Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

SOSIALISASI PEMANFAATAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENORMALISASI KEMBALI IKLIM USAHA BAGI UMKM DI KARAWANG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 16-21
Author(s):  
Rani Apriani ◽  
Evi Selvi ◽  
Pamungkas Satya Putra
Keyword(s):  
Social Media ◽  
Community Service ◽  
Daily Living ◽  
Small And Medium Enterprises ◽  
Business Climate ◽  
Working Capital ◽  
Economic Shocks ◽  
Business Income ◽  
Medium Enterprises ◽  
Corporate Social

AbstrakPendapatan para UMKM saat pandemic ini menurun drastis, bahkan sejumlah UMKM kehabisan modal usaha sebab tidak sebanding antara modal usaha, pendapatan usaha dan kebutuhan hidup sehari-hari. UMKM saat ini harus berusaha agar usahanya tidak terkena dampak yang berat akibat covid-19. Usaha Mikro Kecil dan Menengah (UMKM) berada di garis depan guncangan ekonomi yang disebabkan oleh pandemi COVID-19. Dengan adanya CSR maka diharapkan UMKM dapat menormalkan kembali iklim usahanya. Salah satu cara edukasi kepada UMKM yaitu dengan media webinar. Tujuan pengabdian masyarakat ini dilakukan agar UMKM yang ada di Karawang  dapat memanfaatkan program CSR. Metode pelaksanaan pengabdian ini dilakukan dengan sarana media sosial, ini digunakan untuk pencarian data, sosialisasi, penyuluhan kepada mitra yaitu UMKM yang ada di Karawang diantaranya dengan membuat grup whatsapp dan Instagram. Pengabdian masyarakat yang difokuskan kepada UMKM dilakukan dengan cara sosialisasi melalui webinar. Secara umum pelaksanaan pengabdian masyarakat ini dikategorikan sukses dan berjalan dengan baik, hal ini dapat dilihat dari kemampuan peserta dalam memahami materi pemaparan. Persentase keikutsertaan UMKM saat webinar berlangsung yaitu 100 % mengikuti webinar dari awal hingga akhir sesi.  AbstractThe income of MSMEs during this pandemic has decreased drastically, even a number of MSMEs have run out of business capital because they are not comparable between working capital, business income, and daily living needs. MSMEs must currently make efforts so that their businesses are not severely affected by covid-19. Small and medium enterprises (MSMEs) are at the forefront of the economic shocks caused by the COVID-19 pandemic. With the existence of CSR, it is hoped that MSMEs can normalize their business climate again. One way to educate MSMEs is by means of webinars. The purpose of this community service is done so that MSMEs in Karawang can take advantage of CSR. The method of implementing this service is carried out by means of social media, this is used for data search, socialization, outreach to partners, namely MSMEs in Karawang, including by creating WhatsApp and Instagram groups. Community service that is focused on MSMEs is carried out by means of socialization through webinars. In general, the implementation of this community service is categorized as successful and running well, this can be seen from the ability of the participants to understand the presentation material. The percentage of MSME participation during the webinar was 100% following the webinar from the beginning to the end of the session. 

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals Pelatihan Desain dan Kemasan Produk Sebagai Upaya Meningkatkan Omset UMKM di Kota Batam

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Debby Arisandi ◽  
Ahmad Fitriansyah
Keyword(s):  
Gross Domestic Product ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Added Value ◽  
Domestic Product ◽  
Function Type ◽  
Product Packaging ◽  
Service Activities ◽  
Medium Enterprises

The Micro, Small, and Medium Enterprises (MSMEs) sector contributed 60.34% to the gross domestic product (GDP) and assisted the absorption of labor by 97.22%. The problem is, there are still many MSMEs that are not aware or do not understand that good and attractive product packaging will bring added value to the products it offers. As a result, some products that actually have high selling value/quality do not sell in the market. This activity aims to increase the understanding of MSME players of the importance of packaging so that the products offered an increase in added value and can differentiate packaging based on function, type, and material. The implementation of community service activities was carried out on 18-19 July 2017 in the Gurindam Building Hall of the Batam City Education Office. The activity was carried out in collaboration with the Dinas Koperasi dan Usaha Mikro Kota Batam, which was attended by 128 MSMEs. The results of the activity were in the form of new packaging for participant products that were more attractive, informative, and modern. Abstrak Sektor Usaha Mikro, Kecil dan Menengah (UMKM) memberikan kontribusi terhadap produk domestik bruto (PDB) sebesar 60.34% dan membantu penyerapan tenaga kerja sebesar 97.22%. Permasalahannya, masih banyak UMKM tidak sadar atau kurang memahami bahwa kemasan produk yang baik dan menarik akan mendatangkan nilai lebih pada produk yang ditawarkannya. Akibatnya sejumlah produk yang sebenarnya memiliki nilai jual tinggi/bermutu menjadi tidak laku dipasaran. Kegiatan ini bertujuan untuk dapat meningkatkan pemahaman pelaku UMKM terhadap pentingnya kemasan agar produk yang ditawarkan meningkat nilai tambahnya dan dapat membedakan kemasan berdasarkan fungsi, jenis dan bahannya. Pelaksanaan kegiatan pengabdian kepada masyarakat dilaksanakan pada 18-19 Juli 2017 di Aula Gedung Gurindam kantor Dinas Pendidikan Kota Batam.  Kegiatan dilaksanakan melalui kerjasama dengan Dinas Koperasi dan Usaha Mikro Kota Batam yang diikuti oleh 128 UMKM. Hasil kegiatan berupa kemasan baru bagi produk-produk peserta yang lebih menarik, informatif dan modern. Kata Kunci: umkm; pelatihan; kemasan

