Making Corporate Social Responsibility Work: Recommendations for Utilizing the Power of a Shared Purpose

2013 ◽  
Vol 6 (4) ◽  
pp. 377-379 ◽  
Author(s):  
Eileen Linnabery ◽  
Dominic Cottone ◽  
Karen West

Aguinis and Glavas (2013) provide a framework for understanding corporate social responsibility (CSR) programs and their outcomes. They suggest that embedding CSR within the strategy and everyday practices of an organization will help employees find meaning and purpose in their work. However, successfully implementing a large-scale organizational change—such as embedding CSR in all aspects of strategy and day-to-day business practices—brings many challenges. For example, in order for organizational change initiatives to succeed, organizational members must buy into the change, those at the top must drive the change, organizational members must be held accountable for implementing the change, and rewards should be tied to the behaviors that align with the change (Austin & Bartunek, 2003). In this article, we will expand upon Aguinis and Glavas to provide recommendations of how to uncover a shared purpose to inform CSR initiatives. Herein we provide recommendations for how to increase the likelihood of success when embedding CSR by first achieving the necessary understanding of what drives the organizational members' purpose and meaning before implementing the change.

Author(s):  
Irena Slavova ◽  
Yovka Bankova

In the last decades corporate social responsibility (CSR) has forcefully and irreversibly become a part of the corporate actions of a growing number of companies and continues to provoke the interest of governments, international institutions, scientists and researchers. The new imperatives on CSR have increased the requirements of companies towards the education and preparation of experts with the requisite skills and competences. The objective of the paper is to discuss how business universities meet the demand for new business models and management skills in order to help companies in Bulgaria to develop socially responsible practices.The study is based on a web-content analysis of the curricula and study programs of all Bulgarian universities training business and management students in Bachelor and Master programs. The obtained results regarding the current status of CSR education are interpreted in the context of CSR in businesses in Bulgaria. To this end, results were used from a large-scale study by the authors on the status and trends of development of CSR in Bulgaria, thus uncovering the needs of companies operating on the Bulgarian market in terms of employees with CSR skills and competences, and showing the gap between the demand and supply of CSR education for business and management graduates in Bulgarian universities (Bachelor and Master programs). The conclusions delineate the directions in which teaching CSR-related issues should develop in higher education institutions in Bulgaria.


MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 11-32 ◽  
Author(s):  
Franzisca Weder

The present study examines the relevance and framing of Corporate Social Responsibility in the mass media. Challenged by the ethically (over)loaded issue of responsibility, communication studies are searching for a new understanding of framing to investigate phenomena of new economic values like Corporate Social Responsibility in public discourses. For the quantitative content analysis put forward herein, frames are described as footprints of diverse positions, which determine a given public discourse. The longitudinal analysis of 26 German-speaking newspapers in Germany, Austria, and Switzerland between 1999 and 2008, a phase where CSR was aligned in business practices and CSR communication established in public discourses, aims at identifying CSR-frames as well as inquiring into the existence of a public discourse about CSR. The results show that there is no discourse on CSR itself. Instead of the assumed multiple issue-specific frames, CSR itself is (ab)used as a masterframe or “buzz word” in economic discourses.


2021 ◽  
Vol 13 (5) ◽  
pp. 2794 ◽  
Author(s):  
Felipe Arenas-Torres ◽  
Miguel Bustamante-Ubilla ◽  
Roberto Campos-Troncoso

Corporate social responsibility (CSR) policies are evidenced by adopting socially relevant business practices for people, communities, companies, and related institutions. Based on this conception, the present work determines the incidence of ethics and CSR on practices regarding diversity, environment, and community of Chilean companies. The method, applied to a sample of 3179 Chilean companies, was descriptive and correlational. Results demonstrate an incipient level of standardization in the adoption of social responsibility practices. The dimension regarding diversity presented a higher cumulative correlation coefficient, which could lead to a change in CSR practices. It is concluded that the collective impact of the ethics and CSR policies was positive and significant in the adoption of practices related to diversity, environment, and community.


2015 ◽  
Vol 57 (5) ◽  
pp. 367-372 ◽  
Author(s):  
Deepankar Sharma ◽  
Priya Bhatnagar

Purpose – This paper aims to examine the community development approaches of large-scale mining companies, with particular reference to how they may engender community dependency. Design/methodology/approach – The paper begins with a review of corporate social responsibility (CSR) in the mining industry, corporate community initiatives and the problem of mining dependency at a national, regional and local levels. Findings – It outlines some of the reasons why less-developed countries (LDCs) experience under-development and detrimental effects as a result of their linkages with industrialized countries. LDCs are not able to take advantage of advanced technology and management skills due to being relatively poor in capital and skills, and foreign technologies compete unfairly with and destroy local production techniques, creating a pool of unemployable “marginalized” people. Holder’s of investments in LDCs demand annual returns for continued support – profits are taken out of the country or guaranteed by tax concessions. Unwillingness of foreign firms to train local people to take over management positions. Originality/value – This paper explores how the need to address sustainability issues has affected communities, and whether community development initiatives have been effective in contributing to more sustainable communities.


