Keyword(s):

Personality Traits ◽

Fast Food ◽

Future Research ◽

Buying Behavior ◽

Factors Affecting ◽

Restaurant Management ◽

Unique Identity ◽

Study Support ◽

Moderating Role

Relating unique identity of product with consumer buying behavior is not so straight forward. Many factors need to be studied in order to investigate this relationship. This study was conducted to see the direct effects of various marketing elements including brand name, service quality, food price and the ambient factors on customer perception about the restaurant image as well as the moderating influence of consumers’ personality traits on such relationship. Data was collected from two hundred and forty customers in six well known restaurants of Peshawar in order to examine the hypothesized relationships. The findings of the study support the hypothesized relationship between the study variables and hence all the hypotheses of the study are supported. The study findings particularly the moderating role of personality traits of restaurant customers’ in building customers’ restaurant perception is of immense importance for academicians in general and restaurant management in particular. The study also presents valuable future research directions which will further this inquiry in future.

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The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior

Frontiers in Psychology ◽

10.3389/fpsyg.2021.732459 ◽

2021 ◽

Vol 12 ◽

Author(s):

Bin Li ◽

Minqi Hu ◽

Xiaoxi Chen ◽

Yongxin Lei

Keyword(s):

Future Research ◽

Anticipated Regret ◽

Product Involvement ◽

Buying Behavior ◽

Cognitive Aspect ◽

Emotional Aspect ◽

Impulsive Buying ◽

The Relationship ◽

Moderating Role

Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study examines the role of product involvement (cognitive aspect) and anticipated regret (emotional aspect) on the online impulsive buying behavior of the consumer. The results indicate that consumers who experienced downward anticipated regret showed more online impulsive buying behavior than those who experienced upward anticipated regret. Moreover, anticipated regret moderates the relationship between product involvement and online impulsive buying behavior, for participants who experienced downward anticipated regret showing more online impulsive buying behavior than those who experienced upward anticipated regret in the low product involvement group, but there is no differential between downward and upward anticipated regret in the high involvement product group. These findings suggest that anticipated regret helps consumers make more deliberative online shopping choices. The implications for both future research and online consumers are discussed.

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NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

Gadjah Mada International Journal of Business ◽

10.22146/gamaijb.5394 ◽

2003 ◽

Vol 5 (1) ◽

pp. 1 ◽

Cited By ~ 1

Author(s):

Danes Jaya Negara ◽

Basu Swastha Dharmmesta

Keyword(s):

Empirical Evidence ◽

Impulse Buying ◽

Buying Behavior ◽

Normative Evaluation ◽

Impulsive Buying ◽

Behavioral Aspects ◽

Buying Behaviors ◽

The Relationship ◽

Moderating Role

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.

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Comparative Versus Noncomparative Sales Pitches: Impact On New Product Buying Behaviors And Moderating Role Of BuyerSeller Relationship

Journal of Applied Business Research (JABR) ◽

10.19030/jabr.v31i4.9333 ◽

2015 ◽

Vol 31 (4) ◽

pp. 1505

Author(s):

Christian Dianoux ◽

Jean-Luc Herrmann ◽

Ridha Chakroun ◽

Sandrine Heitz-Spahn

Keyword(s):

New Product ◽

Buying Behavior ◽

Starting Point ◽

Quasi Experimental ◽

Product Sales ◽

Sales Pitch ◽

Buying Behaviors ◽

Positive Effect ◽

Moderating Role

The purpose of this research is to explore the effectiveness of Comparative Sales Pitches (CSPs) vs. NonComparative Sales Pitches [NCSPs] in terms of actual buying behavior of a new product. Using a wholesalers telephone sales campaign, we performed a quasi-experimental study focusing on the actual ordering behavior for a new product of more than 4,200 pharmacists in response to a CSP (vs. an NCSP). The research shows that a CSP is more likely to generate a new product sales order than an equivalent NCSP. This positive effect manifests only when a relationship exists between the buyer and the seller. In addition, the results support the relational advantage of a regular buyerseller relationship regardless of the type of sales pitch used. The findings should encourage managers and salespeople to consider CSPs as an effective selling tool for launching a new product, especially when a relationship with the buyer exists. This research provides a starting point for further research into CSP effects -an area in which limited research exists to date- to gain a better understanding of their boundary selling effectiveness.

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