scholarly journals Pemberdayaan Masyarakat Pada Usaha Mikro Kecil Menengah Anugerah Foods Sentra Aneka Keripik di Desa Jungke Magetan

2021 ◽  
pp. 1-12
Author(s):  
Dian Citaningtyas Ari Kadi ◽  
Rizal Ula Ananta Fauzi
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Online Marketing ◽  
Service Program ◽  
Service Programs ◽  
Learning Tasks ◽  
Community Service Programs ◽  
Medium Enterprises

Community service programs are programs that aim to help the community without expecting anything in return. This service program seeks to help the Micro, Small, and Medium Enterprises (MSME) group "Anugerah Foods, Various Chips Center" located in Jungke Village, Karas District, Magetan Regency in dealing with various problems. Anugerah Foods is currently still constrained by a marketing strategy that still uses a personal selling strategy or is sold around Jungke Village. The main objective of this community service program is to provide innovation by introducing an online marketing system. The innovation introduced to Anugerah Foods is an online marketing strategy through a website, namely WordPress and social media in the form of Facebook and Instagram. By conducting visits and training on online strategy operations to Anugerah Foods members, it is our effort to convey innovation to be able to compete in the market and maintain good product quality. For students, this community service program is intended to fulfill entrepreneurial learning tasks and learn about entrepreneurship that they upload. Keywords: Online marketing, Inovation, MSME, Chips Center

scholarly journals OPTIMALISASI PENJUALAN KRIPIK PISANG DAN GEBLEK DI MASA PANDEMI COVID-19, PEDUKUHAN TURUSAN, GIRIMULYO, KULON PROGO

2021 ◽  
Vol 5 (1) ◽  
pp. 896
Author(s):  
Ulung Pribadi ◽  
Juhari Juhari ◽  
Rossi Maunofa Widayat
Keyword(s):  
Social Media ◽  
Community Service ◽  
Financial Management ◽  
Small And Medium Enterprises ◽  
The Internet ◽  
Social Media Networks ◽  
Innovative Products ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Internet And Social Media

ABSTRAKPendapatan pengusaha UMKM (Usaha Mikro Kecil Menengah) Kripik Pisang Ibu Siti dan Geblek Buk Tuminem mengalami penurunan semenjak pandemi covid-19. Selain itu juga adanya beberapa keterbatasan pada kedua UMKM tersebut pada proses penjualan antara lain, packaging produk masih sederhana dengan cara manual sehingga produk yang akan dipasarkan tidak tahan lama, belum memiliki label kemasan, dan pemasaran produk masih belum luas. Dari permasalahan mitra tersebut UMY melalui program pengabdian kepada masyarakat yang disinergikan melalui Kuliah Kerja Nyata (KKN) memiliki beberapa program kegiatan untuk mengatasi permasalahan mitra. Program ini ditujukan untuk meningkatkan kualitas penjualan serta pemasaran Kripik Pisang Ibu Siti dan Geblek Ibu Tuminem ditengah pandemi covid-19. Kedua UMKM telah diberikan sosialisasi serta pelatihan menggunakan media sosial di era digitalisasi dan untuk membantu pemilik UMKM dalam mengatasi penurunan penjualan di masa pandemi Covid-19. Tim pengabdi telah membuatkan akun media sosial, dan juga telah membuatkan logo dan pamflet yang nantinya akan disebarkan melalui media sosial agar dapat meningkatkan hasil penjualan. Serta menciptakan packaging product yang menarik sehingga menambahkan daya tarik konsumen. Kata_kunci : optimalisasi; UMKM “Kripik Pisang” “Geblek”;  media  sosial; manajemen pemasaran. ABSTRACTEntrepreneurs of "kripik pisang" led by Mrs. Siti and "geblek" led by Mrs. Tuminem are facing big problems, especially in the era of the covid-19 pandemic. First, these Micro, Small and Medium Enterprises (“MSMEs”) do not utilize the internet and social media networks to market their products. Second, they haven't packaging products that attract consumers' attention. Third, they do not manage their finances well. Therefore, they get a small income and even tend to decline. The UMY Community Service Team and KKN students have implemented programs and activities to empower these entrepreneurs. First, this team has socialized and taught how to create attractive accounts on the internet and social media to expand product marketing. Second, this team has helped the small entrepreneur to package and label innovative products. Third, this team helps the entrepreneur to properly manage the company's finances. This team hopes to realize the goal, namely that small entrepreneurs can expand product marketing and increase consumers. That way, they can get a significant increase in income. Keywords: "UMKM"; "kripik pisang" "geblek"; financial management; social media; marketing management

