The social investment approach (SIA) with regard to gendered family arrangements might be defined as a dual defamilization: of women and children. This dual defamilization, however, presents risks, particularly for women, in so far it strongly delegitimizes family/mother’s caring as a valuable activity, with the additional risks of, on the one hand, undermining the trend towards more male caring and, on the other hand, of presenting low-educated mothers’ caring as a liability for their children. In order to be effective, the SIA should address in a systematic way both the issue of social inequality and that of non-paid work and activities as meaningful ones, deserving themselves time and social investment. It should also address the risk of creating a new dichotomy between people deserving (e.g. children, the young) and undeserving (e.g. the old, the severely disabled, the ‘inactivable’) of social investment.