2021 ◽  
Vol 2 (1) ◽  
pp. 55-81
Author(s):  
Abdisa Olkeba Jima

Mining, specifically, large-scale gold mining has become one of the primary economic activities that play a pivotal role in the socio-economic development of one country. But there is no consensus among scholars whether gold mining companies maintain mutual benefits with local communities. The main objective of this research is to scrutinize the mechanism to be employed in reopening Lega Dambi large-scale gold mining by maintaining mutual benefits between the company and the local community. The researcher employed a qualitative method and a case study research design. Focus group discussions and semi-structured interviews were used to collect data from the local community, elders, religious leaders, Abbaa Gadaas, Guji Zone, and Odo Shakiso Woreda investment office, land management office, social and labor affair, mineral, and energy office administrators, and Odo Shakiso Woreda health station and Adola hospital. Secondary sources and regulatory frameworks such as FDRE Constitution and Mining Operations Proclamation No. 678/2010 were used to triangulate with primary data. The finding shows that Lega Dambi's large-scale gold mining company failed to maintain mutual benefits between itself and the local community. Basic tenets such as national and regional corporate social responsibility, community development agreement, impact and benefit agreements, social and labor plan, and social license were not implemented properly to balance the mutual benefit between the company and the local community. The researcher concluded that Lega Dambi large-scale gold mining company disregarded the role of the local community during commencement time albeit it had a strong relationship with the central government. Consequently, the company was terminated because of a bad relationship it had with the local community. It is recommended that national and regional corporate social responsibility that shows the company’s specific joint administration of the central and Oromia region governments should be designed and implemented fully. It is also recommended that discussions should be held with local communities and arrived at a consensus concerning the reopening of the company.


2017 ◽  
Vol 15 (1) ◽  
pp. 23
Author(s):  
Basuki Basuki ◽  
Corry Natasha Patrioty

In recent conditions, company is not considers merely on profit, but there is strong argument that company must aware on its social environments. Hence, it is required that a company must disclose its social responsibility to the stakeholders. Corporate social disclosure itself is influenced by many factors. The objective of this study is to explain the influencing factors of corporate social responsibility. Based on the Stakeholders theory, the study will investigated social responsibility accounting phenomena on business practices. The research sites would be in PTPN- East Java consists of PTPN X, XI, and XII. Regressions models are used to test the formulated hypothesis. Data were collected by using questionnaires which were mailed to 58 top and middle managers in PTPN who directly or indirectly involved in the corporate social responsibility. The empirical finding showed that and partially Mass media pressure are significant factor to corporate social disclosure, meanwhile Government regulation, Community pressure, environmental organization pressure do not have significant effect on corporate social disclosure. However, simultaneously those factors significantly influence the PTPTN’s corporate social disclosure.


2021 ◽  
Vol 15 (2) ◽  
pp. 83-94
Author(s):  
Andrew Victor Kabenlah Blay Jnr ◽  
Augustine Senanu Komla Kukah ◽  
Julius Akotia

Corporate social responsibility (CSR) activities in Ghana are spearheaded by large-scale multi-national companies and have gained momentum in recent years possibly due to the discovery of oil. The goal of this study is to learn more about how energy companies in Ghana view and practise CSR. A mixture of quantitative and qualitative methods was adopted for this study. Structured questionnaires and interview guides were used to collect data from selected energy companies and inhabitants. Descriptive statistics, t-tests and content analysis were the analytical tools adopted. The findings suggest that CSR was seen as a voluntary activity in the Ghanaian energy supply industry, with enterprises being obliged to work within societal norms rather than regulatory standards in the country. In the lens of the level of CSR practiced by the energy supply company, the findings indicate that the companies do practice CSR but based on their own planned policy objectives with most of the interventions geared towards social interventions like education, provision of potable water for communities, scholarship schemes, and road development. Policymakers will make use of the findings of the research to inform their knowledge in designing policies related to CSR. The outcome will also guide corporate firms in the energy sector to make decisions to either consider stakeholders as vital movers of development in the communities they operate, or they are being a hindrance to their CSR mandate. This study is unique as it extends knowledge on CSR in the energy sector of Ghana.


2022 ◽  
pp. 696-720
Author(s):  
Barbara Iannone

This article offers a comprehensive overview on the relationship between sustainability, corporate social responsibility (CSR), and corporate reputation (CR) by examining a field study case of a wine family firm located in the Abruzzo region of Italy. Through qualitative research methods, direct interviews to the family, social accountability, archives and observations of the company's life, information is organized in thematic areas suggesting the need of an alignment between environmental and business interests. The results are further used in proposing a framework model focused on the identification of key performance indicators (KPI). The main pillars of this concept are evaluating, monitoring and improving CR. The conclusion stresses the importance of replicating this type of modelling initiative with the purpose of professionalizing the wine industry into a more sustainable production and more successful business practices.


2019 ◽  
Vol 11 (10) ◽  
pp. 2771 ◽  
Author(s):  
Rojan Baniya ◽  
Brijesh Thapa ◽  
Min-Seong Kim

Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.


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