PELATIHAN ENTREPRENEURSHIP MOTIVATION DALAM MEMBANGUN MENTAL ENTREPRENEURSHIP BAGI UMKM DI MASA PANDEMI COVID 19

DEVOSI ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 12-16
Author(s):  
Nurul Huda ◽  
Sri Chusri Haryanti ◽  
Nova Rini ◽  
Rosmelani -
Keyword(s):  
Community Service ◽  
Negative Impact ◽  
Small And Medium Enterprises ◽  
Business Group ◽  
Small And Medium Enterprise ◽  
Service Activities ◽  
Service Activity ◽  
Medium Enterprise ◽  
Medium Enterprises ◽  
University Community

Micro, Small and Medium Enterprises in Indonesia are experiencing a negative impact from the COVID-19 pandemic. Thus, Micro, Small, and Medium Enterprises actors need an increase in entrepreneurship motivation to survive during the COVID-19 pandemic. The YARSI University Community Service Team and partners from Micro, Small and Medium Enterprises who are members of the YARSI University with the Warung Sejahtera Business Group conducted training on entrepreneurship motivation. The activity results show that there are still Micro, Small and Medium Enterprises actors who do not know about the COVID-19 pandemic and entrepreneurship motivation. After participating in the training, most MSME actors are interested in running a Micro, Small and Medium Enterprise business during the COVID-19 pandemic by innovating. The innovation that Micro, Small and Medium Enterprises will carry out is the most widely chosen by sharing info to the WA group. This community service activity concludes that there is an increase in Micro, Small and Medium Enterprises' entrepreneurship motivation to stay afloat during the covid 19 pandemic. Future community service activities can be in the form of training on the operationalization of the WhatsApp application in increasing sales of Micro, Small and Medium Enterprises.

scholarly journals Pelatihan Melalui Web Seminar Dampak UU HPP Terhadap Pelaku UMKM Di Era Pandemi

Pengmasku ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 22-28
Author(s):  
Ferry Irawan
Keyword(s):  
Economic Growth ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Direct Interaction ◽  
Service Activities ◽  
The Law ◽  
Medium Enterprises

The Law on Harmonization of Tax Regulations (UU HPP) has been effective since October 29, 2021. One of the objectives of the HPP Law is to increase the economic growth, including Micro, Small and Medium Enterprises (MSMEs). Community Service Activities through this web seminar (webinar) aim to provide an understanding of the HPP Law in relation with MSMEs. There are several procedures carried out in the implementation of this web seminar. First, the presentation of the speaker. Second, it was followed by a discussion either through the chat box or direct interaction. Based on the responses from the webinar participants, it can be seen that this activity adds to the understanding of the participants regarding the HPP Law and its relationship with MSMEs.   Undang-Undang Harmonisasi Peraturan Perpajakan (UU HPP) telah diberlakukan sejak 29 Oktober 2021. Salah satu tujuan UU HPP adalah meningkatkan pertumbuhan ekonomi termasuk di dalamnya Usaha Mikro, Kecil dan Menengah (UMKM). Kegiatan Pengabdian kepada Masyarakat melalui web seminar (webinar) ini bertujuan untuk memberikan pemahaman atas UU HPP dalam kaitannya sebagai pendorong UMKM. Terdapat beberapa prosedur yang dilakukan dalam dalam pelaksanaan web seminar ini. Pertama, pemaparan dari narasumber. Kedua, dilanjutkan dengan diskusi baik melalui chat box maupun berinteraksi secara langsung. Berdasarkan respon dari peserta webinar, dapat diketahui bahwa kegiatan ini menambah pemahaman para peserta terkait UU HPP dan hubungannya dengan UMKM.  

scholarly journals PELATIHAN MANAJEMEN KEUANGAN BAGI PELAKU UKM DI TENGAH PANDEMIK COVID-19

