Image evaluation system based on the sound symbolism of brand names

2012 ◽  
Author(s):  
Ryuichi Doizaki ◽  
Yuichiro Shimizu ◽  
Maki Sakamoto
Keyword(s):  
Evaluation System ◽  
Brand Names ◽  
Sound Symbolism ◽  
Image Evaluation

scholarly journals Color Image Evaluation for Small Space Based on FA and GEP

2014 ◽  
Vol 2014 ◽  
pp. 1-11
Author(s):  
Li Deng ◽  
Sui-Huai Yu ◽  
Wen-Jun Wang ◽  
Jun-Xuan Chen ◽  
Guo-Chang Liu
Keyword(s):  
Evaluation System ◽  
Frequency Conversion ◽  
Evaluation Method ◽  
Color Image ◽  
Gene Expression Programming ◽  
Image Evaluation ◽  
Evaluation Tool ◽  
Small Space ◽  
Entropy Weight ◽  
Fast Evaluation

Aiming at the problem that color image is difficult to quantify, this paper proposes an evaluation method of color image for small space based on factor analysis (FA) and gene expression programming (GEP) and constructs a correlation model between color image factors and comprehensive color image. The basic color samples of small space and color images are evaluated by semantic differential method (SD method), color image factors are selected via dimension reduction in FA, factor score function is established, and by combining the entropy weight method to determine each factor weights then the comprehensive color image score is calculated finally. The best fitting function between color image factors and comprehensive color image is obtained by GEP algorithm, which can predict the users’ color image values. A color image evaluation system for small space is developed based on this model. The color evaluation of a control room on AC frequency conversion rig is taken as an example, verifying the effectiveness of the proposed method. It also can assist the designers in other color designs and provide a fast evaluation tool for testing users’ color image.

Automatic image evaluation system

1989 ◽  
Vol 22 (6) ◽  
pp. 377
Author(s):  
Siemens-Infoservice
Keyword(s):  
Evaluation System ◽  
Image Evaluation

scholarly journals Cognitive Matching of Design Subjects in Product Form Evolutionary Design

2021 ◽  
Vol 2021 ◽  
pp. 1-23
Author(s):  
Shutao Zhang ◽  
Shijie Wang ◽  
Aimin Zhou ◽  
Shifeng Liu ◽  
Jianning Su
Keyword(s):  
Evaluation System ◽  
Intelligent Design ◽  
Evolution System ◽  
Image Evaluation ◽  
Matching Model ◽  
Cognitive Differences ◽  
Matching Process ◽  
Order Preference ◽  
Artificial Neural Network Ann ◽  
Product Forms

In actual product development, the cognitive differences between users and designers make it difficult for the designed products to be recognized by users. To reduce the cognitive differences between these two design subjects, this paper proposes a method of cognitive matching of the design subjects. First, we use the relevant methods of Kansei engineering to quantify the Kansei image cognition of the two design subjects and construct a cognitive matching model of the design subjects with information entropy and the technique for order preference by similarity to ideal solution (TOPSIS). Second, according to the Kansei image, the Kansei image prototype cluster is constructed, and the representative Kansei image prototype is obtained. Then, we combine an artificial neural network (ANN) with a cognitive matching model of the design subjects to construct a product Kansei image evaluation system; this is used to evaluate the evolved forms. Finally, a product Kansei image form evolution system is constructed based on the genetic algorithm (GA). To some extent, the system simulates the cognitive matching process between designers and users in product design, helps designers to more accurately understand the cognitive trends of the two design subjects, and provides a theoretical basis for the intelligent design of product forms through the cognitive balance of multiple design subjects. This paper takes a beverage bottle as an example to verify the feasibility of the model through a comparative study.

scholarly journals ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS

2015 ◽  
Author(s):  
Alina Catalina Duduciuc
Keyword(s):  
Social Psychology ◽  
Current Practice ◽  
Semantic Differential ◽  
Brand Names ◽  
Sound Symbolism ◽  
Brand Name ◽  
Front Vowel ◽  
Applied Social Psychology ◽  
Back Vowel ◽  
And Performance

The aim of this study is to test the influence of sound symbolism on perceived characteristics of a brand as well as to highlight the importance of applied social psychology to current practice of advertising. Previous research showed that the phonetic structure of brand name communicates its characteristics, i.e. it drives consumers to assess certain features and performance of the product. I assumed that when consumers encounter an unknown brand name, they automatically infer characteristics from the meaning conveyed by the sounds (e.g. phonemes). Therefore, I supposed that a brand name for a shampoo (artificially created on experimental purpose) containing back vowel is evaluated better by consumers when they compare it to another brand name with front vowels. Furthermore, for the accuracy of responses, I used the semantic differential scale to measure the differences between two brands in terms of certain attributes of product. To this end, fifty students (N=50) participated in a research based on questionnaire. As the results of the current research showed, the brand name with back vowel outnumbered the brand name with front vowel on two dimension, i.e. on brand activity and brand efficiency. The brand name containing front vowel was rated better when subjects evaluated the product in generally. Last, but not least, when it comes to convey meanings, the sound of back vowels [a] could be used more when marketers promote products that communicate its characteristics such as efficiency, velocity and health. The back vowel could be also assessed to products with larger packing or special sailing such as extra quantity. Meanwhile, the brand names with front vowels [ie] could be created for more expensive products with good quality, mainly addressed to men.

Examining the brand name – mark relationship in emerging markets

2014 ◽  
Vol 23 (4/5) ◽  
pp. 262-267 ◽  
Author(s):  
Richard R Klink ◽  
Gerard A. Athaide
Keyword(s):  
Emerging Markets ◽  
Emerging Market ◽  
Brand Names ◽  
Sound Symbolism ◽  
Future Research ◽  
Brand Name ◽  
Intended Meaning ◽  
Content Type ◽  
Brand Marks ◽  
The Relationship

Purpose – The purpose of this research is to investigate whether the brand name–mark sound symbolism relationship extends beyond US marketplaces to emerging markets. Sound symbolism research indicates that consistent brand name meaning can be conveyed across international marketplaces. Yet, prior work has not investigated whether visual branding elements provide consistent meaning across such contexts. Design/methodology/approach – To contrast effects across international contexts, we replicate both studies of Klink (2003) with bilingual subjects in Mumbai, India. Study 1 examined whether the sound symbolic relationship between brand name and brand mark holds in this emerging market. Study 2 investigated whether both the brand name and brand mark together can enhance brand meaning in this context. Findings – Study 1 finds support for the relationship between higher-frequency brand names and brand marks that are angular and smaller in size, with limited support regarding color. Study 2 finds a significant effect for brand marks and a marginally significant effect for brand names on conveying intended meaning. Originality/value – The authors confirm the relationship between the brand mark and brand name; however, color meaning may be less universal than prior theory and research indicates. In addition, the effect of the brand name on conveying sound symbolism meaning may be less important than visual branding elements in emerging markets. Hence, future research may wish to include additional branding elements in experimental stimuli when testing sound symbolism theory.

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