Workshop on Evolution of Software Systems in a Business Context (ESSBC)

Author(s):  
K. Bennett ◽  
D. Distante ◽  
M. Tortorella



2011 ◽  
pp. 61-88
Author(s):  
Huong Hoang Thi Thu ◽  
Lin Yu-Li

In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity in the business-to-business context. This research attempts to bridge this gap by exploring the customer-based brand equity concept from the retailers’ perspective. The study was conducted in the context of the Vietnamese independent retail grocery sector. This context was chosen on the basis that there has been limited research conducted on branding in the Vietnamese context and due to the prominence of the independent grocery sector in the retail industry of Viet Nam. By using AMOS 16 and SPSS 16.0 software, the results of the study indicate that brand equity plays an important role in the retailing context, and it comprises three dimensions - brand association, brand trust and brand loyalty. As the result of a strong brand, retailers commit to a long-term business relationship with the brand’s manufacturer. Two of these three dimensions of retailer-based brand equity, (brand association and brand trust) are positively and significantly related to the brand’s performance at the retail outlet. Manufacturer support, including advertising, sales promotion and trade promotions has been confirmed by this study to be an antecedent of retailer-based brand equity, brand performance and customer perceived value as well.



2014 ◽  
pp. 240-246
Author(s):  
V. Herwig ◽  
Keyword(s):  


2016 ◽  
pp. 141-149
Author(s):  
S.V. Yershov ◽  
◽  
R.М. Ponomarenko ◽  

Parallel tiered and dynamic models of the fuzzy inference in expert-diagnostic software systems are considered, which knowledge bases are based on fuzzy rules. Tiered parallel and dynamic fuzzy inference procedures are developed that allow speed up of computations in the software system for evaluating the quality of scientific papers. Evaluations of the effectiveness of parallel tiered and dynamic schemes of computations are constructed with complex dependency graph between blocks of fuzzy Takagi – Sugeno rules. Comparative characteristic of the efficacy of parallel-stacked and dynamic models is carried out.



Author(s):  
Feidu Akmel ◽  
Ermiyas Birihanu ◽  
Bahir Siraj

Software systems are any software product or applications that support business domains such as Manufacturing,Aviation, Health care, insurance and so on.Software quality is a means of measuring how software is designed and how well the software conforms to that design. Some of the variables that we are looking for software quality are Correctness, Product quality, Scalability, Completeness and Absence of bugs, However the quality standard that was used from one organization is different from other for this reason it is better to apply the software metrics to measure the quality of software. Attributes that we gathered from source code through software metrics can be an input for software defect predictor. Software defect are an error that are introduced by software developer and stakeholders. Finally, in this study we discovered the application of machine learning on software defect that we gathered from the previous research works.



2012 ◽  
Vol 2 (2) ◽  
pp. 112-116
Author(s):  
Shikha Bhatia ◽  
Mr. Harshpreet Singh

With the mounting demand of web applications, a number of issues allied to its quality have came in existence. In the meadow of web applications, it is very thorny to develop high quality web applications. A design pattern is a general repeatable solution to a generally stirring problem in software design. It should be noted that design pattern is not a finished product that can be directly transformed into source code. Rather design pattern is a depiction or template that describes how to find solution of a problem that can be used in many different situations. Past research has shown that design patterns greatly improved the execution speed of a software application. Design pattern are classified as creational design patterns, structural design pattern, behavioral design pattern, etc. MVC design pattern is very productive for architecting interactive software systems and web applications. This design pattern is partition-independent, because it is expressed in terms of an interactive application running in a single address space. We will design and analyze an algorithm by using MVC approach to improve the performance of web based application. The objective of our study will be to reduce one of the major object oriented features i.e. coupling between model and view segments of web based application. The implementation for the same will be done in by using .NET framework.



2017 ◽  
Vol 14 (2) ◽  
pp. 1-11
Author(s):  
Shairn Hollis-Turner

Both oral and written communication is influential and prevalent in modern societies. This research study focused on interpersonal communication practices in a business context. The aim was to determine whether youths between 18 and 23 years of age undertaking their six-month period of internship as novice employees were adequately prepared to meet the demands of the workplace. Data were collected from the employers at organisations that employed novice employees. This provided critical perspectives on the competency of young people to cope with the communication demands of the workplace. Quantitative and qualitative methods of data collection were used. Sixty eight (68) employers completed the questionnaires. Interviews were also conducted with six randomly selected employers at the organisations where the young people were undertaking their respective internships. The findings show that workplace communication is complex and that many young people struggle to meet the challenges of communicating adequately in the workplace. Deliberate practice is fundamental to the development of communication skills and expert performance in the workplace. Recommendations are made to better prepare young people to face the challenges and demands of the dynamic workplace.



2018 ◽  
Vol 06 (05) ◽  
pp. 111-114
Author(s):  
Varsha Mittal ◽  
Neena Gupta


2018 ◽  
Vol 10 (2) ◽  
pp. 138-150
Author(s):  
A.I. Razumovsky


2007 ◽  
Vol 2 (2) ◽  
pp. 77-88
Author(s):  
K. Vijayalakshmi ◽  
◽  
N Ramaraj ◽  


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