2020 ◽  
Vol 4 (1) ◽  
pp. 391
Author(s):  
Baiq Reinelda Tri Yunarni ◽  
Nurul Hidayati Indra Ningsih ◽  
Dedy Iswanto
Keyword(s):  
Venture Capital ◽  
Community Service ◽  
Financial Management ◽  
Small And Medium Enterprises ◽  
Service Program ◽  
Financial Reports ◽  
Limited Ability ◽  
Service Activities ◽  
Personal Needs ◽  
Medium Enterprises

ABSTRAK                                                               Terbatasnya kemampuan kebanyakan pelaku UKM  dalam mengatur keuangan usahanya, menyebabkan terbengkalainya keuangan usaha mereka, hal inilah kemudian menyebabkan banyak pelaku UKM yang gagal untuk bisa tetap eksis dan berkembang. Berdasarkan hasil wawancara dengan para peserta sebelum kegiatan program pengabdian kepada masyarakat (PPKM), mereka tidak pernah melakukan pencatatan keuangan usaha mereka. Mereka hanya mencatat jumlah hutang pelanggan saja, tidak mencatat jumlah uang masuk maupun uang keluar, dan mereka tidak memisahkan uang pribadi dengan uang usaha. Inilah yang menjadi pemicu kegagalan kebanyakan para pelaku UKM sering terlibat masalah modal usaha, karena modal usaha sering digunakan juga untuk keperluan pribadi. Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan pengetahuan kepada para peserta pentingnya membuat laoran keuangan atau pencatatan keuangan usaha. Pelaksanaan kegiatan pengabdian kepada masyarakat sudah berjalan dengan baik dan lancar. Hasil dari pelaksanaan kegiatan tersebut semua tahapan pelaksanaan kegiatan berjalan sesuai dengan yang direncanakan. Kata kunci: manajemen keuangan; usaha kecil dan menengah (UKM); covid-19. ABSTRACTThe limited ability of most SMEs to manage their business finances, has led to the neglect of their business finances, and this has led to many SMEs who have failed to continue to exist and develop. Based on the results of our interviews with the participants before the activities of the community service program (PPKM), they never did financial records of their friends. They only record the amount of customer debt, do not record the amount of money in and out, and they do not separate personal money from business money. This is what triggers the failure of most SMEs are often involved in business capital problems. Because venture capital is often used also for personal needs. Community Service aims to provide knowledge to the participants the importance of making financial reports or recording financial business. The implementation of community service activities has been going well and smoothly. The results of the implementation of these activities all stages of the implementation of activities run as planned. Keywords: financial management; small and medium enterprises (SMES); covid-19.

scholarly journals WED Empowerment For Productive Age Orphanage Through Making Training Empek-Empek

2020 ◽  
Vol 1 (2) ◽  
pp. 62-68
Author(s):  
Raden Hasan ◽  
Novfitri Landong Namora Sihombing Novfitri Sihombing
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Product Innovation ◽  
Educational Activities ◽  
Direct Training ◽  
Conscious Effort ◽  
Service Activities ◽  
Educational Entrepreneurship ◽  
Product Marketing

The purpose of this community service is to provide knowledge to the orphanage the importance of entrepreneurship, anything that can use as a business, how to make a product that will be manufacture and sold, as well as provide training and product marketing strategy generated. Educational entrepreneurship is a conscious effort to change a person's behavior. Educational activities are designed, organized, monitored, and evaluated to be able to achieve the goals set. Therefore, the implementation of education should give priority to dialogue and not as an object in this research conducted on orphans and orphans orphanage is located at Jl. Pajajaran Raya RT 003/005, Village Bencongan Beautiful, Housing III Karawaci. The method used in community service activities is to perform direct training and practice, in this training are given activities that include, presentation materials and practices make empek-empek culinary products presented by direct instructor skilled in the art. The implications of this community service activities are the need for product innovation and should think creatively to obtain products that are creative and innovative while remaining affordable and enjoyable.

scholarly journals PERAN UKM DALAM MENSTABILKAN HARGA MASKER SEBAGAI BENTUK PENCEGAHAN PENYEBARAN COVID-19 DI BANDA ACEH

2020 ◽  
Vol 1 (1) ◽  
pp. 31
Author(s):  
Rahmat Arfan ◽  
Hamdani Hamdani ◽  
Desy Puspita ◽  
Indra Akbar ◽  
Geta Ambartiasari ◽  
...  
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Direct Application ◽  
Market Mechanisms ◽  
Service Activities ◽  
Medium Enterprises ◽  
Banda Aceh

Community Service Activities (PkM) aim to help ease the burden on people affected by Covid-19 in Banda Aceh. This activity has resulted in a caring attitude towards people who need masks at affordable prices. Meanwhile, the price of masks has been influenced by market mechanisms. By empowering micro, small and medium enterprises (SMEs) to produce masks made of cloth, the availability of masks in the market has reduced scarcity so that prices are stable. The method of implementing this activity is direct application in the field.

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