scholarly journals Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites

2018 ◽  
Vol 30 (12) ◽  
pp. 2271-2284 ◽  
Author(s):  
Ting Bai ◽  
Wanye Xin Zhao ◽  
Yulan He ◽  
Jian-Yun Nie ◽  
Ji-Rong Wen
Keyword(s):  
Product Marketing ◽  
Effective Product

scholarly journals Characterizing and Predicting Reviews for Effective Product Marketing and Advancement

2021 ◽  
pp. 389-396
Author(s):  
Aihsan Suhail ◽  
Halima Sadia ◽  
Faiyaz Ahmad
Keyword(s):  
Analyst Forecast ◽  
Online Surveys ◽  
Rating Score ◽  
Web Based ◽  
Product Marketing ◽  
Edge Based ◽  
In The Beginning ◽  
Effective Product ◽  
Relationship Of ◽  
The Relationship

Online surveys have become a significant wellspring of data for clients prior to settling on an educated buy choice. Early audits of an item will in general exceptionally affect the ensuing item deals. In this paper, we step up and study the conduct qualities of early reviewer through their posted audits on our shopping gateway. In explicit, we partition item lifetime into three back to back stages, in particular early, lion's share. A client who has posted a survey in the beginning phase is considered as an early analyst. We quantitatively describe early reviewer dependent on their rating practices, the supportiveness scores got from others and the relationship of their surveys with item prevalence. We have tracked down that (1) an early analyst will in general relegate a higher normal rating score; and (2) an early reviewer will in general post more supportive audits. Our examination of item surveys additionally demonstrates that early reviewers appraisals and their got support scores are probably going to impact item prominence. By survey audit posting measure as a multiplayer rivalry game, we propose a novel edge based implanting model for early analyst forecast. Broad investigations on two diverse web based business datasets have shown that our proposed approach beats various cutthroat baselines.

Correction to “Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites”

2019 ◽  
Vol 31 (4) ◽  
pp. 818-818
Author(s):  
Ting Bai ◽  
Wanye Xin Zhao ◽  
Yulan He ◽  
Jian-Yun Nie ◽  
Ji-Rong Wen
Keyword(s):  
Product Marketing ◽  
Effective Product

scholarly journals Calculating Effective Product Marketing on E-Commerce Applications based on Customer Rating using big data

2019 ◽  
Vol 8 (12) ◽  
pp. 5130-5136
Keyword(s):  
Big Data ◽  
Relevant Information ◽  
Negative Data ◽  
Positive Data ◽  
Online Rating ◽  
Product Lifetime ◽  
Product Marketing ◽  
Effective Product ◽  
Product Ratings

While purchasing online products, our priority is to consider online rating regarding the product. Based on the customer rating of products it can be possible to determine their lifetime, sales and that impacts the ability to be maintained at a certain rate or level of a product in the market. The rating is considered as datasets where they are being extracted from E-Commerce websites. In specific, consider the review content, product ratings and divide product lifetime. While collecting the relevant information from our review data we consider the data into two categories as positive data and negative data. When a user posted a review, we consider the keywords to state the review was good or bad and their rating behaviors, these extracted scores can be correlated with their rating with product popularity. The product popularity can be considered by the total number of purchases of the product and the rating given to the product. It also can be analyzed by product ratings that indicate that raters’ ratings are likely to influence product popularity. Taking different e-commerce datasets to extract review content and obtaining relevant information from the review data can analyze and predict the product's early raters and product marketing.

scholarly journals Characterizing and Predicting Reviews for Effective Product Marketing and Advancement

2021 ◽  
Vol 2 (2) ◽  
pp. 1-4
Author(s):  
Aihsan Suhail ◽  
Keyword(s):  
Online Media ◽  
Online Surveys ◽  
Product Marketing ◽  
Effective Product ◽  
Unstructured Information ◽  
The Web

In the present made world, dependably, individuals around the planet grant through different stages on the Web. It has been addressed, about 71% of by and large online customers read online surveys going before buying a thing. Thing considers, particularly the early surveys (i.e., the investigations posted at the beginning time of a thing), astoundingly impact coming about thing deals. We call the clients who posted the early examinations as "early investigators". Be that as it may, early specialists contribute just a little level of surveys, their feelings can pick the achievement or disappointment of new things and associations. It is immense for relationship to perceive early spectators since their responses can assist relationship with changing publicizing frameworks and improve thing plans, which can at last incite the accomplishment of their new things. And in dependably, a mass extent of unstructured information is made. This information is as text, which is accumulated from get-togethers, online media regions, surveys. Such information is named as gigantic information. Client feelings are identified with a wide degree of spotlights like on express things also. These investigations can be mined utilizing different movements and are of everything considered significance to make checks since they unmistakably pass on the perspective of the bigger part. Online outlines moreover have become a basic wellspring of data for clients going before settling on an educated buy choice. Early examiner's appraisals and their got strength scores are apparently going to influence thing notoriety. The test is to assemble all the audits, in like way find and investigate the assessments, to locate something refined, that scores high evaluating.

Different Approaches to Design Management - comparative study among Swedish and Polish furniture companies

2016 ◽  
Vol 8 ◽  
pp. 46-52 ◽  
Author(s):  
Justyna Starostka
Keyword(s):  
Best Practices ◽  
Marketing Strategy ◽  
Development Process ◽  
Product Development Process ◽  
Design Management ◽  
Brand Name ◽  
The Third ◽  
Design Activities ◽  
Effective Product ◽  
A Company

There are many roles that design can play in organisations. It can be source of good marketing strategy, and designer by himself can be a promotional tool for a company. Thanks to those actions companies can gain publicity, media attention and good PR.On the second level, design can be perceived as ‘process of making things better’. In this case companies can achieve more effective product development process, new tools and technologies.On the third level we have the situation when designer work alongside with company managers with the whole business concept. At this level, designers’ work looks more like a brand consultant, a strategist. In this approach design should be reflecting certain brand name and brand values.As our study presented, Swedish companies operate on those two, higher levels, while Polish still limit the scope of design. We strongly believe, that Polish companies, as they gain more experience with design activities, will be more likely to perceive design in this more mature approach. In the meantime, presenting best practices from companies from other, more mature countries could be a good way of promoting design as a strategic asset rather than promotional tool. We believe that in order to fasten this process, Polish companies should as follows:1. Work more often with external and foreign designers;2. Expand the area of designer responsibilities in companies;3. Place the responsibility for design in hands of professional design managers.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

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